Chapter 213: High Profile
Most people have such a mentality, if a big collector or a rich man wants to sell an antique worth tens of millions, it is estimated that the intention to buy will not be outrageous to outrageous, but if the same antique is taken out by a person with a net worth of only one or two hundred thousand, then the buyer will think in his heart, I will give you three or five million, which is enough for you to steal the fun.
Cook is such a psychology, but Eric and Liu Hongfeng are not like him, all they think about is to pick up leaks, they know that this software can be seen by anyone who makes mobile phone software or mobile phone systems, the market potential of this software is too huge, and its prospects are absolutely limitless.
It's no wonder that software that can amaze the world five years later has been taken out five years in advance, and the shock it brings to the world will only make them even more unbelievable.
Cook thought for a while, but for a while he couldn't figure out a suitable psychological price, his psychological price is naturally the cheaper the better, but this is only one-sided, once the two sides really sit at the negotiating table, employees who negotiate with each other on their own behalf must know their own psychological limits, what kind of price can they get at most? If they don't explain this to their own people, they can't talk to each other at all.
Immediately, Cook gritted his teeth and said, "That's it, just follow the ...... The maximum purchase price shall not be higher than $700 million. ”
Eric and Liu Hongfeng nodded slightly, this price is quite reliable, after all, it was ...... The situation is not the same as the current Photography Terminator, the former has been tested by the market, and the Photography Terminator has not yet been put on the market.
At this time, Zhang Wenhao, who was in China, had separated from Huang Yong. Apple has the intention of starting acquisition negotiations, but Zhang Wenhao is ready to delay the other party for another day, and then, make a high profile to negotiate with Apple, and at the same time, also send the software to Google. Talk to Google about acquisitions, and at that point, Apple will definitely not be able to sit still, and there will inevitably be room for prices to rise.
I went back to my dorm room until about eight o'clock in the evening. Huang Yong called, Zhang Wenhao walked to the balcony to answer the phone, only to hear Huang Yong say on the other end of the phone: "Wenhao, Apple revealed that the starting price of the acquisition is 100 million US dollars." ”
"Where's the one who asks for food?" Zhang Wenhao frowned and asked.
Huang Yong smiled. "It's just a minimum price like a starting price. There is still some room for improvement. ”
"Nope." Zhang Wenhao sneered: "There is...... A lesson from the past, they set the starting price at this price, it is a bit of a bully, you reply, there is no need to start negotiations, in addition. Tomorrow we're going to Google. ”
"Go to Google?" Huang Yong asked in surprise: "Do you want to use Google to crush Apple?" ”
"It's not." Zhang Wenhao said with a smile: "I want to hang up the appetites of these two families, when the time comes." The highest bidder wins. ”
Huang Yong hurriedly said: "This is not good, like this." In the unlikely event that the two companies come to an agreement and not buy them, then we will have to run it ourselves. ”
"It doesn't matter......" Zhang Wenhao said lightly: "They don't want it, we can find other companies, there are too many rich companies, there are more companies that have money and no place to spend and don't know where to invest, if they really put the shelf full, when the time comes, I will give priority to the release of win7." ”
Huang Yong then said: "But we haven't developed Android architecture software yet." ”
"It doesn't matter." Zhang Wenhao said lightly: "The core code is universal, it is nothing more than to do a conversion job, first demonstrate it with a Mac machine, and let them see the essence of the software." ”…,
Huang Yong asked, "Then will you still be together tomorrow?" ”
"I'm not going." Zhang Wenhao said: "You just go and talk to them, if there is any movement on Apple's side, you can notify me at any time." ”
Hung up the phone, Zhang Wenhao was quite dissatisfied with Apple in his heart, such a rich company, still not showing sincerity at such a critical moment? Even with the attitude of picking up leaks to talk to yourself, 100 million US dollars? Are you kidding? If this software is priced at $100 million, it is estimated that even those guys who do real estate will rush to ask for it, and Apple looks down on itself? Yes! I'd like to see who is most anxious in the end!
Huang Yong was not ambiguous, and immediately called Chen Wan back, and said, "Mr. Chen, I called our boss just now." ”
Chen Wan had just revealed to Huang Yong the starting price of the negotiation from the head office, and had been anxiously waiting for Huang Yong's reply. When is he ready to start formal negotiations? ”
"I'm sorry." Huang Yong smiled and said, "What our boss means is that the starting price given by your company is a bit bullying, so there is no need to start negotiations." ”
Chen Wan was shocked and hurriedly said: "Mr. Huang, where are you talking about this, after all, it's just a starting price, and there is still a high room for growth, how can your boss be more serious about this little thing?" ”
Huang Yong said with a smile: "Our boss just thinks that the starting price can't be set at the price of cabbage, otherwise, we might as well make the intention public and hold an auction to be more practical." ”
As soon as Huang Yong said this, Chen Wan immediately thought of Google, and she was also a little dissatisfied with the starting price given by the head office, starting from $100 million, and only giving up to $700 million...... Is it?
Chen Wangang wanted to persuade, but Huang Yong said: "I'm sorry, Mr. Chen, I'm in a bit of a hurry here, so I'll hang up first." ”
Chen Wan was very depressed, thinking that she had taken the lead, but she was involved in the pricing of the head office, not only did she lose the opportunity, but also offended people, this can be regarded as Cook's short-sightedness, right? But, can Google be so stupid?
In fact, Google's routine of doing things is more open than Apple's, their Android system, open source is open source, this alone is enough to see Google's courage, and now Apple, not only can never be open source, but is still constantly strengthening technical means to prevent their own system from being jailbroken, and so on. Consumers may be increasingly dissatisfied with Apple's many restrictions, and until now, many consumers have switched to Android phones because of Apple's restrictions on users......
Chen Wan immediately called Liu Hongfeng, and said with some annoyance: "Is Cook short-circuiting his brain?" This offer is too crumbling, isn't it? ”
Liu Hongfeng has been waiting for Chen Wan's reply, and Cook and Eric are also by his side. As soon as Chen Wan came up, she said an angry word and scolded Cook, which made Liu Hongfeng in a cold sweat, but seeing the impatient appearance of these two Americans on the side, he knew that these two goods did not understand Chinese. Then he said generously in Chinese: "Cook is trying to pick up the leak, damn, I don't know what he thinks, maybe he is bent on reducing costs." Saying that, Liu Hongfeng said again: "Did you give them this starting price?" What is their attitude? ”
"What attitude?" Chen Wan was angry when she thought of this. blurted out: "People think this starting price is an insult to others." Not ready to start negotiations! ”
Liu Hongfeng was suddenly shocked and blurted out, "What's the matter?" Didn't you tell them that this is just a starting price? ”…,
"I told you." Chen Wan said coldly: "What people mean is that since you said so, then don't make any starting price, just start the auction price!" ”
"What do you mean?" Liu Hongfeng didn't react at once.
Chen Wan said: "I listened to what they meant, they want to sell it publicly." The highest bidder wins. ”
"Google" Liu Hongfeng thought of it instantly, and then. He hurriedly hung up the phone and reported the situation to Cook and Eric.
Eric was annoyed. Cook on the side looked depressed, hesitated again and again, and said: "Liu, call the Chinese side, the starting price can be increased to 500 million, and the highest transaction price is 1 billion, as long as they can win this software within 1 billion US dollars, I will give them a team bonus of 10 million US dollars!" ”
Liu Hongfeng said in his heart, is this a matter of team bonuses? Whether to sell or not is not up to you, it depends on whether people are satisfied, but the starting price of 500 million yuan is reasonable in Liu Hongfeng's heart, so he immediately called Chen Wan, when Chen Wan wanted to contact Huang Yong immediately, but found that Huang Yong's mobile phone was turned off
At noon the next day, Huang Yong just finished a demonstration from Google, this time, the relevant person in charge of Google China was shocked by this software more than Apple's people, although Google does not have such a strong cash flow as Apple, but Google has an advantage that Apple does not have, that is, operators!
Samsung has now become the leader of Android mobile phones, and there is a tendency to catch up with Apple, in addition to them, there are HTC, the vast majority of mobile phone manufacturers in China, Japan, the United States, Europe, etc., etc., when the time comes, even if they can't come up with too much money, partners will be willing to pay out, and Google is a great opportunity to kill Apple.
Google immediately expressed its intention to acquire, but the specific price still needs to be negotiated, but depending on their meaning, this matter must be fed back to the headquarters, and then fed back to the major partners.
Huang Yong got out of the Google building, then turned on the mobile phone, ready to give Zhang Wenhao a call, but unexpectedly, the mobile phone received more than 30 text message prompts, these more than 30 text messages, the content is almost the same, all of them are reminders from the communication company, and a certain number has called your phone at a certain time.
These missed calls were not expected by Huang Yong, all from Chen Wan, Chen Wan was really anxious, but Huang Yong's mobile phone was turned off for one night and one morning, which made Chen Wan even more anxious, although she knew that Huang Yong was probably deliberately playing with herself, but she knew in her heart that now Apple needs this software to save her life, and on the other hand, they don't necessarily really need the billion dollars.
Huang Yong did not call Chen Wan back, but set the phone to do not disturb mode, and the firewall intercepted all numbers except Zhang Wenhao and his relatives and friends, and then he called Zhang Wenhao and reported Google's reaction today.
Zhang Wenhao's reply was only one sentence, first start the acquisition negotiations with Google!
Huang Yong naturally knows what Zhang Wenhao is thinking, if he starts negotiations with Google first, then Apple will definitely regret his intestines because of the previous leakage mentality, and at that time, not only will he show his real hole cards than them, but may even force them to greatly increase the purchase price.
In any industry, it's impossible to maintain absolute secrecy before peers and peers, and Google has proposed the most important acquisition of the year, with the participation of the entire company and several top partners. It's huge.
Among them, the partners are led by Samsung and attach the most importance to it.
Samsung has a lot of money, while Google, after acquiring Motorola for more than $10 billion, the company is somewhat financially stretched. Although Koreans are arrogant and arrogant, they really see good things, and their calculations in their hearts are better than anyone else's. …,
After seeing the Photo Terminator, Samsung immediately discussed with Google, regardless of the final price. As long as the price is acceptable to both parties, then they and Google will each contribute 50 percent, and then each will have a 50 percent stake, with Samsung asking for only one thing: in exchange for two years of exclusivity.
That is, if Google agrees to the offer. Then after the software is bought. It can only be preset in Samsung's mobile phones first, and after two years, it will be open source to other Android manufacturers.
Google is not a fool, in this way, paying the 50% by itself is actually making a wedding dress for Samsung. By then, Samsung will have a strong presence with this software and the capital of its own No. 1 Android producer. When the time comes, I'm afraid I won't even be able to help it.
What Google wants: Invest together with several top partners, and then, it is equivalent to forming a high-end alliance in the Android market, this software, in the future, can only be used by high-end alliance members, if other manufacturers also want to join, yes, pay for it, but at that time, the ticket price of this alliance is absolutely high.
Immediately, Google reached an agreement with the world's five highest-ranked manufacturers, and Google negotiated this matter, no matter what the final transaction price was, Google will pay 50%, and the other five will each contribute 10%, and then once the software is in hand, these five will be the first to launch on the Android platform.
The six major companies joined forces and the bids were much more open, and Google and the other five manufacturers were unanimously optimistic about the software's prospects and implications, and they set a floor price of no more than $2 billion for the acquisition.
At this time, Zhang Wenhao didn't know that Android was ready to fight in this battle with all his might, and before, he had always been a wronged boss for Apple, but he didn't want to, although Apple was rich, but it was also stingy and speechless
Chen Wan is really in a hurry, Huang Yong's mobile phone has not been able to get through for twenty-four hours, and the score is not like this, right? After all, even if you don't want to sell us the software, if you want to run the software yourself, you have to at least have a suitable platform, right? Isn't it time to go live on our Apple Store? It's so embarrassing so early, it doesn't seem necessary, right?
However, it didn't take long for her to receive shocking news: Huang Yong had already interviewed the head of Google China, and Google was already planning an acquisition!
The same news was confirmed from rival Samsung, which made Chen Wan realize the crisis of this matter, and all Apple employees would rather this software never appear than fall into the hands of Android.
Immediately, Chen Wan immediately reported the situation in China to Cook, but Cook was dumbfounded, he didn't expect that he would offend that unknown small software company just because he lowered the price! But Cook ignores a truth, at the international level, a very large company, and a very small company, if they do not cooperate and compete, then they are relatively equal, absolutely no one is bigger and who is the other, although Dongchen Software in front of Apple, is like a fishing boat facing an aircraft carrier, but what about an aircraft carrier? The ocean is so big, there is no need for the fishing boat to look at your face, and besides, he will never need you to fight for him, but you can't tell when you need to buy his fish to fill your stomach.
"Billion dollars?!" Cook's brain was about to explode, and he blurted out: "Then shouldn't the final transaction price be more than 1.5 billion?" Spending so much money on a mobile app, do you think the board of directors will support it? Although Apple has a strong cash flow, that money is not something that can be moved, 1.5 billion US dollars, what is the concept? If I spend $10 per machine to upgrade their CPU, then $1.5 billion can improve the hardware level of at least 100 million mobile phones, and if I spend $30 to upgrade their CPU and GPU, then at least 50 million units can be upgraded. ”
Eric hurriedly said, "But this software is epoch-making! It can change people's needs for video and image processing! ”
"So what?" Cook blurted out, "No matter how good and good it is, it's just a camera software!" ”
With that, Cook spoke: "Set the starting price as ...... The same 700 million, and then the maximum ceiling must not exceed 1 billion, and if it is more than this price, it will not be worth it! ”