223 Promotion of "Millionaire".

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After Huang Mu agreed to be the host, the crew of "Millionaire" was all established. Pen @ fun @ pavilion wWw. biqUgE怂 ļ½‰ļ½Žļ½†ļ½

On March 1, with Phoenix TV pouring money around, the message of "Millionaire" was being promoted all over Hong Kong.

First of all, the various channels of Phoenix TV from time to time insert the content of "Millionaire" and the registration method in the advertising time; All the manpower of the television station was mobilized, and the manpower was organized to put up propaganda posters all over Hong Kong, and all the major office buildings, cinemas, parks, shopping malls and other public places in the urban area of Hong Kong were plastered with small advertisements for "Millionaire", and even a telephone pole on the side of the road was not spared, and the television station also had a group of teams to go down to various rural areas and fishing villages to carry out propaganda.

Not only that, Chen Shaoyi also cooperated with Lei Juekun's bus company again, and in the early morning of the morning, buses with huge posters of "Millionaire" drove out of parking lots all over Hong Kong, and after the last "Home Alone", a new round of city patrol publicity began.

After all, the bus is a public means of transportation, and it can't be too noisy, so in addition to launching the bus patrol to publicize the city, Chen Shaoyi organized a group of people to drive a rental car, which not only has a huge poster of "Millionaire", but also a huge gong and drum horn, along the main line of Hong Kong streets, driving slowly, beating gongs and drums along the way, the sound of the horn is deafening, and it is very lively, and the "Millionaire" is promoted everywhere, creating a lot of noise for Hong Kong.

Chen Shaoyi's publicity regardless of the cost has achieved remarkable results, and within half a day, most of Hong Kong is paying attention to "Millionaire".

"Damn, what is Phoenix TV doing?"

"What else can you do, promote their show."

"That's a lot of money."

"Nonsense, the current president of Phoenix TV is Chen Shaoyi, this guy has the most tricks in publicity, and he can be dazzling every time, I have to admire."

"I'm not talking about this, but this "Millionaire" show, can you really get a million prize money?"

At this time, a Phoenix TV propagandist overheard the conversation between the two. walked over and said: "This gentleman is right, "Millionaire" is the idea proposed by Mr. Chen Shaoyi, chairman of our Phoenix TV. Our chairman himself started with knowledge, so he understands the truth that knowledge is wealth, so this show is to give everyone a chance to use knowledge to create wealth, as long as you participate in our program, you will get a reward of up to 1 million Hong Kong dollars. ā€

The propagandist was a little moved when he saw the two. handed the two of them a leaflet, and said with a smile: "If you are interested, you can come to our TV station to participate in this program, this is our registration method and program process, you can watch it first." ā€

After the two of them put down the leaflet, they couldn't wait to read it.

"Damn, there's a million. Get 1 million by answering 15 questions correctly. No, I have to participate, this million is mine. ā€

"What is yours, this million is mine, and I am bound to get this million."

"At your level in the country, you want a million, it's a toad yawning. What a big breath. ā€

"Hmph, I'm too lazy to pay attention to you, the bird's nest knows the ambition of the bird. Where to sign up, I'm going to sign up. ā€

Phoenix TV propagandist smiled patiently: "If this friend wants to sign up, he can go to our TV station, or call our hotline, and he can also ...... at the same time."

Scenarios like this. This day is going on all over Hong Kong, and wherever there are people, whether it is the street, or the alley, or even the company, school, hospital, there will be people talking about "Millionaire" and discussing the prize money of one million.

Phoenix TV is making such a big move. How could the media be indifferent, in fact, it was the Hong Kong media that first discovered.

After a year of experience, Hong Kong journalists now have a consensus that as long as there is Chen Shaoyi. Then there will be excitement, there will be news, and Chen Shaoyi can be regarded as their news maker.

Last year, Chen Shaoyi just came out of his fledgling career, and he developed in the film industry, turning the Hong Kong film industry upside down, and the biggest change was that the box office of Hong Kong films was directly refreshed to the point of more than 20 million, so that Hong Kong films have entered a new era of tens of millions of box office.

I don't want Chen Shaoyi to just stir up the film industry, just when everyone thought that he was going to shoot a new movie again, Chen Shaoyi didn't continue to focus on movies, but "didn't do his job" to buy Li's TV station, planning to develop in the TV circle, which was something that no one expected. Therefore, this matter once became the biggest event in the entertainment industry, and it was talked about.

Half a month ago, everyone was discussing that Chen Shaoyi and Shao Yifu were very similar, both of them changed careers to the TV circle after they laid a foundation in the film industry. However, Shao Yifu has struggled for most of his life, and even unified the Hong Kong film industry in one fell swoop, while Chen Shaoyi relied on his personal talent to build a blockbuster foundation in a year.

Coincidentally, Shao Yifu and Chen Shaoyi both carry the word "Shaoyi", and the two "Shaoyi" are sitting on one side, and they dominate each other's two opposing TV stations, and they are like a pair of mortal enemies by nature. This point is very exciting for the media, and everyone is speculating about when the two "Shaoyi" will fight.

As a result, the large-scale promotion of "Millionaire" to be held by Phoenix TV was regarded as Chen Shaoyi's first shot.

Kowloon Road is lively again, countless reporters rushed here, wanting to interview Phoenix TV about the inside information about the holding of "Millionaire", the entrance of Phoenix TV was filled with a sea of people again, if it weren't for the security of Phoenix TV, the entire TV station would have been overturned.

For the interview of this group of reporters, although everyone was blocked at the gate, which affected the normal operation of Phoenix TV, Phoenix TV was very cooperative with the reporters this time. Originally, the purpose of Phoenix TV was to promote "Millionaire" as much as possible, and with such a reporter who took the initiative to help with the promotion, Phoenix TV was naturally a hundred happy about it.

Liang Shuyi, the main person in charge of the "Millionaire" program group, even came forward in person to accept interviews with all reporters.

At the interview meeting, Liang Shuyi broke the inside story of Phoenix TV, and told reporters all the information of the program "Millionaire", and finally the most sensational thing was to launch a small car from the TV station, and there was a bulletproof glass cover on the car, and 10,000 100 Hong Kong dollars were neatly stacked in the glass cover, and the whole 1 million Hong Kong dollars were lying quietly inside.

Liang Shuyi told everyone that this million is the bonus prepared by the TV station, as long as someone can answer all the questions correctly in the "Millionaire" program, then the million belongs to the other party.

Although the million cash in the glass cover gives people the strong feeling of a nouveau riche, this naked temptation is difficult for anyone to resist, and the magnesium light flickers non-stop in front of the glass cover. (To be continued.) If you like this work, you are welcome to come to the starting point to vote for recommendation and monthly passes, and your support is my biggest motivation. For mobile phone users, please go to read. )