(20 points)

Toyota's price cuts across the board, not only Zhang Wenhao was shocked, but even other car brands were caught off guard by them, the psychology of these brands, similar to Zhang Wenhao's analysis, they were indeed defeated by Dongchen's technology, but they were not worried about how much impact Dongchen would have on their market, but Toyota is now making such a hand, so it suddenly brought them huge pressure!

In the past, the models that were positioned as competitors of a certain model of Toyota, because of the decline in Toyota's price, directly lost their competitiveness, such as Toyota Camry, Volkswagen Magotan , Honda Accord, Buick Regal These cars are competitors of the same level, each has its own market share, and each has its own potential users, but Camry has reduced its price by more than 30,000 at once, so other models cannot compete with it at all.

The General Motors Group and the Volkswagen Group are holding an emergency meeting at this moment, and the center of the meeting is Toyota's price reduction measures, and they cannot influence Toyota's own decisions at all, so they can only come up with their own countermeasures against Toyota's measures.

As Zhang Wenhao expected, after Toyota announced the price reduction, other brands have responded one after another, and the response speed is staggering, as if they have already agreed with each other, and consumers across the country have suddenly set off a discussion upsurge, on the Internet, everywhere is exposing the latest car prices of various models and matching preferential policies, and among the people, the topics of these days have begun to focus on the car.

Families and consumers who are not ready to buy a car in the past, or who plan to buy a car in the future, have directly increased their car purchase rhythm by a large margin, and now, they feel that the price of the car cannot be lost, and they have begun to prepare to buy, and among relatives and friends, the most discussed is still each other's optimism about which car, how much the price of this car has fallen, and when is the most suitable time to sell.

At the same time, Zhang Wenhao and Long Xiaoyue walked into the building of the Ministry of Commerce, today, the Ministry of Commerce will hold an internal meeting in front of it, the theme of the meeting, is the cooperation between Dongchen Automobile and other state-owned brands.

On this occasion, Zhang Wenhao still needs Long Xiaoyue to come out to support himself, and the position he hangs out today is no longer Long Xiaoyue's assistant, but the plenipotentiary appointed by Long Xiaoyue.

The participants, in addition to Zhang Wenhao and Long Xiaoyue, there are FAW, FAW, China Overseas Automobile Group, Yanjing Automobile Group, North Automobile Group five major enterprises, these enterprises are state-owned enterprises, the implementation of the above policy is 100 percent, the reason why private automobile enterprises are not notified to participate, on the one hand, is out of poor obedience, on the other hand, the Ministry of Commerce is also thinking that the fertilizer water does not flow into the field of outsiders, first with the advanced technology of Dongchen Automobile, the state-owned brand is armed, and the private brand can be put aside for the time being.

At this meeting, the Ministry of Commerce issued a red-headed document, and it will be classified by nature, and other companies participating in the meeting are the top leaders of the enterprise, and they are not even qualified to bring an assistant.

After the person in charge of the Ministry of Commerce made a simple opening remark, he directly handed over the matter to Zhang Wenhao and said: "We still let Mr. Zhang, the plenipotentiary representative of Dongchen Automobile, give you a brief explanation of the specific plan." ”

Most of the leaders of these companies present are middle-aged, and some have entered old age, but the two people from Dongchen Automobile are very young, Long Xiaoyue is only twenty-three or four years old, and Zhang Wenhao looks like he is the same age as Long Xiaoyue because he is wearing formal clothes and dressing maturely, but Rao is so, or the top leaders of these enterprises are quite unaccustomed, because the framework and system of state-owned enterprises make them look at young people, and there is always a feeling of looking at small characters. …,

Zhang Wenhao opened the microphone in front of him and said indifferently: "Everyone, the main reason why such a meeting is held today is because of Toyota's previous price cuts, which has led to a comprehensive price reduction in the entire market. It also makes your living space infinitely compressed, if you are asked to reduce the price according to their proportion, I think you probably don't have any profit margin, right? Quite a few words"

The faces of the leaders of these companies are a little embarrassed, but they can't refute the fact that their products lack competitiveness, which comes from their backward technical strength, and Zhang Wenhao is a person from Dongchen, their technical strength is top, so they are qualified to blame any car manufacturer in the world.

After Zhang Wenhao said this, many people next to him also showed their approval, after all, they themselves are very clear, the product profit is small, that is, relying on low profits, high cost performance to hit the market, now, others reduce the price, but they can't drop it anymore, and then it will be a loss-making operation, when the time comes, others sell a car to measure how much they have earned, they sell a car, but how much they have lost.

FAW's leader said helplessly: "We are now in the family car market, the best brand is FAW Besturn, Besturn was originally produced on the platform of FAW Mazda, our chassis, engine, are Mazda's technology, and our price, but than Mazda is a grade lower, so, also rely on this, to ensure that there can be more than 100,000 sales per year, but now Mazda has also begun to do a price reduction strategy, which makes us Besturn lose competitiveness, It is the few days when foreign companies began to cut prices, and the sales volume of Besturn did not exceed 20 units per day, so we may not even be able to sell 10,000 units a year, and now we have begun to prepare to shut down eighty percent of the production capacity, shrink production, save costs, and reduce losses. ”

Zhang Wenhao nodded, said: "Presumably all domestic brands are facing such an embarrassing situation now, most of the consumers who buy domestic cars are unable to afford imported brands or joint venture brand cars, and now, they have begun to reduce prices significantly, which also makes the competitiveness of domestic brands even more reduced. ”

"That's right." The leader of China Shipping Automobile nodded and said: "Our own brand Roewe is also facing such a situation, it is very embarrassing, if it continues like this, this brand will be finished, and our China Shipping Automobile Group can only produce joint venture cars in the future." ”

Zhang Wenhao smiled slightly, and said: "This is also the purpose of why this meeting is held today, the Ministry of Commerce did not make clear to you the main purpose of this meeting when it issued the document, because the content to be discussed at this meeting is relatively confidential, so it is not suitable to mention it directly in the document, and since everyone is sitting together now, I will make it clear." ”

Speaking of this, Zhang Wenhao paused, and said: "In view of the current situation, your own brands of your respective enterprises may face a difficult choice in a short period of time, whether to continue to sacrifice the already very meager profits of the dismal operation, or to shut down most of the production capacity and wait and see what happens, to maintain their own strength, but I can tell you very clearly that these two roads are not feasible." ”

The faces of the others were a little grim, and Zhang Wenhao said again: "In the face of this situation, the state has two solutions, one is to use tough means to prohibit these brands from reducing prices, so as to protect the viability of state-owned brands, but this will inevitably cause misunderstanding among the people, and it will be a large-scale misunderstanding, so this method cannot be used unless it is a last resort, and even if it is used, it may not have a good effect, I am afraid it will backfire." ”…,

"The second way is to find a way to improve everyone's competitiveness, so that everyone can gain a firm foothold in this torrent of price reductions, and what I want to talk to you about today is this second method."

The person in charge of FAW asked, "Mr. Zhang, do you mean that Dongchen intends to cooperate with us?" ”

Zhang Wenhao nodded and said with a smile: "If it weren't for the intention to cooperate, we wouldn't be sitting together today." Saying that, Zhang Wenhao paused, and said: "Now, Dongchen will give everyone a solution to see if everyone can accept it." ”

The person in charge of FAW had a bright eye and blurted out: "Please speak." ”

Zhang Wenhao said with a smile: "That's right, we suggest that you temporarily shut down at least 70% of your production capacity, so as to shrink your costs and avoid a lot of cash being occupied by a bunch of cars that can't be sold, and all of the stopped 70% of your production capacity will be used for OEM production for Dongchen." ”

"If you have your own engine production line, you will be fully authorized to operate the production line, and in return, Dongchen will provide you with Dongchen's own engines, and authorize you to use Dongchen engines in your own models, and we guarantee that the engines authorized by Dongchen will not be higher than the price of engines of the same level in the market, but in terms of performance, it will be at least about 15% higher."

This sentence made the eyes of everyone present light up, Dongchen's engine? That's good news! If equipped with Dongchen's engine, their fuel economy is incomparable with other brands, although other brands are implementing price reductions, but if the domestic brand of cars has been greatly improved in terms of economy, then it can naturally make up for the gap caused by the other party's price reduction, after all, buying a car is only a temporary effort, but maintaining a car is at least a few years of continuous expenditure, if you can reduce the cost of use and maintenance, in comparison, or the latter is more cost-effective.

At this time, the person in charge of Yanjing Automobile asked: "In this way, isn't there a contradiction?" First of all, we have to give 70 of the production capacity to Dongchen to use, and then we replaced the engine of Dongchen, and our own competitiveness is guaranteed, so that the demand for our own brand will also be maintained, and may even rise, leaving only 30 production capacity for us, and it is difficult for us to meet the market demand. ”

Zhang Wenhao smiled indifferently and said: "This is the condition of cooperation, after all, it is impossible for Dongchen to authorize the engine to you for use, and it is not higher than the price of other engines of the same displacement level in the market. ”

Speaking, Zhang Wenhao said: "In fact, you can calculate an account, none of your automobile production lines can achieve 100 production capacity, basically all the production lines are idle production, the production capacity used will not exceed 60% of the maximum load of the original production line, and I want to go seventy, the remaining thirty percent, you are full horsepower production, the output is nothing more than half of the drop, however, you can regain market competitiveness, it is much better than being so beaten and excluded by foreign brands, right?" Quite a few words"

Everyone was silent, Zhang Wenhao was right, but Zhang Wenhao's request was still a little difficult for them to accept.

It's like falling into the water with a small amount of money, and someone rows a boat and comes over and says, "Give me seventy percent of what you have on you, and I'll let you get on the boat," but for them, they still have a glimmer of hope that they can swim to the shore on their own, and they don't want to think that if they fall into the water and drown, the end will be worse than this.

Zhang Wenhao said: "I want you 7 percent of the production capacity, it's not in vain, this 70 percent of the production capacity is distributed to Dongchen, and you are also responsible for OEM, this part, Dongchen will ensure your profits, when the time comes, relative to you, your own 30% of the productivity of your own business, the remaining 70%, also have a lot of income, will not let you shut down most of the production line, large layoffs." ”…,

Zhang Wenhao then said another condition, said: "I will not occupy 7% of your production capacity for a long time, as long as we start to cooperate, after signing the agreement, from the first day of production, every quarter, I will take the initiative to reduce 5 percentage points, that is to say, after the completion of the first quarter of cooperation, I will adjust the ratio from 70:30 to 65:35, and then three months, that is, 60:40, I will take a total of 70 points from you, and return five every three months, a year is twenty, up to three and a half years." At that time, you will still be able to get the engine supply from Dongchen, and what I can promise you is that if we have a good cooperation, Dongchen can consider licensing other technologies for you to use. ”

This sentence caused ripples among everyone, if they felt that they were facing a deed of sale just now, then now, they are much more rational and comfortable, and they can still accept this method of cooperation with continuous returns.

In fact, Zhang Wenhao needs a time difference, he can't be like magic, a number of car production lines at once, this is not logical and not in line with the law, even if there is a super learning system, the rice is also to be eaten one bite at a time, now facing the price reduction turmoil led by Toyota, he needs to increase production capacity in the short term to occupy the market, on the one hand, to avoid the market and potential market are robbed, on the other hand, it is also to make consumers more confident in Dongchen.

And the production lines of these state-owned enterprises, even if they have been letting Zhang Wenhao use it, Zhang Wenhao will never agree, what he really wants, or his own production line, his own high production capacity, now, he needs the production line of these enterprises to win time for himself, and the time to win, he will work at full speed, build his own production line.

At this time, the person in charge of Yanjing Automobile asked: "Mr. Zhang, the engine authorized by Dongchen is about 15 stronger than today's engines of the same level, but from our mastery, the strength of Dongchen engines is 30-40 improvements in performance and fuel consumption compared with engines of the same level, which is twice as bad. ”

Zhang Wenhao nodded unabashedly and said: "Dongchen's own core competitiveness is naturally impossible to give away, but even if it is a castrated version, it is enough for you to enhance your market competitiveness, and our other core technologies can also be authorized to you to have a castrated version, such as our transmission system." ”

The person in charge of the meeting of the Ministry of Commerce said: "Mr. Zhang's suggestion is still very beneficial to you, first of all, your production capacity is now a lot of waste, and is facing huge competitive pressure, and its own brand to replace the Dongchen engine, but also need to continue to accumulate market reputation, therefore, Mr. Zhang's gradual rebate is also very reasonable for you, if the rebate is more, you get the excess production capacity at once, but the market can not digest it, or it will affect yourself, if the rebate is less, You don't get more capacity, and it's not good for your competition. ”

Everyone nodded frequently, with a thoughtful look, Zhang Wenhao at this time, and then the next city, said: "What we have to do now is not just to cooperate, in the face of the impact and monopoly of foreign brands for decades, it is time for domestic brands to launch a counterattack, and Dongchen is willing to be the vanguard of this counterattack, if we reach a consensus today, then we are no longer a few automobile manufacturing enterprises, but an alliance, a united front." ”

The person in charge of the Ministry of Commerce was stunned and blurted out: "Mr. Zhang's idea is very good!" We might as well just make an alliance directly, just like the airline's SkyTeam and Star Alliance, the launch is a common brand, and in the future, everyone's products, in addition to their respective brands and logos, will also add an alliance logo, so that the overall competitiveness will be more significant! ”

Zhang Wenhao thought that this is not a good thing, so he said: "In this case, I agree with this idea, after we reached a cooperation, we announced the establishment of an automobile alliance, in addition to our brands, in the future, we can also absorb more domestic brands to join, the overall competitiveness of domestic cars to push up!" (To be continued.) If you like this work, you are welcome to subscribe to the mobile network (.), reward, your support is my biggest motivation. )……，