Chang Zheng arrived at Qianguhui at one o'clock in the afternoon, and he had to familiarize himself with the terrain first. After all, this is his first time signing the sale, and he is still a little apprehensive in his heart.

Although he gave a passionate speech in front of many bigwigs and gods in the industry last month, which won full applause, the situation is different today. Big guys and gods can fool, but book lovers must not fool. Can parents fool around?

Qianguhui is a famous high-end shopping mall in Nangang, you can name the domestic and foreign luxury brands, you can buy them here, as long as your bank card balance is sufficient. Chang Zheng passed by here many times when he was driving, but he didn't go in once, and today was the first time he entered the interior of this mall, so he had to find out the terrain in advance and not fight an unprepared battle.

The Eternal Book Club, located on the basement floor of this mall, is a privately contracted book buying place.

Nowadays, although the physical book industry is greatly affected by online texts, there are definitely more readers who read books online than those who go to bookstores, but there will always be people who go to bookstores. In many people's minds, the lead word is printed on paper, and it can be truly called a "book".

In many state-run bookstores, business is declining day by day, and there are not many real book buyers in huge fields. There are far more people who go to enjoy free air conditioning than people who buy books. Because many state-run bookstores are still engaged in marketing according to the old routine, business is naturally not good. It's not more than ten years ago, there are no online articles, various policies have not been liberalized, and you can only go to state-run bookstores to buy books, and now readers have too many choices. The state-run ones also have to put down their bodies to solicit customers, otherwise they can only wait for death.

However, for example, the Eternal Book Fair is a privately contracted place to buy books, and the business is quite good. The reason why they don't call it a bookstore, but a book tasting club is because they don't just sell books.

They sell books, domestic and foreign magazines, newspapers, comics, DVDs, music CDs, game software, and all kinds of avant-garde works of art or alternative goods. Similar to Picasso's oil paintings that can't distinguish between noses, eyes, and mouths, exaggerated beast bone carvings, watches that display all other information except the time, and lighters that can play music and spew strange liquids without ignition...... It's a bit of the literary flavor of the capital 798 or the Yangcheng Red Brick Factory on the earth.

In terms of commodity sales, they are engaged in diversified operations. In terms of marketing atmosphere, they do cosplay routes, and the waiters here are also very avant-garde, including maids, shepherdesses, western princesses, oriental gege, and female pirates. Coupled with the warm-toned decoration of the whole venue, I don't know who sang the light music but it sounded quite feel, even if you don't shop, you can sit here and have a cup of coffee. In fact, the cost of a cup of coffee is more expensive than buying a book, and many people drink coffee. It's called marketing, so business here is much better than a state-run bookstore.

Choosing to hold a signing session here should have a good effect, at least that's what Chang Zheng thinks. When he was on Earth, he attended a signing session of a great god, which was on the first floor of a shopping mall, and the great god signed on the left, and on the right was the out-of-season clothing discount store. Business on the right is much better than on the left.

Choosing to hold a signing session in this place with a strong literary flavor is at least good in terms of atmosphere. Now consumers who go to physical stores pay more and more attention to the consumption environment, and shop purely for shopping, which is not as good as online shopping, cheap and home delivery.

Chang Zheng also brought a cup of espresso, a small cup, 55 yuan, which is indeed more expensive than a book. He felt that it would be more appropriate to call this place the Eternal Coffee House. People who are willing to spend money on coffee should also be willing to spend money on books. You can buy a set of "Infinite Horror" with two cups of coffee, and you can also get back dozens of dollars.

In the corner of the book tasting club, a screen encloses an area. Chang Zheng entered the screen area and saw a large poster hanging on the wall, the content of the poster was the actual picture of the physical book "Infinite Terror", with the text introduction of the book. This is the signing area.

"Ouch, heavens, it's so early?" , the pony editor of Nangang Literature and Art Publishing House discovered Chang Zheng. The pony editor met Chang Zheng, a man of twenty-six or seventeen years old and an ordinary appearance.

"Brother Pony, hello, hello. The early bird has worms. Chang Zheng greeted the pony. Pony is in charge of the physical publication of Infinite Terror with Chang Zheng, so they know each other well.

"This is Director Liu of the Marketing Operations Department of our society. Today's activities were all organized by Director Liu. Xiaoma introduced a man in his thirties next to him to Chang Zheng.

"Hello Director Liu." , Chang Zheng took the initiative to shake hands with Director Liu.

Director Liu: "Hello, God, I'm glad to meet you." Sure enough, it's a talent. ”

After the greetings, Director Liu introduced the process of today's signing meeting to Chang Zheng. First of all, Chang Zheng will interact with the book fans present, the book fans ask questions, and Chang Zheng answers, and the interaction time is about half an hour. Then book lovers can buy a set of "Infinite Terror" on the spot, and book lovers who buy the book can take the book to Chang Zheng for autographs. The whole event lasts two hours, starting at 3 o'clock and ending at 5 o'clock.

Chang Zheng said that he received it, and Director Liu asked him to find a place to rest for a while, and enter on time at three o'clock.

It's half past one, and Chang Zheng doesn't want to go far, so he took a set of "Infinite Terror", and found a place in the coffee area of the book club to sit down, refill a cup of coffee, and look through his works.

The cover design of the physical book "Infinite Terror" is quite interesting, a black gate stands in the middle of a void, and there are two words on the left and right sides of the door, "YES" and "NO". The overall effect renders a mysterious uncertainty. Anyway, it's much more professional than the cover that Chang Zheng spent 80 yuan on, and he is more satisfied with this cover.

Internet writers are different from singers and actors, and even if they sit in front of the public, there are probably not many people who can recognize them. So Chang Zheng can read books all the time, and he is not hugged by fanatical fans.

Looking at his work, it turned into lead characters and printed on the paper roll, Chang Zheng felt a sense of accomplishment. No matter how many subscriptions you have online, you may not have as much of a sense of accomplishment as a physical book. Physical books can be placed in a bookcase at home to support the scene, which is incomparable to electronic symbols on the Internet.

When it was almost three o'clock, Chang Zheng found that more and more people entered the signing area, both men and women, mostly young people. It seems that these are all fans of "Infinite Terror", right? They had a set of four books called "Infinite Terror" in their hands, and some people had more than one set. These book lovers have bought the book in advance, and it seems that they are die-hard fans!

The growing number of these book lovers who entered the book with books also attracted other consumers in the book tasting fair, and many of them also gathered in the book signing area to watch the excitement.

Ouch I'm going, I'm so nervous! Chang Zheng's palms were sweaty. When he gave a speech at the Fenghua.com awards dinner last month, he was never so nervous. He leaned over to the outside of the signing area to see that the seats were full, and many book lovers were standing. Three o'clock was three points, and the standing positions were full, and many people were squeezed outside the screen.

"God, it's your turn."

"Ahh , Chang Zheng was taken aback. Director Liu appeared behind him at some point.

Come on, come on, come on! Chang Zheng cheers himself up. These are cute book lovers, what's there to be nervous about? Last year, those bad guys wanted to force me to enter the palace and take me off the shelves, and I was never nervous.

People are not nervous when faced with a vicious enemy. But when facing the people you value most, you can't help but be apprehensive.

Chang Zheng straightened his sleeves, straightened his hairstyle, and walked towards the autograph table......