Chapter 088: Ambition

Faced with Zheng Wu's heavy bargaining chips, Chang Zheng seemed to refuse without much thought.

Zheng Wu's expression was a little surprised, he looked at Chang Zheng with interest, as if he wanted to capture some information from Chang Zheng's eyes.

Chang Zheng's expression looked calm, neither humble nor arrogant, neither happy nor impatient. So Zheng Wu was more interested in him.

"The literati are arrogant, and they don't bend their waists for things of gold and jade. Brother Cangtian, I admire you very much, it's me who is clichΓ©. Come, drink tea. Zheng Wu was ready to carry a teapot to add tea to Chang Zheng.

Chang Zheng grabbed the teapot with one hand and made tea for Zheng Wu first, "Brother Zheng, I don't dare to be a literati, I am a writer who writes online YY novels." Writers and literati are separated by a few streets, right? ”

"Times have changed, and the definitions of many words have changed with them. For example, Miss, in ancient times, this was a very elegant title, a young woman who was a daughter of a large family, an official eunuch, a well-read woman, and a well-read woman could be called a young lady. And now? Zheng Wu was quite serious when he said this, not joking at all, "So the definition of literati has also changed with the times, and nowadays, people who play with words can be called literati in a broad sense." In ancient times, literati could be called 'scholars', but there are no real 'scholars' in today's society. for they had starved to death. ”

It's such a cold humor, and Chang Zheng laughs knowingly.

Zheng Wu is very good at grasping the rhythm of the conversation, he did not continue to talk about money, but found other topics to chat: "Cangtian, what do you think is the biggest difference between an online text company and a company like ours that takes the physical route?" ”

Chang Zheng thought for a while and said: "The online text is infantry, and the entity is cavalry. The infantry has a large number of people who play crowd tactics and take the civilian route, and the threshold for infantry enlistment is low, and those who have good health with hands and feet can be conscripted into the army. The cavalry, on the other hand, took the boutique route. The difference between the two classes is that there are horses and no horses, and the similarity is that they both have the same purpose, both of which are to attack the city and capture the city. Brother Zheng, you see, in fact, from ancient times to the present, the mass base of horseless infantry is greater than that of cavalry. ”

"Haha, that makes sense!" Zheng Wu said with a smile, and then he said with a straight face: "In my opinion, the core difference between the online text company and us is the operation of copyright. The online text company owns the electronic copyright of the author's work, and they provide an online serial platform to the author, the website needs the author, and the author also needs a broad online platform to display his work. Therefore, it is fair and reasonable for online channels, websites and authors to share profits equally.

However, the bottleneck of online websites is that in addition to online channels, they must rely on others for the development of other channels. To put it bluntly, in addition to electronic copyright, other copyright operations, the website needs to find a partner. For physical publishing, the website has to find a publishing house or a private publisher like us. Film and television copyrights, they also have to find a home that can afford the price. The same is true for other copyrights, such as games and anime.

Of course, online text websites are also aware of this limitation, so they began to plan a plan for all-copyright and omni-channel operation. But it doesn't happen overnight. Interlacing is like a mountain, and it is not easy for a company that started with online literature to eat all the books, movies, tours, and ramblings in one go. But it's easier for us to do this kind of all-copyright, omni-channel business. ”

"Oh?" , Chang Zheng's eyes flashed with curiosity.

Zheng Wu continued unhurriedly: "Whether in the publishing industry or the film and television industry, we have some resources. What we are doing now is a book-shadow linkage, and as the company grows, we will further expand our business scope. As a simple example, Cangtian you signed a contract with the website, and they will help you find a home for the entity and film and television copyrights, of course, you can also find it yourself. The next family pays money to buy the copyright of your work, and then you and the website share the copyright transfer income equally, which is equivalent to a three-way transaction.

And if you sign a contract with us, it is a two-party transaction, you don't have to share your royalty income with anyone, it is 100% yours. You will get more in terms of benefits, and in addition, you will have broader development prospects. If you join us, we will be the first time to package and operate for you in an all-round way.

If you leave your next book to us, we'll take care of the physical publishing of the book before you even write a word. Synchronous operation, there is also a film and television adaptation business. Some authors rely on websites to sell film and television copyrights, but only to sell. Many film and television companies will hoard copyrights but do not make films, and hoard a lot of works for a few years, or even more than ten years. When the film is filmed, the original author may have closed his pen. ”

Chang Zheng was noncommittal on the surface, but in his heart he agreed with Zheng Wu's views. The copyrights of many famous novels on the earth have long been bought by film and television companies, but they have not been able to be released for various reasons. Not to mention anything else, this is the case with "Evil Awe", its film and television rights have been sold for six or seven years, and it has been said that it will be made into a TV series, but it has never been filmed. Many film and television companies don't think so much about buying copyrights, such as capital, technology, and whether they can pass the review.

Zheng Wu continued: "For example, if you sell the film and television rights of your work now, you may be able to sell it for 2 million. But the film and television company that bought your copyright has been hoarding your copyright, just not filming, and hoarding it for ten years or even longer. More than ten years later, you closed your pen and gradually faded out of the writing circle. Even if this film based on your novel becomes popular more than ten years later, it has almost nothing to do with you. Of course, your pen name The Return of the Sky will appear in the opening subtitles of the film - 'This film is based on the novel of the same name by the Return of the Sky', but at that time, how many people still remember the return of the sky?

All you can get is 2 million, and you have to divide by two. 2 million is a lot of money now, but more than ten years later, 2 million may not be a lot of money, right? Twenty years ago, 10,000 yuan was a huge amount of money, and people with 10,000 yuan, we respectfully called them '10,000 yuan households', and now 10,000 yuan is nothing?

And if you choose us, it will be a different situation, because we are the production unit, or one of them. When we get the outline of your novel, we will start to adapt the script of the film and television drama, find directors and actors, and plan the shooting. After your novel goes on sale, according to the market situation, when the novel is the most popular, we will launch a film and television drama adapted from this novel. Because we operate the shooting and production of novels, film and television dramas, we can take the initiative to grasp the timing and rhythm. Through novels to drive film and television, through film and television secondary promotion of novels, this is the fundamental operating mechanism of book and film linkage, and finally achieve a double harvest of books and films! We don't wait ten years, we just want now! ”

Speaking of this, Zheng Wu, who has always been elegant and calm, was also a little excited.

Zheng Wu and Chang Zheng had been talking for an hour, and the girls were still singing little songs. But Zhang Dawen fell asleep leaning back in his chair, it seemed that he was not very interested in the content of the conversation between the two, and it was impossible to fall asleep if he was interested. Zhang Dawen is just a book agent and distributor, a wholesaler, and it is said that he used to wholesale leather shoes, watches, and resell huanghuali. Wholesalers don't need to know much about how the goods are made, all they have to do is to take the goods at a low price, sell them at a high price, and make money.

But Chang Zheng can't sleep, on the contrary, he is very awake, Zheng Wu's words have touched on some of the essence of the operation of the cultural industry. If Chang Zheng wants to open a cultural company, he will do the same. He looked at Zheng Wu with a complicated look in his eyes now, and the hero saw the same thing but with some vigilance. Zheng Wu said that their company is now on the rise, and if it rises to the top in this way, then maybe they can create a cultural empire!

Chang Zheng regarded Cao Mude, the chairman of Fenghua.com, as Cao Cao, Cao Cao's foundation was not deep but he was very bold and unusual, and he dared to assassinate Dong Zhuo alone shortly after his debut, which was a traitor.

And Zheng Wu, including his buddy Mr. Fu, is like the brothers of the Yuan family - Yuan Shao and Yuan Shu, the four generations and three princes of the old Yuan family, with a very deep background.

Although these people have not established an empire now, they are all extremely powerful princes, and they have become a climate.

Chang Zheng is now like a new generation of generals who are single-handedly and extremely capable of individual combat, and there are already princes who have come to woo him. The imperial dream of Changzheng is still in the imagination stage, and these princes have already begun to put it into action.

It's stressful! Chang Zheng inexplicably felt a pressure.

Zheng Wu's next words made Chang Zheng understand his true intention to win him over, and also made Chang Zheng's pressure even greater.

Zheng Wu maintained a little excitement and said: "To become bigger and stronger in the cultural industry, there is only one way out, the operation of big IP (intellectual property) and the blossoming of all channels." Brother Cangtian, although our company is only doing physical book and film and television business now, in the near future, we will take an epoch-making step, and we will enter the online literature industry! Through online articles, we are further involved in the operation of games, animations and other derivative products, and finally form a huge industrial chain!

I boldly predict that in the next few years, our cultural industry will undergo tremendous changes and innovations. Change is inevitable and fighting. Big fish eat small fish, and what survives in the end is the existence at the top of the food chain. No matter what the industry, there are not many giants at the top of the food chain. Our company has the strength to go to the top and look down on the world below. So I hope that Cangtian can join us, play this exciting game with us, and create brilliance together! Brother, you can think about it, don't rush to answer me. ”

Careerist! This Zheng Wu looks very elegant, but he has such huge ambitions in his heart!

It turned out that he recruited me often into their team to prepare for the future entry into the online literature industry and reserve talents. In a sense, this Zheng Wu and his Suzaku Company are more formidable than Cao Mude and his Fenghua.com.

Chang Zheng didn't know how many careerists like Zheng Wu were still in front of him on the road to his empire. The key is that these careerists are very powerful, both hard and soft, and they have the conditions to realize their ambitions.

There is actually no competition between writers and writers, as long as the market is big enough, everyone can eat.

But between empires and empires, there is definitely a life-and-death competition. Because the owners of empires want to control the market.

In the face of these princes who may become emperors, Chang Zheng's only advantage now is that he has a large number of IPs, and he can write the most classic online articles on the earth.

and an unknown imperial ambition.

If Zheng Wu knew that Chang Zheng also wanted to go to the top of the food chain alone and become a giant, he would never say what Chang Zheng said just now.

In order not to arouse Cao Cao's suspicion, Liu Bei planted vegetables every day and kept his lights open.

After listening to Zheng Wu's words, Chang Zheng made a very shocked expression. One point is really shocking, and nine points has a performance component.

Zheng Wu seemed to be very satisfied with Chang Zheng's shocked expression, and said, "Brother, we talked very speculatively tonight. How's that, the tea and koji here are okay, right? "It's the rhythm of sending off guests.

Chang Zheng will know, "Tea is good tea, and music is wonderful song." Thank you Brother Zheng for your hospitality and guidance today, I have benefited a lot. Yo, it's past twelve o'clock, so I'll take my leave. ”