Peng Shaozhe's question is also of concern to everyone. Previously, Lin Zhenhua said that he gave Xunyang City the idea that it would relocate traditional enterprises and make room for advanced manufacturing. Now that it's the turn of Hanhua, does the group mean to give up the traditional business and transfer all to the new business?

"Of course, we won't lose the traditional business." Lin Zhenhua dispelled everyone's doubts with one sentence, "We are a business, as long as we can make money and there is nothing negative about it, we must stick to it." ”

"Do it, but the focus of the business must shift." Xiang Zhe took over Lin Zhenhua's words, "The low-end equipment products needed by the Asian, African and Latin American markets are still the cash cow products of our group, which needs to be retained." The goal just put forward by Mr. Lin is to develop our future star products, and the two are not contradictory. ”

The so-called cash cow and star are the concepts of the so-called "Boston matrix" that are very commonly used in business management, this tool was proposed by Bruce Hender, the founder of the Boston Consulting Group in the United States, in 1970, and its basic idea is to distinguish the company's products according to market share and growth rate.

Products with high growth rate and high market share are called star products, which can help enterprises obtain good profits for a long time in the future. Products with low growth rates and high market share, known as cash cow products, have little growth potential, but they can provide companies with good cash income. In particular, due to the small growth potential, cash cow products no longer need additional investment, and companies can concentrate their funds on star products.

As for the projects with low market share and difficult to get returns, they are called problem projects and skinny dog projects, which are projects that enterprises should consider eliminating or abandoning.

Since Xiang Zhe and other returnees entered the management, these overseas management concepts have gradually been promoted in Hanhua, and now the executives of Hanhua Group are also very accustomed to using words such as SWOT analysis and Porter's Five Forces Model when discussing problems.

Lin Zhenhua said: "I went to Jingxi this time, and by the way, I also carefully studied the social and economic development of the central and western regions. In areas like Jingxi, where transportation is inconvenient, let's not talk about it, there are still many places in the central and western regions, and the transportation conditions are generally okay, and at the same time, there is a large amount of surplus labor available for use. With the development of our country's economy, the level of urban and rural construction in the central and western regions is constantly improving, and those who originally went to the east to work because of the backwardness of the interior may return to the central and western regions one after another in the future, resulting in a labor shortage in the east.

Our traditional business is mainly labor-intensive, and we rely heavily on migrant workers. If there is a labor shortage, our labor costs will be greatly increased, thereby reducing the market competitiveness of our products. I suggest that Xunyang City speed up industrial upgrading, which is based on this understanding. We Hanhua Heavy Industry should also have such a consciousness, and gradually transfer some of the products with low profit margins and labor-intensive to the central and western regions, so as to take precautions. ”

"Understood." Executives are from the front line of business and are well aware of the cost composition of the enterprise. Lin Zhenhua said that they have more or less experienced the situation, but because they are usually too busy with work, they don't think too much. As soon as Lin Zhenhua said this, everyone also understood, and they were thinking about which of the company's businesses needed to be migrated, and which businesses needed to continue to increase investment to develop.

Xiang Zhedao: "I have discussed with Mr. Lin, after a period of time, we will arrange several inspection teams to go to the central and western regions to select points, and initially plan to establish three to four production bases in the central and western regions. At present, the factory is mainly used to produce all kinds of new products. ”…,

"Zhenhua, in this way, our production is scattered again, and the management cost will increase." Cen Youjun of the machine tool company said worriedly, "We were originally divided into Xunyang and Luzhong two production bases, coordination is already more troublesome, now if part of the business is transferred to the mainland, the future of my general manager can only be a trapeze, flying between several cities every day." ”

"Lao Cen, you can be content, you still fly in China, I am flying around the earth every day." Fang Yanwu said with a smile. The business of chemical equipment companies is all over the world, and Fang Yanwu often has to inspect the situation of various construction sites and negotiate relevant matters with project owners, so there are many opportunities to go abroad, and he has to go around the earth seven or eight times a year.

Cen Youjun said: "We also have a production base in South America, but everyone takes care of my leg and is not good, so when I encounter this kind of thing that needs to go abroad, several vice presidents go separately." Like Wang Haisheng and Long Wanli, they are almost all year round. ”

"Which of you is as miserable as me?" Chu Hongyang, the general manager of the overseas sales department sitting in a corner, said with a bitter face, "You all calculate how many days a year are abroad, Schumann and I are the opposite, and we can only calculate how many days a year are in China." Zhenhua, shouldn't the headquarters consider when they can transfer me and Schumann back to China? Seeing that the child should go to high school, Schumann and I are not around, the child is used to the grandparents, no one cares, and he will become a semi-literate like me in the future. ”

"Haha, Hongyang, I see that you are semi-illiterate and do well, and now you can speak several foreign languages, right?" Zhao Yongqun, who is the vice president of the refrigeration equipment company, joked. Several of them are old people who started a business with Lin Zhenhua, although they have not gone to college, but now they can all stand alone in various positions.

Chu Hongyang shook his head and said: "What's the use of just speaking a foreign language, sometimes when I negotiate with customers, people say some technical indicators, I can only half-understand." Yoshio Zuo is much better than me in this regard, and he graduated from a real university, so he understands anything he says. I told Schumann that no matter what, I had to let my child go to a prestigious university and realize this college dream for me. ”

"Hongyang's words are very good." Lin Zhenhua took Chu Hongyang's words and said, "There is a saying that is good, in the 21st century, what is the most important? Talent! What we lack most now is talent. ”

"You're not saying it, are you?" Xiang Zhe said with a smile, "But this sentence is not wrong, what we Hanhua Heavy Industries currently lacks the most is indeed talents." This is the second topic of our meeting today, the introduction of talents. Do you have any thoughts on this? ”

Compared with other domestic enterprises, Hanhua's talent team construction is good. As early as when most domestic enterprises did not attach importance to talents, Lin Zhenhua introduced a large group of returnees such as Xiang Zhe, Hu Fei, Fang Yanwu, etc., as well as graduates from famous domestic schools such as Ma Jie and Liu Zhaohua. In the following ten years, GCA is also unambiguous in introducing and cultivating talents, and the proportion of returnees and highly educated talents in the company is absolutely second to none among domestic enterprises.

But even so, everyone still feels that there is not enough talent, market development, product development, internal management, this is the need to use talents. Newly graduated college students still need to sharpen, it is difficult to provoke the beam for a while, the number of veteran talents is limited, and they are eager to fill several holes by themselves. Now, Lin Zhenhua has proposed to start a second business, and almost all branches must carry out industrial upgrading. In this way, traditional industries need to be separated, special personnel are sent to manage, new products need to be developed, and marketing needs to be carried out, and the pressure on this talent is incomparably greater. ..., "What else can be done, but to continue to enter the people." Dai Yubin, general manager of the refrigeration equipment company, said, "Our company entered more than 40 college and graduate students last year, and eight of them were returnees, but it will take at least three years for them to play a role." Our business is expanding so fast that there is a shortage of people in all departments. ”

Cen Youjun said: "It's not easy to enter now. There are more and more new college graduates in China, and there are more and more returnees, but in terms of quality, they are far inferior to Mr. Xiang and their group. ”

Xiang Zhe waved his hand and smiled: "Lao Cen has won the award." At that time, the main reason was that the number of people was small, and there were hundreds of people who studied abroad a year, so it seemed that the relative level was higher. Now there are tens of thousands of people studying abroad every year, and it is normal for the good and the bad to be uneven. In terms of total talent, I think there are still a lot more talents now than we did back then. ”

"The point is that there are many more units that need talent now than in the past." Fang Yanwu said, "If the level is poor, no one wants it." If the level is high, everyone grabs. The conditions given by Hanhua for the introduction of talents are good, but it cannot guarantee that all talents are willing to come to us. Some time ago, we were engaged in coal chemical products, and we wanted to find a few talents with experience in coal chemical research, but we couldn't find them. ”

"Lao Fang, this is your vision problem. In such a big world, you can't find suitable talents? Lin Zhenhua said with a smile.

Fang Yanwu shook his head and said: "I really can't find it, Mr. Lin, don't you know, our company's human resources department must participate in every talent recruitment fair, and there are millions of dollars spent on job fairs just a year." I can say that as long as it is a talent who has emerged too much in China, we must have recorded it. The point is that some talents are not something we can dig if we want to, and people also have their own units. After all, we are all enterprises of the chemical equipment alliance, and it is not conducive to unity to dig into other people's units too blatantly, right? ”

"Why do you emphasize that you are overdoing it in China?" Lin Zhenhua grabbed Fang Yanwu's words and asked.

"Because ......" Fang Yanwu was stunned, "I can't go abroad to recruit people, right?" ”

Lin Zhenhua asked rhetorically: "Why can't you?" ”

"Abroad?"

Everyone present felt that their eyes lit up, and they were keenly aware that Lin Zhenhua's words were not untargeted, and this should reflect a tendency of the group headquarters. Yes, since there is a shortage of domestic talents, why can't you look for them abroad?

Lin Zhenhua said: "Everyone should know that in recent years, European and American countries are experiencing a gradual process of deindustrialization, the proportion of industry in the entire national economy has been declining, and the proportion of service industry has been rising. In the process of such industrial evolution, a large number of industrial talents will inevitably be eliminated. These people may change careers to the service industry, such as finance, consulting, etc., but their specialty is industry. If we can create an opportunity for them to continue to work in the industrial sector, I think some of them will be interested. ”

"Zhenhua, you don't want them to work in China, do you?" Zhao Yongqun asked.

"Why not?" Lin Zhenhua still used a rhetorical tone.

“…… Can they come? Zhao Yongqun said hesitantly.

"I think they can come." Cen Youjun said, "There are a lot of Russian experts and technicians in our machine tool company, and they are all doing well in China, and they all say they don't want to go back." ”

Zhang Yihua also said: "It is reasonable to say that the Ukrainian expert Bress who worked with me has brought his whole family to China. They bought a house by the sea, went to the beach every day to bask in the sun, and lived a comfortable life. ”

Hu Fei said: "30 years in Hedong, 30 years in Hexi, China's living environment is not much different from that of Western countries. Xunyang is surrounded by mountains and rivers, the air is good, the scenery is good, the city has done a good job in infrastructure construction over the years, and the cityscape is much more beautiful than many American cities, I think it should be no problem for Western experts to work here. "...," I remembered when you said that. Zhao Yongqun said, "Last time, Tagor came to several American experts to study the technology of large-scale central air conditioning with us, and when they left, they also said that they had a very good impression of Nandu, and two people also said that they wanted to stay and work." ”

"Why didn't you keep them?" Lin Zhenhua said with a smile.

Zhao Yongqun patted his head and said, "Ignored, ignored." The other two American experts have been engaged in refrigeration equipment for many years, and they did not say anything about the technology. Gee, why didn't I even think about keeping them? ”

"It's too late to think about it now." Xiang Zhe smiled, "When you go back, you send them an email and ask them if they are still interested in working in China." ”

"Okay!" Zhao Yongqun nodded desperately and said.

Xiang Zhe turned his head and said to everyone: "Next March, it will be the annual Frankfurt Industrial Equipment Exhibition, and we will send a delegation to participate in the exhibition as in previous years." However, Mr. Lin proposed that in this year's exhibition, in addition to promoting products, we also have to recruit talents. Let's prepare, make a list of talent needs, and let's go to Frankfurt to poach people. ”

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