Chapter 124 - Sale of Naming Rights
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"Brother Wang, how are things arranged?"
Li Bai just rushed back to the TV station, and before he had time to catch his breath, he came to Wang Jing's office first, and asked eagerly when he entered the door.
There is a reason for this.
This afternoon, representatives of many foreign TV stations rushed to Yanjing Satellite TV, wanting to give priority to the overseas copyright of "Dream Show". In fact, they have been interested in the overseas copyright of "Dream Show" for a long time, and they have sent representatives over many times. But their bids were too low, and they didn't meet Li Bai's expectations at all, so the negotiations ended up deadlocked.
But just this morning, CCTV Soruifu officially announced the ratings of Saturday's prime time, and "Dream Show" once again crushed all opponents with 30% of the ultra-high ratings, more than ten times higher than the second place. Therefore, these people finally couldn't sit still and rushed to Yanjing Satellite TV. And after their TV station learned about the situation here, they also instructed them to win the overseas copyright of "Dream Show" at all costs.
After all, the 30% variety show ratings are not only the first in the history of Chinese television, but also a strong stroke in the history of world television.
In fact, there are even crazier than these representatives of foreign TV stations today, that is, the heads of many domestic first-line enterprises. They also sent the company's right-hand man to Yanjing Satellite TV this afternoon to negotiate, with the purpose of winning the naming rights of "Run, Brother" and the Spring Festival Gala.
These companies were not very optimistic about the Spring Festival Gala and the show "Run, Brother" before. However, after the stimulation of "Dream Show" last night, everyone really saw Li Bai's strength. Therefore, they were all afraid of missing this opportunity, and at the same time, they were also afraid of being seized by other companies, so they all came.
It is also for these reasons. When Li Bai received a call from Wang Jing, he rushed back as soon as possible. And before coming back, he instructed Wang Jing to gather all the delegates who came today, and planned to directly hold a bidding meeting to deal with the three things at the same time. Today, we plan to auction in the form of "clear bidding", and the final price is the highest one. This is also done in order not to offend other companies, after all, there are still many places for everyone to cooperate in the future.
"I dare not pay attention to the things you arranged, now that it has been arranged, all the delegates have gathered in our big conference room. No, it's waiting for you now! Wang Jing said with a smile. Today, his mood is also very excited, Yanjing TV has never had such a lively scene as today. There are so many companies that are sought after.
"Okay, let's go over now." After Li Bai finished speaking, he turned his head and walked out of the director's office, he really didn't want to see Wang Jing's smiling face anymore, that obscene appearance was simply flattering.
"Huh!" Walking into the large conference room, Li Bai was immediately shocked by the scene in front of him. There must have been a lot of representatives from all walks of life who wanted to come over, but he didn't expect that there would be so many, and there were more than 100 people in this Nima. Coupled with the translators, assistants, etc., the conference room was packed. In fact, Li Bai thought about it, if the two roads were separated. That's not much.
Similarly, when they saw Li Bai walking in, everyone also looked at him curiously, and the noisy scene instantly quieted down.
"Welcome to Yenching TV. Today, you have taken time out of your busy schedules to come here. It is also our pleasure! Everyone's time is precious, so I won't gossip. Now the bidding starts directly, first of all, the foreign copyright auction of "Dream Show"! I would like to make a solemn statement here, in order to safeguard everyone's profits. The "Dream Show" rights will only be sold to three countries. Li Bai said politely, the opening remarks were as simple as ever, and at the same time, he also acted as an auctioneer.
Bidding for the copyright of "Dream Show" first was also thought of by Li Bai before he came. Only by letting many advertisers see the true value of "Dream Show" will everyone have more expectations for the new show "Run, Brother" and the prospects of the Spring Festival Gala, so that they will be willing to spend a lot of money. In addition, only by limiting the number of overseas copyrights can the preciousness of "Dream Show" be reflected. If everyone doesn't have a share, it is estimated that "Dream Show" will not sell at any price.
"Okay, now auction the first overseas naming rights of "Dream Show"! There is no reserve price, and you can bid as much as you like. Begin! ”……
As Li Bai's voice fell, the scene suddenly fell into silence. Wang Jing was also shocked in his heart, and looked at Li Bai on the stage worriedly, he felt that this behavior of not setting a reserve price was too risky, in case he couldn't call the price, it would be over, after all, the final result could not be reversed.
Li Bai also saw Wang Jing's worry in his eyes, but just smiled at Wang Jing and didn't explain anything. He is very confident in the strength of "Dream Show", and besides, the people who came today are all people with heads and faces, and everyone will definitely not do such a bad thing.
"Our FOX company bid 2,500w Huaxia coins."
After more than a minute of silence, a TV station in the United States directly broke the deadlock and directly raised the price.
"South Korea's SBS TV station bid 3000W Huaxia coins."
"米国fox bid 3600w."
"South Korea's SBS bid 4200W."
……
The two TV stations were full of anger at the beginning, and they were directly on the bar, and the other TV stations couldn't interject at all, and when they reacted, the price had exceeded their expectations.
After several battles, the overseas production rights of "Dream Show" were won by three TV stations in the United States, Fox, South Korea, and ITV at the prices of 5300, 5200W, and 4900W respectively. Other TV stations are disappointed and helpless at the same time, after all, they bring limited funds.
At this point, the overseas copyright auction of "Dream Show" has also ended, and the final harvest is 154 million. Coupled with all the advertising revenue of the previous whole season of the program, the direct profit of the first season of "Dream Show" alone exceeded 600 million Chinese dollars. This also made Wang Jing smile from ear to ear, but he didn't expect that in just a few months, Yanjing Satellite TV has undergone earth-shaking changes.
"Next, let's have a naming rights auction for 'Run, Brother'!"
"We JDB bid 100 million!" didn't wait for Li Bai's words to fall. The person in charge of JDB couldn't wait to shout.
The reason why JDB is so happy is also because of the cooperation with Li Bai's Youdou Network during this time, which has brought great economic benefits. At the same time, their company has evaluated all of Li Bai's programs, so they are fully prepared today.
Of course, shouting like this during the auction is actually a strategy, first to calm everyone down, and not too many people will raise the price.
Obviously, his strategy was also successful, and all the representatives on the scene were entangled, worried about whether it was worth spending such a big price to invest in a variety show with an unknown future.
Among them, Li Bai is also transparent in his heart, of course, he will not let things go on like this according to the plot. He looked around at everyone around him. Then he smiled and said:
"Now JDB is bidding 100 million Huaxia coins, is there anything higher? You have to think about it carefully, in fact, in my heart, the weight of "Run, Brother" is far greater than that of "Huaxia Dream Show". ”
After speaking, Li Bai stopped talking, just stop talking in moderation, and let everyone use their imagination for the rest.
Li Bai's words also made everyone a little moved, representatives of several companies reacted, and some people quietly held their mobile phones and sent text messages, presumably asking the company for instructions.
"Now the highest price is JDB's 100 million, and the countdown starts now. 100 million for the first time! 100 million for the second time! The highest price is 100 million for the third time! Cheng ......" Li Bai didn't give them much time, and shouted directly, which also made everyone's emotions even more nervous.
"We are beautiful and say that we will bid 200 million!" Just as Li Bai was about to drop the hammer, the representative of Meili said directly interrupted his movements. This also made Li Bai breathe a sigh of relief. Although he was very calm on the surface just now, he was still a little nervous in his heart.
And when she heard the quote that Meili said, a breathing sound sounded at the scene at the same time. In everyone's impression, Meili is just a newly established women's fashion e-commerce platform, and it is estimated that it is just a fun time to come today. I never expected that. This small company in the eyes of everyone turned out to be a group of big dark horses, and it quietly knocked down some old enterprises.
"We JDB invested 230 million." The representative of JDB was not far behind, and directly raised the price again.
"Yanjing Hyundai Motor bid 250 million."
"Three hundred million!" The representative of Meili said that he directly raised the price by 50 million again. It looks like it's going to win.
"We JDB bid 330 million! If you're taller than that, we don't want it. The representative of JDB said decisively, and at the same time directly shouted out the bottom line given by the company. He also very doubted in his heart that this beautiful saying might be a childcare arranged by Li Bai, otherwise how could a small website that had just been established come up with so much money.
"Thank you JDB for your concession! We said that we offered 338 million Huaxia coins. The representative of Meili said with a smile and expressed his gratitude to the representative of JDB.
"You're welcome!" Seeing that the beauty really came out with such a high price, the representative of JDB was a little angry and very unwilling. But what I said just now has been said, if I regret it, it will affect the company's image, and I can only give up helplessly.
"Congratulations to Meili for winning the exclusive naming rights of the first season of "Run, Brother" for 338 million. I believe that the results will not disappoint you. Li Bai smiled mysteriously at the representative of Meili and congratulated them. Li Bai is not worried about whether Meili can come up with so much money, no one dares to joke if she dares to ask for money on such an occasion, otherwise she will be banned by the whole industry.
As a person who has come over, Li Bai understands very well the brand effect that a popular variety show can bring. But what others don't know, Meili said that she could have such courage, which Li Bai never expected. Therefore, he is also more optimistic about the prospects of beauty!
"Okay, the foreplay is over, and now let's have today's highlight - the auction for the naming rights of the Yanjing Satellite TV Spring Festival Gala!" (To be continued.) )