Chapter 276: The Madness of Medical Advertising
……… Body.........
After reading the materials, Chen Xiao glanced at the injury on his arm again, and couldn't be sure whether what Gao Yang said was true, not that he had to use malice to ridicule people, but in recent years, medical disputes have been common, often with different opinions and different internal circumstances.
And Chen Xiao is a two-life person, and he is an old media news person, he abides by the principle of listening to everything clearly, and will never make rash assumptions before he knows the inside story of the incident, let alone be ignorant enough to listen to one-sided words, seeing Gao Yang looking at himself expectantly, he sorted out the materials and said: "That's it, I'll go back and verify it first, and then make a decision." ”
Gao Yang was stunned, he didn't expect his words to be so bland in exchange for the other party's reaction, at this moment, he even wanted to ask Chen Xiao's age, how could he look so calm and calm that he was so young that he was far better than his peers!
"Don't worry, if it's as the material says, I won't leave it alone, of course, I can only put forward rectification opinions on illegal advertisements in accordance with the regulations, as for the handling of disputes, I suggest you still go through formal channels to complain."
Chen Xiao thought of something and said, "By the way, what do you do, how do you know that the review and inspection team has come to Nuanzhou?" ”
Gao Yang guessed that he would ask this question, and said: "I can't hide it, I am also a media, and I work as a reporter in the social news department of Nuanzhou TV Station, but ...... Recently he has been suspended. ”
"What's wrong?"
"It's not that I'm trying to investigate the dirty things in Xuyang Hospital, some people are afraid of the East Window incident, so they found a relationship and asked Taili to find an excuse to suspend me!"
Gao Yang sneered: "The world is as black as a crow!" ”
Chen Xiao's eyebrows raised slightly.
…………
After Chen Xiao returned to the room, he immediately inserted the USB drive into the notebook, glanced at the contents, and couldn't help but be surprised, but he didn't expect that Gao Yang not only marked the false content of the advertisement in detail, but also made a comparison table with the prices of some drugs and diagnosis and treatment expenses in Xuyang Hospital and the prices of other hospitals and pharmacies, and even recorded the contact list of patients who were also victimized.
It can be seen from this that Gao Yang hates Xuyang Hospital to what extent!
After a long groan, Chen Xiao called Zhang Yiqian first, transmitted the list of medicines and diagnosis and treatment expenses through the network, and asked her to contact the price bureau and health bureau in Yunjiang for confirmation.
Immediately, he asked Li Jian and Wei Na to verify their disputes with Xuyang Hospital one by one according to the patient's contact list.
He browsed the advertisements placed by Xuyang Hospital, recorded a few promotional contents, and then contacted President Lin of the First People's Hospital of Yunjiang City for consultation.
When Dean Lin heard that he was going to ask himself for advice, he hurriedly cheered up one hundred and twenty spirits, and was afraid that his level was not enough, so he wanted to call the two chief physicians to help, but after hearing the story, he couldn't help laughing: "Chen Gongzi, although I haven't been in the clinic for many years, but these propaganda content you talked about, let alone me, the cleaners in the hospital can hear the problem." ”
"In addition, the director of orthopedic surgery Xue Yi they advertised, I know, just had tea with him a few days ago, retired a few years early, I really heard that he was invited to visit a hospital in Nuanzhou last year, and left two photos, but I didn't expect to be said by them to sit in the clinic all year round, but how many patients have been blinded!" Chen Xiao listened to the explanation and analysis, and finally asked Dean Lin to make a detailed "anti-counterfeiting report", and Li Jian and the two also happened to come to make an errand.
"Team Leader Chen, I contacted a few patients, listen to what they mean, the hospital is quite cheating, the advertisement says that the physical examination is free, but the patients went in to check the circle, and those who are not sick are forced to say that they are cancerous, which makes the patients worry and fear, and they spend a lot of money in vain!" Wei Na sneered, and Li Jian continued: "There is also the diagnosis and treatment of infertility, which is too good, just a few pairs of pills that invigorate the kidneys and replenish blood, they are sold for more than 10,000 yuan, and it has no effect at all, listening to their reactions, it is no different from red dates, not to mention, this money is much easier than kerosene." ”
Chen Xiao remained silent, and entered the words "Nuanzhou Xuyang Hospital" in the search box of the webpage, and the results jumped out of all the promotional content, and then specially walked around the local forum in Nuanzhou, and found that there was not half a negative news about "Xuyang Hospital", and the surname Suo registered an account and posted a post reporting the high fees of Xuyang Hospital, in order to explore the reaction of the citizens of Nuanzhou, but unexpectedly, the post only existed for less than five minutes and disappeared..................
The next day, in the small conference room of the Radio, Television, Press and Publication Bureau in the Nuanzhou Administrative Center Building, Wei Na looked at the glittering decoration with great interest, and once again sighed that the people of Nuanzhou are really rich, not to mention the Yunjiang Municipal Party Committee and Municipal Axe, and even the provincial political axe compound is not of this grade, and said casually: "Team Leader Chen, should the private hospital really collude with the political axe organ?" ”
"I don't know, otherwise how can this hospital be open for so long, and it is still safe and sound, you see, if you post in the forum, it will be deleted in a few minutes, and this efficiency is difficult even for the propaganda department!" Li Jian said disapprerovingly: "But we're just here to check the programs and advertisements, which of these things can win our hearts." ”
Chen Xiao shook his hand, and asked them not to spread the rumors first, and after a while, the footsteps in the corridor outside the door came from far and near, and Director Wan was late.
"I'm sorry to keep you waiting." Director Wan shook hands with Chen Xiao and the others one by one with a smile, glanced at the teacup, frowned, and reproached the logistics staff in charge of the reception: "The tea is cold, why don't you remember to change it, hurry up and make a new one, don't be rude." ”
Chen Xiao was secretly amused, this Director Wan is really a good person, not only deliberately delayed until near noon, but also wanted to do some trivial things, so as to achieve the purpose of grinding things to the wine table to talk, and when the time comes, a greeting of delicious food and wine will avoid problems for them to the Radio and Television Bureau, so he smiled and said: "Don't bother, we mainly talk about some views on the radio and television industry in Nuanzhou City, and it won't take much time." ”
Seeing through the "trick", Director Wan was a little more surprised, and also understood that this young official was by no means a foolish master, and after beckoning a few people to sit down, he said with a smile: "In fact, before Team Leader Chen came, our Municipal Bureau of Radio, Television, Press and Publication had already conducted a surprise surname screening of the major media under its jurisdiction in accordance with the requirements of the State Administration of Radio, Film and Television and the Provincial Bureau of Radio, Film and Television, and indeed found a lot of problems, and most of them have now put forward corrective opinions. ”
"Of course, from above and below, our understanding of the outline of the document will inevitably have a lot of inadequacies, so we have to listen to the guidance of the leaders of the provincial bureau, and Team Leader Chen can be entrusted with an important task to come to inspect, there must be a lot of unique insights, if there is anything dissatisfied with our current work, just mention it."
The posture is extremely low, but Chen Xiao knows that in order to protect some interest groups, he is trying his best to drag it out, and now he will come up with some painless rectification methods, which is nothing more than pretending, supplemented by sugar-coated cannonball hospitality, and dragging it until he goes back to his life, then everything will be fine!
After all, no one knows what connection he has with those interest groups, but he is in charge of large and small media in Nuanzhou City, if it really hurts his muscles and bones and causes losses in the radio and television industry, he will not be comfortable as a competent leader.
Fortunately, Chen Xiao had already understood his mentality, and after a few modest words, he cut to the chase and took out the prepared rectification opinion.
Seeing that the rectification opinion was only a few thin pages, Director Wang was relieved, handed out two cigarettes, and read it in a good time, and suddenly his eyebrows danced, and he sighed at Chen Xiao's understanding, but said: "Team Leader Chen's insight is really to the point, and the problems mentioned have indeed had a negative impact on the image of the radio and television industry in Nuanzhou City, like this "Weather Forecast", I actually wanted to say it a long time ago, the host not only has a heavy accent in Nuanzhou, and the words are not accurate, but also the sponsor's trademark logo is too big, It is necessary to urge the city TV station to rectify it. ”
"Then it seems that our opinions coincide." Chen Xiao responded casually, looking at the posture, it was completely to his liking.
Director Wan was calm and relaxed, and found that the intensity of supervision and rectification would not have a significant impact on the status quo of the industry, and he wanted to accept it with his mouth, but when he turned to a rectification opinion on advertising, his eyelids rose from time to time, and he was almost choked by the cigarette in his throat, and his face immediately turned serious. ”
"Is there anything wrong?" Chen Xiao asked rhetorically, taking a slow sip of tea.
Director Wan couldn't figure out his thoughts, pondered for a moment, and said: "It's not wrong, it's just that Xuyang Hospital has always had a good reputation in the Nuanzhou area, and the medical facilities and strength are all first-class private hospitals across the country, and in the past two years, they have been included in the pilot hospitals such as medical insurance and work-related injury designations. ”
It is really difficult to do, Xuyang Hospital invests five or six million advertising funds every year, it can be said that it is a large income-generator of municipal television stations, radio stations and newspapers and magazines, how can Director Wan really be ruthless, not to mention that the investors of Xuyang Hospital and some leaders in the municipal party committee and municipal axe have intricate connections.
At this moment, Director Wan knew that Chen Xiao was Zhuang Gong's sword dance intended to Pei Gong, and he actually pointed the finger at the big advertisers in the city, and still defended himself: "The most important thing is that the permanent population of Nuanzhou has reached more than 8 million, and there are two million in the city alone, but the public medical resources can't keep up, so in recent years, the leaders of the municipal party committee have vigorously advocated the introduction of private capital to alleviate the contradictions, and have also promulgated a lot of support measures, and as we all know, private hospitals have a lot of disadvantages of congenital surnames, and advertising is basically the key element in the early stage of their development. Therefore, I hope that the review and inspection team will give more consideration to this kind of issue. ”