Ask for a recommendation, ask for a monthly pass, give a recommendation if you have a recommendation, give a monthly pass if you have a monthly pass, it's the last day of the month, I hope there will be an outbreak! ……

"Maybe you don't know the movie Sinbad's Adventure, maybe you don't know the DreamWorks movie Dragon's Kiss. However, you will definitely know the movie "Summer Ink Lotus". "Sinbad's Adventure" invested hundreds of millions, "Dragon's Kiss" is more than 100 million US dollars, and "Summer Ink Lotus" is only a very low-cost movie, but its domestic box office does not belong to the two giants of more than 100 million, and even far exceeds, refreshing the record of "Dragon's Kiss" and equaling the box office record of "Sinbad's Adventure". You'll be surprised, yes, why is this happening? Is it because the publicity is not in place? It's definitely impossible, so much money can't be used for filming, right? Why? The answer, I can tell you, because the crew of "Summer Ink Lotus" knows how to use the power of Weibo, the new darling of the Internet.

The new term microblog may have been in contact with for a long time, and this concept is very simple, everyone knows that it is a micro blog, but no one has ever thought that microblogging can actually cause such a big publicity effect, since the creation of microblogging, it has been five years, microblog users have exceeded 300 million people, and this number is still growing at an objective rate, it can be seen that microblog will become another huge social platform in the future.

Now there are a lot of domestic low-cost movies, either the producers lose their money, or they are not popular. But. So what's the solution? Small-budget films. If you want to attract people to go to the cinema willingly, there are no big-name stars, no big-name directors, no money to invest in production, and no money to invest in traditional media publicity. Other movie theaters don't even give you schedules. It is undeniable that "Summer Ink Lotus" has the appeal of star Yang Tian and advertising model Xiya, but why does it compare with the blockbuster of DreamWorks in the same schedule? DreamWorks blockbusters have a strong post-production team, glowing stars, and huge amounts of money to invest in publicity. And what does "Summer Ink Lotus" compete with? Its excellence lies in its interest in the audience of Weibo. Everyone who opens Weibo has more or less dozens or hundreds of fans, and a simple retweet is a publicity. Its snowballing publicity effect will even greatly exceed that of traditional media, television, newspapers and magazines. In China, illegal fundraising is a crime. However, the effect of Weibo is similar to that of fundraising, and it is encouraged by the society, with low cost and high returns. - Southern People Weekly

With the popularity of "Summer Ink Lotus", another phenomenon is that domestic film critics who were used to touting some blockbusters before began to "lose their voice". Although some people maliciously speculate that these so-called film critics were "bought" by blockbusters to speak, it is also true that "Summer Ink Lotus" caught many people off guard. The phenomenon of this movie's popularity is surpassing the "laws" that everyone has summarized before, and the theory can't keep up. Naturally, there is nothing to say.

Of course, this just seems "unreasonable" in the small scope of the film's release. If you consider "Summer Ink Lotus" from multiple angles such as creativity to story to promotion, you will find that this is actually very reasonable. According to Li Haitao, the head of Huayu Entertainment, the production company of "Summer Ink Lotus", the biggest feature of this film is the full use of social media such as Weibo and friends. Because the release and broadcast effect of this movie without big stars in traditional media is not as good as other blockbusters. There is no precedent for the use of social networks for publicity, and there is not enough evaluation of its effect, but it is in line with international fashion trends, so the success of "Summer Ink Lotus" is completely an adventure, but it is a successful adventure. This reminds us of the "Blair the Witch" a few years ago, and we have reason to suspect that this publicity method came from Chen Feng. -- Entertainment Star Weekly. …,

The whole country is crazy about the box office of "Summer Lotus", but the box office miracle of "Summer Lotus" continues, and more audiences have entered the cinema because of the care of these media.

The whole country is going crazy for the box office of "Summer Lotus". But the box office miracle of "Summer Lotus" continues, and more viewers care about it because of these media. And walked into the cinema.

"Love is crazy, if you don't love, you will be strong!" This movie line touched the most sensitive nerves of countless men and women, making "Summer Ink Lotus" begin to sweep the box office market across the country.

The box office of "Summer Ink Lotus" has reached more than 86 million yuan in just three days since its release on February 2, which made all theater managers fall through their glasses and had to quickly adjust their film scheduling plans, not only letting the original DreamWorks blockbusters give up some theaters, but also constantly opening more theaters or increasing the number of screenings.

Without Qingqing, I and I are greasy and crooked, Yang Tian and Xiya's hand-in-hand, in the words of netizens "start over again after a summer", "It feels like it's true, as if it's the young post-80s and post-90s colleagues around me." The dressing, dressing, the bag on the back, the glasses you carry, the tone of your voice and even the style that goes out of control are all the same. ”

Many of the young men and women who came to watch the movie were really dressed the same as the heroes and heroines in the play. Many people feel that the feeling of closeness makes people see themselves.

The lines in "Summer Ink Lotus" were obviously popular with the audience, and not long after the film was released, fans compiled the "golden sentences" in the film, - "This person is very dreamy when he doesn't speak, and when he speaks, it's all dream." "Now the little boys, the love is a thousand pounds, and they are not as good as the chest! This is a species that likes the new and hates the old, are you worthy of yourself if you are looking for death and life? "Even though you've squirted high-grade cologne, you still have a natural jerk smell." "Buy a refrigerator, the warranty period is three years, you marry someone, and you can guarantee that he will not have problems for the rest of his life, and if there is a problem, he will repair it."

The wonderful dialogue not only made the audience laugh, but also applauded by peers. A well-known film critic posted several public recommendations on Weibo in a row, and even said that if it was not good-looking, he would be reimbursed for the ticket. In an interview with the media, this film critic said that small and medium-cost domestic films are still in a difficult situation under the current market, and the most important thing is that the film itself is good-looking and sincere, so it is recommended.

"Southern Metropolis Daily" even described: "Although there is a mouthful of 'Beijing films', it has achieved a crazy phenomenon that is difficult to find in Shenhai, a city that has a cold to Beijing accent!" ”

It is conceivable how influential this film is in the country.

Many people even use box office time and space, and film critics' aphasia to describe the legend of this film.

Before the film's release, it barely attracted the attention of any critics, and some even predicted that the film would drop within a few days of its release, but the more than 80% attendance on the day of its premiere broke the absurdity of this statement.

The box office of "Summer Ink Lotus" continues to create miracles, breaking 24 million on the first day, 86 million in three days, and 100 million in four days, directly reaching 134 million, especially on the fourth day, under the shouting of a group of media, almost all the people in China feel that they can take a look, and the film that can be compared with "Sinbad's Adventure" can be watched, after all, "Sinbad's Adventure" has been advertised for more than half a year, and "Summer Ink Lotus" also has a seat, but how can it be compared with "Sinbad's Adventure" Compared with.

Compared to the box office on the third day, the fourth day almost doubled, thanks to these media outlets.

Seeing this achievement, many media are exclaiming, this is simply a phenomenon of "Summer Ink Lotus", everyone still remembers that Chen Feng said before that the minimum box office of "Summer Ink Lotus" is 100 million, I thought about it before, Chen Feng is not an ordinary arrogance, he actually wants to compete with "Sinbad's Adventure", he is bold! …,

Now it seems that it is not very arrogant at all, but it is too low-key at all!

It broke 100 million in four days, breaking 200 million is almost like playing, 300 million is also very possible, and 400 million is not impossible!

The media across the country is overwhelming with the news of "Summer Ink Lotus", so that what "Sinbad's Adventure", what "Dragon's Kiss", what "National Champion", all the limelight has been stolen by "Summer Ink Lotus", although their box office is not bad, but so what, think about it, their production costs, let's just say that the least "Sinbad's Adventure" is also nearly 300 million, as for what "Dragon's Kiss" and the like, let alone anything like that, it is completely calculated in dollars.

Even if the box office of "Sinbad's Adventure" breaks 300 million, it can't be relaxed, because it can't even recover the capital, but the box office of "Summer Ink Lotus" is a pure profit from 50 million, and it is already a profit.

If some of the previous low-cost and high-grossing movies were dark horses and miracles, then the current "Summer Ink Lotus" is not a miracle at all, but a miracle, which is impossible to achieve.

Although there have been dark horses with good color in the past, they have a box office of about 100 million at most, which can be regarded as very good, but it has only broken 100 million in four days, this is not a miracle or something!

Everyone is going crazy about this crazy box office.

Perhaps except for Chen Feng, no one would have imagined that there would be such a good effect.

However, the miracle of "Summer Ink Lotus" has just begun, and on the sixth day, the box office of "Summer Ink Lotus" exceeded 200 million, reaching 200 million and 5 million.

The experts and professors who shouted that "Sinbad's Adventure" would be the champion of the Lunar New Year were speechless for a while, because except for the first day of premiere, "Summer Ink Lotus" was slightly inferior to "Sinbad's Adventure", and "Summer Ink Lotus" was completely surpassed. (Your support on this site is my biggest motivation.) )