Tuesday, October 10, 1983.

Ming Pao Industrial Building, Editorial Department of Wuxia.

"Editor Yang, you're here, good news!" A staff member stammered to Yang Haoran, who had just entered the door.

"What's the good news? Is there good news here? Yang Haoran frowned, he had not been upset by "Ethereal Journey" recently, and scolded loudly.

"The phone calls are crazy, and they are all asking for the revision of "Ethereal Journey". Everywhere in bookstores and newspaper retail stores, you can see the scene of readers rushing to buy. According to the survey, most readers ordered for "Ethereal Journey"! ”

"Great, great, "Ethereal Journey" really lived up to my expectations!" Yang Haoran's face was overjoyed, and he walked quickly to the editor-in-chief's office.

"Editor-in-chief, "Ethereal Journey" has exploded with strong vitality, should we consider revising it?" Yang Haoran knocked on the door and walked in.

"Xiao Yang, it's really time for you to come, I'm looking for you." The editor-in-chief looked at Yang Haoran with a smile.

"Editor-in-chief, isn't it?" was interrupted by the editor-in-chief before Yang Haoran could finish speaking.

"I really want to talk to you about this? What do you think of "Ethereal Journey"? The editor-in-chief asked Yang Haoran, a capable general.

"Ethereal Journey" is definitely a potential stock, we should take advantage of the rise in sales, increase publicity, strive for new achievements, and break the state of martial arts novels that have been weak." Yang Haoran told the editor-in-chief about his thoughts. "My idea is this, first of all, change the layout of "Ethereal Journey", serialize yesterday and today, so that readers can understand the plot well, which will not only not affect sales, but will greatly increase the sales of "Martial Arts".

"Okay, just do as you say, remove all the original typesetting novels, and our "Martial Arts" will push "Ethereal Journey" from today." The editor-in-chief slammed the table and swore an oath.

Yang Haoran nodded silently, and then walked out of the editor-in-chief's office to arrange the publication of "Ethereal Journey".

In this era, new entertainment such as video games and the Internet have not yet swept the world. Although entertainment methods such as movies, television, and pop music will compete with novels for the market, Hong Kong martial arts novels still have a large number of readers, and consumption is very active.

With the activation of readers' enthusiasm for reading by "Ethereal Journey", the circulation of "Martial Arts" magazine has completely exploded! The craze for "Ethereal Journey" gradually took shape, and after two weeks of continuous serialization, "Ethereal Journey" became different in the third week, and began to shine, attracting many novel fans in Hong Kong.

In the third week, in the afternoon, "Martial Arts" began to be reprinted, and the breakthrough surname began to be reprinted from the issue of "Ethereal Journey" when it was first serialized.

Three thousand copies, tell Xin!

5,000 copies, tell Xin!

10,000 copies, tell Xin!

By the next day, more than 20,000 copies had been printed, but all of them were sold within one day!

In order to cope with the enthusiastic readers, the editorial department of "Wuxia" decided to reprint "Ethereal Journey" again, and the new issue of the magazine was put on the market, and in just over a day, the 20,000 copies of the magazine were sold out.

Such a hot sales frenzy is very rare, and the orders of readers, booksellers from all over the world, have flown into Ming Pao like snowflakes, and the preliminary estimate is that the number of orders has exceeded 30,000 copies.

"Martial Arts" distribution department.

Shen Yi, the head of the distribution department, was busy.

"Brother Shen, is the latest "Martial Arts" still available? 500 copies are available at the Vigorous Bookstore in Mong Kok! A bookstore called and said, "Today, I don't know how to do it, many people buy "Ethereal Journey" serialized in magazines! ”

"This 500 copies? Not so much, up to 200 copies! Shen Yi shook his head with a wry smile.

"Can you be accommodating? In the past, your "Martial Arts" did not sell well, and I also bought at least 200 copies per issue. How can there be 200,000 Hong Kong dollars for an order a year, and now that your magazine's sales are good, you will turn your face and refuse to recognize people? The bookstore owner said angrily with a displeased face.

"Boss Li, I didn't mean that, I'm sorry, our newspaper was not prepared, the first printing of 30,000 copies had been sold out, and there was no stock in the warehouse, and within a minute, new orders would appear. It's impossible for someone else to get 200 now. Only an old partner like you can get so many goods! Shen Yi, the person in charge of the distribution department, explained with a smile on his face.

After this explanation, the bookstore owner was relieved and directly ordered a purchase list of 200 magazines. At the same time, the number of calls from the distribution department was fluctuating. With only 3 employees, they couldn't cope with the surging orders, so the other screenwriters of "Martial Arts" magazine also put down their unimportant tasks and came to help deal with the massive orders!

Looking at the busy distribution department, Shen Yi, director of the distribution department, wiped the beads of sweat from his forehead and showed a happy smile: ""Martial Arts" hasn't been very lively for a long time, and this month's bonus will not be less.

Because the performance suddenly became popular, the entire "Martial Arts" screenwriting department fell into a collective euphoria!

The editor-in-chief and Yang Haoran happened to come to the distribution department at this time and patted the busy Shen Yi, "How many copies of "Ethereal Journey" have you bought now? ”

Shen Yi shook his head and said: "I don't know the specific number, as of the current data, the new issue of "Martial Arts" has bought 25,000 copies, and now there are new orders every moment, I dare to say that the total sales data in the future will be at least more than double the current data!" ”

Editor Yang Haoran was more concerned about the reader's reputation, and hurriedly asked?

Shen Yi's face was excited: "The reputation is extremely good!" At least, I've heard people in different places discussing the plot of "Ethereal Journey", and readers who have read the beginning of "Ethereal Journey" are highly recommending others to buy our magazine too! ”

The editor-in-chief and Yang Haoran suddenly gasped! "Martial Arts" has not had a good reputation for several years, and the popular works I bought! You know, it took a whole week to buy 24,000 copies of the last issue of "Martial Arts"! Now, it has only been half a day, and the issuance of the new issue has increased by more than 50% compared to the previous week.

The printing part of Ming Pao's subordinates continued to work overtime and constantly print "Martial Arts", as if it would never be able to meet the needs of the market. This issue of "Martial Arts" was reprinted until 70,000 copies, which was more than double the largest sales in the history of "Martial Arts".

According to the feedback from readers, 95% of readers bought "Wuxia" magazine because of the serialization of "Ethereal Journey"! And readers who have read "Ethereal Journey" have also expressed their amazement!