Chapter 192: A secret conversation, so it works
Chang Zheng said loudly: "Why don't you sell the copyright of our website's works to others?" Because I want to do my own IP, big IP operation, pan-entertainment operation. ”
"Oh, no wonder, I see." Lin Yonggang said, "You've started to make the game of "Full Time Master" now. With the above care, you can get a book number in the future, so our ambitious Chang Zong is definitely going to get involved in the publishing industry. In time, you will probably have to play movies and make series. All in all, you want to get involved in any business that can make money. Am I right? ”
"Man dies for wealth, and birds die for food. Who in this world doesn't love money? The more money is not hot, the more the merrier. Chang Zheng smiled, "However, we don't just want to make money endlessly. The important thing is what happens after the money is earned. Money itself cannot be eaten or drunk, money is just a tool, a tool to satisfy people's various desires. You can also see Lao Lin, I want to play bigger, and I really hope that you two can play with me. ”
Lin Yonggang joked and said seriously: "Then what benefits can you give us?" To quote the original words of a certain general, people die for money, and birds die for food. Who in this world doesn't love money? The more money is not hot, the more the merrier. ”
"If giving money can buy your temperance, I am willing to give as much as I want." Chang Zheng said quite seriously, and then he said sincerely to Lin Yonggang and Ma Yuan: "Why don't we renew the contract for another year?" I really need both of you to help me for another year. Chang Zheng didn't want to talk about this topic so early, but it happened to be here, so he put forward his own ideas along the way. He wanted to keep the two editors.
"Fowl shou." Lin Yonggang pointed at Chang Zheng and said, "You still want to buy our festival?" Play Double Fly too. ”
Lin Yonggang glanced at Ma Yuan: "Think about it first, isn't this not due yet?" What do you say, ponies? ”
Ma Yuan nodded and said, "Yes, think about it." ”
"Okay, look forward to your reply. Let's continue with the topic we just had. "The standing point is over, and I will not continue to persuade the two to stay. The two editors are not fools, and the drums don't need to be hammered. Sometimes, talking too much can lead to mistakes.
"We're starting here. We are trying a completely different path from other companies. Including bigwigs in the online literature industry like Fenghua.com, their model is to do online articles first, and then go to other fields after saving enough money. There are also Suzaku companies like this, where books and shadows are linked, and novels and films and television are developed and operated synchronously. ”
"Similar to writing a novel, the operating outline of a company determines the direction of the company's development and the pattern of what it can achieve. Taking Fenghua.com as an example, their chairman Cao Mude is a very sharp figure, with vision and courage. He founded Fenghua.com when he was twenty-three years old, which is one year younger than when I started Xinxing.com. ”
"The environment when Cao Mude created Fenghua.com was different from now. At that time, online literature was just starting, and no one knew whether the online literature industry could continue to develop and what it could become. Therefore, when Cao Mude founded Fenghua.com, he probably didn't think about it so much, what kind of big IP operation, pan-entertainment operation, he didn't dare to think about it at that time. He was thinking most about survival. ”
"It's like playing a game, you choose a talent, ice, fire, or arcane, and you have to level up according to that talent. The higher the level. The more natural skills you choose, the more powerful they are. But this also means that if you want to wash your current talent at a high level and start with another talent, it will be very costly. This is equivalent to washing the tendons and cutting the marrow, and washing the first in the world. The martial arts were washed away, and the seven orifices were bleeding and dying. ”
"Cao Mude has now practiced the 'talent' of online literature to the top, and he wants to practice other talents, and he is doing so. However, it is difficult for the ship to turn around, adjust the industrial structure, and upgrade and transform the industry. It's not an overnight thing. Fenghua.com is the goal we want to surpass, and in some ways, it is also the object of our learning. ”
"Actually, our website design and management model. It draws on a lot of successful experience of Fenghua.com. But we can't blindly follow the trend of Fenghua.com, if we follow the trend, we will be another Fenghua.com at most in a few years. Boasting, no matter how well other infinite stream works are written, they can't shake the originator status of "Infinite Terror". That's what I mean, do you understand?" Chang Zheng asked Lin Yonggang and Ma Yuan.
"Understood." This time, it was Ma Yuan who spoke first, "Mr. Chang, you want to practice an all-round profession, just like the scattered people in "Full-time Master". From the early days, the Sanren profession can be practiced with any talent and skill. It is difficult to train with loose people, and too many resources need to be invested in the early and middle stages. But once this all-round class is upgraded, it will be a bug-like existence. Of course, it is also important to have a player who operates a casual class, as well as a strong player who has a strong command of skills and talents. Only a master who is proficient in all professions can control the BUG profession of Sanren. Our new starting point company is the scattered Jun Moxiao, and Chang is always the full-time master of operating Jun Moxiao - Ye Xiu. ”
"Haha, Brother Pony praised it falsely." Chang Zheng smiled, "That's right, that's what I meant." Our new starting point company starts from the beginning, and from now on, we will cultivate all professions. Not only online texts, but also other industries must operate synchronously, which is the core of the operation of big IP, and this is the core industrial structure of our company. Only by doing so will we be able to become the number one in the country within three years. It's just a spelling of the net, but you can't spell the Fenghua network, and you can't spell it in at least three years. ”
"Based on the original novels of our website, various IPs are constantly being propagated, and we operate these IPs ourselves. So I'm not going to sell the copyright of the work on our website. Mortgage to the bank, which is different from paying off the bank's money, and then we can redeem the copyright. ”
"You have also learned that if you want to play big IP and pan-entertainment, we need money, a lot of money, and tens of millions of dollars can't play. Therefore, please ask the two of you and the editorial department to seize the time to talk to the authors and buy out the copyright of potential works. As for the buyout price, you rank the work according to its potential, ranging from 50 to 500 yuan per thousand words. ”
Lin Yonggang nodded and said, "Understood." If you want to say that there are potential works, a hundred can be found. One is counted as one million words, and one million words is considered less. It takes 50,000 yuan to buy out a work for 50 yuan for 1,000 words. If it is 500, the buyout cost is 500,000 yuan. The higher the word count, the higher the buyout fee. This can't cost tens of millions, huh? The key problem is, for example, we spent 50 million yuan to buy out the copyright of 100 works, and then we mortgaged the 100 copyrights to the bank for loans. That is to borrow 50 million back. What's the use? ”
"That's why I said that we should choose works with commercial potential to buy out, and works with appreciation potential are our first choice." Chang Zheng said with a smile, "Following on from your example, we spent 50 million yuan today to collect 100 copyrights of works, but I will never mortgage these 100 copyrights to the bank tomorrow." I will first make these 100 novels popular and hype, and their various copyright valuations will naturally rise. Half a year later, maybe the copyright of these 100 works will be worth 500 million, then we can find a bank to borrow 500 million and spend it first. As for how to make the work popular, I don't need to say it. ”
Lin Yonggang and Ma Yuan were surprised for a few seconds. Then he suddenly realized: "You are the same nature as flipping houses, you are speculating on copyright." Buy at a low price, make the valuation high, and then pledge it to the bank to cash out. Always calculated. ”
Chang Zheng: "It's good that the two of you understand it in your heart. Still have any questions? ”
Lin Yonggang sighed: "These kind and poor authors of our website are about to be pitted by their idols and the return of the great gods." They sold the copyright of their work at a low price and charged tens of thousands, hundreds of thousands of buyout fees, and they may be happy at first, wow! That's a lot of money. But one day they found that the copyright of their work had suddenly increased in price, and it was worth millions. can only call it out, hey, you are a profiteer, you have been pitted by you! Authors will always be cheated once. Only then can we deeply understand how deep the water in the circle is, and only then can we mature. ”
"I can't help it." Chang Zheng said, "The film and television copyright of "Evil Awe-inspiring" was sold to Zhuque Company for 7 million, and Fenghua.com also took half of it. I only received a transfer fee of $3.5 million. Do you guys know how much this movie did at the box office? It's close to 500 million! I can't wait to go to the capital to find the Vermilion Bird Company to grab 200 million back. ”
"Jokes are jokes. But if I didn't sell the copyright of "Evil Awe" to Suzaku Company back then, would I be able to make a movie with a box office of 500 million? Maybe by the day my son got married, I wouldn't have seen the movie either. The author does not sell us the copyright. Can they publish books, films, games, and anime on their own? Authors sell the copyright of their works to us at a price of 500,000 yuan, and only if we do our best to help them operate, can we operate the copyright of their works to millions or even tens of millions. I'm qualified to say that because I'm also an author. ”
"There are costs and risks associated with operations. There are also a lot of cases of operational failures, and we have to bear these risks. The author sells us the copyright and cooperates with us in depth to achieve a win-win situation. We are different from other websites, including Fenghua.com, they buy out the author's copyright, and many of them are hoarded for a period of time and then sold to other companies and publishers. Fenghua.com is similar to a large-scale grain buyer, the author is a farmer who farms the land, and the film and television company and publishing house are grain processing factories and large supermarkets. ”
"We are now going to become a comprehensive large-scale enterprise integrating grain purchase, processing and terminal sales, benefiting the farmer brothers and bringing them more income. It's easy to understand that there are so many fewer intermediate links, so we can give more profit to the author. ”
"Oh?" Lin Yonggang became interested.
Chang Zheng explained: "That's right, we received the author's copyright. But the buyout fee is only the upfront fee we pay to the author, and if the physical book is published, we will sign another sales sharing contract with the author, just like the kind of sharing contract that the publisher has. Both of them are connoisseurs, so I don't need to go into details. As long as we get the ISBN, we can do publishing, we can do that. ”
"In terms of film and television, if our company invests in film and television dramas by itself, we can invite the original author to be the screenwriter. According to the box office and ratings results of film and television dramas, a certain percentage of dividends will be given to the original authors. The game adaptation is similar, we asked the original author to do the game planning and give him a certain amount of game income dividends. ”
"What our authors have to do is very simple, which is to write a good book and keep it up to date. Give us the copyright, and then they just sit back and wait for fame and fortune. Two, you can convey my idea to the authors, our slogan is: Writing a book on New Beginning.com, not just a great author, you can become a star! ”
"Sounds tempting." Lin Yonggang said after digesting Chang Zheng's thoughts, and then he asked Chang Zheng: "Are you really going to do this?" ”
"What about you and I are writing novels and making up stories?" Chang Zheng smiled and asked, "It does take money to collect copyrights, if the authors are willing to sell, after signing the buyout contract, the buyout fee will be paid to the author in installments." At least half of the buyout fee will be pressed and paid to the author after the book is finished. On the one hand, it is to alleviate our financial pressure, and most importantly, if I don't finish the book, what is the use of me buying this eunuch work? It can be regarded as giving some pressure and motivation to the buyout authors, and motivate them to create a complete and excellent work. Okay, good work, let's start doing it. ”
It is true that it takes a lot of money to collect the author's copyright.
After the author signs a buyout contract with New Start, under normal circumstances, the author will definitely write more words. Write a little more word count, and the more money the author makes.
Now a complete web novel, 2 million words is considered normal. Buying out at 50 yuan per thousand words requires a buyout fee of 100,000 yuan. According to this minimum standard, it will take 10 million yuan to collect the copyright of 100 works.
New Start now has two major fixed incomes, advertising fees and membership recharge fees. Together, these two major incomes, excluding monthly expenses and taxes, can make a profit of about 300-5 million yuan per month.
Chang Zheng really doesn't have 10 million now, he has more than 4 million available funds. Recently, the expenses have been large, and the year-end bonus has just been paid, and many new employees have come. For a company like a website, the biggest cost is the labor cost.
You have to make some quick money, or you don't have a bottom in your heart, Chang Zhengxin said. He picked up his phone and called, "Linda, is it working?" Oh, you guys are starting today, too. Last time you said that a merchant asked me to endorse the learning machine, I thought about it, three million is three million. You can arrange it immediately, and we will start filming after signing the contract. ”
Linda: "Okay, Mr. Chang, I'll arrange it right away." ”
Chang Zheng: "Ask, when will I get the endorsement fee at the earliest?" ”
Linda: "Generally, you pay a part of the contract and pay the balance after you start advertising. ”
Chang Zheng: "I see. Then hurry up and start shooting, hurry up and put it on. You've arranged to call me, hard work. ”
Chang Zheng originally thought that a great god like himself would generally have some international giants and world-renowned brands looking for his endorsement. The endorsement fee must be eight figures, or meter dollars.
Now that Chang Zheng knows, never overestimate yourself. He also knew that the endorsement fee of the Internet god writer was only a few million. I heard that the endorsements of running, swimming, and tennis players are tens of millions and billions.
Under the contact of Ricky's brokerage company, there is only one merchant looking for Chang Zheng endorsement, which is a domestic electronic product manufacturer. They asked Chang Zheng to endorse a learning machine for them, and the endorsement fee was 3 million.
Three million is three million, and one earning is one, and three million can collect more than a dozen or twenty copyrights. Take a learning machine and smile, it's only a few minutes, three million will be in hand, and this money is actually not difficult to earn. (To be continued......)