Chang Zheng even said that he wanted to talk about the market, and Hu Weihua finally couldn't hold on to defeat him. Chang Zheng won another 5 book numbers, and he was able to get 15 book numbers from Nangang Literature and Art Publishing House this year.

ISBN numbers are not available immediately. The ISBN is an indicator, and every year the General Administration of Xinguang assigns the index to more than 600 state-owned publishing houses across the country. Publishing houses with good performance and high yards naturally get more book number indicators.

The ISBN thing represents the authority of the physical publishing industry, and even if you have money, you can't publish a genuine book without a ISBN.

Printing books is such a thing as disseminating culture and passing on ideas. From ancient times to the present, the printing of books, the dissemination of culture and ideas have been controlled by the state. The mainstream books circulating in the society must be reviewed by the relevant state departments and engraved and printed by the "official engraving" agency.

For rulers, the core strategy of ruling the people and the key to maintaining social stability is to rule the people's minds. In ancient times, books were the main tools for unifying ideas. Therefore, the rulers must firmly control the ideological tool of books. For the common people, it is not that you can read whatever books you want, but that you can read whatever books the court asks you to read.

Some radical-minded youths have also protested, denouncing the authorities' ideological restraint on the people. Naturally, the street writers can't fight the imperial court, and they can only condemn it. For example, "Water Margin", you can finish the book after writing it seventy times, and Lao Shi originally wanted to write "One hundred and eight heroes Liangshan gathers righteousness and ranks seats" here to finish the book. But he can't finish the book in seventy times, otherwise not only will the book be harmonized, but Lao Shi will have to suffer lawsuits and harm the whole family. So Lao Shi can only continue to write, the heroes were recruited to serve the country, and then crusade against the thief Fang La, and in the end, most of the heroes died heroically and died for the country. This is the scope of writing allowed by the imperial court, otherwise it is anti-book and banned books.

In Tianhua Kingdom, before the Internet was widespread. The cultural publishing industry has also continued the traditional atmosphere that has lasted for thousands of years.

After the popularization of the Internet, the speed of information spread on the Internet is too fast and the coverage is too large. The traditional paper publishing industry has suffered a huge impact from online book sites.

Seven or eight years ago, online literature had entered a period of rapid development, while the traditional paper publishing industry had entered a bleak period. It is better to block the traditional paper books, but it is difficult to block the network. The above simply opens up the book publishing industry conditionally, allows private booksellers to cooperate with state-owned publishing houses, and allows private capital to enter the physical publishing industry, in order to stimulate the market and revitalize the physical publishing industry.

After Chang Zheng received Hu Weihua's promise of 15 book numbers, he thanked him. left Nangang Literature and Art Publishing House.

He sat in his SUV and did not rush to start the car back to the office, but used the calculator on his phone to calculate the account.

What is it? He's figuring out the cost of publishing a book, and how much money he can make from a physical book of one variety.

Based on a 16-open offset paperback version and a book of 250,000 words, the retail price is generally about 25 yuan.

The main costs of publishing a book include: labor costs, typesetting, film production, paper patterns, printing costs, storage and freight, taxes paid to the state, royalties to authors, discounts and rebates to agents (wholesalers), sales channel development costs, etc.

In addition, Chang Zheng also had to give a certain sales share to Nangang Literature and Art Publishing House. He thought that he would buy a book number and pay the publisher a lump sum of money, but in fact, the state did not allow this. The practice allowed by the state is: The publishing house takes a stake in the book number and receives a share of the sales. Therefore, if Chang Zheng gets the book number of Nangang Literature and Art Publishing House and publishes a book, he will not only give the original author a sales share. I also have to give a certain percentage of the Nangang Literature and Art Publishing House.

According to the calculation of the first printing of 10,000 copies, all the above costs add up to about 150,000 to 200,000 yuan. If the price is 25 yuan a book, all 10,000 books will be sold out. The sales revenue is 250,000 yuan, and the profit is 50,000 to 100,000 yuan.

This is calculated based on 300,000 words and 10,000 copies sold. If 100,000 copies are sold, the profit is 50 to 1 million yuan. One million copies is $500 to $10 million. If it's a set of three million words, it has to be multiplied by ten. It can sell a best-selling variety that sells millions of sets a year, and the profit can be up to nearly 100 million yuan.

This is a high profit margin, of course, this is the ideal state, the highest value in theory. If a variety of books can only sell a few thousand copies a year, it will hit the streets and lose money. In fact, there are still a lot of books that sell thousands of sets a year, how can there be so many bestsellers that sell hundreds of thousands or millions of copies a year? If all of them are bestsellers, then there will be no bestsellers.

There is only one way to make money in the brick-and-mortar publishing industry, the more you sell, the more you earn, and the more you make by making bestsellers, the quantity determines the profit. In fact, this is the case in every industry, whether it is a small profit or a huge profit, more sales will be beneficial.

After settling the accounts, Chang Zheng started the car and returned to the company. He already has a general direction in mind, whether it is small profits or huge profits, he must do it in the publishing industry. This is not only a matter of earning more and earning less, but also about the overall strategy of his big IP operation, and he can directly publish books for the authors of his website, which will be a sharp blade for him. In addition, at a certain level, no matter what type of book is published, whether it is elegant or popular, a book that can be published in paper represents a higher compulsion.

Virtue, meritorious service, and speech are called "three gentlemen". Although online articles are now popular, the lead characters printed on paper scrolls can really be regarded as "words" in the hearts of most people, including Internet writers.

It is also a meritorious thing to be able to make a book, and what author doesn't want his work to be published in a physical book? Even if it sells on the street, as long as it can be printed and placed on the shelves of the bookstore, it will be a great achievement and satisfaction for the author, as well as an honor, whether it is a month or three days. When the author is old and can't write, he will say to his grandson: Your uncle and I also wrote books back then, and my books were sold in the largest bookstore, and many beautiful girls asked me to sign autographs and take photos! Your grandma is one of them......

Very beautiful yearning and memories.

If Chang Zheng can help the authors realize this yearning as soon as possible, then his status in the hearts of the authors will be even more magnificent, and the godhead of the gods will not only be limited to the online literature circle.

If you can win over the literati of the world, why worry about the great cause?

The three-year appointment with Director Yan and the domination of the national literary scene will also be just around the corner.

With enthusiasm, Chang Zheng accelerated towards the new starting point company.

……

After returning to his general manager's office, Chang Zheng called Lin Yonggang and Ma Yuan in.

"I originally wanted to ask President Hu for a hundred ISBN indicators, but I only got fifteen." Chang Zheng said to the two, "Of course, even if we get a hundred book numbers, we won't be able to publish a hundred varieties of books in the short term." There are not so many funds and human resources, including market channels. I mainly want to save some surplus food for the winter. ”

Lin Yonggang asked, "How long do you want to run these fifteen book numbers and produce the finished book?" ”

Chang Zheng: "Two months, can it be operated?" ”

Lin Yonggang and Ma Yuan shook their heads together.

Chang Zheng: "No? ”

Lin Yonggang had an absolutely impossible expression: "Definitely not, you don't need to edit the physical book?" Now our online editors are very nervous about the online books on our website, although Mr. Chang has recently added a lot of editors, but the number of new books in the library every day is also increasing. Who will give you a brick-and-mortar publishing business? Still two months? Do you know how many varieties of books we can publish in a month? ”

Chang Zheng: "The book number index of Nangang Literature and Art Publishing House is 300 a year, and 25 a month. That is, 25 varieties of books are published in a month? ”

"Pretty much." Lin Yonggang replied, "25 varieties are a month's workload for our entire society. We have seven editorial groups, and the average is that we make three to four varieties a month in each group. The number of people in one of our editorial teams varies from four to seven, depending on the type of book in charge. Physical publishing editors are different from online editors, who review books in the tens of thousands of words before reviewing, while physical publishing editors need to review and correct them word by word. ”

"An online editor can review hundreds or thousands of online books in a month, while a physical publishing editor can get two books efficient, and sometimes a book has to be reviewed and revised for half a year. After all, physical books are different from online books, and the requirements are much stricter. Even if it is a physical book published on the basis of an online book, it has to be revised. A new starting point, now that I and Xiaoma have experience in physical publishing, you asked us to make 15 varieties in two months? Is it possible, big guy! (To be continued......)