"You can be clear, what did you blow up??"

Cui Mantang thought to himself, this movie theater has taken a lot of effort from me, it has just opened for less than two years, and the investment has not been recovered, how can it be blown up! What terrorist organization would dare to brazenly attack the important entertainment industry in the Chinese capital?

This is a provocation to the country, ask the government for help......

hung up the phone directly, Cui Mantang didn't even have time to put on shoes, put on a pair of pajamas and rushed to the Earth Cinema where he had worked so hard.

Nima!

When I saw the situation, I almost crooked my nose in anger, where did this blow up? Isn't it good......

Wang Xiaoming!

Lao Tzu, I'm going to fire you with a mouth full of running train blocks!

Alas, you still dare to show up if I go?

Cui Mantang rushed forward with an arrow step and grabbed Wang Xiaoming's collar, "Where did it blow up?" Your house blew up, right? You don't sleep in the middle of the night, what nonsense! Don't want to do it anymore? ”

"No, manager......"

Wang Xiaoming was also confused, thinking that when I said that the theater exploded, I meant that the box office exploded, what do you think......

Thought it was a movie theater blown up? I rub, it's life, not movie!

It seems that the manager really didn't wake up, and I'm a little sad.

"On July 23rd, the movie tickets for "The Prequel to the Condor Heroes" have been sold out, and countless people have left messages on our official website asking for additional performances, manager, you can see ......"

What the?

Cui Mantang was stunned, sold out?

But it's still 4 a.m. on July 22.

Why is the 23rd gone, what the hell!

That's a real 35% film scheduling rate, just a day in advance of the pre-sale, and it was sold out? What a concept!

The experienced Cui Mantang quickly realized the strangeness of the matter, took a deep breath, followed Xiao Wang to the office, checked the changes in ticket sales data overnight, and worked urgently.

The page shows that from about 2:30 in the morning, ticket sales ushered in an amazing peak, and the advance tickets for July 23 were almost sold out within 1 hour, and even after July 24, they have risen a lot, and the momentum is extremely rapid.

At 2:30, this is exactly the time when the first screening of "The Prequel to the Condor Heroes" was completed.

Could it be that these tickets are all revisited by fans who watched the first show, plus online comments drove a large number of wavering audiences?

That's terrible, isn't it?

What kind of film can show such terrifying power!

As a qualified businessman, Cui Mantang immediately realized the huge business opportunities contained in this.

A trolls? I haven't heard of any big-spending operators who need to wrap up all the tickets for the next day to hype up false data.

The cost of doing so is higher than the revenue of the movie, so fools play like this!

Then this hot pre-sale is likely to be real fans.

That's very scary, at least Cui Mantang has been in the industry for more than ten years, and he has never heard of a film that can reach this level.

Increase the scheduling rate!

This is simply a logical decision, and now the show on July 23 is all full, but the corresponding thing is that many bad movies still occupy the screen and cannot create revenue, any businessman, any theater owner, knows what choice to make.

"Xiao Wang, take this "Throne of Ten Thousand Beasts" off the shelves, the attendance rate is less than 10%, occupy a pit and don't, and die on the side."

"Uh...... But boss, the scheduling rate of "Throne of Ten Thousand Beasts" that you promised at the beginning was not less than 10%, and it was scheduled for half a month, and now it is only 4 days, if you take it off the shelves in advance......"

"Nonsense, I've got the final say here! Any promises are bullshit! If the audience doesn't buy it, even if I rank him 30%, I will only starve myself! When the time comes, will he take care of the food? ”

In this way, the Xianxia ancient style movie "Throne of Ten Thousand Beasts", which used to do a lot of pre-publicity and operation, was tragically cut off the shelves, at least in Dadi Cinema, his little box office was disliked by the boss Cui Mantang in various ways, and the screen was vacated to give the popular "The Prequel to the Condor Heroes".

In addition to "The Throne of Ten Thousand Beasts", Cui Mantang was busy overnight, and several other films that did not perform well were also reduced accordingly, so as to provide convenience for films that can really make money to the greatest extent.

The same thing has been staged in major theaters across the country.

No theater owner is a fool, if you can't understand such obvious data, and you can't even make money, you can close the store and sell sweet potatoes as soon as possible.

As a result, the majority of fans were pleasantly surprised to find that the tickets for the July 23rd movie, which had been sold out, suddenly appeared in a new show and a new vacancy.

I didn't say it, grab it!

So another frantic ticket grab began.

According to later statistics, after the popularity of the premiere and the rapid explosion of praise, all major theaters across the country invariably adjusted the scheduling rate of "The Prequel of the Condor Heroes", so that its average scheduling rate on July 23 reached an astonishing 53%, which is a figure that has almost never appeared in the history of Chinese films.

Even so, the pre-sale attendance rate on July 23 easily exceeded the 80% promised by Haoxue. It is foreseeable that when it is officially released on the 23rd, this will be a gorgeous 100% seat, and it will be hard to find a ticket!

53% of the films are scheduled, and 100% of the seats are attended, which means that the single-day box office on July 23 will be approaching the 600 million mark! A terrifying statistic......

After the free, not only did it not cause an upset as expected, but it caused an unprecedented climax, and even the movie tickets with the 23rd and 24th weekends were almost sold out.

The 25th started on a weekday, and the frenzy was finally stopped, but don't forget, the 24-hour free period was only screened twice in the early morning, and the one at 6 o'clock in the morning was still being screened, and the fanatical brain-dead fans hadn't finished yet.

What is it like to wait until 24 hours have passed?

I can't imagine it!

"The wolf is coming!"

Newspapers, magazines, online media, and news headlines the next morning all used similar headlines to report on the box office myth achieved by "The Legend of the Condor Heroes" last night. It is said that many viewers did not go home at all after watching it, but gathered at the entrance of the theater and did not stop, and it was lively all night.

Haoxue specially arranged for free viewing on Friday on July 22nd, on the one hand, because of the free thing, even on Monday, there is no need to worry about attendance. On the other hand, it is precisely in order to perfectly link the next Saturday and Sunday schedule, looking forward to an explosive peak.

Now it seems that the strategy was perfectly executed, even more perfect than he himself expected.

Haoxue didn't participate in the excitement of the fans, and went home to sleep after watching the movie, but he was woken up by the phone early in the morning.

"Mr. Hao! You...... me!! ”

Zhang Xixi's voice was extremely miserable, as if he had been jointly exploded by countless people, and screamed: "This film...... How can you trick us into signing a buyout contract! I, I, I, I'm going to be fired from the company! (To be continued.) )