Chapter 288: Revisiting Li Yunsheng

Rushing back to Zhonghai non-stop, Lin Fan did not have time to rest, this trip to the capital shortened his original process, but also gave him some new ideas about the original plan.

The idea was born because he received two phone calls early in the morning of the second day after he arrived in Zhonghai, and the two people who called were people who stomped their feet in the business community of Zhonghai and shook the whole city, one was Li Yunsheng, the general manager of Yaoguang Department Store, and the other was He Zhijun, the general manager of Yaoguang City Plaza Commercial Management Company.

From the separation of Lin Fan, Li Wangxing, and Song Xinyao yesterday afternoon to this morning's phone call, there was only one night apart, and they received a call from the two at 9:30 in the morning.

9:30 in the morning is generally the time when the morning meeting of each company has just ended, and the two of them call together at this point, which shows that they have regarded the meeting with Lin Fan as one of the most important jobs in front of them, which is not surprising, for these corporate executives, if they want to be promoted, two aspects are indispensable, on the one hand, there are high-level people, no matter how good the results are, no one appreciates you, unless you are really strong enough to be second to none in the country, which Li Yunsheng and He Zhijun can't do now, Yaoguang Group, full of talents, They are well-known when they are placed in Zhonghai, and it is very ordinary to put them in the group.

Vice President Li, who never took the initiative to communicate with them about personal issues, called in person, not to talk about work, but to let them facilitate this person named Lin Fan without violating the company's policies and violating the company's interests, and then hung up the phone.

The two of them were immediately stunned, who is Lin Fan? The regional agent of "Yaxi"? Don't say it's Vice President Li with such an identity, but you can't look down on it, right? But for such a person, Vice President Li personally, deliberately, and emphatically emphasized the need to take care of him, which could not help but make the two of them think about it.

Befriending Lin Fan is equivalent to completing Vice President Li's explanation, and it is equivalent to getting a good impression score in front of Vice President Li. This is more recognized by Vice President Li than the company's annual sales target growth of a few percentage points, and it has an immeasurable effect on his future.

This is the second time Lin Fan has stepped into the office area of Yaoguang Department Store, and it is difficult to even meet Xia Xiang, the deputy general manager in charge of investment promotion, for the first time, but this time he was invited.

When he arrived outside Li Yunsheng's office, Li Yunsheng's secretary could no longer remember one of the countless merchants who had been rejected, and asked formulaically, "Does Mr. have an appointment with Mr. Li?" ”

Lin Fan smiled and said, "It's 11 o'clock when I made an appointment with Mr. Li, is it convenient for Mr. Li now?" ”

When the secretary heard that there was an appointment, she immediately smiled sweetly and said, "Sir, wait a minute." I'll go in and ask the leader! ”

As soon as the secretary entered, after a while, Li Yunsheng came out with the secretary, and at the suggestion of the secretary, after knowing that this young man was the Lin Fan he wanted to see, Lang smiled and said, "Hello, Mr. Lin!" He stretched out his hands enthusiastically.

Lin Fan shook hands with him and said politely: "I have always wanted to come and learn from Mr. Li." Today I finally waited for this opportunity! ”

Li Yunsheng smiled: "Where is it? We would also like to ask for your feedback on our work! ”

After sitting down, the two communicated on the current sales situation of "Yaxi", and Li Yunsheng, as the general manager of a department store, can be described as a daily manager. Naturally, they will not pay attention to a certain brand in a category, unless it is a leader like "Qianzi", but in the dialogue between the two, it is obvious that Li Yunsheng knows the current business status of "Yaxi" very well. It can be seen that before meeting Lin Fan, he also did some homework. He still attaches great importance to this exchange with Lin Fan.

"Thanks to Mr. Lin for the support and favor of our shopping mall, so that 'Yaxi' can be stationed in our shopping mall, I have seen the recent weekly report, from the opening of the sales data, the momentum of the week-on-week rise is very obvious, your company has gone to the forefront of other brands in terms of the timely adjustment of goods and the overall quality and sales skills of employees, your level of retail management, I often ask the following operations supervisors to promote a number of other brands, so that they can learn from you!"

"Yaxi" stationed in Yaoguang Department Store, the first week of the daily single point is 12,000 yuan / day, so far this week has reached 13,500 yuan / day, this ping effect has been in the forefront of the shopping mall, although from the "Qianzi" sales are far away, but it is already rare, after all, the unit price of "Qianzi" is almost twice that of "Yaxi", and the explosive power of "Qianzi" is too strong during large-scale promotions, and the highest daily turnover of 800,000 yuan, this performance "Yaxi" can not be done in Yaoguang Department Store, one is the bottom of the customer unit price, and the other is that the customer group here recognizes the product "Yaxi" significantly lower than "Qianzi". This gap cannot be bridged by management.

Lin Fan said with a smile: "This is thanks to Mr. Li and Yaoguang Department Store, without the sufficient customer flow provided by the shopping mall, and without the strict management of each store by the operation supervisors, we would not have been able to make this performance." ”

Li Yunsheng motioned to Lin Fan to drink tea, and said: "Mr. Lin is too modest, the first cooperation was successful and pleasant, I heard that Mr. Lin is now working on a new brand?" ”

Lin Fan said with a smile: "Yes, I have introduced some of the situation of this new brand to Mr. Xia in the early stage, and I came to visit Mr. Li today, and I am ready to take this opportunity to make a comprehensive report to you!" ”

Li Yunsheng nodded and said, "I also want to ask Mr. Lin to introduce me, so that I have the opportunity to learn more!" ”

Lin Fan took out the information of "Snow &elegance" prepared early in the morning from his bag, handed it to Li Yunsheng, and gave Li Yunsheng a concise introduction to the style, positioning, and price range of this product, including the future direction of the store, Li Yunsheng listened very carefully, and nodded while listening.

"Mr. Lin's idea is very good, I won't tell you, in the future, the shoe brand in the store of Zhonghai Pedestrian Street of Yaoguang Department Store, my development idea is to gradually upgrade, to be a high-line brand, with the improvement of people's living standards, the requirements for the fashion of products and the quality of products are getting higher and higher, and many brands have become more and more unable to keep up with the needs of consumers, so the brand upgrade of the shopping mall is imperative!"

Lin Fan said with a smile: "I once predicted with my team that for a boutique department store like Yaoguang Department Store, 'Yaxi' may still be able to survive in it now, but in less than three years, 'Yaxi' will have no market in such a channel." ”

Li Yunsheng didn't expect Lin Fan to be so honest, and said with a smile when he heard this: "Mr. Lin's vision is always ahead. (To be continued......)