Chapter 33: Crazy Advertising Season 1
On this afternoon, when Chen Xiao arrived at the radio station, he noticed an abnormal atmosphere, the most obvious thing is that no matter whether he knows anyone in the station or not, as long as he sees himself, he will cast his eyes over, while looking, and from time to time he will get together and whisper a few words, making himself look like he has three heads and six arms......
Chen Xiao understands that in the radio station, a large organization with 4,000 people, the workplace culture of gossip and scandals will still not be missing, on the contrary, because everyone is doing the media, the way and speed of circulation have an innate surname, during this time, the changes and conditions of "Xinghai Hotline" have really attracted the attention of the whole station, although the matter of Mingfu Restaurant and Xinhe Road Police Station, he made Lao Wang, Lao Fang and others keep their mouths shut, but the gossip still spreads, which is something that cannot be avoided.
In this regard, Chen Xiao just laughed at it, after all, the people in the station are now only based on all kinds of speculation, and the topics of discussion are mainly focused on the beating of Lao Wang and Zhou Ming, as long as their identities are not revealed, the rest is up to them.
But in addition, Chen Xiao also noticed another situation, because along the way, he seemed to hear many people mention Ning Wei, the first sister of the news anchor of Xinghai Radio Station!
"Head!"
As soon as I stepped into the office of the column group, there were greetings from the staff, and the voices were full of affection, and almost everyone had a sincere smile on their faces.
It's also normal, the new producer not only saved the column and saved everyone's jobs, but also did not hesitate to stand up in the face of his subordinates being bullied, such a superior is difficult to find with a lantern!
As a result, whether in terms of ability or personality, Chen Xiao has won the love of the staff of the column group to a large extent.
Chen Xiao nodded with a smile and said loudly: "Wait for the topic selection meeting, and everyone will sort out the topics they have prepared." ”
After getting everyone's response, he was about to go to the office, and Zhang Yiqian, who had a bright and moving smile, took the opportunity to greet him.
"Leader, Director Feng called just now, and asked you to go to Director Xu's office after you come, and you have something to look for."
Chen Xiao also guessed that Xu Fanglei would definitely look for him, and after explaining some matters to Zhang Yiqian, he went upstairs.
………………
"Here, sit."
Xu Fanglei smiled and pointed to the location, and by the way, let the secretary Xiaoyu pour a cup of tea and come in, "Are your two subordinates okay?" ”
"The cameraman Lao Wang is fine, reporter Zhou Ming, I gave him a few days off."
Xu Fanglei nodded and said, "It's okay, you can call Zhou Ming later, let him stay at home, and then I and the director will go over to visit him." ”
Chen Xiao smiled bitterly: "Uncle, when did you become so fond of official articles, since you want to be rewarded, just give them a bonus." ”
"You kid!" Xu Fanglei pointed at him with a smile and said, "I knew that you were so concerned about money, and I just received the money from the director of the Fengxia District Political Axe Office." ”
Chen Xiao raised her eyebrows and said with a playful smile: "That Mao Er's uncle? He must be trying to reconcile, right? ”
"Reconciliation? Now that so many leaders are staring, Taili has personally filed a lawsuit with the court, is it still possible? Although Xu Fanglei also felt that Chen Xiao was making a big fuss this time, after all, he was seeking justice for his subordinates, who could say that he was not at all?
Throwing a cigarette over, Xu Fanglei smoked and said: "This person also understands that his nephew is causing a big trouble, and now he has been scolded by their district chief several times, so he came to visit Lao Wang and them, apologize, and by the way, find out your details, but sent me away." ”
Chen Xiao smoked a cigarette and didn't say a word.
Xu Fanglei glanced at him and said with a smile: "What's the matter, the anger hasn't disappeared yet?" Hey, it's almost over here, and if you continue to make trouble, you won't be able to make any name, after all, your dad is in charge of the political axe, so don't make it difficult for him, ah? ”
Chen Xiao understood what he meant, after all, the turmoil caused by Xue Qi's fall last time has not subsided, if his father makes a big move in the political axe institution one after another, not only will he not be able to steadily consolidate his authority, but he will make people panic below, and may even give Yuan Shiqiang a chance to take advantage of!
The gains outweigh the losses!
Seeing that Chen Xiao nodded in agreement, Xu Fanglei smiled with relief, and was about to say a few more words of encouragement, when suddenly the secretary Xiaoyu knocked on the door and walked in.
"Director, the Taiwan Discipline Inspection Team and the Office have documents to report to you." Xiao Yu put a stack of papers on the table, and then went out.
Chen Xiao found that after Xu Fanglei got the documents, his face immediately sank, and after flipping through a few sheets, he sighed deeply, shook his head and said, "It's really eventful!" ”
Chen Xiao glanced at it and saw that Ning Wei's name was on the first page of the document, and her heart moved, "What's wrong?" ”
Xu Fanglei frowned and said, "You haven't been watching much TV lately, have you?" Something happened to Ning Wei of the satellite TV channel. ”
Did the number one heroine of the radio station broadcast something?
"Ning Wei was really careless this time, hey......" Xu Fanglei's face was worried, after all, the news center and news anchors were directly managed by him, and if something went wrong, it was difficult for him to deal with it.
Then, Xu Fanglei roughly explained the matter.
It turned out that Ning Wei recently endorsed a belt product that claims to be able to lose weight and shape her body, in fact, celebrity endorsement advertisements are common, according to the rules of Xinghai Radio Station, if its anchors and hosts want to make this extra money, they must first be approved by the station, and they can only accept orders after approval, and finally pay a certain percentage of the honorarium.
But Ning Wei went wrong this time, not only did she not go through the normal procedures, but the endorsed slimming belt was still a completely fake product, and many beautiful women saw the functions boasted by the advertisement, as well as the "typical" of successful weight loss, so they all paid for it happily.
In particular, Ning Wei is also the number one female anchor of the provincial radio station, and she has a certain popularity in the country, coupled with her unparalleled proud figure and elegant and friendly moving temperament, once the advertisement was broadcast, it infected the audience in front of the TV with great penetration!
With such a prominent spokesperson as a model, there will naturally be no shortage of female surnames who are eager to come, and many people dream of having a posture like Ning Wei, so it will further attract the heat of the market!
But the good times didn't last long, and after the guarantee time of "effect within one month" stated in the advertisement passed, buyers found that what they bought for hundreds of oceans was simply an ordinary tight-fitting belt that could no longer be ordinary, and the so-called slimming function was purely made up!
The buyers who found out that they had been deceived were furious, and immediately called the hotline in the advertisement, and the operator began to swear that he would process the refund, but when the number of victims increased sharply to a certain level, the hotline was directly stopped......
As a result, the buyers, who had nowhere to ask for an explanation, turned their anger at the spokesperson Ning Wei, and soon someone disclosed Ning Wei's identity, which directly led to the geometric multiplication of complaints against Ning Wei received by the radio station recently, and Ning Wei and Xinghai Radio were on the cusp of public opinion!
Chen Xiao immediately smelled the seriousness of the matter, if it was just a second-tier anchor like Zhang Yuanli who went wrong, it would be nothing, but if something happened to the "provincial face" of Xinghai Province, it would be big or small, and even the Provincial Bureau of Radio, Film and Television and the Propaganda Committee would keep an eye on it, it can be exaggerated to say that Ning Wei and Su Jin, the anchors of satellite TV channels, represent the image of Xinghai Province!
"Now this matter has alarmed the Provincial Bureau of Industry and Commerce, even the Radio and Television Bureau and the Propaganda Committee have called to inquire about the situation, now our situation is very passive, if we can't give a satisfactory reply to the outside world as soon as possible, then the Radio and Television Bureau will directly send a discipline inspection team to intervene in the investigation, Ning Wei is likely to ......" Xu Fanglei looked gloomy and sighed heavily.
Chen Xiao knew what the second half of what Xu Fanglei didn't say, that is, in order to explain to the public, the Provincial Bureau of Radio, Film and Television would probably impose a heavy penalty on Ning Wei, and it was possible to be expelled, let alone whether he could continue to anchor the satellite TV channel.
"Didn't we broadcast this advertisement?"
Xu Fanglei shook his head and said: "Of course not, so the victims are basically from other provinces, I called Ning Wei in the morning, she couldn't understand, and when she came, the station will hold a Taiwan affairs meeting to inquire about her and see if there is any room for recovery." ”
Room for redemption? Chen Xiao looked at Xu Fanglei's anxious look and knew that this matter was already quite difficult.
Seeing that Xu Fanglei was depressed, Chen Xiao was inconvenient to stay longer, and returned to the column group after leaving, after all, he and Ning Wei had no relatives and no reason, but he muttered, thinking that she was also the number one female anchor of the provincial station, how could she not even recognize such an obvious scam, and she didn't even report to the main station for approval in advance......
…………
However, he can't think much about this matter, there are still a bunch of affairs waiting for him to deal with at the moment, and he held an afternoon topic selection planning meeting, and after roughly finalizing the news topics scheduled for the next week, he started the planning copy in the office.
After these turmoil, "Xinghai Hotline" has undoubtedly gained a firm foothold in the Yunjiang area and won the initial affirmation of all parties in society, but Chen Xiao knows that this road is still long, and the next year or two is the golden period for the vigorous development of Chinese people's livelihood news.
Besides, there is always a shelf life for hot news, and when the expiration date is over, if there is no new hot spot to pick it up, it will be dull for a long time, the taste will fade, and it will eventually have to go back to the old road, so Chen Xiao currently has a relatively big ambition, which is to let "Xinghai Hotline" gradually infiltrate into the bone marrow of Yunjiang people and even Xinghai people, and become an established mode of life.
But there are priorities, and the current status quo is destined for him to only do it step by step, just like Xu Fanglei said, many things cannot be rushed.
has been busy until the broadcast time of "Xinghai Hotline", Chen Xiao stayed in the director room for a while, seeing that Zhang Yuanli was still the same, he was so happy that he left in advance, and after taking the car in the basement parking lot, he stepped on the accelerator and drove towards the exit, but after driving a few meters, he suddenly heard a roar coming to his face, and before he could react, an impact suddenly came from the side!
Bang!