Chapter 23: I Want the "Big Three"!

The house finally doesn't have to be sold, Zhou Shaoming and Christina, who are used to living here, enjoy their life in this high-end villa, and they are very reluctant to sell the house for US dollars to make a movie, and after meeting Robert, good luck seems to have returned to Zhou Shaoming, with the help of Tobin Bell's best efforts, Zhou Shaoming soon brought in an investment of 1.2 million US dollars.

These investments came from more than a dozen advertisers, using the method of product placement, and various real-life products appeared in the movie reasonably and unobtrusively, such as Coca-Cola, and this super customer invested $500,000 in Zhou Shaoming in one go.

In fact, product placement was not uncommon in the United States in 1999, as early as 1929, the world's first product placement appeared in the American cartoon "Popeye". In the film, sponsored by a manufacturer of canned spinach, Popeye the Popeye works hard to advertise the benefits of eating spinach. Also in the United States, three years later, Eagle Cigars paid $250,000 for the rights to place cigar advertisements in the movie "Scarface". Since then, product placement has become more and more common in American films.

Unlike the United States, which originated in movies, product placement entered China as an indoor sitcom that began in 1990 - "The Story of the Editorial Department". "Bailong Mineral Spring Pot" is well-known to everyone for a while because of its frequent appearance in the play, and the plot is set up to promote its benefits by the people in the play, and there is a "Bailong phenomenon" of strong sales of products in the market. This immediate effect has made product placement as a marketing method gradually valued by the Chinese people, and "spread" to various film and television dramas and literary programs.

Facts have proved that exquisite advertising placement can bring a win-win situation for both business and art. The film "Transformers" generated more than $40 million in product placement, and a total of 68 brand advertisements were implanted, such as the plot of "Bumblebee" transforming into the latest Chevrolet sports car in a tunnel, which became an indispensable part of the story. In addition, advertising can only be embedded when the culture of the brand is consistent with the content of the program. In Kung Fu Panda, "justdoit (just do it. Nike's advertising slogan)" not only does not make people feel unnatural, but plays a role in highlighting the theme of the film.

But if there are too many ad placements, too conspicuous and annoying, it will also attract scolding, especially for discerning and discerning Americans. But Zhou Shaoming can't take care of so much, in order to attract investment, more than a month has passed, and it has entered the second half of March.

And the ripe peach, Christina, who looks super good, has a strong figure, is tall and charming, even if she likes it, she obviously won't be with a eunuch.

In order to knock down the thorny rose and the bright and delicate flower as soon as possible, Zhou Shaoming has been struggling with his life for more than a month, negotiating with all kinds of advertisers day and night, but fortunately, Zhou Shaoming did not look forward to it for long, and finally got the money to start filming.

But this money is a bit hot to hold.

Because many advertisers are looking at Tobin Bell's face, the conditions are very harsh, and it is a trivial matter how many times they are required to appear in their products, and the most important thing is that they have written in the terms of the contract that if the film cannot be released and appear on the big screen in the United States this year, they will claim twice the advertising fee from Zhou Shaoming!

The kindest sponsors also demanded compensation of 1.5 times the advertising fee!

In other words, if Zhou Shaoming's Chainsaw Horror cannot be successfully released within this year, then he will pay advertisers twice as much as $1.2 million, $2.4 million!

Zhou Shaoming knew how bad these terms were, but even if he drank doves to quench his thirst, Zhou Shaoming had to drink it first, and then he had to send it!

So Zhou Shaoming scolded these American imperialist capitalists who eat people and don't spit out bones in his stomach, while pinching his nose and pretending not to care at all, his movie must be a box office hit, and signed the contract.

If Zhou Shaoming really messed up, it is estimated that he would have to squat in an American prison for the rest of his life to reflect deeply.

For more than a month, Robert also lived in Zhou Shaoming's villa every day, secretly ran out from time to time, and then ran back drunk or stunned, and Zhou Shaoming, who was in a hurry, had to call the police several times.

But he will always come back, although Zhou Shaoming knows what he has done, but he really has no choice, he just hopes that God will have mercy, and that guy will not be killed by drugs before he finishes filming the chainsaw, and his body is lying on the street.

Today, Zhou Shaoming wants to recruit an actor to play the role of Adam in the play through the actors' union, which is also the last actor to be recruited, other roles do not need too much acting skills, and only need to wave their arms on the streets of Hollywood, and 100,000 people can successfully complete the task.

But Adam, Zhou Shaoming doesn't want to find a fourth-rate or third-rate actor casually, he wants to find an unsuccessful Oscar-winning actor for his Adam like picking up Robert, so that he can admire acting masters like Tobin Bell and Robert.

At ten o'clock in the morning, Zhou Shaoming came to the café that had made an appointment with the actors' union, and the official film casting would usually be in a public place, rather than in a hotel bed as some friends with less sunny thoughts thought.

Of course, it's the same for recruiting male leads!

"Hey, Smith Chow, here!" The staff of the actors' union waved the menu in their hands and signaled Zhou Shaoming to come over.

His name is George Stryker, and he has dealt with Zhou Shaoming a few times, so he is an acquaintance.

"Hello, George, looks like you're looking good today!" Zhou Shaoming sat on the sofa, greeted George with a smile, and then ordered a cup of coffee.

"Oh, you look good, I think I'm about to see a new star in the director's world rising!" George is very sleek, he knows what this kind of guy who has just become a director likes to listen to, and a few words made Zhou Shaoming happy, and the two of them became hot after a while.

"Oh, dear Smith Chow, there are already quite a few auditioning actors waiting for them, and they all want to get that show contract and, of course, that $25,000 pay." George straightened his clothes and said with a smile.

Adam's salary was finally set at $25,000, and Christina was not satisfied, according to her idea, a film that only needs to be filmed for half a month and does not require superb acting skills is enough to pay $10,000, and Zhou Shaoming insisted on giving a little more, he wanted to make up a "Big Three" to shoot Chainsaw Horror.

"This is Bantu Gil, he is a very hard-working lad, he has played roles in many movies, and his temperament and image are very much in line with your requirements!" George very enthusiastically pointed to the young man sitting in front of him, smoking non-stop, tilting his head to look at his young man, patting the information on the table, and said to Zhou Shaoming with a smile.

Can this guy direct a movie? George actually put a big question mark in his heart, and communicated a lot with Zhou Shaoming, he found that Zhou Shaoming didn't understand movies at all, he didn't know a lot of professional terms, and even many classics recognized by the director industry had not seen it, which shocked him very much.

The investment of $1.5 million is not large, but it is not a decimal amount for individuals, George even thinks that this is just a rich second generation running to realize his movie dream, but after he has a deep understanding, he finds that the rich second generation is indeed the rich second generation, but that is in the past tense, and the current Zhou Shaoming is a poor egg!

Anyway, if he wants to shoot, let him shoot it! Anyway, it's nothing for us, it's none of my business for that kid to make a lot of money or lose the last pair of pants, George, I'll just watch the joke on the sidelines.