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Unconsciously, the time has come to the end of the month, during this time, Jin Xiaoqiang has been soaking in the laboratory, and Liu Xiaoliang has been tackling the two turbochargers he newly designed.

This experiment was carried out in the main laboratory building where Jin Xiaoqiang was located, and the two superchargers have now been listed as the core machinery of the factory.

All the experimenters involved in the development of these two artifacts have signed confidential contracts.

Because of the emergence of the monster of Huayang Power, it has completely disrupted the pattern of the automobile market in the Tianyuan Dynasty, and major well-known automobile manufacturers have also improved the technical content of their models.

At this time, the turbocharger, such a sharp weapon, was a few years earlier than the original history, and began to be popular in the automobile market of the Tianyuan Dynasty.

Volkswagen, Toyota, Honda, General Motors, Ford and other well-known large car manufacturers have added turbochargers to their latest models.

The domestic joint venture brand is okay, but the days of independent brands, under such a fierce technical dagger battle, the days are a little sad.

Originally, these wealthy foreign car companies, without improving their technical content, they relied on these foreign car companies to fight for prices, and there was still a certain space for survival, but now, as these big brands have reduced prices and improved their technical content, they are caught between the monster of Huayang Power and these foreign-funded car companies, and the days are extremely difficult.

There is no way to suffer setbacks in the market at the same time, they can only choose a more profound cooperation with Huayang Power, after all, compared with those foreign-funded enterprises that do not spit out bones, the native Huayang Power, their attitude is still very friendly.

And in terms of technical support, and technology transfer, Huayang Power is also very generous, and does not have a mainstream technology like those black-hearted foreign ghosts, and is only willing to sell you the technology that has been outdated for two or three generations, and the price is very inadequate.

Now auto companies like Ligie and Ricky, in order to compete for survival space in the market as much as possible, can only spend money on competing with these foreign car companies at a price.

The price of their models often makes people feel amazing, and almost all of Ricky's products have dropped below 100,000 yuan, and their Ricky Q has dropped to the point of starting at 30,000 yuan.

At present, several models they have launched, such as King Kong, Yuanjing, Ziqi and other small models, are basically priced at the level of 50,000 or 60,000 yuan.

Huayang Power did not participate in this price war, because the technical content of their models was originally higher than that of these independent car companies and foreign car companies.

Second, they originally priced their own models, which were not expensive, and the starting price was very close to the people.

In this way, the price tag has distanced itself from other domestic brands, and compared with foreign cars with the same technical content, the price tag is cheaper, so it has established its own mid-range brand price point.

Jin Xiaoqiang thought about it this way at the beginning, and the people of the Tianyuan Dynasty were not like the Koreans and the Japanese who worked together to support their own products.

Then your price can not be too high, of course, except for high-end products, but your price range can not be too low, if the price is too low, it is easy to affect the image of your brand, people think that you are a cheap manufacturer.

Once such an image is established in the hearts of consumers, then it will be difficult for you to withdraw from mid-to-high-end products in the future.

Just think about Ricky, their later Ricky G series products, the quality is honestly really good, but the reason why no consumer is willing to buy it is because they have lowered the brand image of the Ricky Q Q that they have been successful.

When the surname Lao Bai mentioned Ricky, the first thing that comes to mind is Ricky Q, and then the image of cheap goods, so what high-end brand you are launching, no one is willing to pay for your product at all, even if your product is really cost-effective. …,

And Huayang Power, now has not participated in the current price war, there used to be some leaders of the company, thinking that now others are cutting prices, our products, should also be reduced, but this proposal was rejected by Jin Xiaoqiang at the high-level leadership of the company.

He does this, when it is hot, there is his own reason, because in his opinion, before the launch of new models, Huayang Power's products should not be reduced in price.

Because once the price of your current product is reduced, it will affect the price of your product in the market, and it will also make your consumers feel that they have bought Huayang Power's products, which is too depreciated, which will also affect your existing and potential consumers' loyalty to your products.

It is necessary to know the price of the second-hand car, as well as the degree of value preservation of the car, which is also the object that many consumers will refer to when buying a car, especially those who buy private cars.

Volkswagen's products can now be said to be crushed by Huayang Power and Japanese companies in the Tianyuan Dynasty, but why are there still so many loyal consumers?

It is because Volkswagen does not reduce the price, even if it wants to drop, it is quietly reduced step by step, so that the price of their products in the second hand car market is also very high, so that many consumers are retained.

After all, not all consumers are the kind of people who buy a car and plan to drive it for a lifetime, after all, many people are considering that they will change cars in the future, so the value retention rate of this car is also the object of their consideration.

And now Huayang Power, in the whole country, can be said to be the only car company that is very popular and popular in Europe and the United States.

Their products are unhindered in Europe and the United States, and they don't worry about selling at all.

If the price level is adjusted casually in China, it will inevitably affect the sales price of their products abroad, which is very bad.

And to tell the truth, at present, domestic consumers worship foreign and flattering hearts, but if they are recognized by foreigners, they will recognize, and there are not a few people with such hearts.

Now Huayang Power's products are selling well abroad, and its reputation has been established, so in this way, even if it is now compared with the price of new cars of foreign brands and joint venture brands, Huayang Power's models are not so cheap, but it is precisely because of Huayang Power's products that they have been successful abroad, but they have stimulated the consumption desire of domestic consumers.

Huayang Power's car is a cow pen, the quality is good, don't you see foreigners crazy to buy it? Therefore, when we buy a car, the first thing we consider is the products of Huayang Power.

There are not a few consumers with such a consumer psychology, which has also caused the situation that at the beginning of this year, Huayang Power is unique in the automobile market of the Tianyuan Dynasty.

Although the price and the Japanese, German, and American models that have been reduced a lot of prices do not have as many advantages as before, they can still become the first choice in the hearts of consumers.

And Jin Xiaoqiang has no intention of participating in the competition of low-end models, among the models within 100,000, there are relatively few models of Huayang Power.

At present, Jin Xiaoqiang does not plan to participate, because other domestic independent brands also need living space.

Even if millions of vehicles are sold every year, the profit earned in this part is not as high as the profit earned by selling hundreds of thousands of mid-range models.

What is earned is purely hard money, so at present, large foreign manufacturers do not look down on such a piece, and Huayang Power does not plan to participate in it, after all, Liji, Ricky, such independent brands also need this piece of living space.