Chapter 637: Endorsement of Dior

Yang Lin never thought that he would be selected to be the spokesperson of the year in 2008 because of a show. Although he has always accepted Dior's sponsorship, when he needs to walk the red carpet or appear in public, most of them will choose Dior's clothes.

But because it was purely a sponsorship relationship, Yang Lin could also wear clothes from other brands, which caught him off guard and stayed alone in the background. It was only under the reminder of the staff that he walked from the backstage to the end of the audience in a low-key manner.

In the face of the praise of the chief designer, although Yang Lin maintained a calm smile on his face, his heart had already blossomed. And the people sitting in the back rows had already recognized the model who came out without removing her makeup, and they all smiled at him.

The launch was a success, and Dior, as a famous men's and women's clothing, jewelry, and perfume company in France and even in the world, is not inferior to Chanel.

Dior? Dior Homme fuses the low-key melancholy temperament of Britain with the refined elegance of France. The rebellious man looked like a boy who would never grow up, his face was cold and rebellious, and his tightly closed lips revealed a hint of disdainful mockery and stoicism.

Fortunately, Yang Lin's figure is not too fat, otherwise he would not be able to wear the series of suits tailored for him by the designer. It is a great honor to be able to stand on the world's top show to show your charm and show the charm of Dior that is different.

Chinese reporters were even more fortunate to have straightened their backs, there had never been an Asian star or model on Dior's catwalk before, and today this brand of clothes designed for Europeans and Americans also has an Asian yellow person as an endorsement.

This may be a good match for temperament, or it may be because of the vast market in Asia, no matter what, Yang Lin feels that he and Dior will achieve a win-win situation.

"Mr. Yang, how are you feeling now? The performance just now is so exciting, you are the most suitable person for Dior! Journalists from Europe and the United States kept coming to him, which made him spit a lot more on his face.

"In my opinion. This season's clothes are not very different from usual, as if they came from the hands of two people, they are completely different, and the designer's style has changed too much. Previously, there was an emphasis on morbid thinness, an emphasis on hermaphroditism. But from this season onwards, we were glad to feel the masculinity that the designer wanted to express. They want to redefine the word "rebellious". "The fluent and authentic London accent has caught the eyes of many reporters, they have interviewed many celebrities before, but it is an Oriental with such an authentic accent.

Mo is a young reporter for China's "Clothing and Life". He thought he had been sent to the frontier. In such a big fashion week, he was the only one in the editorial department who came to interview, which was several layers worse than the grade of Paris Fashion Week.

With a depressed mood, Mo Cai was depressed in London, but in order to make a difference, he still took pictures outside the show seriously and took what he thought was good photos.

And when he turned around to shoot Beckham, a familiar figure appeared not far from him. Yang Lin did not fall behind at all when facing so many big European and American brands, and the mix and match on his body looked very fashionable. A few simple things bring out their own star flavor.

He hurriedly contacted his boss and reported the news of Yang Lin's appearance at London Fashion Week. At the same time, he followed him outside the Dior show.

What surprised everyone in the editorial department of "Clothing and Life" was that Yang Lin did not walk to the audience, but walked towards the backstage. People who are not invited can't enter the backstage, and Mo Cai won't be naïve to think that Yang Lin is there to visit.

He quickly guessed that Yang Lin was going in to be a model, and the blood in his body boiled all of a sudden. But it is not enough to have no enthusiasm, he can't enter the audience without an invitation.

The doormen are very strict. Two people can get an invitation letter, and in addition to designers, there are celebrities and some large newspapers.

At least the Chinese version of Clothing & Life is not up to par, even if it is one of the top three fashion magazines in China.

The wait was anxious. Mo Cai kept lingering at the door, he looked at Yang Lin, who was domineering and unruly, wild and unruly mixed together on the screen projection, and felt a sense of pride and surprise.

In the eyes of everyone, Yang Lin is a thorough gentleman, a gentleman is like an orchid, a gentleman is like a jade, always gentle and polite. But here he subverted everyone's cognition, even a generation of overlords is just like this.

Yang Lin, who is in a good mood, basically answers all questions about the reporters' encirclement, he is in the limelight today, and no one can steal his limelight.

The Beckhams said hello to Yang Lin, and several people are familiar with each other, and several spokespersons meet at Burberry events every year.

To Yang Lin's surprise, Federer, a generation of tennis kings, actually smiled at him and said in English with a Swiss accent: "A very special suit, just right for you!" ”

After Yang Lin shook hands with him, he hugged him lightly in front of reporters, and he whispered: "You are my idol, I like the style you play with." Let's have a good chat when you have time. ”

Federer thought for a moment, took out his business card from his bag, and said, "My business card, contact me later, you will definitely not be able to leave." ”

Tennis is the second largest ball game in the world, after football, and has a huge number of participants and followers in the world. This competition, known as an aristocratic sport, has given birth to many idols, and Federer is the immortal myth of today's tennis world, the first day king.

Both of them are famous people, and after exchanging business cards, Yang Lin hugged the chief designer and the rest fiercely, this is not his own success. Being appreciated by people in the fashion industry is a success for all.

After a brief celebration, several people agreed to wait until the end of the fashion week to discuss, although Zhang Qian was worried that the night would be long and dreamy, and he wanted to settle down. However, the chief designer John said that he did not discuss with the company, but he just felt that Yang Lin was very suitable, and the specific things must be approved by the board of directors.

Yang Lin didn't have the slightest worry about this, after all, it was John himself who said it to the media, he had to get things done, otherwise it would not be himself who lost his credit. For the sake of a spokesperson, it is very uneconomical to lose the credibility of your brand.

Besides, Yang Lin himself is extremely confident, except for his small fame, all other aspects are suitable for the identity of this spokesperson.

The audience has basically finished, and all that remains is to stand together and chat with each other about the past. As soon as Yang Lin stepped out of the door, he was surrounded by reporters waiting on the side.

Mo Cai was a little depressed, not only he had this vision, many reporters were not able to get in, so they only surrounded Yang Lin at the gate. But apart from a little grumbling, he pushed forward, exposing his face and making himself stand out among the blond, blue-eyed or swarthy reporters.

"Invited to the Dior press conference, did you ever think that you would become its spokesperson?"

"Do you think this issue of clothing will become a trend? I just saw you smiling and in a good mood, have you already settled down? ”

"Yang Lin, this show fully shows your super talent on the catwalk, have you ever thought about modeling?"

One question after another was thrown at Yang Lin, and the reporters looked at him with eager eyes. Answering these questions is a win-win situation, not only can the reporter make a difference, the magazine can sell money, and Yang Lin himself can also get a little more exposure.

The last question was said in Chinese, Yang Lin looked at the big man with a Chinese face next to him with some surprise, he didn't expect to be able to see his compatriots in a foreign country.

"Actually, people often praise me for having a good talent in music and acting, and now that I finally have the talent to be a model, I want to become a decathlon genius. The model is just an assistant, and only go when necessary, and usually it should be mainly acting. After answering this question in Chinese and English, I moved on to the next question.

His behavior was seen by reporters, who respected his native language and made the rest of the reporters understand what he was talking about. Respect others, others will respect you, and the reporters have a very good impression of Yang Lin. Not only is there a way to answer questions, but also a very easy-going attitude, just like a chat between friends, very humorous.

"This is definitely an unexpected surprise, I just came here to join in the fun, of course it would be better to be able to steal the spotlight or something, I didn't expect to be recognized by so many professionals. I have just started on the road of fashion, and I will continue to chase fashion and bring what I think is fashionable to everyone. ”

After saying this, Yang Lin's interview was over, but after he put on his sunglasses, he jokingly said: "The next time you see me, give me a chance to steal the spotlight~ Take two more photos." ”

The unintentional words were firmly remembered by the reporters, and brought him great convenience and benefits in the next few days. At the end of the week, maybe he will find a surprise.

After getting into the car, Zhang Qian, who had been nervous, finally laughed out loud, he had been holding back for a long time, and now he could finally laugh heartily. And Yang Lin also excitedly punched Yang Fan, and the two of them hugged.

Dior's endorsement represents that Yang Lin has finally been recognized by the fashion industry, and he is no longer a lucky person, but a person who really has strength. It doesn't matter how much the endorsement fee is, this name is big.

*******************************

The train is back to Chengdu tonight, and school is about to start. The short winter vacation passed all at once, and I was in the second semester of my sophomore year. I haven't seen the shadow of a monthly pass for a few days, so I called for a recommended ticket and a monthly pass~