"Haitao, how is our plan for operating in the mainland market? There can be no mistakes in this big cake, and the mainland of the entertainment industry is now the mainstream. Chen Feng sat on the office chair and asked Li Haitao, who was sitting opposite.

Li Haitao's face was solemn, he opened the plan in front of him, and said: "So far, several TV stations such as Dragon TV, JS Satellite TV, ZJ Satellite TV, Xiangnan Satellite TV, AH Satellite TV, GD Satellite TV, SD Satellite TV and other TV stations have made preliminary contact with us and asked about our relevant offers, but we are still discussing whether to choose only one satellite TV broadcast, or sell the broadcast rights to three or four satellite TV at the same time, and even have another option, in fact, we can also cooperate with CCTV, After all, its coverage and target audience are the largest shares, and for this, please ask Mr. Chen to give us a directional guidance. ”

It turned out that Chen Feng and Li Haitao are now discussing the broadcast rights of "Love Apartment".

Chen Feng tapped his fingers on the table, groaned for a moment, glanced at Li Haitao who was sitting opposite, and said with a smile: "Huayu is everyone's, not my Chen Feng's words, everyone can express their own suggestions, how to do it, in order to maximize the benefits of our play." Let's start by talking about the views of everyone during the discussion. ”

Li Haitao nodded, and was still very moved by Chen Feng's ability to believe in himself and the employees under Huayu, "The result of our discussion is that we think it's good to choose to broadcast on Mango Channel, in the past two years, the TV series with high ratings and great influence are all produced by Mango, even if it is CCTV, we can't ignore the existence of Mango Channel." Nowadays, many young people born after 85 and 9o watch TV and choose channels not CCTV, but Mango Channel. ”

The mango station that Li Haitao said is Xiangnan Satellite TV, because the station logo looks like a mango, so it is named.

"Mango Channel has jumped to the second place in the country in terms of ratings and viewership share, second only to CCTV, and its influence among young people is greater than that of CCTV, our positioning of this urban drama should be to face the young people of the post-8o and post-9O, so choosing to broadcast on Mango TV is also a good direction." Li Haitao then continued.

Chen Feng frowned and said: "Although Shonan Satellite TV has been very influential in recent years, they have such an indecent title as the 'King of Cottages', several popular TV series, such as "The Temptation of Returning to the Village", which created a ratings miracle, completely remake of the Korean drama "The Temptation of a Beloved Wife", "Palace Heart" can also see the shadow of TV series such as "Garden" and "Princess", "Love", completely copycat Korean drama "Life and Death Love", sometimes, high ratings do not mean high satisfaction, there are many popular TV series, and the audience is watching while scolding, Watching it is just to scold, but our play is 100% original, will such a work be put on Mango Stage, will it affect our reputation? ”

At this moment, the manager of the marketing department said on the side: "As the seller of TV dramas, we must hope to sell the broadcast rights to a TV station, and sell to three or four TV stations at the same time, so that the TV station can share the risk, but for us, the viewership is undoubtedly dispersed, and the final ratings are not easy to count, which undoubtedly affects our secondary marketing, so I tend to sell to a TV station, as for which TV station to choose, CCTV or local satellite TV, I personally prefer CCTV, After all, CCTV's coverage and viewership share are there, but whether CCTV will choose to cooperate with us is a question mark. ”

The manager of the marketing department was surprised that Chen Feng was the behind-the-scenes boss of Huayu, but he was just a part-time worker, as long as he did his own classified things, and he never asked about other things, so Li Haitao was also relieved to let him participate, and he was also the only person in the entire Huayu except Li Haitao who knew that Chen Feng was the boss of Huayu.

Li Haitao shook his head and said disapprovingly, "What you said is very reasonable, no matter for any drama, being able to broadcast on CCTV is undoubtedly the most profitable and safest way, but the threshold of CCTV is relatively high, and there are many headache rules, with the theme and form of our drama, it is unlikely to be stationed in CCTV, which has nothing to do with the quality of our drama, and has to do with the strategy of the rulers." Therefore, I do not recommend cooperating with CCTV. ”

Chen Feng nodded and said, "Well, what Haitao said is that if we want to make our drama deletion beyond recognition if we enter CCTV, then we would rather broadcast it on local satellite TV." Chen Feng didn't want his hard work to be deleted beyond his face.

Li Haitao went on to say: "From the goal of maximizing marketing benefits, our choice is naturally CCTV, but the feasibility of cooperation with CCTV is not great, so our main direction should be the market of local TV stations, when it comes to local satellite TV, it is impossible to avoid Xiangnan Satellite TV, JS Satellite TV, ZJ Satellite TV, BJ Satellite TV and several other local stations with the top ten ratings and viewership share, I personally prefer to cooperate with Xiangnan Satellite TV, after all, they are the boss of local stations, known as small CCTV, And their production team is more open-minded, more fashionable and more modern, which is more in line with the positioning of our show, as for the limitations of the target audience, I don't think you should worry about this problem, in fact, there are many middle-aged housewives who also like to watch Shonan Satellite TV, and this part of the people is often the main force of the TV series viewers. ”

Chen Feng nodded and said: "But I think our TV series can't ignore the share of the network, in fact, many young people don't watch TV anymore, they are used to watching TV series on the Internet, so we can also attach an operational strategy, that is, live broadcast on the Internet, choose an online video website, and exclusively authorize them, which invisibly has another channel to expand influence." ”

Li Haitao couldn't help but be a little surprised that Chen Feng could put forward such a constructive suggestion, but he was relieved to think of the 'viral marketing' strategy of "Blair the Witch", and Mr. Chen still has a very keen sense of smell for the development of the market.

Li Haitao said with a smile: "Mr. Chen's suggestion is very constructive, the Internet is a platform that we Huayu must not give up, this is true for music, and the same is true for film and television dramas, wait for me to write this suggestion into the plan, and then start looking for a video website with a relatively large influence, and they will exclusively sign and authorize it, and broadcast live simultaneously with the TV station." ”

"As for whether to choose CCTV or local TV stations, I just thought about it for a while or choose local satellite TV, although CCTV's ratings and viewership share occupy an absolute advantage, but it is limited to large-scale variety shows like news broadcasts or Spring Festival Gala, as for TV dramas, the TV series broadcast by CCTV recently really have nothing to cause huge repercussions, except for large-scale historical dramas like the Romance of the Three Kingdoms or TV dramas that promote the main theme, the ratings of the rest of CCTV's dramas are compared with the ratings ace of Xiangnan Satellite TV, It's hard to say that it must have an advantage, and CCTV has so many rules and regulations, why should we find it unpleasant ourselves, in the final analysis, it's still a matter of subject matter, if I shoot a drama like the Three Kingdoms or Baiyangdian, then I will definitely choose CCTV, but an urban sitcom is better to broadcast it on a local TV station. The most important point is that we Huayu absolutely do not ask for people, isn't CCTV a cow? We don't go to beg them, we choose to broadcast on local stations, and when we become popular, they will take the initiative to come to us to beg us, to put it bluntly, in the face of interests, bulls like CCTV still have to bow their heads. Chen Feng smiled and said: "As for which local station to choose, my opinion is that we will gather several TV stations that are interested in us and bid openly. ”

"Okay, the mainland is settled, it's time for Hangzhou and Hong Kong to be local, have we contacted the local TV stations in Hangzhou and Hong Kong?" Chen Feng turned the ballpoint pen in his hand and asked.

"In Hangzhou and Hong Kong, we have contacted the three major TV stations of TTV, TVV, ATV, and they all hope to sign the first round of broadcast rights of "Love Apartment", but I hope that Mr. Chen will still cooperate with TVV, and their conditions are the best." Li Haitao said solemnly.

"Well, that's it, the market in Hangzhou and Hong Kong is much smaller than that of the mainland, and we don't have to think too much about it, and what about TW, this market can't be let go."

"We chose China Television, this TV station still has a great influence in TW, and it does not have as many rules and regulations as Taiwan TV, which is very suitable for us."

"Okay, that's it." Chen Feng said with a final word.

Thanks to sephiroyh for the reward, here Brother Huihui continues to ask for support!