Chapter 839: Still First
    This negotiation is just tentative, after all, the current Ford is not the Ford that will collapse next year, and the bad guy is also one of the three major automobile manufacturing companies in the United States, with a history of 100 years, even if it is going to go bankrupt, it is not so easy to fall.
    And Ford also still holds the belief that the U.S. government can't just watch them fall, after all, this is a large enterprise involving dozens or even millions of people's jobs, if you just watch him fall, then the U.S. government will definitely follow and go around.
    So just after Jin Xiaoqiang asked Mark to test Ford for the first time, he let Mark come back, now is not the time, not the most difficult time for Ford, so it doesn't make much practical sense to negotiate with Ford now.
    In fact, Ford was the best performer of the three major auto giants in the United States during the financial crisis, and although they have also experienced serious losses, it is not yet the time for them to have the worst time.
    And the weight loss plan implemented by Mark on Ford in the first two years was the value of Ford at this time, because of the closure of some unprofitable factories and the layoff of a large number of workers, so Ford is currently the three major American auto giants with the most liquid capital, and now they still have money on hand.
    After all, the century-old store is still very rich, and Ford and GM, Chrysler's business philosophy is different, they are still quite successful in the field of small cars, especially in Europe and GM are losing differently, Ford's Focus since it was listed. It has always been the top three in terms of sales in the European market.
    So Ford's life is far less sad than imagined, at least until now. They're doing well, and they'll be able to sustain it by the beginning of the next year, but by the middle of next year. It should be their hardest time, and it should be much easier to talk to them about the deal when that happens.
    Since there is nothing left to talk about, and the U.S. stock and futures markets have also died down, Jin Xiaoqiang did not stay in the United States too much, but returned to China.
    On the domestic side, the financial crisis broke out in the United States, which still had a great impact on domestic thinking, but because of the system. We have a lot of local and international integration, so for now, the impact of this subprime mortgage crisis on the domestic economy is not too big.
    The real crisis should come at the end of this year, and at the beginning of next year, because Europe and the United States were affected by a serious financial crisis, and the domestic export economy was hit hard, and after last year's stock market myth was shattered. A lot of money began to enter the real estate market.
    That is, since the beginning of this year, the real estate market of the Celestial Empire has begun to be unusually hot, and the housing prices in the good areas of several major first-tier cities in the country have begun to turn over and go up.
    The houses in the core area of Yangcheng even exceeded 30,000 at one time. And the housing prices in the core area of the capital have also exceeded 30,000, and 30,000 yuan in Puhai is no longer worth mentioning.
However, after the outbreak of the financial crisis, the domestic real estate market has also languished, and many companies have begun to stop and watch, and the scene of crazy investment and construction like the first half of the year has begun to appear rare in major cities.
    Major real estate companies are planning to tighten the monetary base and prepare for the winter, not only for real estate companies, but also for many other industries.
    The impact on the automobile market is not small, it was expected that the total annual sales of automobiles this year will exceed 10 million, an increase of about 27% over the same period last year, maintaining the same growth rate as in previous years, but did not expect the arrival of the financial crisis, but the volume of the automobile market immediately began to slow down.
    Many consumers who originally had the idea of buying a car stopped at this time, and everyone began to hesitate in the face of the market, and many car companies began to reduce prices sharply in order to cope with the crisis and rush sales.
    Among them, Japanese and Korean models are the representatives, and the price reduction of models is the craziest.
    Japanese series has been in a suppressed state in recent years, and before the emergence of Huayang Power, they are the most likely to hit Volkswagen's annual sales champion in the market.
    Toyota, Honda, and Nissan entered the Celestial Empire market with their overall situation one by one, and the price was greatly reduced, which has muddied the water of the market, and the name of the Volkswagen car is shaky in the face of the impact of the Japanese top three.
     After the emergence of Huayang Power, the momentum of the Japanese sales soaring in the market has slowed down all of a sudden, originally everyone bought Japanese cars, just because the German system is too expensive, not cost-effective, and often play with markup sales, there are defective products, arrogant after-sales service, ignoring consumers and other reasons.
    Japanese cars are cheap, and the assembly quality is excellent, fuel-efficient, few small problems and other advantages, plus we don't have too many other choices, so we can only choose Japanese products.
    But when Huayang power appeared, the taste has completely changed, before everyone was helpless to choose Japanese products, in fact, if the truth is said that Japanese products are really not cheap, the price is much lower than German goods, but the materials of the car are also there?
     People's mid-level car interiors are made of soft plastic, and there is no smell in the car, but the Japanese more than 100,000 or 200,000 cars still give you the hard plastic to fool, and the skin is as thin as paper, there is really no safety at all, what broken axle on the Internet, the evidence of the overall tear of the body is too much, not to mention that in fact, many people have an inexplicable plot for the Japanese, that is, hatred. Therefore, if it weren't for the special money in hand, most people would not buy a Japanese car.
    But as soon as the products of Huayang Power appeared, the situation changed immediately, the technology of the engine and transmission can be compared with the German system, and it is also fuel-efficient, and after several years of testing on the market, Huayang Power's product reputation has been good, the assembly is not much worse than the Japanese car, the price is lower than the Japanese car, such a cost-effective car, how can it not be popular.
    In addition, the characteristics of slow technological upgrading of Japanese cars in recent years have also been reflected, so Japanese cars are becoming more and more marginalized in the Celestial Automobile Market.
     Just taking advantage of the financial crisis, the three major Japanese brands are all cutting prices, and their representative mid-level car products, Camry, Accord and Teana prices have dropped to the point that they are on par with Huayang Power's entry-level intermediate car Yidong, and even the entry-level price in some places is lower than Huayang Power's Yidong entry-level.
    They have finally found their right position, but even so, consumers in the market still don't pay for them.
    After all, we all know that the safety of Japanese cars is not guaranteed, so why not buy Huayang Power products at the same price, and the performance is good?
    And the Germans don't bend face this time, the Germans used to be in the Celestial Empire market, that is to kill and not reduce the price.
    What Passat, what Audi, not to mention for the time being, is the Santana and Jetta that have been bought for many years, and they don't bargain.
    But this time I can't see it, let alone wait until next year, this year alone, their sales in China and Europe have dropped by 9.2 percent, and Volkswagen can't hold it anymore.
    The new Passat and the new Magotan that were originally launched last year were all priced in price, and even the performance of the small steel cannon Golf that they have been boasting about for a long time also began to reduce prices.
    And not only Volkswagen price reduction, Audi also followed the price reduction, Audi A4 starting price from the original high approaching 300,000, directly down to more than 200,000 and Qoros 6 looks like it, Qoros has caused a lot of impact on Audi over the years, and they also know that if the price is not reduced at this time, it will definitely not work.
    Audi has lowered its price, Mercedes-Benz and BMW can't sit still, and they have also lowered their prices.
    Not to mention the price reduction of these three, the stimulation of the automobile market of the Celestial Empire is really not small, especially in terms of making high-end entry-level luxury cars, such as Audi A4 and BMW 3 series, etc., sales in the Celestial Empire have skyrocketed a lot, after all, these two are also traditional international brands, and their influence is still incomparable with the current Huayang Power.
    But in the ordinary mid-level car market, it is still a dominant situation for Huayang Power.
    In order to cope with the financial crisis, Huayang Power has also launched a lot of price reduction promotions, but the magnitude and proportion of price reductions are not as ruthless as those from Germany and Japan.
    After all, price reduction is a double-edged sword, if a bad one, it is easy to mess up their own brand, a good end of a product, it is easy to be recognized as a bargain.
    So although Huayang Power has a lot of activities and price reductions, the price reductions of each car series are not very large, and they are maintained between 3000 and 7000, which can not be compared with the preferential strength of more than 10,000 and 20,000 at every turn of other brands.
    But even so, Huayang Power's products are still the most popular products in the market, who makes Huayang Power's foundation play well, and in recent years, coupled with the guarantee of three guarantees, has already established a reputation in the hearts of consumers.
    And the majority of consumers after so many years of edification and training, has become very practical, than the previous kind of car only pay attention to the appearance, do not pay attention to the internal situation can be a lot better, Huayang power of the car standard configuration is too affordable, the performance of the car engine is even more leveraged, such a car has a discount that do not go to grab?
    In such an atmosphere, the competition in the domestic automobile market is becoming more and more fierce, but these battles are mainly concentrated in Japan, Germany and the United States, which are several large foreign companies in the past, and Huayang Power has become a pure place outside the transcendent.
     By the end of the year, according to statistics, the annual domestic car sales were only 9.8 million, which was a lot lower than last year, although it was still the world's second car market, and the weight had declined.
    The market share of major manufacturers has also been re-divided, but this time Huayang Power is still outstanding, accounting for 51% of the entire market...... (To be continued.) If you like this work, you are welcome to vote for recommendation and monthly passes, and your support is my biggest motivation. )