Chapter 171: To build a money-making machine, you have to invest money first
Chang Zheng introduced the situation of Mei Ju and Huang Haifeng to Hao Jiefu. and put forward his own needs, hoping that Hao Jeff can make the reputation of these two young writers to a higher level through professional planning and operation, not only in the online literature circle.
Jeff nodded frequently and looked up something on his laptop.
"Alright, Jeff, that's what I need. Can you plan? After Chang Zheng finished speaking, he asked Hao Jeff.
"Of course." Hao Jiefu closed his notebook, pushed the brown glasses on the bridge of his nose, and said: "Celebrities go to publish books when they become famous, and of course writers can become famous when they write books." There is a male writer, Chang Zong, you must have heard of it, it is Xia Shu, he is the operator of our company. ”
Chang Zheng nodded: "Natsuki, of course I've heard of it." He seems to have been making movies recently, very powerful, writing and directing himself. ”
Hao Jiefu smiled slightly: "Writing books, making movies, writing and shooting by yourself, it is really powerful, hundreds of millions of box office." It's popular, it's profitable, don't be too comfortable. However, when he first debuted, he was not so powerful. Back then, he was in a similar situation to Meijuju and Ah Feng now, just a well-known young writer. Leaving his little circle, no one knew him. ”
"It was our company that discovered Natsuki and signed a contract with him to help him package, plan and operate. Of course, his appearance is also good, and he can be created according to the route of an idol writer. He does have some talent, and he writes well. Strength, appearance, and proper operation, it is difficult not to be popular, unless it is a pig's head. ”
"Operation, not only to operate, but also to properly hype. went on the show and had scandals with some female artists, and it quickly became popular. People are afraid of becoming famous, and before Xia Shu signed a contract with our company, the two books he wrote only sold a total of more than 200,000 sets. After we help him operate. He now sells more than a million copies of any book he writes. But the book he is writing now, to be honest, really has nothing to look at, blowing water, blowing up the so-called insider, and a book is over. Far less literary and readable than his first two books. But who cares? Many of the fans who buy his books don't buy them for the sake of reading them. He is so busy now, how can he have time to calm down and write books? ”
"Jeff, you've seen it thoroughly. Natsuki is still running with the help of your company? Chang Zheng said with a smile.
"Hey, the wings are stiff. I'll fly solo......" Hao Jeff shook his head with a smile, "But business is not lovely, we are still friends." In the circle, we all need friends, right? ”
"Yes, friends and friendship are our most valuable assets." Chang Zheng said very sincerely. Is there really a pure friendship in the circle? Who knows. But beautiful words and scene words are still often said. ‘
Chang Zheng continued: "Jeff, those two writers who run our website according to the model of running Natsuki. How does it work? ”
"Well, this ......." Hao Jeff paused and said, "Then it depends on how much Chang Zong's budget is." ”
Chang Zheng glanced at Xiao Ding beside him and said, "Xiao Ding, you go get busy first." I'll talk to Jeff alone. ”
Xiao Ding understood, and left the conference room.
Hao Jiefu also let his female subordinates out, and Chang Zheng and Hao Jeff were left in the conference room.
It's time to talk about money. This kind of important event can naturally only be communicated by two people alone.
"How long has Jeff been on the mainland? Are you used to life here? Chang Zheng suddenly asked a digression, and did not talk about money directly.
Hao Jiefu let out a soft "oh", and then said: "My father is from Baodao. Her mother is from the Hong Kong Special Administrative Region. I was born on Treasure Island and came to the mainland...... I do the math that it should have been more than seven years. Habit. Of course, if you get used to it, you are all a family, you are all Chinese, how can you not get used to it? We originally crossed the treasure island from the mainland, and my ancestral home is from Nam Giang Province. ”
"What I'm saying is that we're all Chinese, we're all family, hehe." Chang Zheng nodded and smiled, he kept smiling and said, "How much budget does that cost?" You successfully ran Natsuki back then, what was the budget? Is it convenient to inform? Jeff, you see, this is the first time we've done this kind of project in our company, and to be honest, I'm not very knowledgeable. ”
"Mr. Chang, I still say the same thing, no matter whether the business is done or not, our affection and friendship will last forever. I am very grateful to Mr. Chang for choosing us as the first partner in this field. Hao Jeff pushed his glasses again and said, "We operated Xia Shu a few years ago, and now the market is different." Moreover, Natsuki signed a contract directly with our company, and the operation of these two writers in your company, we can be regarded as accepting commissions, and the situation is different. According to the current market price, the two of them are packed, a total of five million. The operating cycle is half a year. ”
"Oh? Million. Chang Zheng remained normal, and his expression did not change much. But he's cursing in his heart, damn! So expensive? Where did Lao Tzu get the five million now?
Chang Zheng knew in his heart that he looked at his company's account books every day. Now there are a total of more than 2.2 million in the company's accounts, and there is no problem in paying it this month. Changzheng spent a lot of manpower, material and financial resources to sow seeds in the past few months, but from sowing to harvest, it takes time to go through spring, summer, autumn and winter, and wait for the harvest season.
By next month, December, there will be a strong amount of money in place. The sales share of the physical book in September, October, and November of "Evil Spirit", plus the advertising expenses of the new starting point network in November, is initially expected to be nearly 10 million, and it will break through the 10 million yuan mark.
But now, Chang Zheng really doesn't have five million in his hands.
Hao Jeff seemed to be thinking about Chang Zheng's thoughts, and after a pause of a few seconds, he continued: "The five million is not paid to us, but the promotion fees paid by your company to TV stations, websites, various mobile phone platforms, print media and other institutions, including necessary business event organization expenses, venue fees, props, miscellaneous items, etc. Of course, as the entrusting party and Party B, we also have to charge a certain entrustment fee. The market price is generally 25%, and 25% of the budget cost. ”
That's a total of 6.25 million, and Chang Zheng is very painful. He wondered if it was necessary. Is it necessary to help Minute Juice and Huang Haifeng operate like this?
"Mr. Chang, I think this investment is very necessary." Hao Jeff smiled, as if he had figured out Chang Zheng's thoughts.
"The authors of your site are famous, and we can continue to help them operate. Use their fame to get them to receive advertisements, endorsements, and the like. Your company pays to help the author plan and operate, and after the author becomes famous, he naturally has to give back to your company, and give back to Chang always, right? The author earns advertising fees and endorsement fees, of course, a part of which must be paid to your company. As for how to distribute it, I believe that Mr. Chang will reach an agreement with the author in the form of a contract. ”
"The author's most important job, their powerful weapon to create wealth, is actually to write books. Which is more marketable, a bad book by a celebrity, or a good book by an unknown author? Mei Ju and Ah Feng are powerful authors, they can write good books, and with their popularity, it will naturally be even better, the icing on the cake. ”
"After the authors became great gods...... It's not just the gods of the online literature circle. After they become great gods, their works will naturally rise as well. Mr. Chang, let me tell you the truth, don't mind. ”
Chang Zheng: "You say. ”
Jeff Hao: "I have a lot of respect for you writers, and really, I love reading too." When I was in junior high school on Takajima, I started reading novels. There are only a few famous writers in Baodao, after all, the whole province of Baodao has a population of more than 20 million, which is less than half of the permanent population of Nanjiang Province. After reading the novels of local writers on Treasure Island, we will read the novels of mainland writers. ”
"Many well-known writers in the mainland are also very famous in Treasure Island, and the books they write are very popular in Treasure Island. Because of the stricter policies of the mainland publishing industry, many books by mainland writers cannot be published on the mainland, or they have to be changed beyond recognition before they can be published. However, in Baodao, the publishing industry policy is relatively relaxed, and it is easier for mainland writers to publish traditional Chinese books in Baodao. If it can be published, it will also have an additional income channel. It can be said that in the early and middle stages of the development of mainland online literature, the booksellers on Baodao supported many mainland writers. ”
Chang Zheng nodded: "I agree, Jeff." We mainland authors really have to thank the publishers on the treasure island, they feed many mainland authors and provide them with a regular income. With a fixed income, authors can create with peace of mind. On behalf of mainland authors, I would like to extend my most sincere respect to my colleagues in the publishing industry on Baodao. ”
"Hehe, Mr. Chang, don't pay tribute to me, I'm not a bookseller." Hao Jiefu said with a smile, "We Baodao people read novels on the mainland, of course, we read books by well-known authors. I don't know a mainland writer, I don't buy his novels. How to become a well-known writer, let's talk about planning and operation again. ”
"I have a lot of respect for writers who write books with their hearts, and I have a lot of respect for cultural people like you. But in this day and age, there are very few books like 'one book affects a generation'. Decades ago, Master Hu's books could have influenced us Baodao people. But now, even if Master Hu is reborn, it is difficult to influence the young people of today, the times are different, and the spiritual pursuit of the public is also changing. Reading books has become a kind of spiritual consumption, and the consumption of books is more entertaining than seeking spiritual sustenance and spiritual support. Books have become mass consumer goods, and consumers must of course choose products based on brands. We Chinese all like brand-name goods. ”
"A writer's fame and appeal are the brand. There are a group of very famous god writers stationed at the station, wow...... It's a beautiful thing. Their works and personal brand value can bring very considerable profits to Mr. Chang, online, offline, physical, film and television...... Anything is possible. They are Chang Zong's money-making machines. Therefore, the investment in them now is absolutely cost-effective, and it will not take long for Mr. Chang to recover the cost and make a lot of money. ”
"I agree with you, Jeff." Chang Zheng said with a half-smile, "However, the operating costs are too high, and I can't afford to play it." (To be continued......)