Chapter 122: Preparing for a Rainy Day [Second Watch Asking for a Monthly Pass]
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If there is not enough capacity after the product is launched, this can have serious consequences.
For example, in the case of strong market demand, the orders of each 4S store are sufficient, but they can't keep up with the supply, which is easy to cause a large number of customers to lose, and on the other hand, it will also cause some 4S stores to increase prices indiscriminately in order to pursue profits.
In particular, this kind of indiscriminate price increase of 4S stores is very easy to cause a very bad impact on a brand.
In later generations, there were several independent brand car companies of the Celestial Empire, but they had enough of such hardships, and there were several self-service car companies in later generations, and they had launched several models with a very suitable surname price ratio and very popular models in the market.
However, it is also because of the problem of production capacity, so the supply has been insufficient, which has caused some 4S stores to increase the price privately in order to seek the greatest economic benefits.
And because the product is in short supply, the sales staff of the 4S store do not worry about selling the goods in their hands, so the service attitude towards the customers is very bad, which is easy to greatly reduce the image of the brand.
Such a situation can be said to be very common in later generations, generally a very popular model has just been listed, and then when it is popular among consumers, those 4S stores will often ask for a price increase to pick up the car, or put forward a lot of unreasonable car modification requirements, anyway, in order to make money and set up a variety of names to charge indiscriminately.
This situation is more serious for domestic brands, and even more serious for joint venture brands, especially the Volkswagen God Car, which is boasted by consumers.
For example, the Tiguan SUV launched by Volkswagen was popular with consumers as soon as it was launched, and as a result, 4S stores around the country increased the price by one to twenty thousand, and later it was even more exaggerated to increase the price to thirty thousand, and it had to wait for 4 months.
Consumers who just need it can only pay helplessly, but this still does not damage the public's reputation, because the Chinese people are this kind of psychology, cheap and not good, people buy so expensive, that is the truth of the family, I bought foreign goods to have face, is good.
However, if there is such a price increase for domestic cars, it will immediately be scolded by consumers, which can be said to happen from time to time in later generations.
Jin Xiaoqiang doesn't want Huayang Power to be scolded like this in the future, and he doesn't want those 4S stores to ruin their reputation of Huayang Power, on the one hand, he has asked Wang Jiao in front of those dealers, and vigorously preaches that Huayang Power will never allow 4S to increase prices indiscriminately, and once found in the future, it will definitely be severely punished.
On the other hand, he now has to deal with the lack of capacity that he may face.
Some time ago, he went around Germany and Sweden and bought Kohler, Bosch, and ABB production lines, but this production line can only complete the standard of 250,000 vehicles per year.
However, judging from the current market demand, although they plan to officially launch Huayang Power's products on June 10 this year, the current trend seems that the annual output of 250,000 vehicles is definitely not enough.
According to the current market for the most popular products of Huayang Power, I am afraid that in the second half of the year alone, they will be able to receive more than 250,000 orders.
Because during this time, according to Wang Jiao's reaction to him, not only domestic consumers are optimistic about their Huayang Power products, but even many foreign dealers are calling and consulting like their headquarters, wanting to act as an agent for Huayang Power's products.
And when he was in Europe, he reached an agreement with that Klaus, especially after several of their products passed the European crash test, and Klaus contacted him more frequently.
This guy has even resigned from his idle job at Bosch, and has already started to contact dealers everywhere through his cheap dad's network, planning to make a big splash in several Western European countries.
Although Jin Xiaoqiang does not know how many of their cars can be sold in Europe, it seems that in the current environment, a few thousand cars per month should not be a problem.
Considering many factors, Jin Xiaoqiang directly asked Alice to contact Bosch and ABB to provide three production lines with an annual output of 250,000 vehicles.
Anyway, the factory area of the automobile division of the Nanyang Machinery Factory he acquired, as well as the specifications of the production workshop, were originally designed according to the annual output of one million vehicles.
With only a quarter of them in use and three-quarters of the plant still idle, it's better to plan for a rainy day now than wait for a car in the market.
After all, he plans to become bigger and stronger, and there will be several new cars that will be launched on the market in the future, and it will definitely not be enough to rely on the current production line with an annual output of 250,000 units.
It's better to prepare early and directly set a production line of one million vehicles.
After all, if you need to expand in the future, it will take time to purchase equipment, install and debug, train production personnel, etc.
However, the market will not wait for you, and once your product supply is low for a long time, then consumers who were originally interested in your car may also switch to other brands.
And the most critical point is that the current price is still cheap, you must know that a few years later, the price of the Celestial Empire skyrocketed, and the dollar in the international market is depreciating even more, according to incomplete statistics, by 2011 or so, the value of the dollar, at least compared with the current 40 percent.
At that time, if you want to buy these production lines from suppliers in Europe, I am afraid that the cost will be more than half of what we are now.
And if he starts now, although it may be that the production capacity of some production lines is too large, it is at least better than spending more money at that time.
Moreover, now that he has bought these machines, at best, it is only a little more training and workers' wages, which can be said to be a trivial matter compared to the problem of price increases that he will face when buying these machines.
Bosch and ABB agreed very happily, such a deal is not a small amount, not to mention such a bold big high-roller?
And although they are not people in the automobile industry, they are also industrial companies closely related to the automobile industry.
It is precisely because of the several fist products launched by Huayang Power that they have established a reputation in Europe, so they are also very optimistic about this company.
So when Jin Xiaoqiang asked them to expand production capacity again, when they bought three production lines, they immediately agreed happily, and repeatedly assured Jin Xiaoqiang that by the end of this year at the latest, his three production lines will definitely be installed and commissioned.
After finishing these things, it happened to be the weekend, and there were still three weeks to go, and the Beijing Auto Show to be held on June 10 was about to open.
Jin Xiaoqiang plans to give himself a good vacation, and then talk to Zhang Chi and Wang Jiao about how to participate in this Beijing Auto Show.
This is the official first time for their Huayang Power, and they have appeared in front of various media across the country and even around the world, as well as other big car dealers, as well as the majority of consumer groups, so this time their Huayang Power scene must be beautiful.
It's a pity that it backfired, and just after staying in the hotel, Jin Xiaoqiang received a call from his father's old comrade-in-arms, Liu Yonghao, deputy minister of the Ministry of Industry and Information Technology, saying that he must go to his home for dinner at night.
Liu Yonghao's invitation, of course, Jin Xiaoqiang couldn't shirk it, and he didn't dare to shirk it, so he accepted it.
At five o'clock in the evening, Jin Xiaoqiang drove directly to the villa where Liu Yonghao arranged for his father to have dinner with him last time, and rang the doorbell, but he didn't expect that this time it was Liu Yonghao who came to open the door for him in person.
However, this time Liu Yonghao's attitude towards him was very kind, no longer like the last time I saw him for the first time, he was a little cold, and even looked at him with a little angry look in his eyes, this time Lao Liu's attitude was very kind.
Jin Xiaoqiang also knew that the last time he came, Liu Yonghao must have thought that he was a loser who didn't learn and didn't know how to do it, and he didn't know what kind of soup he poured into his father, so his bluffed father brought him to beg him, so at that time, he looked at himself as a loser, but for the sake of his old comrades-in-arms, he reluctantly saw himself.
But during this time, he has continuously created a reputation abroad, and he has helped the Ministry of Industry and Information Technology polish the signboard of the Celestial Empire, so that he, the vice minister of the Ministry of Industry and Information Technology, can finally stand up and speak in the face of those foreign manufacturers in the future, so this Lao Liu's attitude towards himself has of course changed a lot.
"Xiaoqiang, you kid, it's true, I didn't call your Uncle Liu when I came to the capital, and I had to call your general manager to ask when you would come back, so I knew that you had returned to Yanjing, what? If you are famous abroad, you don't take your Uncle Liu seriously? ”
"Oh, Uncle Liu, look at what you said, how dare I? I just got off the plane today, just found a hotel to settle in, the company has something to find me, I was busy for another day, it was too late to see after the busy, I was afraid of disturbing your rest, so I plan to come to see you tomorrow. ”
Jin Xiaoqiang also lied and didn't make a draft, to be honest, he really didn't plan to come to see this Liu Yonghao when he came back this time, not for any other reason, but because he was too busy and really forgot.
"Hehe, as long as you kid will say, okay, okay, don't talk about this, come and sit in the study with me, the meal will be ready soon, and we will eat in a while."
After saying that, Liu Yonghao took Jin Xiaoqiang and went straight to the study inside, and then poured a cup of tea for Jin Xiaoqiang, Jin Xiaoqiang was really a little flattered, the last time he came, he didn't have this treatment.
(To be continued)