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The latest chapter of "Hong Kong Entertainment"...

After half a ring, Xu Guanjie said again: "Shaoyi, your idea is really operational, integrating the power of the entire music world, TV stations, programs, singers, record companies, packaging, publicity, records and other elements are all taken into account, everything is available, from the beginning of the draft to the final singer to sell records, the whole process has formed a perfect industrial chain, the benefits are too great, I really thank you for having such an idea." Pen ~ Fun ~ Pavilion www.biquge.info"

Chen Shaoyi muttered: "It is precisely because the interests are too great, so some must be distributed to other record companies, and only by cooperating with large and small record companies in Hong Kong can we better make this cake bigger." ”

Chen Shaoyi naturally has his considerations for doing this, first of all, only by making the cake bigger first can he get more delicious food, and with the help of other record companies, Phoenix TV will get twice the result with half the effort; Secondly, the cake is bigger, it will naturally attract a lot of flies, after all, Phoenix TV's main business is still a TV station, it's good to get a piece of the pie in music, try not to make enemies to record companies, there are too many enemies, this is a very unwise choice; Third, Phoenix TV does not have a terminal sales chain in the sales of records, and it is time-consuming and laborious to set up such a sales chain, which is not necessarily good, and it is likely to disperse the funds of the TV station; In the end, through such cooperation, Hong Kong's record companies can be tied to Phoenix TV, and everyone will be prosperous and lossy, and their interests will be together. Even if wireless wants to enter this market in the future, it will become difficult, and Chen Shaoyi wants this first move.

Speaking of which, Chen Shaoyi used all means in order to deal with wireless, because only he understands the horror of wireless, which is a giant that will become an aircraft carrier. Many people think that Phoenix can compete with wireless, but in fact, after Chen Shaoyi became the president of Phoenix, he found that Phoenix was not worse than wireless.

First of all, there is no need to compare in terms of the quality and quantity of artists, and Phoenix is completely incomparable with wireless. Worse than the boss; In terms of important ratings, wireless is currently slightly better, but this is not the key, the key point is that Phoenix's investment in each bit of ratings is far greater than the investment in wireless, which causes Phoenix to be more tight in terms of funds than wireless, and in terms of returns, the overall advertising income of wireless is also greater than Phoenix. Although Phoenix TV relied on "Millionaire" to pull back a game. But it only caused a little ripple in the general environment, and it couldn't shake the status of wireless.

Chen Shaoyi and Shao Yifu are the presidents of Phoenix and TVB, and in comparison, Chen Shaoyi is still too tender. Shao Yifu has been crisscrossing the rivers and lakes for so many years, how can he see these things on the surface, just talking about a network is far from being comparable to Chen Shaoyi, who has only been developing for a year.

For example, in the choice of advertising. Sometimes the network is more solid than the actual benefits, many advertisers have a long-term friendship with Shao Yifu, and have been accustomed to advertising on TVB, and investing in advertising on TVB has brought a lot of benefits to everyone, so most people will not switch to Phoenix because of a small "millionaire". Don't look at "Millionaire", which makes a lot of money, but in terms of advertising revenue, it is still not as good as "Happy Tonight", which has lower ratings than it.

Chen Shaoyi is very clear about these disadvantages. Therefore, Chen Shaoyi does not pay attention to the present, but pays more attention to the future. The focus of the development of Phoenix TV is to continue to open up new interest growth points,At the same time, Chen Shaoyi gradually took the bottom of the kettle to draw salary,The interests that wireless can grow are cut off,Imposed on Phoenix,Finally, let wireless eat the old capital。

Of course, theory is theory, but in fact, there will definitely be deviations in implementation, and wireless will definitely not always be passive. Shao Yifu's ability is still very terrifying. For example, Shao Yifu used "Rogue Emperor" to block "Dragon Babu" this time, objectively speaking, the two dramas are half a catty, and two equally excellent TV series are broadcast at the same time, there are not many cases where the east wind can overwhelm the west wind, and the most is 10,000 enemies and 8,000 self-losses, and it is very likely that the two dramas will end up together.

But Shao Yifu can afford to play. His "Rogue Emperor" invested more than 2 million at most, while Chen Shaoyi's "Dragon Babu" claimed to have invested 8 million, with 2 million to 8 million, as long as the ratings of the two dramas were equal. Naturally, it is Phoenix TV that suffers.

And Shao Yifu knows one thing, with Chen Shaoyi's net worth, as well as Li's financial difficulties last year, Phoenix TV's current funds will definitely not be too much, as long as it is hard to hit it a few times, maybe Phoenix is very likely to be dragged down.

Fortunately, "Millionaire" is powerful enough, and it helped Phoenix TV earn a lot of money at once, if "Millionaire" was played to death by "Happy Tonight" at that time, then Phoenix TV would be really dangerous. The fund is really Chen Shaoyi's hard injury, and this guy also played with extremely money-burning computer special effects, to be honest, it really seems to be playing with fire.

Xu Guanjie also groaned: "Your consideration is right, wealth is moving, if such a big interest is not participated by other record companies, it will be difficult to play, you have to be careful that people give you small shoes to wear." By the way, do you need me to help you contact PolyGram? ”

Polygram is currently the largest record company in Hong Kong, and the record company to which Xu Guanjie now belongs is this.

Chen Shaoyi shook his head and smiled: "Brother Jie, before you came back, we had already contacted Polygram, and Polygram had already agreed, and we also gave a lot of sponsorship to the show." ”

Chen Shaoyi and Polygram are also old acquaintances, and last year they originally wanted to send a song to Tan Yonglin, but Tan Yonglin's last company didn't want to take advantage of Chen Shaoyi, and finally gave Chen Shaoyi 10% of the income from Tan Yonglin's album as a reward, and this record company is Polygram.

And the relationship between the original Li's and Polygram is quite good, and Polygram's singers are often invited to participate in the TV program, and Li's senior management and Polygram's senior management still have a lot of movements. And Chen Shaoyi's creativity in this show is really good, it can help Polygram dig out new excellent singers, and the interest chain is still so huge. As a leader in the industry, Polygram certainly has nothing to say, and it would be strange if it didn't agree.

With the participation of a record company giant like Polygram, Phoenix naturally gave a huge piece of cake, and Phoenix TV gave priority to one of the singers produced in the annual program competition, followed by Polygram's turn, such conditions are not ungenerous.

"Really? That's good, with Polygram here, the show will go a lot smoother. Xu Guanjie nodded. (To be continued.) )

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