Regarding the "Red October" plan, which often loses money and makes money, the editors expressed some confusion. Editors are primarily responsible for the work of fiction, and commercial operations are not the specialty of professional editors. Chang Zheng has worked as an editor and worked hard to learn business knowledge, and he has his own ideas.

Chang Zheng and the editors explained: "You don't have to think about the economic cost, we can't actually lose much money, just say that we will make a little less for the time being." What do we want now? To traffic, to IP, to PV, to more readers. If money can buy these, I'm willing to spend it. You say that my "Full-Time Master" is the most popular right now, OK, then I'll give "Full-Time Master" for free for a week. Can you estimate how many readers I can bring back to our new starting point in a week? How much can be pulled back from a pirated site? ”

Lin Yonggang seemed to understand what Chang Zheng meant, "That can bring back a lot." There are ten people reading your book before it hits the shelves, and there is one left after it hits the shelves. You're a great god, and the subscription ratio is already very high. Where did those nine run away? Almost all of them went to see piracy. Why should you watch piracy? Because piracy is free. If your "Full Time Master" is free, it is equivalent to killing piracy in seconds, because piracy sites have no free advantage. Readers who watch pirated editions are actually still towards you in their hearts, but if you have to charge, they can only be sorry for you, and talking about money hurts feelings.

Once you're free, I dare say it will bring back a lot of readers. After all, the pirated network is not as good as the genuine network, the pirated network has many typos, often few words, and a lot of messy advertisements, and the pirated network relies on traffic to pull advertisements to maintain. And from the perspective of reader psychology, watching pirated copies will more or less have a feeling of guilt, if the genuine novel doesn't cost money, who will go to see pirated copies? ”

"It's still Lao Lin who knows the way." Chang Zheng nodded in agreement, "That's what I mean, take "Full-time Master" as an example, if I am free for a week, I may be able to bring back ten times as many readers." There could be more. It depends on how well you advertise it. My entire site is 60% off for a week, what an attractive promotion, and how many readers can I bring back? Many, much more. Selling mobile phones and sneakers often have discounts, why can't we? To put it bluntly, I'm just taking money for traffic now. Not only do we bring back old readers, but we also reach new ones.

Therefore, your editorial department should do a good job of publicity work in the past few days, and make use of all the publicity channels that can be used, and don't just limit yourself to issuing notices on our website. Other platforms, especially wireless platforms, can do the publicity. I'll ask the business operations department to cooperate with your editorial department. It's important to let the world know about our 'Red October' campaign. I will also post this news on my personal platform. Of course, the world is a bit exaggerated, and I don't have that much money to advertise all over the world. I mean, maximize the publicity. Don't think about money, I'll set aside a budget. ”

Lin Yonggang: "Our editorial department is OK, we will plan the plan." We'll also notify authors on a case-by-case basis, telling them that a discount doesn't mean they'll earn less subscriptions, so authors know so they don't get cranky. I have one more question. We're free and discounted for a week. And what about a week later? We can't just be free and discounted for a lifetime, right? A week later, when normalcy returns, will readers run away again? ”

Chang Zheng: "Maybe you can run, but maybe you can keep some of it." Readers will also have inertia. After reading the genuine version for a week, readers will have some inertia on our website. Traffic is equivalent to the number of customers entering the store in the physical store, don't expect every customer who enters the store to pay for your products. They might come in, take a walk, blow the air conditioner, and leave. But if there are not enough customers entering the store, the store opening designation will be compensated. We're kind of a wide net now, as for how many fish we can catch. It depends on the market. But if you don't cast your net, you won't be able to catch fish. Okay, I've been working hard for the editorial department these days, and I didn't let you rest during the National Day. 'Red October' is a promotion, yes for readers. But for us, it's a battle. Let's work together! ”

Just do it, Chang Zheng fully reflects the high efficiency of a private entrepreneur. On October 4th, in addition to all the staff of the editorial department returning to the company to work overtime, Chang Zheng also called all the staff of the business operation department back to work overtime.

The business operations department is headed by Dou Yan, who has four employees under her command.

Dou Yan sat in the general manager's room, she looked very unhappy: "Mr. Chang, what about the National Day that you said would accompany me to travel to Euro on the National Day?" Okay, it's okay not to travel, and you're still pulling me back to work overtime? What is the reason of heaven! You're going to bully me, my mother is a bully, isn't it? ”

The more Dou Yan spoke, the more angry she became, and she began to punch and kick Chang Zheng.

"Can you close the door before you do it?" Chang Zheng hugged his head and covered his face, and he pointed to the door of the general manager's office.

"Don't fight, tired." Dou Yan was tired and panting. She slowed down and said, "It's okay for you to call employees back to work overtime, but you have to say it early." If you bully me, you will bully, who told me to be blind and fall in love with you, I admit that my life is bitter. The seven-day National Day holiday, the employees below me have already planned the holiday arrangement. You told me yesterday afternoon that all the staff of the business operations department would come back to work overtime today, and you asked me to be a villain? Hey, I was embarrassed when I talked to them on the phone. There were four people below me, and three came back today. There is also a trip to another place and can't come back. ”

Chang Zheng: "Three people are enough, let's do it first." ”

Dou Yan frowned a little: "I'll tell you something, our company doesn't have much money in the account." Starting on October 8th, you will have a promotion, which is both free and discounted. This is not over, you still have to go to other channels to advertise, advertising does not cost money? On September 30, the previous month's employee salary was just paid. The advertising cost is estimated at 1 million, which may not be enough. We now have more than three million dollars left in liquidity. Chang Zheng, we really can't last more than two months. Without a strong injection of funds, it will definitely not survive this year. ”

Chang Zheng patted Dou Yan's shoulder and said easily, "It's okay, let's just get through this time." In fact, he was not at ease at all.

There is a song that sings well: big men are not good at doing, no matter how bitter they are, they don't say anything. The head of a division, the head of a family, no matter how much pressure there is, you have to withstand it.

"Can't make ends meet, what's the top? Take what top? Dou Yan was still worried.

Chang Zheng: "I really didn't have any money, so I sold the physical copyright of "Full-time Master" to Nangang Literature and Art Publishing House. Anyway, I also promised Hu Weihua, and I was going to do it for them. ”

Dou Yan: "Sell it now, isn't it early?" ”

Chang Zheng: "It's okay, what I want to say is that we still have the last chips, so don't panic." In exchange for immediate life-saving money, it works better than anything else. I don't want to divide anything, just sell it to Hu Weihua directly according to the buyout model, and get the cash first. If it is sold in the sharing mode, according to the operation speed of Nangang Literature and Art, it is estimated that the first money will be available in February next year at the earliest. ”

Dou Yan was a little unwilling: "Isn't that a loss?" I dare to say that according to the current popularity of "Full-time Master", it must be cost-effective to take a sales share. ”

Chang Zheng said with a smile: "Sometimes we have to learn to make trade-offs, it doesn't matter if we suffer a little loss for the time being, we will get it all back for him in the future." As long as this wave of 'Red October' activities is completed, the money will naturally come. Besides, do you seem like a man who will suffer? Even if I sell it to Hu Weihua according to the buyout model, I will definitely make a little more money. ”

Dou Yan suddenly remembered something, "By the way, what about "Evil Awe-inspiring"? Aren't you still able to get a share of physical book sales? The box office of the "Evil Spirit" movie in September was very hot, and after it was released on August 30, the box office reached 650 million yuan in a month. The movie is on fire, and the novel of "Evil Awe" should also be a hot seller, right? ”

"Hey, you didn't say I almost forgot." Chang Zheng patted his head, "I can check it, wait." I look at the email, Suzaku will send me sales statistics at the beginning of each month, I have seen it. ”

Always operate the computer and check the mail.

A minute later, Chang Zheng's eyes lit up, "400,000!" In September, 400,000 copies of the physical book "Evil Awe" were sold, compared with more than 200,000 copies in the five months from April to August. It seems that the popularity of the movie box office has a great effect on the sales of physical books. 400,000 sets, and the share I can get is 4 million yuan. Oh, this is called the return of the daughter. (To be continued......)