In fact, Huang Xiaobao really wanted to see how Zheng Xiuyan 'bullied' Kwon Yoo-li, but there were so many people at the scene, he was afraid that Kwon Yoo-ri would be embarrassed, so he pulled Zheng Xiu-yan to the balcony.

"Now that the factory has been found, and the equipment and workers will be in place soon, what about your creativity?"

"Creativity? Ah, wait, I'll show you. ”

Zheng Xiuyan trotted all the way into the room, and after a while, ran out again, holding a few pieces of scratch paper in her hands.

"Give."

Huang Xiaobao took it and looked at it casually, and thought it was not bad.

Because the structure of sunglasses is very simple, the products on the market are much the same, only the technological content and some subtleties are different.

The sunglasses designed by Zheng Xiuyan are very popular, but the details are still very good, and it seems that she has put a lot of effort into it.

"The style is okay, how much is the price?"

Zheng Xiuyan thought about it and said cautiously: "100,000? ”

"It's low." Huang Xiaobao said confidently, "Remember, you are Zheng Xiuyan, you are Zheng Xiuyan, a member of Girls' Generation, the first girl group in South Korea, how can the sunglasses you designed yourself be so cheap?" At least more than 200,000! ”

"Okay, that's 200,000."

"What about the yield?"

"Yield? What is that? Zheng Xiuyan pouted and began to sell cuteness.

If Huang Xiaobao hadn't gotten used to her like this, he would probably have collapsed.

"While the quality and style of the product is a key factor in sales, production is also a factor that cannot be ignored."

"Isn't it true that the better the sales, the greater the production? Otherwise, production will not be able to keep up with the speed of sales. Zheng Xiuyan didn't understand Huang Xiaobao's words very well.

"As the saying goes, what you can't get is always the best, and if those customers can buy what they want as long as they pay for it, then the value of that item will be much lower, have you ever heard of hunger marketing?"

Zheng Xiuyan nodded: "I heard it." ”

"For example, your mobile phone is old, you want to change to a new one, but you don't know which brand to choose, one day, you find that your friends around are discussing a mobile phone, this mobile phone is not that you can buy it with money, you may have to book it on its official website first, pay a part of the deposit first, and wait until the specified date to pay the rest of the money."

"But it doesn't mean that you will be able to buy it if you pre-order, it may only be on the shelves of 1,000 units at a time, but there are 2,000 people who pre-order, which means that only 1,000 people can buy this phone, and those who don't buy it have to re-order and wait for the next open day."

"Maybe this mobile phone is not an internationally renowned brand, maybe its workmanship is not meticulous enough, and the technology content is not high enough, but as an ordinary consumer, seeing it selling so hot, is there an illusion that this mobile phone seems to be good, and then I want to buy one in every possible way, even those who are not ready to change their mobile phones will have this feeling."

"Sunglasses, as a must-have for everyday life, can actually do the same. First of all, your fame is outside, if you get involved in the fashion field, I believe there will be a lot of fans who buy it, and those who are not your fans will see a pair of sunglasses designed by Girls' Generation Jessica when they see their friends around them, but he doesn't, they will feel that they can't keep up with the trend, and then they want to buy a pair. ”

"Secondly, the output of each batch of our products should not be too high, no matter how much is scheduled, the output should be at least thirty percent less than the scheduled, to cause a shortage of stock, whether it is a real image or an illusion, in short, to make customers feel that our sunglasses sales are very hot, in short supply."

"Third, the after-sales must be done well, the current network is so developed, what circle of friends, **, Twitter, Facebook, SNS, as long as there is a person who says that the quality of our products is not good, then his friends, his friends' friends will know, those who originally wanted to buy our products will hesitate, and finally simply give up, there are many big brands that have failed before, that is, they have lost in this after-sales service."

"How much do you understand when I say so much?"

Zheng Xiuyan blinked: "Isn't it hunger marketing and impulsive consumption, I know all of this, but I don't know how to operate it, but when I hear you say this, I understand." ”

"It's good to understand." Huang Xiaobao felt a little dry and ran back to the restaurant to pour a large glass of milk.

"Are you done?" The girls had finished their breakfast and returned to their rooms, leaving Kwon Yoo-ri to clean up the table.

"That's it, do you have an itinerary for the morning?"

"No, we don't have any itinerary recently, mainly to go to the company to practice, and we will go to China for a concert next week." Speaking of this, Quan Yuli looked at Huang Xiaobao with expectant eyes, "We will stay in China for about ten days, a total of three places, and the last stop is Bei. Jing, are you going or not? ”

"Except for the north. Kyyo, where else? ”

Quan Yuli thought for a while and said, "The 21st is Nanjing, the 22nd is in Chongqing, and the 29th is Beijing. ”

"A week between Chongqing and Beijing?" Huang Xiaobao thought about it for a while and said, "I won't go to Nanjing and Chongqing, I'll wait for you in Beijing." ”

Kwon Yoo-ri nodded: "Yes, it just settled the matter between you and Yun'a." ”

Huang Xiaobao was overjoyed: "Are you willing to go with me to see the old man?" ”

Quan Yuli gave him a blank look: "If I don't go, do I really let Yun'er go?" Or do you want Yoona to go? ”

"Heaven and earth conscience, I've always wanted you to go."

"Send us to the company later, and practice the rest of the days." After cleaning up the table, she threw the garbage bag outside the door, and was about to go back to her room to change her clothes, when she suddenly remembered something, "I've been worried about one thing these days, do you think Sika's company can succeed?" ”

"Yes." Huang Xiaobao nodded affirmatively, "But I don't know after that." ”

"How?"

"After the sunglasses came out, the first batch of buyers must be your fans, but you also know that the current fans are getting younger and younger, students account for a large proportion, and students have no income, what they want to buy, they must get the consent of their parents, a record, a few posters, the price is not expensive, as a parent will not disagree, but sunglasses to be honest, it is a luxury, and the price is expensive, if you are a parent, will you agree that your children spend more than 100,000 or 200,000 yuan to buy a pair of sunglasses that they may not usually need at all in order to chase stars? If you lose those consumers, who will buy? They can buy those internationally renowned brands for the same price. ”

"This is the first point, and the second is that if the market reflects well, it will inevitably open a branch, where will this branch be opened? Prioritize South Korea, or expand to Tokyo, Shanghi, and Hong Kong? If you do get overseas, the cost will increase dramatically, and there is a high risk that you will not be able to make ends meet. ”

"Third, if you just sell sunglasses, it will seem too simple, and after half a year, you will definitely have to increase the variety of goods, which ones will be added? Perfume? Clothing? Or something else, this needs to be carefully studied, and if you are not careful, you will lose everything. ”

Quan Yuli was more and more panicked by Huang Xiaobao's words, and finally couldn't help but scream: "Ah, then you still agree with her plan and pull me into the water?!" ”

Huang Xiaobao smiled and said: "Shopping malls are like battlefields, risks and interests will always coexist, if there are only interests and no risks, then what work do you have to go to, you can do business." You can rest assured, you will definitely not lose if you lose, and you will earn less at most. ”

Quan Yuli believes in Huang Xiaobao very much, since he has said so, there is nothing to worry about: "You just said that you want to increase the variety of goods?" I think it's a good idea to add your outfit to it. ”

"Yes, yes, but my dad won't agree, you think, he worked hard for more than 20 years to make Liangzi have today's scale, how can it be said that the merger is a merger? That's why I'm going to set up a production base in South Korea, where part of the workshop produces beautiful clothes, and part of the workshop is kept as a backhand. ”

"Honestly, did you have this idea after Sika asked you for help?"

"yes." Huang Xiaobao didn't hide anything, "Since Sika said that he wants to cooperate with me, then I must come up with something, if I don't contribute money, I can't save face." ”

"You're so cunning."

"Awards, awards."