"My opinion is that we should take countermeasures against competition from Chinese companies. Indeed, their labor is cheaper, thus having a cost advantage. But we also have our advantage, which is strong financial strength. If we want to reduce the price of promotion, we will definitely be able to support it for a longer time than them. A young Zhuang director named Eiji Tanaka said impassionedly.

"Are you saying that we should pay for the confrontation with the Chinese?" Another veteran director, Kei Hashiguchi, asked rhetorically.

Tanaka said: "The loss is temporary, as long as we crush the Chinese, other companies will retreat, and then we can restore our original market and double the profits." Haven't we used a strategy like this in the past? ”

"That's in the past." "At that time, the company's strength was weak, and shareholders were willing to temporarily bear losses in exchange for long-term profits. However, we are now a mature company, and if we continue to lose money, what is the value of our shareholders investing in us? ”

The subtext of Kei Hashiguchi was not spoken: Nima, I am in my 50s, and you still let me suffer losses temporarily, can I afford to wait? My wife and children are still waiting for me to get the money back. If Xihu Company is not alive like this, Lao Tzu will get rid of the stocks in his hand.

"We can explain to shareholders that this is the last time, and they will understand when it comes to the fate of the company," Tanaka insisted. ”

"For the last time?" Hashiguchi scoffed, "Tanaka-kun, are you sure this is the last time?" ”

"Uh......" Tanaka Eiji muttered, but anyone in their right mind probably wouldn't believe that such a battle would be the last. Hanhua Heavy Industries, which is currently under tremendous pressure on Xihu, was just an obscure small enterprise ten years ago, and now it has developed into a giant beast. So, how many of the thousands of small businesses that are currently dormant in China will become the new behemoths in ten years' time? Even if Xihu Company is desperately trying to defeat Hanhua today, in the next step, the new Chinese enterprises will still squeeze Xihu Company, do they want to let shareholders lose money forever?

"Last year, we already had a loss on our books, and the shareholders' meeting was very unhappy with the management. If we ask our shareholders to continue to suffer losses, they will abandon us. "This year, there has been an avalanche in the economy of Southeast Asia and the Japanese economy is also in great difficulty, so I am afraid that we will not be able to account for the disappointment of our shareholders in this situation." ”

"Let's consider speeding up the development of new products." Seeing that his views were supported by Osawa Hiko, Hashiguchi was quite satisfied, so he threw out his own idea, "The competitiveness of our company comes from our technology, as long as we can maintain our technological advantages, then at least there is more than enough self-protection, right?" I don't think we should be entangled with the Chinese on low-end products, we should focus on developing cutting-edge products. ”

Hearing the topic of technology, Shoji Ryase, the head of the Xihu Research Institute, hurriedly reported: "As far as we know, General Motors, Ford and other automobile companies in the United States are considering updating their automobile shell stamping lines, which is our traditional advantageous product. However, with the wave of technological renewal in the global automobile manufacturing industry, GM and Ford have also put forward many new requirements for stamping production lines, which mainly involve the further improvement of automation. At present, our technical department is working on this design, and next month, it will be GM's bidding meeting. ”

Osawa was aware of this, and he looked at Shoji Ryase and said, "In terms of the press line, our competitors are two companies in Germany and the Netherlands, and they don't have a big advantage, so I think we should be able to win." ”…,

"The news I've heard is that GCA seems to be interested in participating in this bid." Matsushita Yongsan threw a bombshell, which blew everyone up on the outside and tender on the inside, and immediately made a fuss like a pot:

"Why does this Hanhua Heavy Industries want to get involved in everything?"

"Can they have the strength? This is a highly automated production line, and they have only just mastered CNC technology, right? ”

"That's just right, we're going to crush them with this product and make them lose their money."

“……”

Matsushita Yongsan looked at the directors with disdain, and said: "At present, the person responsible for the development of this stamping production line is the Hunbei Forging Machine Tool Factory acquired by Hanhua Heavy Industries in Northeast China two years ago, which has decades of production experience in stamping equipment, and has very strong quality control and cost control capabilities. GCA Machine Tool Co., Ltd. is also fully involved in this project, and their contribution is mainly in the provision of technology in CNC and machined components. In addition, Hanhua Heavy Industries has also united a series of Chinese universities and research institutes such as Huaqing University, so to speak, almost the whole of China is competing with us. ”

Shoji Ryase said: "The whole of China's CNC technology is just starting, especially in CNC electronics, Chinese there is a gap of at least 20 years with us, and this gap can not be made up in a short time." Our institute is confident that it will maintain its advantage over the Chinese in the competition of this product. ”

Matsushita Eizo said: "The problem is that they have the support of the United States and our Japanese electronics companies, and on the American side, it is the Spischer company. As for the Japanese side, it is KHN Electronics. ”

“khn？ How can they help the Chinese? Zuo Teng Masamori questioned with a raised eyebrow.

This time, everyone looked at Lao Zuo Teng with sympathetic eyes, the story that Matsushita Eizo told just now, have you forgotten? When Nihon Heavy Industries asked us not to help the Chinese, didn't we listen? Khn does the same thing as we do. People all over the world are bustling for fame and fortune, who cares if it is the Chinese or the Japanese who pay for it?

"Ryose-kun, in your judgment, if the Chinese have the support of the KHN, is it possible for them to win an advantage on the stamping line? Thus squeezing us out? Osawa asked Shoji Ryase in as calm a tone as possible.

"Well, it's a complicated question." Shoji Ryase replied sneeringly, "Chinese products, compared with ours, there will definitely be a gap." But if they can get the support of the CNC system provided by KHN, then this gap will be narrowed to within the generational gap. And if there is no generational gap between us, from the customer's point of view, they will care more about the cost performance of the product, and if we want to compete in the cost performance......"

He didn't say the rest of the words, but everyone understood. As an enterprise in a developed country, it is absolutely not advantageous to compare prices with enterprises in developing countries.

In fact, KHN has always been a supplier of GCA CNC systems. Our CNC machine tool products are blocked by Chinese machine tools in the Chinese market, and most of the control chips used in Chinese machine tools are provided by KHN and some other Japanese electronics manufacturers. Compared with American chips, Japanese CNC chips have more advantages in price. Matsushita Eizo objectively reported what he knew, and as the sales director of China, he did a very solid job of intelligence work.

"Isn't there a way for us to stop the KHN from supplying chips to the Chinese?" "We have been partners with KHN for many years, and they should cherish their relationship with us." ”

Tanaka sneered: "They also have a very good relationship with the Chinese, and they value the business opportunities that the Chinese market provides them." Unless we can offer them an equally large order, they will not want to offend the Chinese. "...,"Panasonic-kun, have you ever understood how much chip does Chinese machine tool companies led by Hanhua Heavy Industries purchase from KHN every year?" Osawa asked.

Matsushita Yongsan said: "This data is confidential, however, I extrapolate from the shipments of CNC machine tools in the Chinese market, it is estimated that the total number of various chips they purchase from KHN should be more than 100,000 pieces, these chips, cheap hundreds of dollars, expensive tens of thousands of dollars, I roughly calculated, the total amount is estimated to be about 100 million US dollars." ”

"$100 million ......" Osawa silently calculated in his heart, and then said: "If it is only an order of about $100 million, I think I should be able to convince Chairman Seinosuke Uno, this amount is not a big number for KHN's turnover, if we agree to increase the price and quantity of KHN chips purchased, I think I can at least persuade Uno to reduce the chips sent to China." ”

"It would be great if that were the case!" "Chairman, in fact, there is no need for KHN to completely interrupt its business in China, as long as they delay a little when shipping and properly control some chips, I am fully confident that I will recover the market in China." ”

"Well, I'll do it as soon as the meeting is over." Osawa said confidently, and after that, he turned his head to Shoji Ryase and said, "Ryase-kun, the problem with the stamping line, please, we must win this order from GM." You must know that at present, the automobile manufacturing industry is moving to China, Vietnam and other countries, and they urgently need to purchase various automation equipment. GM's tender is of symbolic significance, as it shows whether we can still maintain our advantages in the complete set of equipment for automobile manufacturing, which is a major matter related to the life and death of Xihu Company. ”

"Hey!" Shoji Ryose stood up, solemnly bowed to Osawa and then to the other directors, and replied, "Everyone, don't worry, we will definitely come up with a design that reaches the world's first-class level, and we will not leave any chance for the Chinese." ”

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