Chapter 763: Price War
If you want to talk about this Beijing Auto Show, the manufacturers who came to participate in the exhibition are really unambiguous, first of all, these private independent brands in China have brought a lot of different kinds of new products.
Among them, in this auto show, the most impressive thing for Jin Xiaoqiang is the Huazhong Automobile Company, which belongs to the same south @yang city as Huayang Power, and they brought their flagship product Zhonghua Junjie at this auto show.
To be honest, when this car was just launched, it was really eye-catching, the atmosphere and beautiful appearance, it was not weaker than the configuration of European, American and Japanese products, and it was generally lower than the price of Europe, America and Japan.
And for quite a long time, they have achieved quite good sales results.
In order to build this Junjie, Huazhong Automobile can be said to have spared no expense, bought it with the Japanese on the engine, and finally configured a set of 1.8T system, although the transmission can only use the manual transmission because of the Japanese jam, but overall, the performance of this car in the power system is not too weak.
And the most critical part of this car is the chassis, it is said that in order to do a good job in the chassis of this car, Huazhong Automobile Company specially invited chassis tuning engineers from the German BMW that they cooperated, and spent 3 billion yuan to ask people to help tune the chassis, and finally completed the chassis design of this car.
And the reason why this Junjie was able to survive in the market for so long was precisely because of the famous chassis of this car, which created a prestige in China.
It's a pity that this car finally became a victim of the power struggle, and the tragic ending of this car later made Jin Xiaoqiang feel unspeakable pain every time he thought about it.
When Junjie's product was just launched, it was indeed a success, but later because the finishing was not in place, it was a problem with the seams of the car. There are also some small problems that are often criticized by some people with ulterior motives and are often exposed on the Internet, which has led to the decline in the reputation of this product.
In fact, at this time, Junjie's performance in the market is still quite good, but unfortunately because of Junjie's success. It also attracted countless people who wanted to pick peaches, and finally because of the failure of Huazhong Automobile to enter the European market, the current leadership of Huazhong Automobile lost points, so his position was replaced by others.
And the new leader is obviously an incompetent person, who comes up with the idea of not seeking merit but seeking no fault, so he forcibly sprouts new branches of the old tree Huazhong Automobile. It brought back the strange circle of inaction of the original state-owned automobile factory.
As for the chassis technology that cost 3 billion yuan from the Germans, it was thrown into the garbage pit for various reasons, for such a situation, Jin Xiaoqiang can only sigh, sad!
Junjie also gradually declined in the later market because of the untimely upgrading, unqualified follow-up of small problems, etc. After a few years, the brand will only have its lonely back in the memory of consumers.
But it was the emergence of this Central China Junjie that inspired many private car manufacturers to make mid-level cars. It is used to challenge the courage of the mid-class car market dominated by the three series giants of Europe, the United States and Japan.
It was the success of this Junjie that gave them considerable confidence, so in this environment, Liggie began to develop the Emgrand series, and Ricky began to make Ruilin, as for BYD at this time in the previous life, they only launched their F3 this year, and after seeing the success of Junjie, they immediately began to engage in F6
So as Jin Xiaoqiang, who has come over, he has a very clear understanding of the sad song of Junjie back then, but he can only say to this brand, he is blind to this good car. …,
This year's Huazhong Automobile's action is really not small. They not only brought Junjie, but also brought a sports car M3, the same other manufacturers' actions are also not small, Ricky brought Fengyun 2, Ligie brought Thunderbolt, are all models that belong to the category of sports cars, it seems that this year's Huayang Power has been a great success on the New North Circuit. It has brought them a lot of excitement, and these car dealers have taken out some of the concept cars they have secretly developed.
However, these are the old Huangli models from the previous life, and the difference from the previous life is that there are many models gathered at this year's Beijing Station, such as Liji's Emgrand EC7 and Emgrand EC8, Ricky is not only Fengyun 2, they also brought Jin Xiaoqiang to help design the A3, and even the route taken by BYD is different from the previous life.
At this time in the last life, the first car brought by BYD was just an imitation of the F3 of the Toyota Corolla, but in this life, they have a lot of money, not only brought this F3, but also brought the G6 designed by Jin Xiaoqiang.
At the same time, as a company specializing in the production of SUVs, the Great Wall is also not small, in the last life, they were just unveiled at this auto show that they specially built the Haval H3, but in this life they have more than that Haval H6 designed by Jin Xiaoqiang.
You must know that these models of these companies, in fact, have begun to be frequently exposed on major domestic websites a few months ago, and even some models have begun to be listed in small batches through internal subscription.
It is also common to see some of the internal cars purchased by the employees of these companies on the market, and there are frequent posts on the Internet, so these cars can be said to have earned enough eyeballs in the market, especially in the low-end market.
Many consumers are waiting for these cars to go on the market, but these companies have not explained when these cars will be officially listed, knowing that before the opening of the Beijing Auto Show, they are sure that they will officially launch these cars at the Beijing Auto Show.
It can be said that this time they have made up their minds, not only to fight in the ring with Korean cars in this level of market, but also to fight in the ring even if they are the same brothers.
And Jin Xiaoqiang didn't expect such a situation to happen, but after all, this is someone's business behavior, and as a bystander, he really has no right to interfere.
According to his understanding of the low-end car market, he knows that these companies have indeed come to the time when they have to fight bayonets, and unlike the previous life, the original low-end car market, joint ventures and foreign-funded manufacturers were not valued. It was not until after the 2008 financial crisis, when the state introduced tax exemptions and subsidies for cars with a displacement of less than 1.6L, that they paid attention to this market.
And it is from when these joint ventures and foreign-funded enterprises began to enter this market to grab food.
But this life is different from the last. Because of the emergence of Huayang Power and their squeeze on these traditional giants in the mid-level car market, these manufacturers have to ponder the expansion ideas and open up new markets.
The Koreans took the lead in setting an example, taking the lead in the low-end market, and they are also mixed like fish in water, while Volkswagen and Toyota. Honda is also looking at it, but it is just for the sake of face, and it has not yet pulled down its figure.
But Volkswagen has already drummed up a Golf skin, and also made a skincare for Bora, planning to push these cars into the low-end market.
Toyota Honda did not dare to show weakness, what Corolla, Civic, have begun to cut prices significantly. began to move closer to low-end products, which brought a lot of pressure to these private independent brands.
Several of them are well aware of their strengths and weaknesses, and their shortcomings are. The technology is not mature, the processing technology is not good, and the reputation is not successful, so they plan to focus the hype on the authors of these cars in this regard. …,
Who is Jin Xiaoqiang? That is now the world's most famous car design master, there is no one, his works, even foreigners recognize, not to mention our Celestial Empire.
And their advantage is: The price of their products is cheap, compared with those joint ventures that cost hundreds of thousands of cars, our cars are cheap and tight, they are all less than 100,000 yuan, and they are about 100,000 yuan.
Although the profit is a little thin, only about five hundred per car. But the main thing is to gain a firm foothold in this market and survive first!
This is the most tangled dilemma of these companies at present, but regarding their problems, Jin Xiaoqiang really can't help now, so he can only say that they are left to their fate, but I believe that they will come to Jitai, after all, even after a few years, these companies are still alive in the market.
What he is most worried about now is the competitive pressure of the Germans and the Japanese and the Americans, the Germans finally no longer hide it, even at the Frankfurt Motor Show, they didn't take it out, but when it came to the Celestial Empire, they took out a car, this car was originally named the Passat B6 model, but it has been renamed Magotan , and the leather car Suteng they had been arguing about for a long time is finally going to be unveiled at this auto show.
When Volkswagen first came out with these two cars, it set off a sales boom in the Celestial Empire, and later if it weren't for the frequent crises of their dual-clutch transmission, then Volkswagen might have been able to turn over just by relying on Magotan.
The problem of double clutch in this life may not appear, but how their Magotan and Suteng perform in the market, Jin Xiaoqiang really dare not say, whether Huayang Power's Qoros and Octavia can withstand the impact of these two cars, it is really difficult to make a conclusion.
Although the Japanese still don't have any new products, they just come up with a 10th-generation flower crown, and the rest are some leftovers.
One of the few bright spots is that Honda followed Toyota's lead and took a car from their Akula model and transferred it to Honda and renamed it Spiri, which is obviously aimed at Toyota's ambition.
At this time, the Japanese are still mainly focused on the North American market and the local market, although they also attach importance to the Celestial Empire market, but they don't seem to be particularly concerned, and obviously they don't take Huayang Power too seriously.
Although there are no new products, but the Japanese this time the discount is really great, in the past is still more than 200,000 models, in this auto show is said to give a large discount, it is said that the price is likely to drop below 200,000, it seems that the Japanese are to find out the mind of the Celestial Empire consumers, that is, very sensitive to price.
Not to be outdone, GM has revamped Jingcheng, lowered the price, and introduced Mindrybu, which was originally introduced to the Celestial Empire in a few years, to the Celestial Empire in advance, as well as the highlight product they will launch this year, the Cruz.
And they have installed their ECOTEC engine early, and the discount is also not small, it seems that GM has begun to realize that if you want to get rid of the current crisis, it is not enough to rely on open source and reduce expenditure, but also to find inspiration from the Celestial Empire market.
Ford's move is also not small, they have taken out the Ford Focus, which has been a big success in the European market, and they are also negotiating with Changan to see if they can introduce their Mondeo models to the Celestial Empire market.
As a latecomer, Ford is still in a stage of exploration of the Celestial Empire market, so this auto show is just a test for them, once they find the benefits of the Celestial Empire market, then they will definitely have a series of big moves next.
As for other car companies, Jin Xiaoqiang also paid some attention, but he didn't pay much attention to them, after all, there were only a few main competitors he had to face at this auto show. …,
As for high-end brands such as Audi, Mercedes-Benz and BMW, he is not worried at all, at the recent Frankfurt Motor Show, these brands have been slammed in front of their new Skylight, are they really brave enough to challenge themselves again this time?
And he also learned through inside information that these three companies also have a headache for this Beijing Auto Show.
But to participate, but for a while there is really no model that can compete with the light of the sky of Huayang Power, this situation is the most embarrassing one of the three German giants in the previous auto shows.
In the end, after many internal meetings in the company, the only conclusion they came to was that the price would be reduced!
It seems that the blessing of the people of the Celestial Empire this time is not small, and the three major car brands have reduced prices at the same time, providing a lot of opportunities for many consumers who were originally shy away from these brands.
In this way, many companies participating in this auto show, there have been no less than 20 have shouted the slogan of price reduction, it seems that the main body of this auto show is destined to be a price reduction.
Jin Xiaoqiang didn't expect the birth of Huayang Power, which actually made the price war that prevailed in the automobile market in the next few years start to be staged several years in advance. (To be continued.) If you like this work, you are welcome to (.) to vote for recommendation, monthly pass, your support is my biggest motivation. )