Facing Zhang Shaoping's extended olive branch, Tina. Brown said that she was not tempted, it was absolutely fake, but she was a very reasonable person, and she would never decide to jump ship to a little-known company far away in Hong Kong as soon as her head was hot.

The two made contact for the first time, Zhang Shaoping offered a salary condition for poaching, and Tina. Brown gave a succinct account of her unique approach to making a magazine.

Tina. Brown is holding a two-page profile of Dingsheng Culture Company, which has no glorious history, and his magazines have never even heard of it, but the data that several magazines have sold hundreds of thousands of copies is quite frightening.

Zhang Shaoping said in a very sincere tone: "Miss Brown, I really hope that you can join my company and work together to create a career and build the territory of the magazine kingdom." ”

Zhang Shaoping's tone of speech was not public, but what he said revealed his ambition, perhaps because the newborn calf was not afraid of tigers, and his eyebrows were full of energy.

Tina. Brown closed the book and said, "Your company has only been around for a few months, so you're young. ”

Zhang Shaoping didn't care about the other party's ridicule, and said with a smile: "Aren't we all young people?" Being young means that you are energetic and have a big plastic surname, just like building a tall building on the ground, you can do whatever you want. ”

Tina. Brown was noncommittal, and then asked a little curiously: "Mr. Zhang, does your company really have the right to host a film award?" ”

"Ahem." Zhang Shaoping introduced without blushing and heartbeat: "That's right, the Hong Kong Film Awards is the second film award for Chinese films, and it is also the only film award that is hosted by the company. We named it 'Academy Awards' because we aspired to make it the best film award in the Asia-Pacific region." Being able to hold the Hong Kong Film Awards shows that our company has strong strength and energy, and in turn, my magazines can use the influence of the Hong Kong Film Awards to radiate the surrounding areas and quickly seize the market. ”

Zhang Shaoping boasted that his face did not change, but Hu Mufang's face turned red when he translated, his family knew his own family affairs, and this Academy Award that was made up last year was like a certificate issued by a primary school student, and no one took it seriously.

Tina. Brown smiled: "Sounds good, so let's go, Mr. Zhang, can you let me go back and think about it, and I'll give you an answer tomorrow?" ”

"Absolutely."

Everyone said so, Zhang Shaoping could say no, he could only gladly agree.

Watching Tina. Brown's car left in the dust, and Hu Mufang said: "Zhang Sheng, according to this posture, it is estimated that it is a bit suspenseful to invite this Miss Brown." ”

"It's man-made!" Zhang Shaoping raised his eyebrows and said, "We have been in London for two days, and after visiting, this Miss Brown's ability to make magazines is still obvious to all, and it is best to invite her." ”

Shi Yangde also said: "We people run magazines, we only know how to localize, and none of us have an international vision, so it is difficult to break out of the Asia-Pacific region, let alone make an international world name magazine." And although this Miss Brown is young, her wrist ability is not bad, otherwise she would not be able to suppress the old fritters in the "Chat" magazine, and she underwent drastic surgery, changed her appearance, and reappeared on the market. ”

"Well, talent is rare."

When they first met, Zhang Shaoping had a very good impression of this woman.

Resuming sales of a magazine that had been almost out of publication is not an easy task, and it is even more difficult than releasing a new one. Because of the drastic internal reform, the power will directly lead to the collapse of the enterprise, and the power will not help if it is light.

The next day, it was still the same five-star hotel, and the two sides met again.

"Mr. Zhang, your company's magazines are mainly Chinese magazines, am I not wrong?"

"That's right."

Tina. Brown said that she would think about it overnight, and during this time, she would definitely use some connections to learn about the state of the company in Hong Kong. Zhang Shaoping was not surprised by this.

Tina. Brown went on to ask, "Your magazine, the business is mostly focused on a single film magazine and a TV magazine, right?" ”

"No, you forget, we also have a Vogue magazine." Zhang Shaoping reminded.

"I haven't forgotten, but your company's focus isn't on Vogue." Tina. Brown raised the introduction book in his hand and asked, "The foothold of your magazine is just to be an influential Chinese magazine, not an international magazine that is widely accepted by the world, in this case, what is the use of you inviting me to go?" ”

Zhang Shaoping was confused by her words, and asked puzzledly: "Of course we want to make a world-leading magazine, otherwise, why would we make an international edition?" ”

"No, no, no, it's not the same." Tina. Brown shook his head again and again, "To make a magazine, you must first have a celebrity effect, but does Hong Kong have it?" What are the big stars? What fashion gurus are? None at all! So there are too few topics to hype. As for reporting, it's hard for you to even find a good editor, and how can you make the best report without the best editors? And there are even fewer news available for reporting, just a few things that come and go, and almost all of them are reprinted or materials provided by media such as United Press, which is not new, and it is too popular. Such magazine content may be in Hong Kong, China. Countries and other places are extremely popular, but who likes to watch them outside? ”

Tina. Brown's series of cross-examinations made Zhang Shaoping speechless, stunned for a moment, and then smiled dryly: "No way, our magazine has only been published for a long time, and there are too few reporters, so we can only buy press releases from news agencies such as United Press." ”

"Mr. Zhang, it seems that you still don't understand the meaning of my words. At least 1,500 newspapers, 6,000 radio and television stations in the United States, and more than 10,000 news media in 115 countries and regions around the world, but so what? Well-run newspapers and periodicals still stand out, and the same news can be mined from different people's perspectives, and the depth of exploration and the angle from which it can be made are different. And the editors of your magazines don't have an international vision and can't make first-class magazines, so why not read Hollywood newspaper news when you look at your magazines?

The only one with a readable last name is your Vogue magazine. Because your clothing company has gathered a lot of elite talent in fashion design, you can provide quite a lot of new and creative materials. And your company's clothes are already quite famous, even some brand stores in London have to sell them, if I were you, I would shift my focus to Vogue magazine, use the momentum of fashion to promote the magazine, and then wait for the magazine's influence to form, and then in turn pull up fashion.

Making a magazine is expensive, but when it is successful, the rewards are amazing. For example, the "Person of the Year" selected by "Time Magazine" and the "Global 500 List" launched by "Fortune", these gold-lettered signboards, advertising costs alone, are sky-high. If you can do Vogue magazine, I think it's far better than you are betting around like you are now! ”

Tina. Brown saw Zhang Shaoping listening carefully, and couldn't help but talk more and more, and said the hills and gullies in his chest.

This woman's great achievements in later generations are indeed not in vain, and she has her own unique set of magazines.

An international perspective is very important, but this is what many people in Hong Kong lack. It has been able to develop to this point because there are many factors due to fate, so when the mainland rises, almost all of Hong Kong's glory is gone, and even because there is a lot of trouble, the central government intends to support the leading position of the free port and financial center. The sea comes to overhead it.

Let's go back to the movies, as we all know, the station. Bay's films are in decline first, but the Golden Horse Awards are getting better and better, becoming the most influential Chinese film awards in the three regions of the Taiwan Strait. As for the Academy Awards, in the end, it has become a family banquet for Hong Kong people to sit in a row and share the fruits, and even Zeng Zhiwei can let it be rescheduled after a lifetime, which really makes the outside world laugh off his big teeth.

This shows how ugly the Hong Kong people's long-term planning and international vision are.

Zhang Shaoping listened to Tina. The more Brown thought about it, the more he thought about it, and he was almost stunned, and he said excitedly: "Miss Brown, you said it so well, I think my company just lacks a talent like you!" ”

Tina. Brown said, "But your company's focus is on movie magazines!" ”

Zhang Shaoping said with a smile: "No, our company has no center of gravity, and all magazines are equally developed. However, the focus is now there, and that is Vogue magazine! Miss Brown, you're right, to be a first-class magazine, you have to have a first-class editor, and you have to have a fertile ground to cultivate it, so I decided to go to New York and build a branch of the company, and then Hong Kong will only be responsible for the Asia-Pacific region, and New York will be responsible for the North American market. As long as the markets in these two places are completely opened, I think the fame will be enough. ”

"Even so, Vogue magazine isn't my best job, and I think you should hire someone else." Tina. Brown shook his head and refused.

Zhang Shaoping felt a headache, why can't this foreign girl's brain turn around, and the oil and salt can't enter. Ya, there is money for you to earn, let you be the editor-in-chief, you are still picky, too picky. He finally understood why Shi Yangde had to let him personally invite him, showing his "sincerity" was originally to be shown like this.

Zhang Shaoping thought for a while and said, "Miss Brown, you know, I don't just make "Fashion" magazine, in fact, in my concept, I will also make a magazine with a male surname and a magazine with a female surname in the future. ”

Tina. When Brown heard this, he complained directly: "Isn't your "Vogue" magazine just a magazine with a female surname? Is your target audience ready to kill both men and women? It's such a failure, and I don't know how your magazine will go on. ”

Zhang Shaoping was despised, so he couldn't help but rub his nose and smile, not knowing how to answer. Hu Mufang covered his mouth and snickered, it was rare to see the boss deflated.

The British are too rigid, and even the women are stubborn and speak with the heart and lungs.

"However, I am a little interested in making a magazine with a male surname." Tina. After Brown despised Zhang Shaoping, the conversation changed, "I can promise to make a magazine in your company, but I have a few conditions, and I hope you can accept it." ”

"Tell me about it."

"First, you can't interfere with my work, unless I have gross negligence in my decision-making, resulting in a serious loss of investment."

"It's not too much, I can promise it."

"Second, the editor-in-chief of Vogue magazine, I can do it for you first, but the editor-in-chief has to choose someone else, because I'm not very good at this."

"Oh, this nature."

"Third, if I leave, there must be some people who will take it with me, and your company must accept it."

"This ......" Zhang Shaoping pondered and asked, "Can I ask who the people you want to bring are?" ”

Tina. Brown laughed: "A few people who are very good at photography and editing, I want to take them as helpers." ”

"As long as it's talent, I'm welcome."

Zhang Shaoping said with a smile.

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When Tina. At a time when Brown happily quit his job as editor-in-chief of Chatter magazine and signed a five-year contract with Mr. Zhang, the media giant Newhouse was ambitious to relaunch the iconic Vanity Fair brand, a magazine that was once on the cusp of the times. But after the latter single-handedly brought "Vanity Fair" out of the trough and restored the glory of the magazine queen Tina. Brown was unknowingly "snatched" by Zhang Shaoping, and history turned a corner, that is, I don't know if "Vanity Fair" can still win fame and fortune in Vanity Fair.

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