Chapter 338: Domineering
The state attaches great importance to this state-owned high-precision machining center, with this set of equipment, it means that the state-owned cutting-edge enterprises, completely get rid of the dilemma of insufficient high-precision processing capacity, and the state also intends to set up a new research institute on the basis of this machining center, directly under the Chinese Academy of Sciences, in order to drive the high-precision processing strength of the entire state-owned cutting-edge enterprises and departments.
For the country, it is very valuable to exchange such a world-class high-precision machining center with Zhang Wenhao with a commercial aircraft engine production line with insufficient profitability, and the senior management also knows in their hearts that only Dongchen can maximize the true potential of the commercial aviation production line.
The next day, after the installation and commissioning of the equipment was completed, Zhang Wenhao signed the letter of delivery and got the letter of transfer given by the senior management, and all the property rights of the commercial aircraft engine production line located in China Shipping belonged to Dongchen Group from today.
For Zhang Wenhao, this is a matter of great significance, with this production line, Dongchen's industrial technology has a springboard, a springboard that can really soar into the sky.
Nearly 1,000 robotic arms were transported from Jiangcheng to Zhonghai, and the entire engine production line of COMAC was transformed according to the transformation map given by Xiao Er, and the news that the state transferred the COMAC engine production line to Dongchen was not deliberately blocked, and soon, this matter was made public.
In the eyes of people all over the world, Dongchen is always so unexpected, and it can always give people an unbelievable feeling, Dongchen Automobile has just survived the wave of price reductions of overseas brands and entered a golden stage, at this time. Dongchen didn't do a good job of making his cars, and even stretched out his tentacles to the manufacture of aero engines!
Aero engine, the world's top engine field, Dongchen began to get involved in less than two years after its establishment, is it that Dongchen is going too fast, or is the pace of the world too slow?
Zhang Wenhao was unimpressed by the world's doubts and shock. He has a lot to do now, on the one hand, to completely transform COMAC's engine production line, and on the other hand. It also has to acquire several manufacturers of different parts for aero engines, and transform their production lines and production processes.
In addition, Zhang Wenhao attaches the most importance to it. It is the overseas listing of Dongchen Automobile.
The full series of S series and the full series of C series have obtained licenses from North America and the European Union, and the business team of Dongchen Automobile has also negotiated the corresponding agents in these countries, and now, what is waiting for is the export of Dongchen Automobile.
Huahe Alliance has now provided enough productivity for Dongchen, and the production line of Dongchen in Jiangcheng has also begun to be put into operation, and the production capacity of Dongchen Automobile has been greatly developed, and at the same time, the second phase of Jiangcheng Industrial Base has been planned for 5,000 acres of land, and it will soon enter the construction stage. Six assembly lines and four engine production lines will be built here, and at that time, the industrial base of Jiangcheng alone will have an annual output of more than 10 million automobiles.
On the 10th day after all dealers were negotiated and the contract was signed, Dongchen Automobile Group exported the first batch of automobiles. This time, Dongchen chartered six ultra-large Ro-Ro ships from the United Kingdom, each transporting 5,000 Dongchen vehicles, and due to the port, only two Ro-Ro ships could dock to load cargo at a time. Therefore, it will take three days for all six ships to be dispatched.
Before the first ship was sent, Zhang Wenhao and Long Xiaoyue both came to China Shipping to participate in the launching ceremony, this time, 30,000 cars were all exported to the American market, and the price of Dongchen Automobile in the United States, equivalent to RMB, was about 40% higher than the price in China, including tariffs and other expenses, but even so, Dongchen Automobile has not yet sent a car to the United States, the United States agent dealer has received as many as 110,000 pre-orders. β¦,
This time, Zhang Wenhao will transport 400,000 Dongchen cars to the U.S. market non-stop within a month, and two large ro-ro ships like this will be shipped every day.
The current North American market is no longer the North American market where muscle cars were popular in the past, and now Americans have learned to live a budget-conscious life, and they also prefer environmentally friendly, fuel-efficient and economical models, Toyota's hybrid Prius can sell nearly 20,000 vehicles a month in North America, which can also prove that Americans are constantly accepting environmental protection and adapting to environmental protection.
This is also the biggest reason why Dongchen Automobile is favored by American consumers, it is more advanced, more economical and environmentally friendly, compared to which the Prius basically has no way to live.
An enterprise exports 400,000 cars to a region a month, which is the largest export volume in the history of automobiles, but the car has not yet been seen, and it is also a sensational thing in this industry to book out more than 100,000 vehicles.
Dongchen began to cover the U.S. market, and Toyota was still the most hurt.
Toyota executives sat in the conference room, watching the on-site report sent back by the Asahi Shimbun reporter from the China Seaport, where hundreds of thousands of Dongchen cars were constantly loaded into ro-ro ships, and two huge ro-ro ships had been hung with banners in Chinese, English, Japanese and German languages, with only one content: "Today, Dongchen is moving from here to the world." β
Doesn't this mean that Dongchen is provoking the world's three major automobile manufacturers?
Seeing the scene of firecrackers, gongs and drums noisy lively scene, Toyota President Zhang Fuji's face is pale, Toyota has suffered heavy losses in the Chinese market, the sedan has been greatly impacted, six or seven various SUV models in China sales plummeted by more than 8 percent, hybrid cars in China almost can't be sold, not to mention, now, Dongchen has begun to cover the North American market again.
Toyota was founded in Japan, growing and brilliant in North America, the North American market, has always been Toyota's blessed land, in this market, the sales of family cars Toyota Corolla, Camry, Prius are very good, luxury cars, Lexus is the best-selling luxury car brand in North America, North America has been called Toyota's home field, but now, Dongchen exports their products to the United States at an astonishing speed of 400,000 units a month, and there is a huge tsunami coming, Toyota is at a loss.
Not only Toyota, but also Honda!
in the North American automotive market. Two Japanese companies have carved up more than half of North American car sales, in addition to Toyota, the other is Honda, Honda Civic, Accord, CRV, has always been the best-selling model in the North American market, the first two annual sales of more than 300,000, the latter annual sales are also approaching the 300,000 mark. In other words, these three models alone support the sales of one million units a year in the North American market. \\\\
And Honda is in front of Dongchen. There is still no chance of winning, the Honda Civic is not as good as the Tonchen S1, and the Honda Accord is not as good as the Topstar S2. CRV, lagging behind Dongchen C2 in an all-round way
As for Honda's premium brand Acura
The best-selling in North America is MDX, because MDX has Honda's unique advanced SH-AWD four-wheel drive system, but that four-wheel drive system, compared with Dongchen's four-wheel drive system, is like scum, if Dongchen says that Honda's SH-AWD four-wheel drive system is a piece of, Honda is definitely embarrassed to put a fart.
Compared to Toyota, Dongchen landed in North America. For Honda, it is the most devastating blow, because it will face a situation where the whole line is suppressed! is not as good as Toyota, Toyota has at least a few fields of automobiles, which Dongchen has not been able to interfere with for a while. One is a pickup truck, and the other is a small and medium-sized bus.
In the North American sales list, three models in the top 10 are pickup trucks, namely the Ford F Series, Chevrolet Silverado and Dodge Ram. In addition, it belongs to the Toyota Tantu series, in addition to some rational consumers in the United States, there are still a large number of users who are fond of pickup trucks, the annual pickup truck market, at least more than three million space, Toyota occupies a place here, and small and medium-sized buses, Toyota also has a certain share, these, are Dongchen S series and C series can not touch. Honda thinks that Toyota will be better than itself, but Toyota does not have this feeling at all, their sedans, off-road vehicles, crossovers and hybrid car series of dozens of models, all by Dongchen in performance and cost performance to the death, can not breathe, the world knows, this time Dongchen landed in North America, the biggest trouble, is Toyota. β¦,
On the TV lens, the two ro-ro ships set sail under the sound of Long Xiaoyue, and the two ships started slowly, leaving the port one after another, the picture switched to helicopter shooting, two ro-ro ships carrying 10,000 Dongchen cars just left the port, and the host on the plane said: "Because China Port has been very busy, this time, the loading and unloading port resources obtained by Dongchen can only accommodate two ro-ro ships entering the port at the same time, so the other ro-ro ships are waiting in the offshore, and these two ro-ro ships full of cars go out, In this way, Dongchen can send out 10,000 cars a day, and these cars will land in the United States in about 15 days, and from next week, Zhonghai Port will squeeze out another loading and unloading port to Dongchen, and the number of cars that can be sent out every day should reach about 15,000! β
Zhang Fujifu looked at the TV screen with a gloomy face, and said: "When Dongchen was just listed in China, our stock price fell sharply in a row, falling by more than 20%, and then the price reduction strategy, because it was Toyota's first price reduction situation, our stock price got a rebound of less than 4%, but after the establishment of the Huahe Alliance, our stock price was frustrated again, since North America and the European Union have successively approved the export of Dongchen's full range of models to the local market, until now, our stock price has entered a period of plummeting, and now, The total stock price has fallen by 37%, and it is expected to reach 40% within a week, and the market value will evaporate more than $60 billion, if we can't restore consumer confidence in Toyota, then, after Dongchen Motors' listing in North America, our stock will enter a new round of plunge, if that is the case, we must shut down most of the overseas production lines, shrink costs, and reduce losses. β
The CEO of the North American market made a special trip back to Japan today to participate in the meeting, in the face of Zhang Fujifu's inference, he did not doubt it, nodded and said: "The North American market will not be completely destroyed by Dongchen in a short time, now, I propose to shut down 80% of Toyota's overseas production capacity, in order to control the cost and capital backlog, the whole Lexus series must shrink by at least 50%, otherwise, we will have to bear an additional amount of capital occupation and loss for each additional car." β
The CEO of the Japanese market said with a little joy: "Fortunately, Dongchen has stated that it will not set foot in the Japanese market, otherwise our domestic business will be greatly impacted." β
Zhang Fujifu shook his head and said, "For now, the Japanese market is the most worthless market. Our brands are expanding overseas only after extremely occupying domestic demand, the Japanese auto market has long been flattening, and there will be no big improvement in a short period of time, and the Chinese and North American markets are our biggest profit producers, now. Both of these markets are not saved, and my concern is that we are shrinking production. This will be followed by the largest layoffs in Toyota's history, and fixed assets will be a burden if they are not utilized, even if they are completely suspended. The daily maintenance expenditure is also staggering, and our remaining living space is simply not enough to support such a huge structure as Toyota, and if we don't break through, we will not be far from bankruptcy. β
The president of Greater China said: "In this way, it is imperative for us to shut down the production line, and the shutdown of the production line is like a cancer, we must sell these closed production lines as soon as possible in order to avoid losses to the greatest extent." β
Zhang Fujifu raised his eyebrows and asked, "Change hands?" Now everyone is shrinking their productive forces, and they all want to sell the surplus productive forces. Who else will take over besides Dongchen? If we sell it to Dongchen, wouldn't it be equivalent to sending bullets to Dongchen, so that he can hit us more powerfully? ββ¦,
As he spoke, Zhang Fujifu said, "I think." Now it's time to change the direction of your business. β
"In what direction?" Everyone couldn't help but ask.
Zhang Fujifu said: "The global market is very large, and it is impossible for Dongchen to have the strength to achieve comprehensive coverage in a short period of time, and we are determined to lose the Chinese market, the North American market and even the EU market, but with Dongchen's current capabilities." At most, it will only cover these areas, and other markets, Dongchen will not have time to take care of them for a while and a half, especially the third world. β
"But the purchasing power of the Third World"
In the face of doubts, Zhang Fujifu blurted out: "Purchasing power is operational, we can reduce profit margins as much as possible, stop the production of high-end products, focus on the low-end or even ultra-low-end market, and focus on the production of the three models of Vios, Yaris, and Corolla, and even on the basis of these three models, and then reduce and castrate, and produce lower-end models of each model, as long as there is still profit, we cannot shut down the production line, even if the income and expenditure are only maintained in a balanced state, we must not cut off the back road!" β
The president of Greater China said with an embarrassed face: "In this way, wouldn't our positioning become China's Qirui, Jili and the like?" β
Zhang Fujifu looked at him coldly and asked rhetorically: "Do you want to be a bankrupt Rolls-Royce, or a money-making Qirui and Jili?" Saying that, Zhang Fujifu stood up and said with a cold face: "In business activities, status is always bullshit, put in the first place, always profit, there is profit, even if you sell poop, there is nothing to be ashamed of, but if there is no profit, even if you sell diamonds and gold, it is just a fool's behavior!" β
At this time, Long Xiaoyue had just broken out of the encirclement and interception of a large number of media reporters, and under the cover of the security personnel, she found Zhang Wenhao who was waiting in the lounge, and asked, "How is it?" My performance was okay just now, right? β
Zhang Wenhao nodded and said approvingly: "Concise, domineering, and general-like!" β
Long Xiaoyue smiled shyly and said, "Don't make fun of me, I'm always the poor person who was pulled over by you to act as a faΓ§ade, and even the speech was prepared for me by you in advance." β
Saying that, Long Xiaoyue couldn't help but look at Zhang Wenhao, and said seriously: "Wenhao, all the honors of Dongchen should belong to you alone, but you have been pushing me out, and all the honors have been added to me, which is not fair to you." β
Zhang Wenhao smiled slightly and said, "It's not yet time for me to really show up, and I'm still brewing a bigger show for myself." β
Long Xiaoyue couldn't help laughing: "I think I've appeared a few times, and this show is big enough, are you still not satisfied?" β
Zhang Wenhao said with a smile: "Now it is just the mainstay of Dongchen Automobile, and my ideal environment is that one day, when Dongchen Pharmaceutical, Dongchen Automobile, and the upcoming Dongchen Airlines, these three fields have enough products to change the world, it will be my most satisfactory debut." β
Long Xiaoyue couldn't help asking: "Dongchen Pharmaceutical has always only had one project, when will there be a new project?" β
Zhang Wenhao said: "Next, Dongchen Pharmaceutical will launch the Yanshou Tang oral liquid, and then the next step, Dongchen Pharmaceutical's goal is to overcome the world-class stubborn disease, and Dongchen Automobile, the next step will be to open a new era of new energy, Dongchen Automobile will rely on the acquisition of Biady's battery business, coupled with Dongchen's unique technology, to produce pure electric vehicles that can change the development of automobiles, and Dongchen Aviation will bring comprehensive innovation in the entire civil aviation field, Dongchen will have its own civil aviation engine, will have its own civil airliner, There will also be my own airline, and once these three things reach my ideal height, I will stand up and shock the world! β
As he spoke, Zhang Wenhao stood up and said domineeringly: "Xiaoyue, you immediately start to purchase the world's top biopharmaceutical equipment and build a world-class biologics production line with the world's top hardware level. β
Now Zhang Wenhao has enough money, enough connections, and enough ability, he has decided to let Dongchen Pharmaceutical prepare to develop Wallacetine, which can cure cancer in the future! (Your support is my biggest motivation.) (To be continued)