Throughout all business cooperation, there are roughly two types of negotiation is the fastest, one is that Party B's brand is too strong, Party A will do whatever it takes to introduce the brand, and all Party B's requirements are responsive as long as they are not too excessive, so as long as the business district meets Party B's requirements for opening a store, it will naturally quickly finalize the intention of cooperation. The other type is that Party B is too weak, although it also meets Party A's investment requirements, but in the whole system, it belongs to the grandmother who does not hurt, the uncle does not love, Party A has the kind that you can, and you can do it, and Party B continues to enhance its brand awareness by entering a well-known shopping mall like Party A, then Party A accepts all the harsh business conditions, and even if you are ready to vomit blood, you will be able to enter the negotiation soon.

The most tangled is "Yaxi" and Jinghong Shopping Plaza, both sides are not indispensable to each other, and they also hold their own identities during negotiations, unwilling to make concessions, "Yaxi" feels that I can only get a well-known fashion brand in you can only get the position on the 3rd floor, too embarrassing identity, even if this store can be profitable, I will not do it, otherwise in the future, I can only take similar to this three types of positions when cooperating with similar commercial entities, so that for John, a boss who has been working hard to enhance the added value of the brand, Naturally unwilling.

And for Jinghong Shopping Plaza, the fashion degree of the "Yaxi" brand is okay, but you look at the brands in my field, which one is not worse than you, and your store demand area is too small, 80 square meters, for a shopping center, many brands take hundreds of square meters, brands like "Yaxi" are really not welcomed, and there are really a lot of alternative brands.

Therefore, Li Jin also got acquainted with Wan Chao, the vice president of investment promotion of the Jinghong system, because of the business negotiations between the two sides that lasted for many days, but he was familiar with each other, and everyone was very polite when they met, as for what he thought in his heart. If they say that there is no mustard at all, they themselves do not believe it.

Lin Fan said: "Being a brand is the same as having a child, your brand positioning is determined, just like what the child looks like, it is almost impossible to have subversive changes in the later stage, the positioning of 'Yaxi' is to take the public route, take the street and pave the way, it is unrealistic to take into account the format of shopping malls and have a pivotal position in it, and this is the Shanghai market, at the forefront of popularity." How many international brands enter the country every year, and the choice of shopping malls is getting bigger and bigger, and 'Yaxi' is really not suitable for this road. ”

Li Jin didn't know that what Lin Fan said was reasonable, but in his position, he was in charge, and as the general manager of the marketing department, he couldn't tell the boss that the market here couldn't be done, right? So what are you going to do as a vice president? He didn't know that the root of cooperation with shopping malls was still in the positioning of the brand, but he couldn't control the goods and couldn't affect the supply chain.

John is different from Lin Fan, Lin Fan is a new brand. It's starting from scratch, and although the process will be difficult, it is better to have no psychological baggage. John is different, "Yaxi" can now achieve close to 20 billion a year. It is even overdue to usher in a wave of rapid development in the past few years, at this time it is unrealistic for you to ask him to adjust the brand positioning, in case the adjustment is not successful, the new market is not occupied. And the loss of the original market is a devastating blow, and it is impossible for John and the investors to do so.

So. is also doing the market, Lin Fan travels lightly, while Li Jin moves forward with a heavy load, the former fails and can make a comeback at any time, and the latter failure will affect the livelihood of many people.

Li Jin sighed: "I'm just raising a child, and education is not in my charge!" ”

Lin Fan laughed, and could hear that there was a lot of helplessness in Li Jin's words.

Lin Fan handed a document to Li Jindao: "Take a look, we got the brand introduction of 'snow &elegance'." ”

Li Jin cautiously took it, about "snow &elegance", after receiving the anonymous report email, he paid attention to it for a while, at that time only from a few photos, only saw a few of the "snow &elegance" models, the design of the shoes is extremely avant-garde and unique, revealing a fashionable and elegant temperament, exuding a strong self-confidence, giving people a bright feeling, but a few styles can not represent all, after all, to open a store, not a few models can be, to "Yaxi" The 80-square-meter store must have nearly 500 SKUs, and if "Snow &Elegance" wants to enter the shopping mall, the area and number of SKUs of the store must exceed that of "Yaxi".

Open the information album, is a gentle and elegant atmosphere, "snow &elegance" is divided into 7 series, suitable for the age of 18-40 years old urban young women and has a certain stable income, the pursuit of quality of life of middle-aged women, the price range is between 300 yuan - 2000 yuan, it can be said that whether it is the material of shoes, age design and price span are very large.

Li Jin smiled and said, "You guys want to catch them all!" ”

Lin Fan said: "You can't fight endlessly, you can only cast a net in an all-round way and focus on fishing." ”

Li Jin shook his head and then looked down, the more he looked, the more shocked he became, whether it was the style of each series was very different but at the same time shared the characteristics of fashion texture, or the back of the shop decoration renderings all surprised Li Jin, Mo said that Lin Fan is young, his career has just started, even if it is to let the "Yaxi Group" now to get such a product out of it is difficult to do, I really don't know where Lin Fan invited the master, he doesn't know how much Lin cost for decoration design, of course, in the product design, the most expensive link, He was lucky enough to save it, and there was such a talented genius designer as Qin Xue, which was obtained by Lin Fan after eight lifetimes of cultivation, and of course, it was Lin Someone's unique vision.

"I finally know where your faith comes from." Li Jin let out a long breath, put down the information and said seriously to Lin Fan.

Doing retail is said to have the three elements of "people, goods, and fields", but the root is still the goods, because you are going to sell goods, people and venues are external strength, and goods are internal strength, but also the core competitiveness, give you the world's best shopping guide, and then give you the best shop in the world, give you a bunch of shit to sell, can you earn back the rent?

The reason why Li Jin sighed so much is because after reading it, he found that Lin Fan really spent a lot of effort on the "snow &elegance" product, not out of play tickets, if the development of the product can always maintain this level, "snow &elegance" should have a market, Li Jin thinks.

Lin Fan smiled: "Can you still enter Mr. Li's eyes?" ”

Li Jin said: "There is nothing to say about the product, but the popularity is still lacking, and many consumers in today's society are blind, and the pursuit of the brand is unimaginable." ”

"Mr. Li is really my bosom friend, and I think so too, so in the early days of the listing of 'Snow &Elegance', I will continue to improve his quality and shape him into an international brand!"

Li Jin laughed dumbly, what are you kidding, international brands can be shaped if you want to, and consumers are not stupid. It can be seen from this that Lin Fan is still young, although he has sharpness and courage, he lacks calmness. (To be continued.) )