Chapter 744: Compact Class Models
Jin Xiaoqiang's proposal was supported by several Internet industry tycoons, and everyone was very interested in his proposal, indeed a high-end supercar club, but it is much more interesting than the current so-called clubs and clubs.
In today's commercial society, there are all kinds of clubs and clubs, high-end clubs, wine clubs, and golf clubs, and everyone participates a lot.
But when I came to the end, I found that such clubs have changed their taste, and now there are many such supercar clubs abroad, but there are really no ones in China, so everyone is very interested.
Unlike the popular wine clubs and golf clubs, those clubs and clubs, as long as you are a little bit of status and status, you can join, but the supercar club is different, his requirements are higher, and the qualification requirements for members are also strict, because if you want to join such a club, you must first have a supercar in the past.
The supercar mentioned here is a real supercar, not a low-end Porsche and GT-R that people with a little money can afford to buy on the street, but a supercar worth at least millions or even tens of millions.
It's only 2006 at present, and it's not a few years later that the soft sister coin has been printed and distributed in excess of the Celestial Empire, and there are not many people who can afford to play supercars worth millions or even tens of millions in these years, after all, it's one thing for you to afford such a car, and it's another thing to be able to afford it.
If you look at some of the real supercars that are currently popular on the market, such as Ferrari and Lamborghini, it's a problem to find the right fuel.
At present, the so-called highest quality gasoline produced in China is actually not suitable for the appetite of such a supercar, although you add such gas, the car can also run. But it's much worse. And because of the burning of inferior fuel, the maintenance cost of your car in the later stage will cost a sea of money.
So only people who have actually played supercars know. Being able to afford and being able to afford a supercar are really two concepts.
Even if you join such a supercar club, there will be many second-generation officials and rich second-generation, but there are second-generation officials and rich second-generation who can afford such expenses. It is also a worthy object for everyone to befriend.
With the support of several bosses, Jin Xiaoqiang also made up his mind, and after dealing with many bosses present, he ended today's dinner.
Jin Xiaoqiang and Zhang Chi came out of the club, and then called Ouyang Fenqiang, and several people found a place to sit down together and began to talk about this supercar club.
And after Zhang Chi and Ouyang learned that Jin Xiaoqiang wanted to form a supercar club, they immediately raised their hands to welcome, after all, in the capital, where there are so many rich and powerful people. Starting a club like this will provide a very good platform for everyone to communicate and interact, and everyone can expand their network through this platform.
After all, the so-called legal society of the Celestial Empire is completely empty words. Relational society is the reality. This is an indisputable fact for old fritters like them, and everyone knows the importance of relationships.
After deliberating on a rough idea. Jin Xiaoqiang handed over the preparation for the establishment of this supercar club to these two people, and handed over the matter of finding a place to choose a site to Ouyang Fenqiang and them.
Recently, Huayang Real Estate has taken several pieces of land in the capital, Du Liqiang and Ouyang are very experienced in finding places, and the design of the venue and the improvement of the membership system have been handed over to Zhang Chi.
He is a person in the IT industry, and there are many people in the IT industry who are engaged in modern decoration and design, so he has been in contact with more people in this area, and it will definitely be twice the result with half the effort for him to come forward to find someone at that time. …,
After arranging this aspect, Jin Xiaoqiang began to prepare for the Beijing Auto Show.
To say that Huayang Power has no new cars launched at the Beijing Auto Show, how can it be possible, this is very inconsistent with Huayang Power's consistent style.
At this Beijing Motor Show, Jin Xiaoqiang not only brought their supercars and high-end luxury cars that had just made a big splash at the Frankfurt Motor Show under Huayang Power.
He also brought a few new pieces, but these pieces were not by him, but by another designer in their company, Peter. Rihil.
During the period when Jin Xiaoqiang was running all over the United States and Europe, Peter. Richier, the master, was not idle, and was busy serializing the K-series models he designed.
And this time he took the lead in bringing a compact model of the K series, like the K3 in the Yidong car series, which is almost the same as the K3 model of Kia in the later generations, in this K3 model, Peter. Rihill spent a lot of effort, and according to the proposal given to him by Jin Xiaoqiang, he re-changed the design of the middle mesh of this K3.
Originally, in the previous life, Kia had also made adjustments to this problem, and at the very beginning, they designed the K3's middle grille, which was a horizontal chrome strip design.
But after the announcement of this appearance, it didn't seem to be very popular in the Celestial Empire, and then they did a very tedious investigation in the Celestial Empire, only to find that the original Celestial Empire people were more fond of vertical air intake grilles, so they changed their K3 air intake grille, and it was well received in the market.
In this life, of course, Jin Xiaoqiang will not let Peter and them go wrong, but at the beginning of their design of this compact model, they told them that they must pay attention to the improvement of the grille.
If there was a different person who was so point-in-chief about his work, then Peter. Rihil would definitely squirt on his face, but Jin Xiaoqiang did it, Peter. Rihil could only raise his hand in approval.
Because Jin Xiaoqiang is not only his boss, he is also the world's most well-known car design master, so he gives such a design opinion, then there must be a reason for him.
So Peter and his design team quickly adjusted the design of the new K3 according to the guidance given by Jin Xiaoqiang, and came up with a prototype.
The engine used in this K3 is still the same as the creation of the blue sky system, and the newly developed 1.6L engine is used, and the effect looks very good.
With 145 horsepower and 210 Nm of torque, although there is no turbocharger to help, this engine has a great improvement in performance and fuel saving efficiency because of the help of the direct injection system.
As for the other cars, Jin Xiaoqiang brought the Yuedong model adapted from the 2011 North American version of the Elantra, which was actually unveiled at several auto shows last year.
But because the models that appeared with this car at that time were all more famous models like Qoros, this car was not too eye-catching at the time.
And before, the segmentation of the automobile market in the Celestial Empire was not complete and mature, so there were not too many consumers who paid attention to this car.
Because the car culture has just started, so at this time, Celestial Empire consumers are paying more attention to medium-sized cars, especially the sedan in the traditional concept of Celestial Empire people, as for the compact car that is one size smaller, many consumers have not given them too much consideration, after all, compared with the mid-level car, such a model is too small.
But this time, Jin Xiaoqiang plans to start a formal market segment and make the pattern of the future Tianchao automobile market.
Someone once said that in the Celestial Empire market, the companies that only treated the Celestial Empire market as a whole died, but those companies that segmented the Celestial Empire market survived. …,
What does this mean? This shows that the needs of consumers in the Celestial Empire are diverse, which is different from those markets in foreign countries where the demand is relatively uniform.
After all, in the developing Celestial Empire, the economic ability of consumers is very different, and the car culture is also different from that of foreign countries, so the demand for cars of consumers here is also different.
Rich people like luxury cars worth tens of millions, medium-sized families like middle-class cars worth two or three hundred thousand, and well-off families like family cars worth hundreds of thousands.
But there are also groups, such as those with more modest family circumstances, who don't need cars?
So what kind of car do they need? After all, this group is the largest group in the Celestial Empire, and if you can grasp this group, then you have won the market.
The question of what these groups needed was not clarified until two years later by the Celestial Empire's independent enterprises, and it turned out that what they needed was a compact family car with good quality and low price.
And Ligie and Ricky, as well as BYD, are the private independent brands that best grasp this market, they took the lead in developing this market, and they all made a lot of money.
It's a pity that after a financial crisis, those international giants also began to notice this market, and began to enter this market one after another to grab food, and finally beat private enterprises into the water.
Later, it was estimated that if it weren't for the island crisis caused by the Japanese, perhaps the private independent car companies of the Celestial Empire would really be crushed by the combination of German and Japanese joint efforts to encroach on the compact model market.
At present, the concept of the compact model market is not too mature in China, but the two small cars that Jin Xiaoqiang designed for Ligie and Ricky before are all models of this level.
After they tested the waters, Jin Xiaoqiang found that this market really has strong purchasing power, after all, there are so many rich people, and most of them have no money.
Originally, he didn't want to enter this market, but recently, considering the small actions that these foreign-funded car companies may make, Jin Xiaoqiang still decided to start first, no matter what, it is much better to start first than to follow the trend later.