Chapter 142: Network Business Opportunities
Wang Yang continued to sign and sell "Tibetan Code" at the door of the bookstore, and after the CCTV reporter arrived, he took the camera to record the audio-visual materials at the scene.
CCTV actually sent two photographers, one photographer carried directly to the top of a building opposite the square, and began to shoot the lively book-buying crowd below, and the other photographer followed a female reporter with an interview microphone to Xinhua Bookstore and came to interview Wang Yang.
After Hongyue walked up first and said hello, she led the reporter over and came over to start interviewing Wang Yang.
The reporter is a CCTV set, and it is actually sent by the focus interview program team with particularly high ratings, the female reporter is called Wang Li, because the time is urgent, Wang Yang and the CCTV reporter did not chat much, in the enthusiastic shouts of the book-buying citizens and readers at the scene, Wang Li began to smile and ask Wang Yang some questions.
Wang Li asked, "Mr. Wang, how many copies of your new book "The Code of Tibet" have been signed and sold today?" ”
Wang Yang smiled: "It should have exceeded 5,000 copies." ”
Wang Li was extremely surprised when she heard this, she turned her head and glanced at the crowd at the scene, nodded slightly, and then turned back to ask: "Mr. Wang, can you predict the weekly sales of your physical book "Tibetan Code"?" ”
"It's hard to predict, but I'm happiest if I can sell all the first prints anyway."
"Mr. Wang, how many are the first prints of "Tibetan Code"?"
"The first printing was 150,000 copies, but after the sales came out today, it should be possible to print 200,000 more copies within a week."
"Mr. Wang, do you think that "The Code of Tibet" can exceed 300,000 copies in a month?"
"It should work. Next, I will hold book signing sessions in 11 cities, including Tianjin, Taiyuan, Zhengzhou, Xi'an, Nanjing, Wuhan, Songsha, Guangzhou, Shenchuan, Xiangjiang, and Taipei. ”
"No problem, I think your book lovers across the country will be very happy too."
……
After the CCTV interview. Wang Yang's signing party continued to be hot, until after three o'clock in the afternoon, his hand cramped, so he could only say goodbye to the book fans apologetically and announce the end of the first signing meeting.
In a total of 6 hours of signing, Wang Yang signed a full 7,200 physical books, but a total of nearly 9,000 physical books were sold. Although many citizens did not get signatures, he printed a lot of signature photos, which also attracted many people to come and buy.
In fact, it's not just Wang Yang's online readers and fans who come to buy. Including other readers who like to read in reality and don't know who Wang Yang is, they were also attracted by the hot scene, and after watching. After being introduced to "The Code of Tibet" by book fans. Also joined the ranks of purchases.
The significance of the book signing is here, it is a tried and tested way of publicity, there are places with a large flow of people in every city, and there are thousands of people in these places every day.
Publicity activities in reality are often more likely to spread word of mouth than online publicity. On the first day of today's signing meeting, tens of thousands of people remembered Wang Yang. Or buy Wang Yang's "Tibetan Code", and after tomorrow, tens of thousands of families will know Wang Yang, and in a few days, more than 100,000 people may know Wang Yang.
The way of transmission is not simply oral transmission, but also through the Internet, but may be a simple sentence: I queued up to buy Wang Yang's "Tibetan Code" yesterday.
In the evening, Wang Yang and Hongyue had a meeting in the company, and he talked about some of his publicity strategies for the first time.
"Like this kind of signing meeting, I think we can make full use of Alipay's fast shopping function and cooperate with Longteng E-commerce Group, which can not only add many preferential methods, such as Alipay to buy books to enjoy a discount of 1 yuan, and this 1 yuan, I believe that Longteng E-commerce Group will be willing to pay money to fill it, as long as we don't want them to publicize the cost."
"Including TM WeChat, we can also cooperate with Longteng TM Group, such as WeChat quick payment can also be imitated, of course, we must also open the official public account of WeChat, such as the public account of Wang Yang Studio, let them pay attention to WeChat, now the fire is Wenshang, Wenshang is to use the Wenxin platform for brand promotion and operation, as well as new enterprises for product sales, WeChat has just been online for three months, I believe that this APP will inevitably be particularly popular in the future......"
Although Wang Yang does not know how to do business, but now at the end of 2005, the development of China's network technology is like China in 2013, although he can't do Ma Huateng and Ma Yun, but he can also grasp some business opportunities through his own grasp, so as to become a real rich man from a writer.
In the era of the Internet, the platform has established its own media, which is called self-media.
Wang Yang now has a fan base, and of course he wants to use business opportunities to make "Wang Yang's self-media" bigger.
Red Moon is not a fool, she immediately understood the importance of business opportunities told by her boyfriend, and immediately grasped what she needed to master.
In the evening of the same day, the WeChat public account of "Wang Yang Studio" quietly applied for registration, and now WeChat has just been launched, with only 8 million users, and many TM users have not yet switched from TM to WeChat.
However, Wang Yang decided to help WeChat conquer the intelligent voice software market, he wrote a plan of only 120 words overnight, and the next day, he led the red moon, drove his Mercedes-Benz car, and ran directly to the Longteng TM Group.
There are many listed group companies in Huaxia that start with Longteng, such as: Longteng Military Technology Group, Longteng Literature Group, Longteng TM Group, Longteng E-commerce Group, etc.
Part of it was because the Li family voluntarily withdrew from the board of directors, and the other part was because of family disputes.
But no matter what, all the companies that start with Longteng are large-scale listed companies, and their internal boards of directors are not something that ordinary people can figure out, Wang Yang only needs to know that Longteng TM Group and Longteng E-commerce Group are two different things, and these two companies are opponents. (To be continued......)