Chapter 634 Powerful Propaganda Plan

With Supernova Entertainment Film and Television Company bringing together many Hollywood superstars for a while, the production of Kung Fu Panda movie to the dubbing in the later stage is very close to the release time.

Under the attention of many media, Supernova Entertainment Film and Television Company has delayed the release of the film's schedule. For this movie, from the beginning of production, it has attracted everyone's attention.

In addition to the fact that the movie itself is an animated film with Chinese elements, the most important thing is Zhou Shaoming himself. The success of Iron Man has made many people fall in love with Zhou Shaoming's movie.

Not only in North America, Europe, but also in Asia and all over the world, there is still a lot of attention to the films directed by Smith Chow, after all, in terms of box office appeal, this young Hollywood has a certain right to speak.

"Zhou, many media are going to interview you about the movie Kung Fu Panda?" Benjamin asked Zhou Shaoming in the office, and there were already many media outlets who wanted to interview Zhou Shaoming and talk about the topic of the movie Kung Fu Panda.

This is indeed good news for Zhou Shaoming, when the movie is released, you can use the media to let the public know about this movie, Zhou Shaoming hesitated for a moment and said: "Now we will focus all our energy on the publicity plan, and we will talk about it when this matter is over." ”

Benjamin listened to Zhou Shaoming's words and responded: "I know how to do it." It seems that Zhou Shaoming is still reluctant to accept media interviews at this stage, and the sound effects and dubbing are being carried out in an orderly manner. Zhou Shaoming's propaganda plan, I don't know what new ideas Zhou Shaoming wants to come up with this time.

In the office, Zhou Shaoming seems to be waiting for someone? "Ben, if Blake comes, let him come directly to my office."

After Benjamin understood what Zhou Shaoming meant, he left the office.

Benjamin's eyes lit up when a fatter man appeared at the door, wasn't that Blake? Really said that Cao Cao Cao arrived, Benjamin said to Blake: "Smith Zhou is already waiting for you in the office." ”

Blake nodded and followed Zebenjamin into the office. In the office. Zhou Shaoming and Blake talked.

At this time, it was already November 2006, and time passed quickly, which made Zhou Shaoming, who had been busy with Kung Fu Panda, feel that in order to shoot this cartoon, time passed too quickly.

The production of post-dubbing and movie sound effects is expected to be completed in about a month, and Zhou Shaoming also began to think about the publicity plan, as long as the publicity plan comes out, then the time for the release of the movie. It's settled.

The movie Iron Man was very successful in publicity, and it also made the movie achieve unprecedented good results at the box office.

Of course, all the colleagues of Supernova Entertainment Film and Television Company have tasted the sweetness brought by Iron Man under the strong publicity, and this time they will not object to Zhou Shaoming's estimated publicity cost of hundreds of millions.

Such treatment, in Supernova Entertainment Film and Television Company. Only the director Zhou Shaoming can do it, and it is basically impossible for the rest of the remaining films to pass such a huge publicity cost.

Supernova Entertainment must have limited liquidity. It is impossible for every director to have the same treatment as Zhou Shaoming, not mainly because Zhou Shaoming is the leader of supernova entertainment film and television, but more importantly, the movies shot by Zhou Shaoming. Once released, the box office results are absolutely guaranteed.

Gradually, in Hollywood circles, there is such a saying. That's the work of director Smith Chow, which is definitely the best of the best.

may be a bit exaggerated, but in terms of box office results, as long as it is a movie released by Zhou Shaoming, then there will basically be a good guarantee, at least so far, Zhou Shaoming's movies have not lost money at the box office.

More or less make money for the company, some people say that Zhou Shaoming's luck is too good, a young person, can have such an achievement, when people only see the achievements created by Zhou Shaoming, but often ignore the bitterness and bitterness.

When Zhou Shaoming was filming a movie, he also encountered difficulties in passing, when he encountered bad luck and a shortage of funds, and at the most serious time, Zhou Shaoming faced everyone's suspicion and put himself and Supernova Entertainment Film and Television Company into a passive situation.

However, Zhou Shaoming survived, and with the help of friends and relatives around him, Zhou Shaoming's road has become wider and wider, and he has established his position as one of the unshakable top directors in Hollywood with many excellent works.

Iron Man may be a breakthrough for Zhou Shaoming, so this shooting of Kung Fu Panda is an attempt to break through Zhou Shaoming's attempt to break through again.

Zhou Shaoming, who has not completed the follow-up work of the film for 7 months, has already begun to plan a publicity plan for the film. With the experience of Iron Man publicity, Zhou Shaoming and Supernova Entertainment Film and Television Company are easier to operate for the movie Kung Fu Panda.

For this propaganda plan, the regular planning operations will be handled by Benjamin, such as the promotion on the radio, because of the sufficient funds for this propaganda, this propaganda will focus on well-known American radio stations, such as ABC, which has a huge influence in the United States.

Local radio stations are still targeted, compared with ABC, the cost of radio publicity is much greater than that of local radio stations, and the broadcast time is still not as long as that of local radio stations.

However, after all, such cartoons, Zhou Shaoming focuses on young people and children, such as office workers or middle-aged people, who may rarely watch such cartoons.

When the genre of the movie is cartoon, it has already made a lot of viewers pass, but in the same way, because of this, the box office of children cannot be ignored.

This is why Zhou Shaoming attaches so much importance to the promotion of Kung Fu Panda on well-known radio stations in the United States.

The advertising cost of 500,000 per second is more than ten times higher than the cost of local radio stations, of course, this is the publicity cost of prime time, in order to increase the audience base, Zhou Shaoming also took into account other time periods, but in comparison, such advertisements are a lot less.

In the U.S., the amount of publicity costs is as high as 70 million. The publicity expenses may be decent in Hollywood commercial blockbusters, but Zhou Shaoming hopes that the remaining tens of millions of expenses can be spent elsewhere.

For example, in Asia and Europe, compared with China's propaganda expenses alone, the propaganda expenses of the entire European region are more than the propaganda costs.

120 million publicity expenses, and 30 million publicity expenses in China were allocated. The cost of publicity in Europe is as high as 20 million dollars, and the cost in other parts of Asia is basically about 50 million.

Although Zhou Shaoming did not accept the kindness of the media at this time and use the media channels to promote his kung fu panda movie for free, Zhou Shaoming was more thinking about other publicity themes in his heart, so that the media could do some publicity for these topics.

It seems that the movie Kung Fu Panda is already in the late stage. It stands to reason that Zhou Shaoming at this time should be very leisurely, after all, after a long period of exhaustion, Zhou Shaoming should take advantage of this time. Let yourself relax appropriately to face the future box office battle.

After all, in the North American film market, in this golden stage, there will be many commercial blockbusters competing for box office share.

007's Casino Royale. This classic series is back on the screen, and it is also the film that will be released on November 17, after the Colombian classic production will be released on the 17th.

Warner. Fox and other film and television giants have begun to release their own films during these two months.

At this time, Supernova Entertainment Film and Television Company, except for the movie Kung Fu Panda, which was not released, all the movies shot this year have been released one after another.

The latest movie in the Batman series released by the company also met the audience at the end of October, and after November, the movie Kung Fu Panda has not yet been produced.

At this time, Zhou Shaoming was a little hesitant in his heart, this year, Supernova Entertainment Film and Television Company has released three works, and they have achieved good box office results in the film market, and his own kung fu panda movie is really tricky in the release schedule.

The movie Kung Fu Panda can meet the audience at the end of November at the earliest, but as the major film and television giants have released movie release times, in November and December, commercial blockbusters gathered, in this case, the movie Kung Fu Panda may not be able to take advantage of the right.

Also, Zhou Shaoming took the Chinese film market into account more, in 2005, with the emergence of Wuji's hundreds of millions of domestic films, China's film market began to gradually move towards a commercial form, which is how much Zhou Shaoming is looking forward to it.

However, at the same time, China's local films have also begun to produce blockbusters of more than 100 million yuan to grab the share of the Chinese film market, in 2006 alone, after just one year, China has appeared in six domestic blockbusters with more than 100 million yuan, most of which are gathered in the New Year's schedule, that is, at the end of 2006.

In such a film market environment, after the release of Kung Fu Panda, will the gains outweigh the losses? According to the current market environment, Zhou Shaoming still needs to wait and see the changes, and needs to think about it.

But at the moment, the most important thing for Zhou Shaoming is to implement the publicity plan, which is the step that needs to be done before the release of Kung Fu Panda, if you can't even do this link well. Talk about good box office results later.

"Director Smith Zhou, tell us about the specific time of the release of your new film, and what interesting things happened during the filming of this movie?"

In the face of the reporter's interception, Zhou Shaoming got into the car and returned home without saying a word, escorted by Luo Ken and others.

The publicity plan is being completed in an orderly manner, and Benjamin is constantly running back and forth with the merchants for the huge publicity expenses.

In the square of Los Angeles, Zhou Shaoming opened the promotional theme of this new movie.

The time was chosen for the weekend, and after the promotion of local radio stations and major media outlets in Los Angeles, the square once again gathered a large crowd of spectators.

In addition to the audience who loved Zhou Shaoming's works, there were also fans of Blake and Scarlett Johansson. The theme of this promotion is pandas.

At the live event, staff members dressed in pandas stood on both sides of the carpet and began to greet the opening of the event.

After a few days of discussion and discussion, Zhou Shaoming and Supernova Entertainment Film and Television Company began to lock the movie Kung Fu Panda to be released on the 15th of December.

It was a Saturday, and it was a day off for most of the students and children in school. Therefore, after intense discussion, Zhou Shaoming decided categorically. Began to involve Kung Fu Panda in the box office battle for the North American and even Chinese film market.

A scuffle is about to begin, in North America, outside of the films released by veteran movie giants such as Warner and Fox, who have always had some influence in the minds of audiences.

The Chinese film market also has Feng Xiaogang's night banquet and other works entering theaters strongly, but Zhou Shaoming hopes that his film can ignite a raging fire for the Chinese film market.

While there are many negative factors, there are also many positive aspects. As Supernova Entertainment Film and Television Company gathered stars from Hollywood and all over the world for a while, it began to dub the movie, attracting a lot of media reporters, making Kung Fu Panda monopolize the limelight in the media.

There is also the Chinese film market, although it is very attractive in terms of film production this year, which makes the Chinese domestic audience excited. However, there are more than 260 movies produced annually, but only about 60 movies enter theaters.

Such a ratio makes the Chinese film market in a vacuum, with supernova films releasing one or two blockbusters in the Chinese film market every year, and this year is no exception.

Zhou Shaoming still wants to bring Kung Fu Panda to the Chinese audience, this film about Chinese culture, Zhou Shaoming plans to be released on December 15th, for 2006 China to present a good Chinese film market, light up a raging fire at the end of the year.

And because of that. Zhou Shaoming finally decided that this kung fu panda is about to start being released. After the release is confirmed, Zhou Shaoming can officially launch the prepared publicity plan.

Start with a Los Angeles local, here. Zhou Shaoming's team held a press conference for Kung Fu Panda, and at this promotional meeting, Zhou Shaoming and Avril, Scarlett Johansson and Blake all appeared. For the film began to be promoted.

Although, on both sides of the scene, two rows of people in panda uniforms have already been standing. Waiting for Zhou Shaoming and the others to come out, the surrounding crowd also began to stir.

This publicity is another shocking move after Iron Man, and it took a lot of effort to see these dozens of panda clothes.

Looking at the exquisite panda uniform in front of them, the audience was amazed, such a scene, Director Smith Zhou is really willing to spend money.

The cute panda man stood neatly, and when a car came to the scene, the audience's eyes lit up, "Director Smith Zhou? ”

The reason why Zhou Shaoming will bring Avril with this promotion is naturally because Avril has all the contributions in this movie, and with the song created by Avril herself, which is recognized by everyone, it will become the theme song of this Kung Fu Panda, so this promotional activity is naturally indispensable to this ghost.

"Smith Week, Smith Queen!" In the shouts of the audience.

Avril took Zhou Shaoming's arm, walked towards the audience, and walked slowly through the carpet, the cute panda man, constantly fighting for the two of them!

In the face of the media's photos, Zhou Shaoming generously asked Avril to help her and take a group photo. Avril had a lovely smile on her face, and she was quite decent when Zhou Shaoming and Avril walked across the carpet.

However, when Blake arrived, the atmosphere of the scene was pushed to a climax again, and as a director, when he walked through the carpet, he looked more serious.

The extremely funny Blake mobilized the atmosphere at once, which is why Zhou Shaoming chose Blake to dub the voice of the kung fu panda protagonist Po.

Not only does Blake have super popularity in Hollywood, but his body shape is very similar to that of Kung Fu Panda, and when you see me, you can easily associate it with a panda.

Coupled with the personnel in panda uniforms standing on both sides, Blake didn't care about the existence of the beautiful Scarlett Johansson around him, and began to walk to the stage with his toes in high spirits, which suddenly made the audience's eyes light up, and made many viewers start to laugh at Blake's live performance.

Scarlett Johansson beside her couldn't help frowning, and hurriedly smiled, I don't know when she started to be on such a stage and stopped being with Zhou Shaoming.

In the past, I always went in and out with Zhou Shaoming and talked about everything, but after the filming of the movie League of Assassins, because I was too deep in the role, in order to play the role well, I continued to get intimate with Jude Law, and it was also after that period of time, it seemed that I had some distance from Zhou Shaoming for a while, and it was not until I finally realized that the man I wanted to be together most was a man like Zhou Shaoming, but it seemed that there was no chance.

Scarlett Johansson took a deep breath, after she had carved out a world of her own in Hollywood, Scarlett Johansson realized that she had also lost the most important thing, perhaps she didn't get it at all.

Scarlett Johansson really doesn't understand, why Avril is so close to Zhou Shao, you must know that Zhou Shaoming has Christina, I don't understand, Scarlett Johansson gradually doesn't understand, maybe he understands it for the rest of his life, but he is a little jealous and envious in his heart.

Why did Avril do it, but she didn't. At the publicity scene, with the host in front of everyone, the scene climaxed continuously.

Under the leadership of Zhou Shaoming, Blake, Avril, and Scarlett Johansson, who participated in the production of Kung Fu Panda, made a collective appearance to open the trend of Kung Fu Panda in the square. (To be continued......)