Chapter 471: Cooperation with FAW
The monthly pass is so pitiful, let's help more!
"Xiaoqiang, what do you think of this cooperation plan?"
Tao Leran smiled and put the cooperation plan he had already drafted in front of Jin Xiaoqiang, and Jin Xiaoqiang picked up the report with a smile and began to read it.
This look is more than an hour, a thick cooperation plan, Jin Xiaoqiang only read it roughly, this is not the time to pick out the details, the details can be handed over to other people to deal with, the key is to see the sincerity of FAW.
FAW can be said to be the leader of the country's automobile enterprises, although over the years, FAW has indeed been surpassed by SAIC in terms of sales, but in the hearts of the country and many Chinese people, FAW can still occupy a very important position, after all, the first car of the Celestial Empire was born in this enterprise. °
Although FAW has gradually degenerated over the years, and even created countless jokes, after all, this company has made indelible contributions to the development of the automotive industry in the Celestial Empire.
He has had a good time, but his merits are also indelible.
At present, FAW's position in the Tianchao automobile industry is already precarious, and after being surpassed by SAIC-GM and SAIC-Volkswagen, it is now facing the pressure of Huayang Power in the back.
Since the birth of Huayang Power, no one would have thought that such an enterprise with a history of only a few years would develop so rapidly.
There may be many people who attribute the development of this company entirely to Jin Xiaoqiang's personal genius, but Tao Leran values more about this young man's ability and some of the things behind him.
It is simply impossible to develop such a large business by one person, where does he get the funds?
So many technologies, could it be that he came up alone, these are completely a mystery for Huayang Power, which did not pay much attention to it.
When he came to Jin Xiaoqiang to talk about cooperation this time, Tao Leran did a lot of homework behind the scenes, from the birth of Huayang Power, to Jin Xiaoqiang, a genius in automobile design, to the sudden rise of Huayang Power in the past two years, to the cooperation between Huayang Power and General Motors, and Huayang Power's actions in the recent auto show.
The answer he can get is that there is someone behind this Jin Xiaoqiang, and there is an invisible potential force behind him, without the support of this force, it is simply impossible for one person to flop such a large automobile manufacturing enterprise in such a complex environment as the Celestial Empire.
So this time in his heart, the cooperation with Huayang Power is actually more about cooperating with the forces behind Jin Xiaoqiang.
It's a pity that he really doesn't know anything about the development process of Jin Xiaoqiang and his Huayang Power, otherwise he would really be so angry that he vomited blood and died, such a big enterprise was actually developed by Jin Xiaoqiang from such a simple gear factory like a handicraft workshop, which is simply unimaginable in the current Celestial Empire.
"Well, the venue, and the labor are provided by you, and the shape of the car is designed by me, and then the powertrain aspect is provided by us EO80OST the engine POWERSHIFT transmission. As for the rest of the parts, you are responsible for the production, and the final blessing ratio is 51% for you and 49% for us...... Haha, Lao Tao, your sincerity is very good this time? ”
Jin Xiaoqiang put down the letter of intent for cooperation in his hand with a smile, and then looked at Tao Leran and said.
"Hehe, Xiaoqiang, this time we are not only very sincere, but also very determined. Before I came this time, I patted my chest with the leaders of the company, and I will definitely cooperate successfully with Huayang Power, and we must make our own cars, so that the Hongqi brand can be truly reborn. Xiaoqiang, as an insider in the automotive industry, I think you should know very well what the Hongqi brand means to our Celestial Empire's automotive industry, right? ”…,
Tao Leran said to Jin Xiaoqiang very sincerely, when he mentioned the brand of Hongqi, he himself was speechless in heartache, really, why did this brand, which was once the pride of the nation, not become what it is today?
The first generation of the Hongqi car was born in 1958, when it was developed as a prototype of Chrysler's Imperial 069, and the first car was produced under the designation CA72.
However, because this car is the first time we have made a luxury car, we have insufficient experience in many places, and the body has heavy fuel consumption, and there are many shortcomings, so there are not many productions.
In 1965, FAW once again took the Mercedes-Benz 600 as the model and developed the second-generation Hongqi car, which is the finished model that we often see national leaders riding in, and the second-generation Hongqi number is CA770.
This model also became the most successful and most produced model in the history of the old Hongqi car series, and in the following three decades, a total of more than 1,300 units were produced.
However, under the influence of factors such as high fuel consumption, high cost, slow manufacturing, etc., this car was discontinued in 1981, and then when the country had some special needs, a few cars would be made, and the car was no longer sold and produced.
In 1988, FAW developed the third-generation Hongqi car through the Audi technology transferred by Audi, but this car uses the shape of Audi, the engine of Chrysler in the United States and the German 06 gearbox, so there is a German body, the American heart of the saying, plus the nondescript styling of this car is also controversial, so this car is just a few years on the market, and I bought a little bit of it, and then quickly withdrew from the public eye. At this time, the brand Hongqi had lost more than 6 million yuan, you must know that it was only the end of the 80s!
In 1995, FAW joined hands with Ford again, using Lincoln's platform technology, and spent several years to make a nondescript product again, Hongqi CA7460, also known as Hongqi flagship, or Dahongqi As a result, this car failed again, except for bringing people the idea that FAW has been completely finished, it did not bring any benefits to FAW and Hongqi.
If it weren't for the emergence of Huayang Power and Tao Leran's insistence on cooperating with Huayang Power, if FAW continued to follow the original historical trajectory, they would still be ruthlessly planting a big heel on the Hongqi car, losing face, and at the same time, it can be regarded as completely messing up the Hongqi brand.
According to the original historical trajectory, after the big red flag produced in cooperation with Ford defeated Maicheng, FAW will once again look around for the object of cooperation without any new ideas.
And this time the object they chose was Toyota in Japan, and they chose Toyota's highest-level luxury car Crown, and this time they simply came to a very shameless can and broke it, and directly took the Mjest under the Toyota Crown and directly OEM production, and participated in the so-called research and development before, but now they are not even involved in research and development, and they are directly produced from others.
Where will consumers who have been hurt by FAW's red flag several times pay for FAW's garbage again?
As a result, this new generation of Hongqi, named HQ3, was sold dismally after it was launched, and it could even be described as a tragedy at one time
Joke.
In the future, no matter how much FAW tosses, people will remember that this is just an OEM factory, just a comprador who helps foreigners to dig out the pockets of the people of our Celestial Empire.
In fact, fundamentally speaking, the red flag is just a product of being piled up by politics under a special historical background.
He started from scratch, and he did not follow the research and development process of ordinary cars at all, so he did not have his own soul, his own platform, and his own culture and heritage. …,
The birth of this car is just a car developed and designed for the military parade of leaders in response to the celebration of the 10th anniversary of the founding of the People's Republic of China in October 1959.
From the earliest birth, it took workers a month to build it with a Chrysler Imperial C69 as a reference......
I didn't expect it to be the product of such a rush, but it was appreciated by the leaders and became the FAW leader's political achievements, so in the years to come, for this political achievement, several leaders of FAW are exhausted, not looking for the owner, or looking for the west, never thought of their own research and development, just to get something from others, to piece together their own achievements.
It is conceivable that in the case of the party leading everything and the layman leading the insider, if this car or this brand can grow up strongly, then there will be ghosts?
Sure enough, after entering the market economy and invigorating the country's opening up, Hongqi was quickly swept into the garbage heap of history, and faced the situation of suspension of production and delisting several times.
However, the leaders of FAW are tired of this, and they still tirelessly want to erect this live political achievement and this live signboard.
In Jin Xiaoqiang's heart, Hongqi's car can be said to be a good or bad one, and it can't be completely described as good or bad.
Although this car was born from the beginning, it was born based on political achievements and face cars, and the country wasted a lot of resources on his body, and at the same time fattened a lot of moths, it stands to reason that such a model should be completely swept into the garbage heap of history.
But from another aspect, this car can also be called an epoch-making product of the Celestial Empire, it is the first state guest car produced by the Celestial Empire people, and it is also the first luxury luxury sedan produced by ourselves.
Although from the perspective of posterity, the evaluation of this car is definitely not very high, but in the eyes of people at the time, and even in the eyes of many people born in the 80s, this car is definitely a phenomenon and a complex.
So when FAW asked to cooperate with him this time to revive the Hongqi brand, Jin Xiaoqiang didn't feel too much melancholy, so he agreed.
After reading the letter of intent for cooperation brought by Tao Leran, Jin Xiaoqiang already felt that this time, the other party's sincerity was indeed very sufficient, so he didn't want to take it on his side, and he had to do it when it was time to make a move.
"Hehe, very good, it seems that our cooperation this time will be promising!"
Jin Xiaoqiang said to Tao Leran with a smile, and at this time, Tao Leran, who was sitting opposite him, immediately put down a big stone in his heart after hearing that Jin Xiaoqiang agreed to their request for cooperation.
Before coming back, he was still worried that if Jin Xiaoqiang did not agree to their cooperation plan, or expressed dissatisfaction with the stratification of shares, he would be miserable.
Although the leaders of FAW agreed to the fact that he came to Jin Xiaoqiang to negotiate cooperation, they also made certain restrictions on the conditions, after all, Hongqi is the brand of a state-owned enterprise, so in the scope of the new cooperation project, state-owned assets must occupy the dominant place
On the other hand, Jin Xiaoqiang and his name of Huayang Power is not what it used to be, people have not been a very immature enterprise for more than a year, and now Huayang Power is not an exaggeration if it is a giant in the automotive industry of the Celestial Empire, although the scale is not as good as FAW, and SAIC, such a time-honored state-owned enterprise, but the development potential of people, but countless people are optimistic, and some people even said that Huayang Power surpasses FAW and SAIC, but it is only a matter of time.
Talking about cooperation with such a company that is like the rising sun, and Jin Xiaoqiang has also been in contact with him, don't look at this guy's young age, but he is a very tough and intelligent character.
So when he first came, Tao Leran drew a very high proportion of Huayang Power's equity, and directly gave 49%, he just hoped that Jin Xiaoqiang could see his sincerity.
Fortunately, people agreed, the Hongqi project is finally promising, in the past few years, but all the models designed by Jin Xiaoqiang have not failed in the market, so when he heard Jin Xiaoqiang agree to cooperate, Tao Leran knew that this Hongqi may really be revived.
At this time, Jin Xiaoqiang was secretly wondering what kind of model should be designed for Hongqi, to be honest, there are no longer a few luxury models in his mind in the next few years, but if those models are given to Hongqi, he really feels a pity, this brand is destined to be operated by FAW, but with their stupid pig-like pricing system, even if they design a good car for them, it is estimated that once the pricing is announced, it will be coldly looked at by the market......
In the end, after thinking about it, they still had to return the Hongqi HQ that FAW commissioned Magna Steyr to design for them...... Clear