601 Hanhe Industrial Review
A promotional film can produce such an effect, which even Lin Zhenhua himself did not expect.
People living in China often do not feel as deeply about the rise of the country as overseas Chinese, and the reason for this may be because many changes have happened around them, and some of them are not strange. For people like Hua Jian, who have been away from the motherland for many years, suddenly seeing a film that systematically reflects the achievements of national construction, the shock and excitement are indescribable.
Lin Zhenhua pulled Hua Jian aside and took a closer look at his background. Hua Jian told Lin Zhenhua that he was originally a senior engineer of a large domestic research institute, which was engaged in industrial automation, and that he had worked in many companies in Europe over the years, and his work was also related to automatic control and microelectronics. Lin Zhenhua randomly picked a few questions and took the Kaohua Jian, and the Hua Jian answered fluently, obviously having some dry goods in his stomach.
Lin Zhenhua said: "Mr. Hua, I am the chairman of China Hanhua Heavy Industry Group Corporation, our group's products cover chemical equipment, machine tools, steam turbines, refrigeration equipment and other fields, if you return to China to find a job, there is no suitable place to go, you are welcome to our group." ”
Hua Jian nodded again and again: "Hanhua Heavy Industry? I've heard it, I've heard it. When I first arrived in Europe, you sent a cycling team to Europe to compete in the Tour de France, and the news was very sensational, especially in the Chinese community. Later, I saw a lot of your reports in the media, and it would be an honor for me to be able to work in your group. ”
"Oh, that was many years ago." Lin Zhenhua smiled. At that time, on a whim, he arranged for someone to go to France to participate in the Tour de France, and as a supernumerary team, he followed the runners to complete the whole race, which did cause a great sensation. In the following years, Hanhua sent a team to France to compete in the competition, the main purpose of which was to promote the company's image. Now it seems. This propaganda still has some effect.
However, when this kind of show became a common practice, the impact on the media was not so great, and Hanhua canceled the event.
"Mr. Hua, our group is now participating in the Industrial Equipment Exhibition at the International Exhibition Center, if you have nothing to do, you are welcome to take a look and actually understand the situation of our group. If you go in the past. You can find He Fei, the director of our sales department, and he will receive you. Lin Zhenhua said.
"Okay, I'll go right away." Hua Jian said excitedly, and after he thanked Lin Zhenhua repeatedly, he ran away. This old gentleman is actually Ben Wu's age, and he has a bit of an old man's taste of juvenile madness.
Send Hua Jian away. Lin Zhenhua answered several inquiries from the audience, and then walked to the organizer's office.
Jiang Yajing, who was busy, saw Lin Zhenhua coming from a distance, and hurriedly handed over the two German guests who were receiving at hand to the other staff, and walked over to Lin Zhenhua after leaving her workstation, greeting with a smile on her face: "Mr. Lin, thank you so much today." ”
"Hehe, I'm sorry, we're a bit of a noisy person." Lin Zhenhua also said with a smile.
Jiang Yajing said: "Where is it, the promotional video made by Mr. Lin." Is...... What do you mean by that? By the way, it's really handsome. I now understand why you don't think our promo video is appropriate. ”
"No, no." Lin Zhenhua hurriedly denied, "Your promotional video is very good, I like it very much." At least our film, in fact, the main thing is to give us some publicity. ”
Jiang Yajing said: "Mr. Lin, don't be modest, you also saw the atmosphere in the theater just now." We have held so many China Day activities, and none of them have been able to cause such a big sensation. To put it mildly, it is also that our thinking is too rigid. Just some content with the theme of traditional culture. We have been acting over and over again for so many years and have not changed, and it is estimated that the audience has developed aesthetic fatigue. "...," that is. It is. Lin Zhenhua said, using aesthetic fatigue to explain the difference between the two is really a reason that everyone can accept, otherwise, it is too inappropriate to directly say that the promotional film made by a company exceeds the film promoted by the state.
Jiang Yajing said: "Mr. Lin, you don't know, just now, we received dozens of Germans who came to inquire about the situation in China, and they all said that they wanted to go to China to see if China is really as rich and powerful as shown in our film." I told them that hearing is false, seeing is believing, and they are welcome to come to China as guests. ”
"Haha, I think the major travel agencies will definitely thank Director Jiang." Lin Zhenhua said with a smile.
Jiang Yajing said: "They should thank you, Mr. Lin." By the way, Mr. Lin, I still have to ask you something, your promotional video revealed our aircraft carrier that is being tested at sea, it doesn't matter, right? Our diplomatic department has not yet been authorized to release information about the sea trials of aircraft carriers. ”
Lin Zhenhua said: "It doesn't matter, this video was provided to us by the Navy Armament Department. I wonder if they mean to take this opportunity to make this announcement? After all, this kind of news can't be hidden for a few days. ”
"I see." Jiang Yajing was relieved, but she still said with envy: "Mr. Lin, this is you, if you were someone else, how could you get such a precious video from the navy?" ”
Lin Zhenhua smiled and said nothing, he knew that Jiang Yajing's words were true. This time, Lin Zhenhua entrusted Chen Tian to help find some information in the field of national defense and military industry that can reflect the development of science and technology and industry, and Chen Tian found some, but the weight was not too much. After Liu Xianghai learned of this, he took the initiative to take a video of the aircraft carrier's sea trial and handed it to Chen Tian, saying that it could be broadcast in a promotional video.
When Chen Tian got this video, he was also taken aback, and he specially asked the Navy Armament Department for verification, and the reply he got was that the matter of the aircraft carrier's sea trials could not be concealed from the US satellites in the sky, and it was better to release it as soon as possible than to hide it like this.
Although it is information that must be released, Lin Zhenhua also knows that Liu Xianghai's authorization to release the news on the promotional video produced by Hanhua has done him a great favor. After all, this is the first time that China has released the news of aircraft carrier sea trials, and this news itself is an explosive news. In this way, Hanhua's promotional video will become famous, and if it is put on the Internet for people to download in the future, it will definitely be the one with the highest click rate.
Due to the sensational effect of the promotional video of "China Power", the atmosphere of this China Day event was extremely lively. The news was broadcast in the local newspaper and television at noon that day, but by the afternoon, the Grand Theater, which was the center of the China Day activities, was so crowded that embassy staff had to screen "China Power" several times in a loop, and the venue was full.
Lin Zhenhua stood outside the venue, looking at the audience who were squatting on the windowsill to watch, and said to Gu Jiahua in annoyance: "I miscalculated, old Gu, I knew this was the case, we should have sold tickets." ”
"You don't have to be a good person." Gu Jiahua ruthlessly exposed Lin Zhenhua's hypocrisy, and said with a smile: "Xiaolin, this time your Hanhua is in the limelight, this propaganda film, on the surface, is said to be the power of China, I think at least half of the page is talking about your Hanhua, right?" Even Xunyang City was stained with your light, showing its head for several minutes. ”
"Xunyang that...... It is mainly to reflect the new look of our Chinese cities. Lin Zhenhua said, "Mr. Gu, you Xingbei Heavy Machinery also showed a lot of faces, that large hydro turbine unit, and heavy mining machinery, aren't they all products of your Xingbei Heavy Machinery?" "...," is much less than your Hanhua's shots. Gu Jiahua said, "No, I want to ask for this promotional video to be remade and give us more shots." ”
Lin Zhenhua said in a joking tone: "Who made you refuse to pay?" If you're willing to pay more, then ......"
As soon as he said this, he stopped, and his eyes fell on a man who had just come out of the theater, who was slightly hunched over, with a little head on his head, and two large cameras hanging around his neck, and was bowing his head, writing something in a large book as he walked.
"Lao Gu, I saw an acquaintance, I'm sorry, I won't accompany you yet." Lin Zhenhua greeted Gu Jiahua, and then ran towards the person he had just seen, shouting in his mouth: "Xiangyang, Du Xiangyang!" ”
The man jerked to his feet, looked up and looked around. Lin Zhenhua saw it more clearly this time, yes, this person is Du Xiangyang who lives in the United States.
Lin ...... Ringo. Du Xiangyang looked at Lin Zhenhua who ran towards him, the muscles on his face twitched, and he stammered and shouted.
"Xiangyang, it's really you!" Lin Zhenhua ran to Du Xiangyang and greeted warmly.
"Brother Lin, it's me." Du Xiangyang replied embarrassedly, he hesitated and stretched out his hand, stretched out halfway, and stopped, as if he was worried about whether Lin Zhenhua would shake hands with him.
Lin Zhenhua didn't mind reaching out, holding Du Xiangyang's hand, shaking it for a moment, and then asked, "Xiangyang, why are you here?" Oh, you're here for the gear show, right? What company do you work for now? ”
Du Xiangyang smiled sadly and said, "Brother Lin, I'm no longer doing technology. Ever since Carter's incident, I've stopped thinking about doing technology again. I work for a magazine now, and this time I came to Frankfurt to cover the equipment exhibition. I've also been to see our Hanhua booth, but you'll not be there. ”
"Oh? You actually changed your career to become a journalist, which is a bit too big, right? Lin Zhenhua asked with a smile.
Du Xiangyang said: "It's not a cross-line, my current magazine is also specialized in reporting on industrial technology, and it is a relatively professional magazine." I work there, and I kind of do my job. ”
"Really? Which magazine is it, I might have read it, right? Lin Zhenhua said.
Du Xiangyang lowered his head and said, "Brother Lin may not have read it, it's a small magazine called Hanhe Industrial Review." ”