It's been a few days since the end of that party, Lin Fan occasionally thinks of a few roommates, after Zhou Tao left that day, the scene was undoubtedly embarrassing, Zheng Guangyuan due to the initial position problem, which led to Lin Fan ignoring him for a meal, although it is not to talk about cutting his robe and breaking his righteousness, but since he was a child, he will be here with Lin Fan at best the weight of a passerby.

And Lin Fan's actions that day and Qin Xue's reaction afterwards undoubtedly subverted everyone's cognition, and as a result, a dinner was spent in surprise and puzzlement, so that after Lin Fan, Qin Xue, and Wang Ping left, the remaining few people were still staring at each other to discuss what the situation was, but these were not for Lin Fan and they could know.

Recently, Lin Fan has been very busy, very busy, the unprecedented success of the exhibition and sales of "snow &elegance" forced him to speed up the progress, when the decoration design has not been fully finalized, he has to start to discuss with Xu Si constantly to discuss the combination of "snow &elegance" in the shopping mall store.

The future channel of "Snow &Elegance" will be dominated by shopping malls, supplemented by department stores, which has been set for a long time, but the product mix in the stores of these two channels is 108,000 miles apart.

In the department store, because the area of each women's shoe brand counter is not too large, a department store like Yaoguang Department Store, a brand can give you 40-50 square meters, unless you are the trump card of the first-line brand in the shopping mall, such as "Qianzi", other brands are basically about 30 square meters, or even smaller, and the area of the store is limited so that the number of SKUs of the goods cannot be too much.

In Lin Fan's conception, the store area of "Snow &Elegance" in the shopping center will be about 200 square meters, and the products he covers are not only shoes, but also clothing and bags. Accessories and other products, these added products, at present, "Sifan Commerce" does not have the ability to develop and produce products, so Lin Fan is ready to adopt the way of external procurement.

"Buying handmade", a popular explanation is to buy other people's styles back to produce their own, can also be called a cottage, "snow &elegance" in the shopping mall in the store will be roughly composed of these two parts, one part by the "Sifan business" design, research and development, production of products to take the boutique route. Part of it is to ask buyers to source the latest and most fashionable styles from all over the world and produce them themselves, and these two large pieces make up the "Snow &Elegance" complex store in the shopping mall.

Regarding the future direction of the "Snow &Elegance" shopping mall store, Lin Fan has already made a decision in his heart, that is, the "fast fashion" model.

When it comes to "fast fashion", everyone will think of a brand "ZARA", which directly created a business empire with the model of "fast fashion", and continued to grow rapidly at a speed far beyond the reach of peers, and even the best brand Victoria's Secret began to learn its strategy. Before Lin Fan's rebirth, the ping efficiency of "ZARA" had reached 4,900 euros/square/year, and the annual net profit reached nearly 3 billion euros.

Someone once commented on the core competitiveness of "ZARA": first-class design (mainly plagiarism). Second-rate quality, third-rate price.

That's fast fashion: good design + low price

As we all know, there are two major problems faced by fashion companies, one is the continuous and rapid change of clothing styles. Second, it's expensive to build your own product.

"ZARA" easily solves these two problems, first of all, it is enough to copy it without hiring world-class designers, copying big brands, luxury goods, and rapid production. Fast shelf, fast update, efficient inventory turnover. Secondly. I never advertise, I just take money to open a tall storefront next to a luxury store, and everyone will see "ZARA".

Lin Fan operates the compound store of "snow &elegance" in the shopping mall, and also draws on the successful experience of "ZARA" in many aspects, whether it is he who first pushed "snow &elegance" to the Yaoguang City Plaza, the highest in China, or the layout of the future research and development of products, these are all traceable.

When Lin Fan was discussing these with Xu Si, the two were on the highway to Yicheng, and the market performance of "snow &elegance" brought unprecedented confidence to Lin Fan, and he had to race against time in order to push "snow &elegance" on the stage earlier.

Just a few days ago, Li Wangxing called Lin Fan and told him that in December this year, the Yaoguang City Plaza head office in Shanghai will have individual brand contracts expire, and there will be opportunities for adjustment, and asked Lin Fan if he is in time here, if he can't catch up this time, he will have to wait until next year, Lin Fan knows that Li Wangxing called him at this time, and it is obvious that the location of the shop that can come out this time should meet his needs, but in other words, what else is the location of Yaoguang City Plaza in Shanghai, There is a small corner and corner that is a must for merchants, and it is the best way to enhance the brand.

In view of this, when Lin Fan asked for the decoration design to speed up the progress, he also had to explore the way with Xu Si and Xu Si on the external procurement of goods in the compound store.

Luggage has been entrusted to Wang Hu through the "Trojan Man" headquarters relationship to contact the supplier, clothing this piece Song Aihua also introduced a few factories to Lin Fan, and talked about a round of thought it was good, the early stage of the first cooperation, just like the first time with Song Aihua They cooperated, if they are happy, continue to cooperate, if they are unhappy, they will choose other partners, and now the first priority is to open the store before December.

This store can not make money, but it must occupy the position, and the goods can be gradually strengthened in the later stage.

Although the workmanship cannot be compared with those luxury goods, Lin Fan's requirements are also quite high, at least higher than the grade of these channel brands circulating on the market, and accessories, he is not ready to produce or find OEM by himself, and directly find supply channels to cooperate.

Yicheng has the largest wholesale market in the country, where the goods are of high quality and low price, rich in categories, and convenient transportation, so the wholesale business of this small city radiates to all parts of the country.

This time, the two came out without bringing Qi Min as a driver, Lin Fan said: "Qi Min is gone, no one drives the Buick GL8 at home, what if the company uses the car?" In fact, what kind of selfishness he has in his heart, not only does he understand, Xu Si also got a glimpse of it from his obscene smile, but it didn't break him, and she also had some expectations in her heart for such a two-person world. (To be continued......)