Chang Zheng said that at present, he only wants to sell the physical copyright of "Evil Spirit", but does not want to sell the film and television copyright so early. His hand surprised Zheng Wu.

Zheng Wu thought that Chang Zheng would have a pair of 2 at most, but he didn't expect Chang Zheng to have a king.

Zheng Wu stopped talking, he slowly touched something in his jacket pocket, and at the same time observed Chang Zheng's expression.

Chang Zheng's expression is natural, and he is drinking tea with a smile instead of a smile.

Zheng Wu took out a box of white hard box cigarettes, this cigarette has no brand, and there are two red letters on the cigarette box "Special Offering". Zheng Wu took out a cigarette and handed it to Chang Zheng.

Chang Zheng took the cigarette, but he was not in a hurry to light the fire, but clamped it to his ear. Hey, this Zheng Wu can always get special cigarettes, which can't be bought with money.

Zheng Wu lit his cigarette, took two puffs, and didn't speak.

One person smokes, one person drinks tea, neither of them speaks, and the atmosphere in the private room is a little dull.

In the end, it was Chang Zheng who broke the dull atmosphere. He took out his cigarette case, and his cigarettes were twenty-five yuan a pack of hibiscus cigarettes, which could be bought in cigarette shops on the streets.

Chang Zheng took off the special cigarette on his ear and put it into his cigarette case, then he took out a hibiscus cigarette from the cigarette case, lit it on fire, and smoked it, "Brother Zheng's top-notch cigarettes are not affordable for ordinary people, so I'll save them up and smoke them again during the New Year's holidays." ”

Chang Zheng's subtle action of pretending to be a cigarette and holding a cigarette and his seemingly joking words made Zheng Wu's expression awe-inspiring.

Zheng Wu was laughing, but the smile was not natural, "Brother, although the cigarette will not expire." But it will get wet. After opening the cigarette, you can smoke it immediately to taste. Not to mention waiting until the New Year, I'm afraid it won't taste good to smoke it on May Day. It's still freshly drawn. ”

"Huh. It's okay, don't you have a refrigerator at home? ”

Chang Zheng's answer made Zheng Wu a little crazy.

These two people talk about each other, and they don't seem to be talking about film and television copyright at all, but in fact, they are testing each other to fight psychological warfare.

Inadvertently, Chang Zheng has shifted from passive to active, from strategic defense to strategic offense. This is thanks to Zhong Lijian's in-depth analysis and words and deeds last night, and Chang Zheng has obtained its essence. And be able to learn and apply it to carry forward.

The mall is like a battlefield, using the limited forces at hand of our army to attack the enemy's weakest part. If you can get twice the result with half the effort, if you hit it accurately, you may be able to win more with less.

The advantage of Suzaku Company is the linkage of books and shadows, and its disadvantage or weakness. It is also a book-shadow linkage. It's a double-edged sword.

For Suzaku Company. Only when books and films work together and synchronously can they give full play to their greatest advantages, maximize the market seizure, and achieve the goal of attracting money or becoming famous.

Book and Shadow are like a boxer's left and right punches, and only when they combine can they strike the power of a combination punch. What are you selling me with my left hand? Okay, you said that the right hand will be sold to me next year or the year after, but I can't go on stage with one arm before you sell it to me.

Bestsellers can drive box office or ratings for movies and TV dramas. After the film and television drama becomes popular, it can drive the second hot sale of the original novel. Suzaku Company is proficient in this professional operation.

The most classic case. In September last year, Suzaku Company launched the novel "Youth Without Regrets My Love", which sold more than 300,000 copies in a single month in September, which is considered a very best-seller.

Suzaku Company struck while the iron was hot, and arranged to release the movie of the same name based on "Youth Without Regrets" in the National Day file in October. Because of the good work of building momentum during the hot sale of the novel, the film was also quite popular after its release, and the national box office exceeded 380 million yuan that month.

During the hot release of "Youth Without Regrets, My Love", it drove the hot sales of the original novel. In October, the original novel sold more than 600,000 copies in a single month, double the sales in September.

The book and shadow linkage, and finally achieve a double harvest of book and shadow, this is the way of Suzaku Company to make money. It is impossible to sell books alone, and it is impossible to have more than 100 million yuan of Yirun. The sales price of a book can reach 100 million yuan, which is already a super bestseller, which is equivalent to a book with a retail price of 100 yuan, and 1 million sets will be printed. Excluding all kinds of costs, it is already very good for publishers to make a net profit of 20%-30% of sales.

The core of the current operation of Suzaku Company is to rely on books to become famous and rely on shadows to attract money. Chang Zheng is clear about this.

So Chang Zheng grabbed Zheng Wu's weakness, and I won't sell you the film and television rights of "Evil Awe" for the time being. So Zheng Wu was in a hurry. When people are in a hurry, they will fall into a passive situation.

"Evil Awe-inspiring" is currently very popular on the Internet, and according to the update speed of Chang Zheng, it will be completed in June and July this year. By the time the book is finished, the popularity of "Evil Awe" should reach its peak. At that time, it was the best time to use the summer file to launch the film and television drama "Evil Awe". Even if you can't catch up with the summer file, postpone it for two months, and there is no problem with launching film and television dramas on the National Day. But if it is not until next year and the year after tomorrow that Suzaku Company can get the film and television copyright of "Evil Awe", it will be a little late and miss the best opportunity to make money.

What do businessmen value most? Maximize benefits. If I can make 100 million, I will never make 80 million.

The reason why Suzaku is keen on urban novels is that such novels are relatively easy to make into film and television dramas, with small investment and short shooting and production cycles, and shooting and post-production can be completed in a few months if it is fast.

Take the urban work "Youth Without Regrets My Love" as an example, when the film was actually written at the beginning of the novel, the Suzaku Company had already organized a crew to start shooting the movie, and the screenwriter of the film was the author of the novel, she was a female writer, and she was a long-term contracted writer of the Suzaku Company. She has a novel outline, so she can write the movie script in advance, and the movie can be shot at the same time as the novel is written. The film was filmed in five months, and the novel took more than half a year to complete. Suzaku can grasp the release time of the novel, and can also grasp the release time of the movie, so they saw the right time, and the movie was not released immediately after it was made, but waited for the novel to sell well after it was released before launching the movie.

Martial arts, science fiction, and historical-themed film and television dramas will be much more troublesome. The investment is large, the cycle is long, and special effects must be used, otherwise there will be no visual effects at all.

Of course, Chang Zheng also knows this, so well, he plays the time card. I will sell the film and television rights of "Evil Awe" to you a few years later, I am not in a hurry.

Is he really not in a hurry? Of course urgently. In fact, Chang Zheng can't wait a few years, he needs a fund now.

But it's a game. Whoever rushes first loses.

Life is like a play, it all depends on acting skills. Although the heart is anxious, it must be a calm posture on the surface.

Zheng Wu didn't look as calm as Chang Zheng, he might have a lot of things to think about. Cangtian, will this kid have also talked to other companies?

So Zheng Wu showed his hole cards: "Cangtian, our company wants to buy the film and television copyright of "Evil Awe-inspiring" now, can you make a price?" ”

Chang Zheng smiled and drank tea. "Brother Zheng, I haven't finished this book. There's no need to be in such a hurry, right? Hey, I've been writing about the bottleneck stage lately. It's not smooth. ”

Zheng Wu didn't grind, he stretched out his right palm and said a few words sonorously: "Five million, a fixed price." ”

Zheng Wu opened his mouth to five million. Not less. Chang Zheng is still smiling. Drinking tea, but he was already a little shocked in his heart. With a film and television copyright income of five million, he is fifty-five points with Fenghua.com, and he can get 2.5 million. Entity royalties, estimated, not too much and not too little, divided according to the sales of 200,000 sets, can get 1.8 million share of income.

The book and shadow rights of "Evil Awe" were sold to Suzaku Company. It can bring more than 4 million royalty income to the standing levy. Coupled with the more than one million dollars he has in hand, "Evil Awe" will still be able to earn revenue from electronic and wireless subscriptions to the website in the coming months.

Chang Zheng is doing a complicated number calculation in his mind. He wanted to take out his phone and use the calculator to calculate now, but he couldn't do it in front of Zheng Wu.

Anyway, according to Zheng Wu's offer of 5 million, by the end of this year, it will almost be enough to save start-up capital to establish a company. Standing plans to open the third book in the second half of the year, and there is a third book at the bottom, enough, definitely enough!

Zheng Wu saw that Chang Zheng just smiled and drank tea, but he didn't answer, if you don't make a deal, you kid will give a word! Zheng Wu was in a hurry, how could he know what Chang Zheng was thinking in his heart now.

Zheng Wu gritted his teeth, his right hand maintained a vertical palm posture, and at the same time, he raised two fingers in his left hand, "Seven million!" Brother Cangtian, I don't say dark words, this price has reached the top, this is in terms of film and television copyright. In terms of physical copyright, I made the decision on behalf of the company, and the sales share was mentioned to you at 15%. At the same time, we will give you a deposit, 500,000 yuan in a lump sum.

This collateral is equivalent to a buyout fee, you are not a contracted writer of our company, so you can't give you a buyout fee and a sales share at the same time, you can only operate by paying you a mortgage, otherwise it will cause an abnormality on the books. Dude, this is really our bottom line. How is it? ”

Chang Zheng almost squirted out a mouthful of tea, but fortunately he held it. It's almost, just take it when you see it. Brother Zheng, in fact, I was ready to promise you when you offered 5 million just now, what are you anxious about? You see, a few seconds of urgency, the loss of millions. It seems that I, Chang Zheng, have also become a profiteer today, and the capitalists' money is not made in vain, anyway, you are rich and not bad for money, and last year, several of your movies together earned hundreds of millions.

Chang Zheng put down the teacup and took the initiative to stretch out his right hand to shake hands, "Deal!" ”

Zheng Wu shook hands with Chang Zheng. So a business with a total value of about 10 million yuan was negotiated between handing over cups and changing lamps, making tea and tasting tea.

Chang Zheng now finds that there is no difference between selling copyrights and selling mobile phones, playing is psychological warfare, and the key is to indulge in the past and stop talking. The most important thing is to hold your breath.

Chang Zheng took out the special cigarette that Zheng Wu gave him just now from the cigarette case, lit it and smoked, he took a deep breath, and couldn't help nodding and praising it: "Good smoke!" Sure enough, it's a good smoke! Thick but not rushing, refreshing. ”

Zheng Wu laughed a little self-deprecatingly: "Brother, I have been hunting geese all year round, and I know that one day I will be pecked blind by geese." I am very optimistic about you, you are not only a good writer, but also have excellent business negotiation skills. I really hope that one day we can work together further, not just in terms of work. ”

Chang Zheng: "Hehe, it's man-made." ”

Chang Zheng and Zheng Wu reached an agreement on the transfer of the copyright of the book and film of "Evil Awe", of course, in the end, they had to agree with Fenghua.com, and the three parties reached an agreement before the deal could be concluded.

In front of Zheng Wu, Chang Zheng called Zhou Congshan, who was in charge of copyright affairs at Fenghua.com, and expressed his willingness to cooperate with Suzaku Company.

Zhou Congshan is a middle-level leader, and he said that he would consult a higher-level leader. Half an hour later, Zhou Congshan called back and said that there was no problem, so follow the normal business process. Of course they have no problem, they didn't contribute to this matter, they all did it by Chang Zheng himself, and the price negotiated in the end was not bad.

"Happy cooperation, we'll see you in Songzhou!"

Zheng Wu and Chang Zheng shook hands again, and the two said goodbye. Zheng Wu had to go back to prepare a formal business quotation document, and the three parties signed a formal copyright transfer contract, which will be carried out in Songzhou, the headquarters of Fenghua.com.

After leaving the clubhouse, Chang Zheng saw that there was no one around, so he took out his mobile phone, clicked on the calculator in the mobile phone, and began to calculate.

"The film and television rights were sold for 7 million, divided by two, which is 3.5 million. On the physical side, a deposit of 500,000 yuan, plus a 15% sales share. Yes, it was a windfall. Spring is a season of hope, and I love it. (To be continued......)