Chapter 151 New Energy Vehicles (1) [Fourth Monthly Pass]
Brothers, the chasing soldiers behind are very powerful, I'm about to be squeezed off the list, at this time, I especially need everyone's fire support, I implore everyone's monthly ticket support, I'll go to the code word, strive to be in the early morning, and then give you another chapter, everyone give a little more force!
The forward-looking design department is the same department that Dark Cloud worked in when he worked at Mercedes-Benz before.
And what does it mean to be forward-looking? Many people may not know that this department means an important department for the future direction of an automobile company.
This department will make predictions about the future development prospects of automobiles, and then the company will make adjustments to the future development of the company, as well as strategic deployment and resource allocation according to the projections and projections of this department.
It can be said that this is a department that can determine the future development direction and survival of an automobile company, if a company's forward expectations go wrong, then it is likely to lead to the company's judgment of the future market direction error, and the final consequences will be very serious.
For example, the three giants of the American automobile industry in later generations, General Motors, Ford, and Cadillac, they have never made a clear judgment on the direction of future automobile development, and have always stubbornly adhered to the American concept of car design, insisted on the luxury atmosphere, and the research and development direction of large-displacement cars, but ignored the fact that family consumers are the mainstream group of car consumption, and the final result is that under the economic crisis in 08 years, GM and Cadillac directly filed for bankruptcy protection. The Fords, on the other hand, are struggling to survive.
Therefore, the important surname of this department can be said to be very important for an automobile company, and having a successful forward-looking design department can at least make an automobile manufacturing company ten to fifteen years ahead in concept.
And such an important sector, except in the factories of those large foreign car manufacturers, is almost completely invisible in China.
Independent brands are still in their infancy, and those state-owned enterprises that are joint ventures with foreign capital are in the stage of making crazy money, and they do not pay attention to the development and training of their own technical talents, and making money is the most important thing in their eyes.
But as a reborn Jin Xiaoqiang, if he didn't recognize this, then he would really have traveled in vain.
However, although Wuyun Gaowa was appointed by him as the director of the forward-looking design department, Jin Xiaoqiang still thinks that he is actually more suitable for this position, but in the future, his company will experience a period of rapid development, and he can't do everything to worry about everything, so he decided to cultivate Wuyun first, so that she and himself can unify the concept.
After all, although Wuyun has worked in the forward-looking design department of the headquarters of Mercedes-Benz in Germany for five years, she has an understanding of the design and development of cars in the next ten years or even decades, so as long as she makes some on-demand broadcasts for this dark cloud in the future design and development of automobiles, I believe that with her comprehension ability and ability to accept new things, she should soon be able to understand her strategic intentions.
"Wuyun, where do you think the future development of automobiles will go?"
After a period of contact, the atmosphere between the two has been quite harmonious, from the beginning of mutual appreciation, to now the exploration of professional aspects.
"Well, I think the future in Europe and the United States in the car market, has been saturated, but the Celestial Empire will become the most important piece of the puzzle in the future world car market, after all, here is a large market with a population of 1.3 billion, now the annual sales of only 5 million units per year, it is really not in line with the identity of this market, and with the improvement of the living standards of the Celestial Empire, and the most demanding quality of life, the future of private cars will become a very common topic, so in the next few years, I believe it will become the golden development period of the Celestial Empire's automobiles."
Wuyun's vision is very accurate, which is one of the main reasons why she chose to resign from Mercedes-Benz headquarters and return to China for development.
"Well, then what kind of development do you think our Huayang Power should devote itself to in order to gain the largest share in this market in the future?"
Jin Xiaoqiang asked again.
"Of course, we will strive for excellence in the current products, and then make some high-end products to improve visibility, open the European and American markets by the way, and establish the brand image of Huayang Power in the hearts of consumers."
Wuyun Gaowa also knows a lot about the business philosophy, after all, they have attached great importance to the behavior and psychology of consumers in Mercedes-Benz before.
"So what kind of models do you think we should launch in order to win consumers?"
Jin Xiaoqiang smiled and asked again, what the dark cloud said just now is not unreasonable, but it is a bit too clichΓ©, such a thing will be said by anyone, he asked this, it can be regarded as the core issue, it can be regarded as the understanding and analysis of the dark cloud on the Celestial Empire market, and at this time, the expression of the dark cloud sitting opposite gradually became solemn, she knew that the young man opposite was now in the examination school.
Whether you can leave a good impression in the hearts of the future boss depends on the examination school this time.
"I think that energy conservation and environmental protection, that is, small displacement vehicles, will become the mainstream direction in the future."
Wuyun's answer made Jin Xiaoqiang feel very satisfied, it seems that this woman still has the material, and her thinking is also very right.
"Oh? Okay, can you tell me more about it? β
Jin Xiaoqiang said with a smile again, and the dark cloud glanced at Jin Xiaoqiang with some disgust, but he still began to tell Jin Xiaoqiang his own opinions.
"At present, the status of the Celestial Empire in the world is not high, especially in the field of resources, our country is not a big oil producer, and now oil has mainly begun to rely on imports, and the proportion of imported oil is increasing every year. This can be seen from the frequent oil shortages in the coastal areas in recent years. With the increase in the number of private cars, the future oil supply shortage will be worse than now, and the price of oil will be even higher, so I estimate that the future consumer market of Tianchao Automobile will mainly face the situation of small displacement cars. As for the longer future, it will be the world of new energy vehicles. β
Wuyun's understanding is very clear, and Jin Xiaoqiang's opinion is also different.
"Well, then what do you think is the development direction of small displacement vehicles and new energy vehicles?"
With Jin Xiaoqiang's repeated questions, Wuyun's expression was already extremely serious, and now was the time to start testing her skills, she didn't want to lose face here.
"The future of small displacement cars, I think will be mainly concentrated in the displacement of 2.0, but although the displacement is limited, but consumers certainly do not want the surname to decline, which requires our R & D department, in the engine technology research and development efforts, I think to come to the cylinder direct injection, and the integration of turbocharging technology, will be able to effectively solve the problem of using less fuel, get more power. In the new energy vehicles, the future of gasoline-electric hybrid vehicles will become the mainstream, which Toyota has taken the lead, and other new energy vehicles, liquefied gas vehicles are not a new topic, but because of the passengers' consideration of the safety of this kind of car, this kind of car is difficult to be able to promote a large number of people, and the supply of liquefied gas will also be the main reason for the sales of this kind of car, this kind of car can only be used in a large number of taxis in the future. However, I think that the main new energy vehicles in the future should still be in the gasoline-electric hybrid vehicle, after all, Toyota has achieved some success in this area in China and the United States. β
Wuyun's words are not very novel, but they are very practical, and the most important thing is that her concept is very correct, so Jin Xiaoqiang will also be relieved and hand over this forward-looking design department to her, at least she will not take Huayang Power on the wrong path.
"Well, you're right, but you're missing one thing, and that's another new energy vehicle, bioenergy vehicles. I think this kind of car will also have a great future in the Celestial Empire market in the future. Bioenergy vehicles, especially methanol-burning cars, will have a very large future in the future. β
Jin Xiaoqiang put forward his own point of view in a timely manner, in fact, methanol gasoline is not a new concept, but it has not yet been popularized.
But ten years later, especially in the Celestial Empire, which has always been in a situation of energy shortage, many private car owners have adopted the method of burning methanol, which is also a good way to solve the energy shortage and high oil prices in Jin Xiaoqiang's view.
Wuyun was also attracted by Jin Xiaoqiang's topic, and she asked immediately after Jin Xiaoqiang's voice fell.
"Why not ethanol gasoline, which provides a better energy efficiency ratio than methanol gasoline?"
Jin Xiaoqiang has actually considered this issue, but as a person who has more than ten years of life experience than now, he certainly knows the advantages and disadvantages of these two biofuels.
"The ethanol from ethanol gasoline mainly comes from corn, sugar beet or sugar cane and other crops, but you must know that this is always facing the problem of competing with others, after all, there are still many people in this world who do not have enough to eat. Moreover, the refining of ethanol and the mixing with fuel oil also have a great cost problem, so it may not be popularized by the surname I think is not big, but methanol, I think there is still a lot to be done, after all, the refining of methanol is used in coal, natural gas, coalbed methane, especially high-sulfur inferior coal and coke oven gas. The use of such refining substances can not only effectively control environmental pollution, but also improve the comprehensive utilization rate of fuel, which is the king. And the most important thing is that methanol can be directly added to gasoline for use, which completely eliminates the need for professional tools used when mixing ethanol and gasoline, and will not face problems such as ethanol gasoline has a shelf life, so methanol gasoline, I think it is more promising. β
Jin Xiaoqiang said eloquently.
(To be continued)