Chapter 425 is a strong reversal

Honey Carter, a veteran film critic on NBC Radio, wrote: "Untouchable" is one of the best literary films I have ever seen, and director Smith Chow made such a film in a comedic way, and it is clear that he succeeded.

Compared with other films directed by Smith Chow, this film obviously has a poor box office performance, and some viewers even shouted that what the hell is a guy like Smith Chow shooting.

However, for me as a senior film critic, this film just reflects Director Smith Zhou's profound shooting skills, from the means of film shooting, he successfully uses the comedy in life to interpret the whole story compactly.

When I watched this film over and over again, my heart was constantly touched, and I was constantly moved by the characters in the film. In 2004, what movie to watch was "Untouchable".

When "Untouchable" premiered, it ended its premiere with a high box office of 42 million, and began to be released in 3,225 theaters in North America one after another.

During the one-week release period, North American theaters only scheduled two time slots a day for the "Untouchable" film from Monday to Friday.

However, when "Untouchable" was released in theaters for a period of time, under the good word-of-mouth, the attendance rate of this film has been maintained at more than 60%.

No matter which blockbuster movie is such a theater occupancy rate, it is considered a high occupancy rate, and in the theater, in fact, a film with an occupancy rate of more than 50% is a high-grossing film.

But for a comedy of literary films, there is such an attendance rate, which makes the owners of the theater regret a little, they didn't bet on the movie, to be precise, they shouldn't be so demanding on this "Untouchable" movie, and those previous evaluations are worthless in the actual box office results. It's all like nonsense.

On Tuesday, the third day of the release of "Untouchable", Supernova Entertainment Film and Television has received a number of theater companies willing to renew the "Untouchable" film.

This incident, for Jon, is really overjoyed, I remember that at that time, in order to release this film, Supernova Entertainment Film and Television Company didn't know how many good things to say to these theater bigwigs, so that the weekend time on the first week of release was to arrange 5 screenings for this film every day. But from Monday to Friday, the theater bosses are unwilling to back down, so they can only arrange 2 screening slots for this film.

However, before the film was released for 3 days, the bigwigs in the theater changed their attitudes one after another.

Jon told Zhou Shaoming about this matter 1510, and Zhou Shaoming couldn't help but laugh and said: "Didn't I say earlier, the theater industry is the grass on the wall, and it is poured on both sides, as long as you see the profit." I knew they were going to come to us sooner or later. ”

Jon nodded and said, "It's still prescient Zhou, so what should we do next?" ”

Zhou Shaoming's eyes lit up and said, "Of course I refused." Now the box office results of our film release in the week have not yet come out, and this weekend is a crucial time for the box office of our "Untouchable" film, and after this week, the box office results will come out. Only then can we have more capital to negotiate with the theater, and the cost of the release can be suppressed, isn't it? Jon? ”

Jon's eyes rolled. "I know what to do." By the way, Chou, CBN Radio has already started to adopt our plan and has started recording a promo for our film. ”

Zhou Shaoming's eyes lit up, nodded and said, "It's a good thing." ”

When "Untouchable" premiered on February 24, it achieved a high box office of 42 million in North America, of course, compared to the 8300 of "The Passion of Christ", which premiered on the 25th, the box office results are really pitiful.

But for a literary film in the form of a comedy, the box office results of "Untouchable" are already high and scary.

And this film still maintains a high level of attention on mainstream websites such as Yahoo and ShowYounSelf.

The No. 25 "Untouchable" film has 13 million box office results. On the 26th, only 10.4 million were recorded.

Even in terms of box office results, the box office performance of the film began to decline a little, but in terms of theater attendance, it has always maintained a super high attendance rate.

In the remaining 27, 28, and 29 days, "Untouchable" still recorded about 10 million results, and the stability of the box office results greatly reflects the follow-up potential of this film.

When NBC began to record the "Untouchable" promotional video, not only the footage during the shooting, the footage outside the shooting work, and the tidbits, all these materials were provided by Supernova Entertainment Film and Television Company, but when NBC Radio promoted the film, it focused on the attitude of the audience when the movie "Untouchable" was released.

When NBC Radio reporter Saris came to the theater, it was the time when "Untouchable" was released, and although it was already evening, it did not diminish the enthusiasm of the audience for the film.

Facing the people standing at the door, the reporter turned on and came to interview the audience at the door with a microphone.

Until he met a couple, Saris's eyes lit up, I remember that when the film was released in the afternoon, when I saw the couple, they seemed to be late, the movie tickets were sold out, but I didn't expect that after more than 5 hours, Saris's eyes lit up, and when the film was released, they saw the couple again.

When Saris explained his identity, the boy Kidd grinned in front of Saris and said, "I didn't expect that this is the second time we have been interviewed today, and we will all release it?" ”

Saris said truthfully, "I can't make the decision about this, or do I want the director to make the final decision?" ”

After saying that, Salis asked, "Why are you so obsessed with this film?" Did you hear from your friends? ”

Keedra looked at Jesse beside him and said, "You come on." ”

Saris's eyes lit up, and his girlfriend Jesse, who had always been silent by Kidd's side, blushed for a while, and said truthfully: "Actually, we watched this film on the day it premiered, and it was because we watched this movie at that time, and we met in the theater and became a couple." ”

Saris was stunned and said, "It turns out that there is still such a thing happening. So how did you feel about this movie? ”

Speaking of which. Kidd couldn't help it and said: "Actually, this movie looks very lighthearted and funny from the beginning, and I like Omar the most. Nozomi's performance. The acting was fantastic. ”

Jesse heard Kidd's words and hurriedly added: "I think Director Smith Chow shot it well, no matter what movie he makes, it's so good." ”

The straightforward and emotional language of the two fully shows their love for the movie "Untouchable", and there are countless audiences like them.

"Untouchable" was released five days ago, and it was about to break through the 100 million mark at the box office. For the end of February, in the North American box office PK, there seem to be only two films, "Untouchable" and "The Passion of the Christ".

For "Spicy Dance 2", which was released by Lionsgate Film and Television Company on February 27, it was originally a film that made Lionsgate and the media look at it, but with "Untouchable", it has maintained a high box office attendance rate.

This film has basically gone unnoticed. Only 5 million box office results were recorded on the day of the premiere, and when the film was released, the broadcast hall was basically empty and no one was seated. At this time, even the bosses in the theater were anxious, and they couldn't help cursing in their hearts: The movie of the pit dad was quickly taken off the shelves and replaced with "Untouchable".

As NCB Radio aired a promotional episode of the "Untouchable" movie in prime time on Friday, Zhou Shaoming watched clips of the film being filmed on TV. See more about what the audience has to say about this movie.

At this time, Zhou Shaoming couldn't help but take a deep breath, and when Saturday came, the fierce box office battle really began. "Untouchable" is now ranked 3rd in the weekly charts in North America with a box office score of 100 million.

Of course. On Saturday, March 1, "Untouchable" also had 5 screenings in North America, and Zhou Shaoming was slowly confident that the number of screenings was no less than that of "The Passion of the Christ". In terms of box office results, it can catch up with movies that have a box office score of 200 million.

On Saturday, March 1, "Untouchable" began to be released at the same time as "The Passion of the Christ", which also coincided with the release of the two films. The same time slot will be released in 3,225 theaters in North America.

There was more attention to "The Passion of the Christ" before, because this film is basically watched by everyone in North America.

The film "Untouchable" is different, it is not a film of public taste, and at the time of its premiere, it already reflected a big gap.

However, with the good reputation and strong publicity effect of this film, when more media began to praise this film, the name of the "Untouchable" film appeared more in front of people.

When the audience gathered at the entrance of the 329 theater, people said at the ticket window: "Two tickets for "Untouchable". ”

"I want one."

"Give me a ticket to the Passion of the Christ."

"I want three tickets to Untouchable."

The audience at the entrance of the theater lined up in a busy line, but among the audience, more people chose to watch the movie "Untouchable".

Even some veteran film critics were a little curious, asking why audiences loved watching "Untouchable" so much.

The more people answer is that we watch movies for a week of relaxation, and "Untouchable" does it. Watching movies is not only relaxing, but also using bits and pieces of life in the movie, so that we know how to live better and get along with people better, isn't this kind of film worth watching?

After hearing more from the audience, McFuss, a senior film critic at the Washington Post, couldn't help but sigh: Director Smith Chow has once again created a miracle, when everyone is keen on commercial blockbusters, gorgeous scenes, fantastic special effects, and beautiful back music.

Director Smith Chow once again worked wonders at the North American box office after filming a light-hearted, hilarious and meaningful literary comedy with a genius-like IQ.

For less than a week after its release, this "Untouchable" film broke through the hundreds of millions mark quickly, such a box office result may not mean anything, but for a literary film, it is enough to show that this movie is popular to a certain extent. It seems that the movie shot by director Smith Chow is not only a guarantee of box office sales, but also a bellwether for the audience's taste in watching movies.

When New Market Entertainment was still intoxicated by the 83 million box office results of "The Passion of the Christ" when it premiered in February. As everyone knows, on Saturday, "Untouchable" surpassed "The Passion of the Christ" with a box office score of 30 million on the same day.

When resisting the reaction of the New Market Entertainment Film and Television Company, he exclaimed: How is it possible, when a literary film encounters a blockbuster like "The Passion of the Christ", how can it exceed the box office results?

Jon burst out laughing. "Zhou, great, do you know what the box office results of our film are today?"

Zhou Shaoming took a deep breath of cigarette and said: "The box office results of about 30 million." ”

Jon grinned, "It seems that you have news faster than me, but do you know how much our opponent "The Passion of the Christ" has done at the box office? ”

At this time, when Zhou Shaoming heard Jon's words, he couldn't help but pause and asked, "How much?" ”

Jon held out a finger and said, "Only 10 million box office results." ”

Zhou Shaoming frowned, and Jon saw Zhou Shaoming's expression and asked, "What's wrong?" Week? ”

Zhou Shaoming couldn't help but sigh a little and said: "It seems that it is impossible for our film to surpass the box office results of "The Passion of the Christ". ”

Month. People have to think about the money they have, and for ordinary people, the enthusiasm for watching movies in the cinema at the beginning of the month has also decreased slightly.

For North America, there were 3,225 theaters over the weekend, and the number of films watched by audiences was so much, and with the two films "Untouchable" and "The Passion of the Christ" began to fight for the box office results on the last day.

Judging by the current situation, a film genre like "Untouchable" still can't compete with the blockbuster "The Passion of the Christ".

However, when people only look at the box office results, they often ignore the audience occupancy in the theater. When it started on Saturday, "Untouchable" saw its attendance rise by 5 percent.

But what about The Passion of the Christ? However, due to the influence of "Untouchable", it dropped directly to 30%, and the audience in the broadcast hall ridiculed. makes this blockbuster with a box office performance of 80 million in the first release look very embarrassing.

On the last day, Jon kept praying in Zhou Shaoming's office, facing the film "Untouchable". Whether it is Zhou Shaoming or Supernova Entertainment Film and Television Company, they have invested a lot of effort.

Until the end of the night. The time for the last release is approaching, the box office results have begun to be counted, and the box office results of "Untouchable" are rising.

At the time of the first few releases, the box office performance of "Untouchable" had reached 100 million, which had already moved Jon to tears.

The theaters of 3,225 theaters in North America are full, and there are many audiences who are not annoyed that they can't buy tickets, and the occupancy rate in basically every theater is 100%. It's amazing, Jon, it's hard for you supernova entertainment film and television companies not to be famous this time.

Jon's hands trembled a little, and after hanging up the phone, Jon had forgotten the identity of Zhou Shaoming in front of him, and couldn't help but grab Zhou Shaoming's shoulder and said: "Zhou, it's successful, it's successful, the box office of our film today is 39 million, and the box office result of 39 million is equivalent to our premiere results." ”

After hearing such box office results, Zhou Shaoming couldn't help but breathe a sigh of relief, and said to himself: "This film is even stronger than I imagined." ”

Jon hurriedly took out his computer and said, "No, I'm going to calculate the box office results of our film this time." It's horrible. ”

Jon played the calculator and said to himself that the premiere of 42 million plus the next few days of 49 million, plus today's box office results of 39 million, Jon took a deep breath and felt like his whole body was going to faint. 130 million at the box office. It's like a dream.

However, at this time, when Jon was not about to faint, he quickly got through the phone, inquired, couldn't help but tremble his shoulders, and shouted at Zhou Shaoming: "Zhou, our film actually defeated "The Passion of the Christ" at the box office, and won the weekly champion of the North American Weekly Box Office Gang in one fell swoop." ”

When Zhou Shaoming heard Jon's words, he couldn't help but be stunned, frowned and said, "How is it possible, this kind of thing is not already an ironclad fact after the box office results came out on Saturday." It is no longer possible to compete with "The Passion of the Christ" for the title of the North American box office weekly champion. ”

Jon took the calculator and came to Zhou Shaoming and said, "I've already calculated, our movie has already scored 130 million box office, but what? "The Passion of the Christ" his box office score is only 120 million, and our movie "Untouchable" was able to reverse the box office results at the last moment and successfully topped the North American box office weekly charts. defeating commercial blockbusters with literary films can be described as an unsurpassable miracle in the film and television industry. ”

Zhou Shaoming couldn't help but say lightly: "Literary films beat commercial blockbusters." When Zhou Shaoming heard this, he couldn't help but puff down, and after coming back to his senses for a long time, he sighed and said, "Jon, you are a little overexcited, and your nerves are too tense. In fact, our film has a box office score of up to 90 million this week. It's impossible to surpass the box office results of "The Passion of the Christ". ”

As soon as Zhou Shaoming's words came out, Jon suddenly came to his senses, and it turned out that he had just counted the box office results on the day of the premiere into this week. Jon was suddenly a little disappointed, the expression on his face was a little dull, and his eyes were full of disappointment.

Zhou Shaoming took a deep breath of cigarette and said to Jon: "Jon, this time our film is a big victory, a literary comedy like ours is so strong, after the film is released, it is rare for the box office performance to surpass the film and television blockbusters of the same period." ”

"Untouchable" was eventually watched by more than 10 million people and became one of the world's most famous comedies. (To be continued.) For mobile phone users, please go to read. )