Spring.

The cold wind is biting.

High-speed rail.

The high-speed train roars north.

Business Seat.

A business class that is more expensive than a plane ticket.

Nine hundred and ninety-eight, this is the fare for Business Class.

The discounted ticket for Nangang to Xingyang is 655.

In Business Car, two people sit side by side.

Middle-aged man: "The book sells well." ”

Young man: "It's good to cool under the tree." ”

The middle-aged man seemed to be laughing: "What are you going to do now?" ”

The young man seemed to smile: "The lamb is still weak, why not fatten it up and discuss it?" Anyway, they are all raised in the circle of the owner. ”

The middle-aged man stopped laughing, but he didn't get angry either, he got up: "Get off, Cangtian, it's time to Xingyang Station." ”

……

The middle-aged man is Director Liu of the Market Operations Department of Nangang Literature and Art Publishing House, and the young man is Chang Zheng.

The physical book "Infinite Terror" has been on the market for more than ten days, and the sales have been good, with a total of more than 50,000 sets of retail sales across the country. The sales share of the permanent levy is about 300,000 Chinese dollars. A book that can sell more than 1 million copies a year is a super bestseller, and a book that can sell more than 200,000 copies is considered a high-end bestseller. Generally speaking, 100,000 sets/year is the threshold for best-selling clubs.

On behalf of the company, Director Liu asked Chang Zheng if "Evil Awe" could start talking about physical publishing?

Chang Zheng replied, it's still early, let's talk slowly.

According to the publishing agreement of "Infinite Terror", Chang Zheng is required to participate in a total of 10 sales and publicity activities organized by the publishing house free of charge. Five signing sessions have been organized in Nangang, and today, Director Liu and Chang Zheng came to Xingyang City in other provinces. Tomorrow and the day after tomorrow, in this provincial capital, there will be two signing sessions of "Infinite Terror". At the current momentum, the ten book signings are completed, and Chang Zheng and his "Infinite Horror" are expected to cross the threshold of the best-selling club.

Selling books, like movies, is to strike while the iron is hot. For popular films, cinemas will increase the number of screenings. Books that are selling well, of course, also have more activities such as book signings.

In December last year, Chang Zheng drove to the beautiful and welcoming city of Xingyang, and was poured into the street by a group of female writers. This time he revisited the old place, and his impression of the city was that he loved and feared it, just like the red peppers and hot girls here.

Xingyang is the capital of Yuanhu Province, which was called "Chu" thousands of years ago.

Only Chu is talented.

In this culturally rich city, it should be good to hold two book signings.

In addition to shouldering the responsibility of disseminating knowledge and culture, publishing houses should also create profits and taxes for the country. Where to engage in activities to make money, they will naturally pull Chang Zheng to go there.

Of course, Chang Zheng also wants to make more money.

At half past seven in the evening, Chang Zheng and Director Liu left the Xingyang high-speed rail station. As soon as they left the station, the pick-up staff greeted them with a friendly smile.

"Director Liu, hello!" , a small flat-headed man shook hands with Director Liu, and then naturally took Director Liu's suitcase.

"This is the Great God of the Heavens, right? Hello hello hello! Xiao Pingtou then took the initiative to shake hands with Chang Zheng. One of the followers next to Xiao Pingtou naturally took over Chang Zheng's suitcase.

The four of them walked, and Director Liu introduced everyone to each other.

Xiao Pingtou's name is Niu Sen, and he is a manager of Star Books. The follower of Xiao Pingtou is called Xiao Wang and is the driver.

Star Books Co., Ltd. is a private enterprise and one of the agent distributors of Nangang Literature and Art Publishing House, responsible for the sales of books published by Nangang Literature and Art Publishing House in Xingyang and surrounding cities.

Publishing houses generally do not directly develop the terminal sales market, because after all, they are cultural institutions, and there are few people responsible for marketing and market development. Director Liu: There are a total of five people in the market operation department, and one of them is still an in-house girl who doesn't run business. There are four or five of them, how can they correspond to the national sales market? I can't correspond to it.

Therefore, all publishing houses will find agents and distributors, and they will wholesale books to distributors, and the distributors will open up the market and find sales channels. These agents and distributors are actually large wholesalers.

In Nangang, Nangang Literature and Art Publishing House is a local household, they have been operating in Nangang for many years, and they have local policy support, they have connections and are familiar with the terrain, so they can organize their own activities in Nangang. But out of Nangang, they have become cross-river dragons, and they must rely on local dealers to carry out activities.

Publishers and distributors are a community of interests, and their purpose is the same, that is, to sell more books and make more profits. Of course, the distributors have to coax the publishing house, and if they coax it, they can get the agency rights of popular books.

What is the hottest book on the market right now?

The first is the supplementary books for primary and secondary school students. Secondly, there are commercial bestsellers such as "Infinite Horror".

If the distributors can't get the right to represent these two books, then they will basically have to change careers and do something else. Documentary, prose, poetry, official history, classics...... Nowadays, such more traditional books really can't support publishers and distributors.

Star Books Company can get the agency rights of "Infinite Terror" in Xingyang and the surrounding areas, of course, they have to thank Nangang Literature and Art Publishing House and Director Liu. Chang Zheng's words, since he came with Director Liu, let's thank you together. The distributor only settles with the publisher, and the author also settles with the publisher.

But no matter what, as far as the series of books "Infinite Terror" is concerned, Chang Zheng, Director Liu and Niu Sen all have the same expectation, that is, in the Xingyang area, the more they sell, the better.

A few minutes later, they came to the parking lot, got into an imported black limousine, and the four of them headed straight for the city center.

In the car, Niu Sen reported to Director Liu and Chang Zheng about the arrangements for the signing activities in the next two days.

Niu Sen, a small flat-headed manager, is not tall, a native of Xingyang, he is capable, good at communicating with others, and his work efficiency is also very high.

Half an hour later, Chang Zheng and Director Liu checked into a five-star hotel in the city under Niu Sen's arrangement. Subsequently, Niu Sen, as the host, warmly entertained Chang Zheng and Director Liu. The way of hospitality is basically the same, eating, drinking, and singing. At two o'clock in the morning, Chang Zheng finally returned to the hotel to sleep.

After dawn, at half past one in the afternoon, Chang Zheng's first signing session in Xingyang began.

The signing session took place on the first floor of a shopping mall. There is a bookstore on the first floor, and a space is cleared out at the entrance of the bookstore, and a table is set up on the field, where Chang Zheng signs and sells.

Not only book signings, but also the purpose of any commercial promotion is that the event must be held in a place with a high flow of people, so as to ensure the number of visitors.

Infinite fans belong to old customers, and they generally take the initiative to come to the scene after getting information on information platforms such as the Internet, mobile phones, and Changzheng blogs.

In addition to old customers, it is also necessary to vigorously develop new customers and potential customers. The consumers who come and go in the mall are the latter, or base customers. No matter what product is sold, its marketing method is almost the same, which is to continuously expand the number of base customers, and finally convert base customers into transaction customers.

The people of Tianhua Kingdom have a fine tradition that has been maintained for thousands of years, that is, they love to join in the fun. Where there are a lot of people, there must be something interesting to do, so let's go and take a look.

Therefore, Chang Zheng's business is very good today, and there are a lot of infinite fans, and they have driven the lively atmosphere of the signing scene. So many consumers who didn't know about "Infinite Horror" and Changzheng also came over to watch the fun.

Consumer 1: "What is this selling?" ”

Consumer 2: "Infinite horror? Books, right? ”

Consumer 3: "What is this book about?" It seems that many people buy it. The one who signed it was the author himself, right? ”

Consumer 4: "I don't know, look at the title of this book, it's a horror novel." Buy three get one free, hey, yes, that's not equivalent to a seven-fifty discount. Go buy three sets. ”

Consumer 1: "Why do you buy so much?" If you read it yourself, isn't one set enough? ”

Consumer 4: "The new house has just been renovated, and the bookcase is empty, so buy some books and go back to make up for it." ”

……

Whatever the purpose of buying the book, it's good that someone buys it anyway. Chang Zheng thinks so. Book buyers who go back with a few sets of "Infinite Terror", even if it is a bookcase, but if they have time, they will always flip through it.

Chang Zheng signed for two hours, and the sales results were very good. Director Liu and Niu Sen were in charge of maintaining order and shouting business, and they seemed to be in a good mood.

"Cangshen, a thousand sets have been sold, you are so tired, we will end at five o'clock and strive to break through two thousand." , Niu Sen whispered in Chang Zheng's ear.

Chang Zheng smiled and nodded, and changed the pen from his right hand to his left. Not only did his hands hurt, but his face was also sore. ^_^ If this expression is kept for two hours, the average person will have a sour face.

At the signing table, there were many book buyers who had bought "Infinite Terror", waiting in line for autographs. So the permanent campaign has to continue ^_^.

The book buyers who are waiting in line for autographs have infinite fans, but most of them are consumers who pass by temporarily, and if someone else signs anyway, then I have to sign too. I bought all the books, why didn't I sign them?

A book buyer puts a set of "Infinite Terror" he just bought in front of Chang Zheng.

Chang Zheng picked up the pen and thanked the book buyers with a smile: "Thank you for your support." He flipped the pages and prepared to sign his pseudonym.

"Hooray! Buy, buy, buy! lonely、lonely、lonely！ On the first floor of the mall, very loud music suddenly played.

The book buyers in front of Chang Zheng went with the prestige, and the book buyers in line also went with the prestige. Chang Zheng is also very curious to go along with the prestige.

Next door to the signing site, there is a stage, I don't know when, there are already many people under the stage, and the onlookers are still gathering.

Accompanied by energetic music, many young girls appeared on the stage. They walked with catwalks, most of their bodies were hot, and their clothes were even hotter. Dressed in a variety of underwear, with generous expressions and steady steps, they are showing their products to the crowd of onlookers.

It turned out to be an underwear show......

There's a lingerie promotion next door.