Chapter 429: Armani
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The South Korean filmmakers are well aware that there are signs of physical weakness in the local market, the collapse of "Korean Peninsula" and "Hwang Jin-yi" last year, and the postponement of films such as "Modern Son" this year, to reduce the probability of high-budget films capsizing in the gutter, they can only find another way to open up foreign markets and attract international buyers.
Cannes has the world's largest market for film rights and is able to sell distribution rights in most countries and regions.
This is a trick under the marketing promotion required for this production of more than 10 billion won, after all, even if it is its own neighbor, blockbusters from China have to run to shout and sell year after year, not to mention Korean films with little investment overall?
In short, "Three Guys" was shortlisted for the official non-competition unit, which is better than Jin Zhiyun's "Sweet Life" in the 2005 observation unit.
As a highly qualified national-level actor, the biggest difference between Song Kanghao and Lin Youmin is that he has a lot of inextricable connections with local Korean film production companies, which is different from Lin Youyang's "white body" to a large extent.
Song Kanghao needs to use his status and influence to say good things for the filmmaker, which is where Song Kanghao is helpless, so he has warned Lin Youyang more than once that he must maintain his absolute autonomy and cooperate. But don't be a spokesperson, or you'll be bound by a lot of rules and regulations.
Under the hard promotion, "Three Guys" seems to have a good journey in Cannes, and only a few days after the opening, the producer has successively contacted filmmakers in more than a dozen countries and regions to negotiate the introduction of copyright fees, and before it is released, nearly half of the production fee has been recovered.
You must know that the three leading actors took the initiative to reduce their salaries and convert their salaries into film investment, so they were able to start filming on schedule, and now the more funds they have collected. The less pressure there is in the Korean home market. It also means that the three of them can get more dividends - overseas copyright has nothing to do with Lin Youmiao, and the amount of remuneration can only depend on the situation after the local release.
The premiere was a bit unassuming, a simple screening, followed by a little answer to some additional questions from the media. Such a premiere is simply over!
In a corner of the premiere that no one noticed. Lim Jun-ha is smiling at Lim You-myung, who is busy interviewing him surrounded by several Korean media who have come to Cannes specially for an interview.
Lin Youyang didn't know that Lin Junhe had come here. Lin Junhe obviously didn't plan to let Lin Youmian know, otherwise he wouldn't have stayed in this corner, and he would have already walked over to say hello to his son.
After all, as the star of the movie. What father doesn't like to share the joy of this achievement with his son?
Lin Junhe is not alone, next to him, there is a tall middle-aged white European.
Dressed in a simple black handmade suit, polished leather shoes, a thin and white face, slightly bald, with a pair of round-framed gold-wire glasses, plus various other collocations and exuded aura, all show that this is an upper-class elite, and possibly a fashion person.
His name was Fabriczio. Dawes, now his identity, is an old friend of Lin Junhe.
As for his career and position, it is somewhat intriguing, the CEO of the Asia-Pacific region of the well-known luxury fashion brand and Giorgio Armani Group.
"Dawes, how are you feeling?" Lin Junhe asked suddenly, it seemed a little clueless, as for who he was asking, it was self-evident.
Dawes supported his elbow with one hand, put the other hand on his chin, stretched out two fingers and rubbed them gently, considered the wording, and looked at Lin Youlu in the distance carefully before he spoke, "Lin, your son...... Well, how to say it, I have to admit that he is very handsome and temperamental, but you know, there are too many people in this world with excellent appearance and temperament, and not every one of them can be favored by us, so we will not be busy for a long time. ”
Lin Junhe didn't respond directly, but nodded thoughtfully, he knew that Dawes was telling the truth, and in terms of fame, Lin Youyang was still a little weaker.
The reason why Lin Junhe specially called his old friend, who is the CEO of the Asia-Pacific region and has only recently returned to Europe for vacation, is naturally not untargeted, but because he heard that the Armani Group plans to find someone to endorse them in the Asia-Pacific region not long ago, so he has some thoughts.
The image spokesperson of a top luxury brand, such a title is self-evident for Lin Youming, and at present, as far as the Korean entertainment industry is concerned, no one has such an honor and treatment.
Dawes pushed his glasses and explained, "Lin, I can reveal some of the spokesperson, at present, our group has some preliminary plans, and the tentative candidate should be Takeshi Kaneshiro." ”
"How much discretion do you have?" Lin Junhe asked suddenly.
Although Dawes is the CEO of Armani Asia Pacific, in the final analysis, he is just a senior gold collar working for the Armani Group, and for a luxury brand, the spokesperson is absolutely cautious, and there will be real leaders to decide personally.
Dawes twitched the corners of his mouth a little unnaturally, and replied, "I'm a recommendation at best, of course, I'm also going to do the things I inspect, and the boss will only look at our final recommendation to make a decision, and if I pass it, he won't think about it much." ”
"Takeshi Kaneshiro, ah......" Although Lin Junhe is in the United States, he has heard the name of this person, Chinese-Japanese mixed-race, Asia's top male star, his appeal and influence are very terrifying, and he is very popular in China, Japan and South Korea, far from the current Lin Youming can be compared.
Lin Youming's disadvantages are very obvious, first of all, his popularity and status are not as good as the other party, and the Korean entertainment industry in which he is located is far inferior in strategic position to China and Japan, which have huge markets.
Dawes then added, "But what I've heard is that this time our boss won't be out himself, it should be his niece Roberta. Armani will do this, and the matter of Asia strategy should be a test for Ms. Armani. ”
Lin Junhe was slightly stunned, Roberta. Armani?
Giorgio Armani's niece, the head of the Armani Group, is also his most important successor, as George's deputy, has now gradually infiltrated the entire Armani Group, not only recognized by the outside world as the next Armani leader, but also has won George's trust, all of George's international speeches, are interpreted by Roberta, which can be seen from this status.
"So the spokesperson is still only to be determined?" Lin Junhe touched his chin, the selection of this kind of spokesperson is very cautious, and it will take a year and a half to investigate, to say the least.
Dawes nodded.
"That's fine." Lin Junhe snapped his fingers, "You should be able to include Youmeng in your inspection plan, right?" ”
Dawes was instantly dumbfounded, opened his mouth wide in disbelief, and exclaimed, "Lin, you can't be playing for real, right?" God, there's no need to be so crazy, I know a lot of people in the fashion industry, with our friendship, I can help Youluo find a second-tier brand, and with your energy, you can also help him get a lot of endorsements. ”
Lin Junhe laughed, "It's okay, let that stinky boy increase his experience, it's okay to work hard, you can't always focus on that small place in South Korea, at least you have to look at the long term, put it in the entire Asian region, I don't want that kid to have a little success in South Korea, and I will slack off." ”
Dawes shook his head again and again in some confusion, but still agreed, "Okay, I'll let people arrange it when I go back, but let's say it first, I will strictly follow the company's planning process for all inspection procedures, and there is no way to open the back door for you, even if I enter the final shortlist and hand it over to the Armani headquarters, I can only try my best to recommend it, and I can't pack tickets." ”
"Don't worry, do as you say, if you help him go through the back door, it's strange that you don't hate that kid to death, let him exercise by himself, just don't live too comfortably!"
Dawes said "uh", I don't know what to say, even if it is an American immigrant, but the Asian blood in his bones is still easy for parents to constantly worry about their children, which can be described as well-intentioned.
Of course, this kind of thing Dawes has already seen during the period of working in Asia, for his old friends, he will not slander anything, and he will do what he promises, no matter whether it can be done or not, he will help Lin Youmian to recommend it hard, and the recommendation weight of his CEO is still okay.
Unless a miracle happens, Lin Youyang can capture Roberta. Armani's extreme favorability, or his own fame has a great breakthrough, otherwise compared to Takeshi Kaneshiro, hehe, even if it is Dawes himself, he will not hesitate to choose Takeshi Kaneshiro.
Dawes glanced at Lin Youmi, who didn't know anything about this, and the corners of his mouth hooked slightly, his old friend was so confident in his son, so he had better wait and see.
………………
Lin Youming went to participate in the Cannes Film Festival, the first day of the event was more cumbersome, and Li Juli did not have an invitation letter, so she could only wait for the official opening to visit.
So her task became to accompany the idle Kim so-joo to walk around, taste the delicious taste of French cuisine, go to see elegant opera, visit all kinds of literary buildings and art galleries, and the two almost ran all the way to Paris. (To be continued......)