Chapter Seventy-Six: Advertising Takes the East Wind
"Hero Huo Yuanjia" was sent to the Provincial Party Committee, and after the leaders of Guangdong Province watched it, they made instructions, believing that the core of the whole drama is "patriotism" and can be broadcast in Suicheng. But at the same time, several revisions were also proposed, Huo Yuanjia has two wives in the play, and this plot should be diluted; Don't mention the word "hero" in "Hero Huo Yuanjia" when promoting, because "hero" is a reckless person who disagrees with each other and draws his sword; Extramarital affairs, bed scenes, and children's private affairs, which are controversial details, should be edited and diluted.
After receiving the opinions of the Provincial Party Committee, Guang. Dongtai immediately edited "The Great Hero Huo Yuanjia" according to the instructions, and decided to broadcast it on the Cantonese channel on Monday, January 10.
"Yes, I can't go back on the 10th, you and the dragon girl can do it after the housewarming."
dialed an international call, and Zhang Shaoping called home. Zhou Huimin answered the phone, Zhang Shaoping in front of the waiter of the Guangdong Provincial Guest House, through the microphone, said a love word to the beauty, in order to comfort the pain of lovesickness, extremely numb. After coaxing Zhou Yunu for a while, Zhang Shaoping got down to business.
"Guests? I didn't invite a few, Brother Fok Zhenting, Liu Luanxiong, Brother Luo Wen, Sister Yang Minde, Brother Wu Guangzheng, and Sheng Zhiwen from Lan Kwai Fong, oh, and Wang Jingwang Fat. Zhang Shaoping changed his posture, leaned on the service desk, and said very comfortably, "The ones who have better friendships are just these few, and the others are gone." ”
"What are you going to prepare, how do I know that? Let me say? Well, don't we have a garden at home, and it's just right to have alfresco dining and barbecue? Zhang Shaoping listened to Zhou Yunu's soft words, and immediately thought of the beautiful woman on the other side who was pouting with red and bright cherry lips at this time, and she was cute and cute to him.
"Hehehe, tell the dragon girl to listen to the phone, I'll talk to her about something."
Not long after, Mi Xue's voice came from the microphone, and Zhang Shaoping said sweet words again, making her giggle, and then said: "Dragon girl, the joy of housewarming, I invited a few guests, but I'm afraid that I won't be able to go back in time, you and Min'er will entertain them." In addition, you can help me and Xu Xiaoming mention them to see if you can invite several leading actors of "Hero Huo Yuanjia" to the mainland to do publicity. ”
Hearing Zhang Shaoping's words, Mi Xue on the other end of the phone answered. After hanging up the phone, she discussed with Zhou Huimin, since Zhang Shaoping didn't have time to rush back, they simply invited more good girlfriends and sisters to cheer and deepen their friendship with their wives. Since the opening of the flagship store of Han Tang Clothing, Zhu Lingling has taken the two of them to meet many celebrities and ladies, and many of them have a good relationship.
At the guest house, Zhang Shaoping did not change his color in the face of the waitress's strange eyes, and smiled at others, this cheek is really thick enough.
Then, Zhang Shaoping dialed several times in succession before walking back to the room under the waitress's strange expression.
......
When "Hero Huo Yuanjia" was played, Guang. The senior management of Dongtai thought that it should be welcomed by the audience, but the confidence in their hearts was not very sufficient, so according to Zhang Shaoping's proposal, they first voted for advertising with the title and trailer.
However, due to editing reasons, the schedule is very tight, only on the 10th. The two channels of the East Channel played the film uninterruptedly. It's a pity that most of the people at this time are working or working, and only a few people see the film.
Only Zhang Shaoping is relatively calm, even if "Hero Huo Yuanjia" was introduced to the mainland in advance, he firmly believes that this drama will be like the original history, "The Great Wall Will Never Fall" sings the north and south of the country, evoking the patriotic spirit of several generations.
"Hero Huo Yuanjia" aired two episodes on Monday night. The next morning, when Zhang Shaoping went downstairs to have breakfast, the waitress at the service desk greeted him for the first time, which surprised Zhang Shaoping. You must know that since she heard Zhang Shaoping's words that day, she has always been unkind to Zhang Shaoping and does not give him a good look.
Just when Zhang Shaoping was confused, the waiter said: "Mr. Zhang, "Huo Yuanjia" is very good, my family and neighbors say that they have never watched such a wonderful and beautiful TV." ”
Zhang Shaoping suddenly understood, it turned out that people loved the house and Wu, so they were polite to themselves. He smiled, "If you like it, it's fine!" Hearing you say this, my hanging heart can finally be put down. ”
"Mr. Zhang, after the release of "Huo Yuanjia", will you introduce more good-looking TV series?"
Facing the waitress's expectant eyes, Zhang Shaoping said without hesitation: "Of course! We Hong Kong people are like wanderers, who have been adrift for a long time, but the only thing that is still connected to the motherland is our blood thicker than water's emotions and our ever-cutting culture. I want to use film and television as a link of cultural exchange, and screw our China and Hong Kong together! ”
"Mr. Zhang, what you said is really cultured, and it is comparable to our old secretary."
Zhang Shaoping sweated wildly, and dared to say it impassionedly, it was in vain, playing the piano to the cow. What kind of culture is this, this is a "cliché" that I have read the propaganda draft, and I have casually come to know how much it is true.
After talking to the waitress, Zhang Shaoping went to breakfast.
"Did you see it?"
"See what?"
"Huo Yuanjia! You're not going to tell me, you didn't watch it, did you? ”
"Oh...... what is "Huo Yuanjia"?"
"This is a TV drama broadcast on a Cantonese channel, which is said to have been imported from Hong Kong. I'm telling you, this TV is great! The man...... Hey, hey, haha...... All of them are strong in martial arts, flying around! The person who has watched "Huo Yuanjia" said excitedly, painting and coloring, full of emotion, and foaming. said so excitedly, it sprayed the listener all over the face.
"Is it really that pretty?" The listener will be skeptical.
At this time, a person next to him heard it, and his heart was itching, and he couldn't help but interject: "It's beautiful!" Of course it's good-looking! It's even better than he said! ”
"Aha, you also watched "Huo Yuanjia"?" This person's eyes lit up when he heard this, and he finally found a "confidant", and immediately discussed the plot of "Huo Yuanjia" with the "confidant".
The man who was left behind and hadn't watched "Huo Yuanjia", watching the two talking affectionately, but he couldn't find a common topic, he couldn't help but be ruthless, he must watch this TV series on the Cantonese channel when he goes back tonight.
This is one of the scenes that Zhang Shaoping bumped into when he was having breakfast, and scenes like this are staged at the same time in various parts of Guangdong Province, and will continue to ferment with the popularity of "Huo Yuanjia", becoming the only topic of greeting when meeting.
On the evening of the 11th, two more episodes of "Huo Yuanjia" were played.
The next day, a large number of enthusiastic viewers spontaneously approached the TV station, saying that it was too few to broadcast two episodes in one night, and asked them to broadcast at least four episodes in one night. Some viewers asked the TV station to rebroadcast it because they hadn't seen the first two episodes.
At this time, the TV station was different from later generations, and the recording of programs and the broadcast of TV dramas were very irregular. When TV episodes are broadcast, it is common to have one, two, three, or even four or five episodes every night, anyway, when there are programs and dramas, they will broadcast wildly, and when they are gone, they will fry cold rice or play movies.
But the problem is that since 79, the wide. The sports column "Inside and Outside the Sports World", the children's program "June 1st Prize Quiz Competition", the science and technology column "Science and Technology World" and the earliest variety show "Thousands of Purples and Thousands of Reds" have been broadcast one after another. If four episodes of "Huo Yuanjia" are broadcast in one night, it will definitely squeeze the broadcast space of other programs.
Several directors and deputy directors convened the heads of various departments and programs to gather together. After a heated discussion, the decision was finally made. It was decided to only show two episodes per night, but to add two more episodes every Friday and Saturday night. For the requirements for replay, the TV station was approved, broadcasting a few episodes at night and rebroadcasting a few episodes during the day the next day.
"Zhang Sheng, this is the advertising video that Director Li hurriedly recorded, can you see if it is feasible?" A young man who came from Hong Kong, led by Chen Feihu, came to Zhang Shaoping's house. He opened his briefcase and respectfully handed over the two tapes.
"You come with me." Zhang Shaoping didn't take the tape, but said something and took him to Guangzhou. Dongtai.
Borrowed from Canton. In the small video room of the East Terrace, I watched two tapes again. This is an advertisement for Dingsheng Culture Periodical Publishing Company and FamilyMart. Zhang Shaoping shook his head when he saw it, it was too bland, he didn't hold the heartstrings of mainland audiences at all, nor did he narrow the emotional distance between each other, how could the advertising film that didn't resonate move people's hearts? This is purely an advertisement for Hong Kong people, not close to the hearts of mainland people, Zhang Shaoping felt this, and even came up with the idea of killing the knife himself.
Zhang Shaoping neither recognized nor denied it, but said: "That's it, you go back and tell Director Li, and the balance will be paid to his account." ”
The Li Dao in his mouth is Zhong Yinhong's friend Li Qiming, who is said to be quite famous in the industry. Zhang Shaoping was in a hurry to get the commercial, and before coming to Suicheng, he specially went to call Li Qiming and asked him to hurry up and shoot.
12 In the evening, Guang. "Hero Huo Yuanjia" broadcast by East Channel has an extra advertising time, and three repeated advertisements are inserted in the middle. It is the advertising film of the three companies of Han Tang Popular Clothing, Prosperous Periodicals and FamilyJoy Fast Food Restaurant. The advertising film of the popular costumes of the Han and Tang Dynasties is this version shot by Mi Xue, Zhou Runfa and others; Dingsheng Periodical, invited Xu Guanjie and Zhang Aijia to shoot advertising films; Family music, no celebrities were invited, and it was the true colors of its own employees.
Zhang Shaoping thinks that the advertisements are not good, but in the eyes of mainland audiences, they feel very exciting, especially the advertising words in the film, which have entered everyone's hearts with the hit of "Huo Yuanjia".
"Han and Tang Dynasty costumes, medium. Chinese people's own costumes! ”
"Flourishing periodicals, fashion excellence, extraordinary!"
"Family fun is real happiness!"
The advertising industry in the mainland did not begin to recover until 79, when there were only 10 advertising companies in the country. Up to now, advertising is still a barren situation in the mainland, and fortunately, the TV stations are all state-run, otherwise, they would not be able to make ends meet in this way, and they would have gone bankrupt dozens of times in Hong Kong.
Zhang Shaoping bought Guang. The advertising rights of the two major channels of Dongtai for one year only cost 150,000 yuan. adopts a fatigue bombing broadcast, so that every audience who has watched "Huo Yuanjia" must have seen the commercial.
Not only that, but at the end of each episode, there is a "Prize Ratings Quiz" event, and the questions are posted on TV and can be seen by all viewers. As long as you write the answer in the letter and send it to the Southern China Hong Kong Magazine, you will have a chance to win many prizes, including a free set meal at the FamilyFun fast food restaurant, Hantang clothing, various magazines and TV sets in Dingsheng. Until the 13th of the next month, it lasts exactly one month, and February 13 is the first day of the Chinese lunar year, that is, the first day of the Lunar New Year.
In fact, Zhang Shaoping's FamilyMart fast food restaurant is still being renovated in a hurry and has not officially opened. But in order to make the advertisement to the extreme, Zhang Shaoping was stunned to add the "free package of FamilyJoy fast food restaurant" to the prize. In his mind, anyway, in a few days, the fast food restaurant will be able to open, first put out the advertisement, make enough popularity, and then it will naturally get off to a good start.
To find out who won, you'll have to buy one of the four magazines, Cinema Times, TV Age, Vogue and Extra, because the winners are always published on the last page of the four magazines. Among the magazines, especially "Fashion" magazine, it will definitely mention the popular clothing of the Han and Tang Dynasties, because it is popular across the Taiwan Strait and is a dark horse in the fashion industry.
The holding of the "Prize-winning Ratings Q&A" event pushed the whole drama of "Huo Yuanjia" to a peak.
13 Said, Guang. Dongtai received a large number of letters from the audience, more than 100 letters. Many of them are asking TV stations to subtitle the TV series "Huo Yuanjia".
It is not difficult to understand that the audience asks for subtitles, there are many dialects in Guangdong Province, and Cantonese is only one that is used more. Before 82 years, there was only one channel in Mandarin in Guangdong, but now there is a Cantonese channel, and many people can only understand Mandarin, but not Cantonese.
But subtitles are a rarity in today's TV dramas, and their birth will not be until the introduction of animation and American dramas. Wide on its own. As far as Dongtai is concerned, a subtitle group was only set up at the beginning of the month, so that the main programs have subtitles.
So wide. After Dongtai received the letter, he finally decided to dub "Huo Yuanjia" and make a Mandarin version.