"Internet!" Chen Feng said the answer without hesitation, and talked about his thoughts: "First of all, we will establish an official website of the movie on the Internet, the website should pretend to be mysterious, do not promote the information of directors and actors, we want to promote witches, and we must make the effect of 'this movie is a true story'." Then we spread it on the Internet, and we talked about it everywhere on major websites, communities, and forums, so that people could spread the word about it themselves. ”

He smiled excitedly and said, "That's viral marketing!" ”

In the original "Blair the Witch" movie promotion, the folklore of the local witch Blair was inspired, and the pseudo-documentary was described as the martyr's posthumous work, and many viewers who were fooled into the movie theater were either kept in the dark in the end, expressing their worries about the life and death of the three 'people in the play'; or they scolded and shouted that they were deceived after walking out of the movie theater; in short, "Blair the Witch" It has been a huge success with topical propaganda (telling a fictional story as true) and novel filming methods (at least in those days, it was rare to make horror movies on DVD). This kind of film marketing method has deeply influenced the hype of many commercial films in the future: numerous viral marketing trailers, website promotion, creating realistic topics, and using DV techniques and shaking cameras to create an immersive sense of reality.

The woman's beautiful eyes lit up when she heard it, her face was surprised and novel, as the president of a film company, she naturally understood what Chen Feng meant when she was a child, this kind of publicity method is indeed very cost-effective, and when people think that the DV movie is a real documentary, curiosity will urge them to rush to the cinema...... That's a good idea. She began to suspect that a 100 million box office was not impossible.

"I'm looking forward to whether this movie can reach 100 million at the box office."

"Yes." Chen Feng Chengzhu said in his chest.

"This is my business card, and I hope we can work together next time, but only if you can make a good movie." After speaking, he took out a business card and handed it to Chen Feng.

Chen Feng glanced at it and was taken aback, it turned out that this woman turned out to be the president of Oriental Films, but he didn't expect her face to be so big, look, no matter where my brother goes, there are beautiful women who come here, and she is also a rich and beautiful, our Chen Feng children's shoes are narcissistic again.

Walking on the streets of Hongxing Road, looking at the sea view in the distance, enjoying the gusts of sea breeze blowing in his face, Chen Feng was still so excited that he couldn't help himself, waved his fists from time to time, and laughed out loud from time to time, look at the beach, look at the blue sky, damn it, why is the scenery here so beautiful!?

Chen Feng went home and called Ning Lin, Lin Yuhong, and A Feng, and told them the good news, and the three of them were also very excited, it was extremely exciting to be the protagonist of a movie that was released.

After returning home, Chen Feng boarded QQ and contacted Hai Yan, the editor of Longwu Chinese. As the largest online novel platform in the entire Huaguo entertainment area, Dragon Dance Chinese has a great influence on the Internet, and if Dragon Dance Chinese can advertise for it, I believe it will achieve unexpected results.

"Crazy big?" The other party's gray avatar immediately lit up, and he quickly replied with a message.

"It's me. I want to advertise on your website, how much does it cost? Chen Feng was not verbose, and directly stated his purpose.

"What advertising?"

"A story that is both true and false." Chen Feng replied with a message.

"If it's a big advertisement, it's free this time."

"Is it appropriate?" Chen Feng doesn't want the other party to be difficult, Chen Feng can reimburse Oriental Film for this money.

"Hehe, I still have this right." The other party smiled back.

"Thank you then." After speaking, Chen Feng packaged the advertisement and sent it over.

After doing this, Chen Feng got off QQ, anyway, his QQ is only Haiyan alone, if he doesn't contact him, Chen Feng will not usually log on QQ. At the same time, Chen Feng also wrote this message to the end of his chapter "Zhu Xian", and he was also doing publicity. Now his "Zhu Xian" has more than 1 million hits, and his collection has exceeded 10,000, that is to say, his advertising will be seen by tens of thousands or even hundreds of thousands of people, at least saving 10,000 Chinese dollars in publicity costs.

In the past few days, those who often read books on the Internet have discovered a story about witches that is circulating in large numbers on the web. Rumor has it that three students went looking for the legendary witch, and that there were indeed people in the area who saw the witch, and the students later disappeared. And the police sorted out such a piece of information:

On February 14, 1785, many parents accused Ellie Kerward of luring their children to her home to suck the blood of the little ones, and the court convicted Kerward of witchcraft and banished her into the jungles of the Baige Valley during the bitter winter, presumably dead. On the quiet morning of November 5, 1786, all the parents and children who had accused Ellie Wardward had disappeared on that morning. Ellie Cayward's curse resurfaced in the hearts of all the townspeople, and the townspeople were terrified. On May 2, 1809, a book called "The Blair Witch Ceremony" was printed, detailing the witch events that took place in Maryland and the cursed town, and recording the life of Ellie Caverd, but there was no great response, and it was generally considered a very ordinary science fiction novel. In 1824, the Baige Valley was identified by local residents as a place haunted by Bligh daughters? The area has become a ghost domain that no one should enter. On August 14, 1825, 11 witnesses testified that they saw a pale-faced woman pushing a little girl, who was later identified as Atricot, who was only ten years old, into the rushing stream of East Taibi Creek, but her body was never found, and thirteen days later, a number of unexplained shelves made of wood appeared in the stream, and soon after, a local resident who regularly drank the stream died of unknown causes, and it is believed that there was some connection with the shelf in the stream. On March 12, 1886, the police received a report that eight-year-old Robin Weifo had disappeared after going out to play, and requested the police to assist in the search. The police divided into several search and rescue teams, and although Robin Buddha was successfully located and sent home safely, the members of one group were nowhere to be found, and a few weeks later, their bodies were found in a place called Coffin Rock in the jungle, all the bodies were tightly tied together, and each body was disemboweled. From November 1940 to May 1941, Emily Herland and seven other children living near the Baige Valley went missing. On May 28, 1941, an old man named Raustin Parr walked into the market in Maryland, told the people that he had "finally" completed a work, and after a four-hour hike on the mountain road, the police were suspicious, and they found the remains of seven missing children in the basement where the old man lived. Parr pleaded guilty to the crime, but he also told the police that a woman's voice in his head ordered him to do so, and he was quickly convicted and hanged by the court, but the general public believed that the incident was also related to the legend of the Bligh Witches. On July 7, 1952, a seven-year-old girl named Jessica Heber claimed to have seen an elderly woman about 90 years old flying over the trees in the Baige Valley. Heather Donna Sue, Michael Williams, and Jash Leonard went missing. On October 20, 1994, Montgomery University students Heather Donnashaw and Michael Williams Justin Leonard arrived in the Burkey Valley near Maryland and began interviewing the local people about the legend of the Blywood Witches as their semester assignments, and Heather interviewed an old lady named Mary Brown, who had lived here all her life; She insisted that she had once seen an old woman covered in hair, who looked more like a half-human, half-beast monster. Early in the morning of October 21, 1994, three students asked two anglers about the correct location of Caffin Rock, and the anglers told them that they could reach Caffin Rock in less than 20 minutes along a path next to Blackstone Road. On 24 October 1994, the students did not return to school. On October 25, 1994, the police found Justin Leonard's car, parked on the Black Rock Road next to the forest on the Berlake Hills, and still found no trace of the three studentsOn October 26, 1994, the Maryland State Police urgently formed a search and rescue team to search the entire forest in a carpet manner, and searched for 10 days, with a total of 3,421 people dispatched and 33,000 search hours.

The search operation failed on 5 November 1994 and a press report on 19 June 1995 indicated that the entire case was stalled due to the lack of direct leads. On October 16, 1995, a group of students from the Department of Anthropology at the University of Maryland found a large travel bag in an old log cabin, which contained audio tapes, video tapes, Hi-8 cameras, Heather's shooting manuscripts, 16-meter cameras and other photographic equipment. After inspecting the equipment, Baige Valley Sheriff Long Craven announced that the eleven black-and-white negatives and ten Hi-8 tapes belonged to Heather Donnashua and his team. On December 15, 1995, after a preliminary examination, the police broadcast the tape to the families of the victims, but according to Donnahieu's mother, there were only ordinary clips in the film, which made Donnasiu's mother feel very dissatisfied. On February 19, 1996, the police released the rest of the tapes to the three students, who had been believing that they were forged tapes, a claim that angered the families of the three students, and local daily newspapers reported that the three family members had taken to the streets to demand that the three students be cleared and that the case be re-examined. On 1 March 1996, the Maryland Police announced that the case was once again in limbo due to insufficient evidence. At the same time, the police announced that all the belongings would be handed over to the families of the three students on the statutory date of 16 October 1997. The evidence recovered on 16 October 1997 was handed over by the police to the parents of three students, of whom Donnahew's mother tested the tapes with Oriental Film Company and made them into a set of sequential edits.

Suddenly there was a heated discussion on the Internet, and someone said, "That's true, a friend of mine in my local area has also heard about it." ”

"Fake, obviously hype." A netizen said.

"Cut, if it's fake, is there such real information?" A netizen immediately came out and retorted.

"I think it's mysterious."

"Really, many people say this, a friend of mine saw this message on the Dragon Dance Chinese website, and the writers there said that it may be true."

"Cut, the writer's words are like farts, only an idiot like you take them seriously."

"You're an idiot, your whole family is an idiot"

In short, the Internet has been hot, some people believe it, some people don't believe it, and the two sides have a war of words.

Chen Feng felt that it was not enough, and spread something similar to a missing person notice on the official website, with photos and text, which made the Internet more enthusiastic. At the same time, it also spent 50,000 Chinese dollars to find people to "spread rumors" on the Internet, major portal forums, communities, BBS, QQ space and email, etc., creating an atmosphere of concern in various forums. Because the data shows that it happened abroad, most people do not know about foreign events, think it is true, and gradually think that the real side begins to have an advantage, and finally a survey shows that 70% of people believe that this is true.

When Oriental Film announced the screening of the film, 80 percent of the people believed it was a real thing.