After the news of the box office of 100 million on the first day came out, it surprised many people, under such a poor reputation, the movie was able to get such a high box office, it seems that the combination of Dong Chou and Director Wang is a guarantee of the box office?

However, only people who are really experienced in the circle will know that this is not only the accumulation of the popularity of actors and directors, but also the connections, because if you don't get a good amount of films in the theater, there will definitely be no high box office.

Similarly, the most important thing is that the promotion of the early and middle stages of the movie is extremely important, without these elements together, there would be no box office of "Slam Dunk" exceeding 100 million on the first day.

After exceeding 100 million on the first day, the box office on the next day did not decrease, and rushed up to a new level, reaching a box office of 145 million, that is, a box office of 145 million, which simply made many people feel uncomfortable.

For example, the day before yesterday, a film critic who had been unremittingly blacking out the part of "Slam Dunk", becoming a film critic, especially a professional film critic, requires some qualifications.

In the company, Wang Yang and Hongyue talked about film critics.

Wang Yang said: "Today's film critics are just like Internet writers and jokers, and there are many cutting-edge writers who come to make cameos, and I heard that a film review is at least 1,000 yuan to 5,000 yuan, and the number of words is almost more than 1,000 words." ”

"Yes, I looked up TM News and took a look, and the highest film critic reported above earns 120,000 yuan a month, which seems to be more than just writing film reviews. There is also a micro-operation in the operation. Bo and public account. If we don't give them money. They're definitely ......"

Before Hongyue finished speaking, Wang Yang interrupted her and said: "If we don't give them money, they generally won't give us any bad reviews, only that someone hired them to give us a bad review." ”

"Bad reviews should be easier to write than good reviews, and medium reviews are more expensive."

"Some of the praise is even more pitted, don't doubt their IQ now."

Wang Yang is a clear person, as long as he wants to do the whole thing with his heart, he may be used.

"Otherwise. Are we looking for some professional film critics to write some film reviews? ”

"Look for it, it's not a way to let them go down like this."

He's not a dead head, and it's too normal to spend money to hire people to say good things in marketing.

However, the level of film critics and water army is still different, because among film critics, there are really many well-known ones, such as micro. Bo has more than 100,000 followers to follow some big bloggers, retweet it. There are hundreds or thousands of them at a time.

Of course, like Wang Yang, a big number that 60 million fans pay attention to. If you forward an advertisement, it is basically two or three hundred thousand yuan at a time, and you still have to book it in advance, and it depends on his mood.

Wang Yang's micro. Bo, that's really equivalent to a super self-media, don't care if it's an advertisement or something, but if it's sent out, it can attract a lot of people to watch, not to mention that he uses a content in the front, advertising in the back, and a way to scan the QR code lottery to pay attention to the prize.

The charging methods are calculated by the hour, by the day, and by the month.

What's going on, it's in Wang Yang's personal micro. Generally speaking, by the hour, the lowest price per hour is 50,000 yuan, and the highest price, for example, at 8 o'clock in the evening, when some hot spots are hot, it will definitely double or even higher prices.

By day, monthly, it will be more preferential, by day is a period of days, the highest record for a whole day is 1.58 million yuan, and the monthly is a fixed time point every day, and at least 3 million yuan in a month.

According to the number of times, it is even better, for example, the fee for a attention is 3.2 yuan, which adds 1 million subscription attention to the merchant, which is 3.2 million.

It seems that a attention is 3.2 yuan, but if you pay 320,000 yuan to buy a 100,000 follower Weibo, and the activity is more than 10:1, there will still be many people who will buy it.

Small. If the Bo account is operated well, it will definitely make a lot of money, as far as Wang Yang himself knows, relying on tens of millions of fans, he will have an annual income of hundreds of millions.

Wang Yang's micro. If Bo just sells it, it may only be worth tens of millions, but he really uses his micro-. If Bolai makes money, it is not difficult to earn hundreds of millions a year.

It's just that he doesn't need to use this way to collect money now, because if he takes it from the people, he also receives it from the people, Wang Yang still wants to simply retain some freedom rights on Weibo, such as freedom of speech, you can scold when you encounter trolls, and you can say when you encounter unpleasant things.

Wang Yang posted a more deservingly micro today. Bo -

"The box office broke 400 million in three days, and the box office exceeded 600 million in the first week without pressure, I, Guo Yong has already been recorded, what about Guo Yong, Dong Zhou?"

Maybe Wang Yang typed too fast, or maybe he deliberately hit Guo Yong Guo Yong, in short, Guo Yong's name is so popular.

……

In Xingchi Group, in a large office room marked "Special Marketing Department", there are four or five young people sitting in front of the computer and working.

A young man said: "It's still the boss, in just two hours, ID [I, Guo Yong] micro. The blog account has already attracted 20,000 people's attention, and now after the post bar is established, it has quickly attracted a lot of traffic. ”

"The subscription account, [I, Guo Yong] has now attracted the attention of 10,000 people, let's see if I can get another junior media account today."

[Special Marketing Department], sitting in this room, is the joker, micro. The driving force behind Bo is responsible for all the micro-. Bo's content output and management.

Just a few people, from a monthly salary of about 30,000 yuan, were recruited from the beginning of last year. This year year down. Salary plus commission income. Now there is a monthly salary of 300,000 yuan, and the annual salary is close to 4 million yuan.

Maybe in this circle, he is not the highest-paid person at present, but he is the person with the most status and right to speak, almost the behind-the-scenes boss and big brother in the self-media industry.

How to put it, it is completely single-handedly controlling the price of the entire industry.

Since Wang Yang stepped into the field of self-media, it took almost no months to work hard in this small field of the market. It's already completely controlled by him.

Content output, popularity attraction, in all aspects, Wang Yang has unique conditions, coupled with his special identity in TM Group, which has brought about a lot of work on the two major self-media platforms. On Bo and WeChat, he has become a king-level and even a leader-level figure.

Xingchi Media Group, in fact, is the most valuable in terms of media. Or Wang Yang helps the group to operate and build the official account, micro. These are the assets of the group. None of them belong to individuals, unlike his own, that is, even if they cooperate with their own companies, they still have to be very clear.

Private companies, except for private companies that are 100% controlled or have very small shareholders, but any slightly larger company must have a clear account, and it is impossible to be too chaotic in terms of individuals and companies.

However, Wang Yang has studied Apple or Jobs.

Jobs's life is very interesting, for example, if he sees an employee in the elevator who is very unpleasant, it will ask him to go through the resignation procedures, and he will directly fire the squid.

However, because of the discovery of a person's potential, they will have great expectations and high hopes for him.

can also be like Tang Taizong Li Shimin's humble admonition.

At the time of the survey, Apple employees actually had a support rate of 97% for Jobs, and such a support rate would definitely not appear in a very easy-going, very democratic leader, such a result is not that people are afraid of him, but often dictators can fully show their personality, insight, wisdom and ability.

So, in a sense, Wang Yang feels that Jobs is a geek.

I remember the story very well that when Steve Jobs was making the Apple mobile phone, he had already developed all the designs, circuit diagrams, and the entire mobile phone, but when he felt that he had a better idea, he immediately "cleared" it to "0", cleared out the results of several months of hard work, or even more, and then started over.

And for many product designers, this is impossible, including the same as a novel, if it is said to be done once, it is difficult to do, there must be a draft, first draft, revised draft, hardcover, classic, etc., different versions come out, not all at once, will make a classic.

However, Jobs's philosophy is that he wants to make every generation of products a classic, a state that pursues the best.

This is also the result, in the case of Apple's closed empire, it is still the charm of the product that has attracted the praise of countless people.

Wang Yang feels that he is very similar to Jobs, Jobs has never been a person with low emotional intelligence, a person who was able to make a TV shopping promotion in the 80s, and frantically shouted out that only 288, as long as 288, is definitely a very human, and a person who studies human nature in detail.

So the reason why he is rough with people is also helpless.

Wang Yang sat in the office, and the box office of "Slam Dunk" no longer had to pay attention to it, just wait until the end, and wait until the celebration after every breakthrough.

He is now looking at the Apple of this world, looking at the Jobs of this world.

On the desktop, a picture of Steve Jobs wearing a black sweater, which was published on the cover of Time magazine, was placed in the background of the desktop.

There is a passage that Steve Jobs said when he gave a speech at Stanford.

This quote is very classic - "I look in the mirror every day and ask myself: If today is the last day of my life, what I would do today, would I still want to do it?" If the answer is "no" multiple times in a row, I know I'm going to change it. ”

Every time Wang Yang recalled Jobs's words, his heart was very shocked.

Because whenever people are confused and lost, they can use this sentence to find themselves again.

In fact, it is absolutely difficult to find an answer to this question, or there is no answer at all, what you can think about is, don't say too much "no", but where there is a "yes", it is very meaningful.

Wang Yang found that he understood a little, he used to think that Jobs must be a dreamer who pursued the spirit of geeks, in fact, it was not wrong to think of him as a process of continuous growth and cultivation, or to describe it as fighting monsters and upgrading.

When Jobs first started Applel, he didn't suddenly have a very good taste in technology, as well as the kind of masterful grasp of design, and an insight into the future of the industry, since the 80s, he has been learning, never stopped.

Wang Yang thinks that since he wants to take the road of a "cultural product manager", is he on par with Jobs?

To imitate Steve Jobs is to have talent, and he claims to have this talent.

Jobs' company had a "hundred masters" theory, as well as a "twelve".

What is Baijie, in "Steve. In Chapter 29 of Jobs' biography, it is recorded that every year Jobs would take his most valuable employees to a collective meeting of the best of the best, and the meeting was to decide the most important thing of the company every year.

First of all, let's talk about how Jobs chose the best 100 employees?

Just ask: If you could only take 100 people to jump on a lifeboat to start a company, who would you take with you?

Then, after the important meeting of the year, Jobs would stand in front of the day shift and laugh: "So what are the 10 things we should do next?"

People would naturally argue with each other in the hope that their suggestions would be adopted, and Jobs would save the most useful suggestions, then delete some that he thought were stupid, and after a few rounds of debate, finally decide on the top 10 "things to do".

So, in the end, Jobs spent all seven of his last seven in the bar, and then loudly announced, "We can only do the top three." ”

Such a set of management and development processes is what Wang Yang thinks is very exciting to him.

In fact, including in Apple's product design, there is also this 10-to-3-to-1 process.

For example, if you want to produce a new phone, for example, you can come up with 10 completely different solutions, find 3 that are good, and leave the best one.

Wang Yang felt that he could be a bit of a Jobs and make cultural product geeks. (To be continued......)