Chapter 17: Fools and Enthusiasts

For a moment, this improvised laboratory was silent, and everyone was thinking dutifully.

After a while, Fu Xinjian saw that there was no movement in the laboratory, stood up, and said, "Everyone hasn't thought of it for the time being, so let me say a few words!" First of all, the shape of the tape recorder, I think this, the most sloppy, the popularity of a product, and the aesthetics of the product has a lot to do with the aesthetics of the product, so, I think, we should make improvements in the appearance. ”

The army said suspiciously: "But how can we improve it, the tape recorder products sold on the market now are long, boxy, like a big box, a big speaker on each side, many buttons in the middle, and two boxes for putting tapes, such a shape, to be honest, is indeed very clumsy, but we can still see it, we can't improve it!" ”

"No" Fu Xin stretched out his index finger, waved it a few times, and continued: "There are many things that can be improved, I have two improvement plans, I divide them into fool type and enthusiast type. ”

"Oh?" Everyone has questions, isn't the fool scolding, after these two products are launched, people will definitely not choose the fool type, who wants to be inexplicably regarded as a fool. Also, what is an audiophile?

Fu Xin smiled slightly and said, "I know you have questions, let me explain." ”

Fu Xin said again: "Let's talk about the fool type first, I don't mean that you buy our products, you are a fool." What a fool means here is that our products are so easy and easy to use that even fools can use them. Maybe I've said this, and you think, why not call it simple or simple? ”

Speaking of this, Fu Xin glanced at everyone, saw that everyone really had a look of agreement, and continued to explain: "Let me tell you, in fact, naming the fool type is a marketing strategy. Our products need to be sold after production, but people have the tendency to seek advantages and avoid disadvantages, and people don't know that there are products like ours, nor do they know how the quality of our products is, so there are fewer people who buy them.

But I'm calling it a fool now, and so our product has a gimmick that can attract the attention of buyers, why do people pay attention, it's like you just have questions about the term 'fool' that I proposed, people will also have questions, some curiosity.

I remember that there is an allusion in foreign countries that says that curiosity kills cats, and they all say that cats have nine lives, and cats with nine lives are killed by curiosity, which shows the terrible nature of curiosity.

It's the same with people, once this curiosity comes up, people want to know why, for example, you just wanted to ask me why! Then our salesperson said, we call this recorder a fool type, which means that our product is easy to use, even fools can use it.

In this way, consumers know the characteristics of our products, and then look at our products, which are really simple and convenient to use, so they will have the idea of buying them. How's that, got it? ”

Everyone showed a suddenly realized expression, and even the arrogant Mo Li gave Fu Xin a thumbs up and said admiringly: "Director Fu, you really deserve to be a comrade who made a lot of foreign exchange at the Canton Fair and earned a lot of foreign exchange from foreigners. Your idea is really high, novel, whimsical, and eclectic! I took it. ”

The army is a technical nerd, and he doesn't seem to understand what Fu Xin said, and he is most concerned about how to improve in order to become a fool, so he asked: "Then how can we improve to a fool?" ”

Fu Xin was about to answer, when Mo Li interjected: "It's very simple!" I've got you covered! As long as we simplify the above buttons, that is, we choose the best sound quality, and remove all kinds of unnecessary adjustment buttons, in this way, our products have been simplified, and the average person will use it at a glance. ”

After speaking, Mo Li looked at Fu Xin.

Fu Xin nodded and said, "Hmm! You're right, but you're not talking about it all. We want to simplify not only the buttons, but also the horns, the tape cartridges. Long before I decided to develop a tape recorder, I had a new design.

This design, about fifteen inches in length, is placed upright on our side, and there are only three things, one is a tape case, the second is a horn, and the third is an FM stereo electronic meter. The cassette is in the middle on the left, the speaker occupies most of the lower part on the right, and on the right is the electronic meter. In addition, I moved the tape recorder buttons of this product on the top of the tape recorder, the left is the record, playback, stop and other buttons, and the right is the adjustment of the tape recorder volume, sound quality, frequency and other buttons. ”

After speaking, Fu Xin took out a pen and a pen from the side, and drew the general shape of this tape recorder on the workbench.

After looking at Fu Xin's sketch, An Shuishui on the side suddenly said: "By the way, Director Fu, I think it is better to use a multi-color shell for the shell of our tape recorder, and not to use the same black." Now the reason why the good cloth is so popular is because the color of the good cloth is bright and good-looking, compared with the previous gray, it is true that the good cloth is a good thing, a popular thing! ”

An Shuishui, like Lao Ji and Mo Li, is one of the three graduates recruited by Fu Xin from Yan University, don't look at his name and think that he is a cute girl, wrong, in fact, he is a big man with his feet. The reason why there is such a name, according to his own words, is because when he was a child, the fortune teller said that he lacked water in the five elements, and his parents added two pieces of water to him.

Fu Xin glanced at An Shuishui intentionally, although he didn't say the word trend, but he did get to the point, Fu Xin nodded and said, "This suggestion is good, it is worth adopting!" ”

Mo Li on the side also nodded and said: "It's really good, it is conceivable that the appearance design of Director Fu will be different when packaged with shells of different colors." After seeing it, people may like it at first sight! ”

Zhang Daquan is still a relatively conservative person, the bright color in his eyes, that is the beauty of young people, he prefers the stability of black, so he said: "Let's consider the color of the shell for a while, Director Fu, you should explain to us the audiophile type!" ”

There really isn't much discussion about the color, and this has to be drawn to know the renderings, Fu Xin said: "Before talking about the audiophile type, I will popularize the concept of enthusiast for you." I think Brother Jun must know about audiophiles, because Brother Jun, you yourself are an audiophile. ”

Army nodded, but didn't speak, he did know the concept of "enthusiast", but he didn't want to steal the limelight from Fu Xin, so he just nodded.

Fu Xin saw that the army didn't explain, so he had to say it himself: "The name 'audiophile' originated from audio equipment enthusiasts in Xiangjiang. Around the fifties and sixties, the amplifiers at that time were mainly based on guts. And in that place in Xiangjiang, as you know, south of the Tropic of Cancer, the weather is relatively hot.

Although the people of Xiangjiang were rich, civil air conditioning was not yet popular in that era, so every time they played with equipment and enjoyed music, they always made themselves sweat profusely and their faces flushed, but they were still happy. Over time, they called themselves 'audiophiles', and this title was accepted by everyone, and became a common name for 'audio equipment enthusiasts'.

With the evolution of time, it slowly evolved into a general term for people who have a special hobby for certain things, such as Brother Jun, who is a 'ham', but can also be called a 'radio enthusiast'. ”

Fu Xin said this, did not stop, but continued: "What I mean by audiophile type is to sell this kind of product to professionals who have an understanding of tape recorders, have a certain technical foundation, and can play tape recorders to meet their needs. Therefore, for the audiophile-type tape recorder, we also need to add some more functions and some buttons to complicate the tape recorder product we have just developed, and let them explore it themselves. In addition, the appearance of the packaging is also beautified, and these people pay more attention to popular elements. ”

What is the popular element, everyone has made up for it in their own brains, there is no doubt.

"But there aren't many of them?" Lin Mo asked.

Fu Xin shook his head and said: "Don't underestimate this group, if you can become a lover of the same product, his economic foundation will definitely not be bad, and they are willing to spend money." They value the quality of the products, as long as our products are excellent, their money is very profitable!

In addition, our country is developing better day by day, and such people will gradually increase. In addition, the tape recorder is a product, and I am ready to let it go abroad to earn foreign exchange! In Western capitalist countries abroad, there are many such enthusiasts! For example, there is a kind of box player called Fidrig Pike abroad, which was improved in six or three years, but until now, this box player still has many supporters and has formed a special music culture. ”

The army may have liked Lin Mo, and he was very enthusiastic about answering Lin Mo's questions every time, and he liked to show his ability in front of her.

This time was no exception, I saw him nod his head and said: "Fidley Pike I know that their company has invented the kind of cassette guide struts that have a pair of cassette guides on the board that make the cassette position determination hole fit into it, the main substrate has a magnetic head assembly plate that can be advanced and retracted, and there is also a guide on the tape supply side on the magnetic head assembly plate, and there is a part at the end of it that restricts the direction of the upper and lower widths to limit the movement of the tape along the width. ”

"Oh, I'm just asking, too." Lin Mo said with some embarrassment, she didn't understand these esoteric words of the army, a top liberal arts student. (To be continued.) )