Chapter 39: The Low Tide

Ask for a collection, the collection is a little less! At the same time, thank you for the tip of the blue new moon!

The next day, the newspapers and magazines in the Huaguo Entertainment District and the United States Entertainment District did not leave a topic on the top - the overseas screening of "Blair the Witch".

"'Blair the Witch' suffered a box office failure, with 500 theaters grossing less than 1 million on the first day, and the attendance rate was 30 percent."

"Failure is inevitable, he's just a high school student......"

"Mr. Matt, the president of Disney, claimed that he had already foreshadowed this failure, and the level of Chinese films was low, and it was impossible to gain a foothold in the United States."

Rory was helpless and considered whether to really take "Blair the Witch" offline in advance. In an irritable mood, he flipped through the newspaper at random, and hey, there was a positive review article on it.

"Classic horror movie - "Blair the Witch"" Rory thought about it, he shouldn't have paid someone to publish an article in the newspaper, and read it at the moment: ""Blair the Witch" is the debut work of a nineteen-year-old director Chen Feng, and it is his first directorial work I went to watch it with curiosity, because this movie was praised as a miracle in the history of film by the Chinese entertainment media, I am curious, what kind of movie is this? The people who watch the whole movie are full of hearts and minds, like a monster's claws scratching you again and again, but always keeping you on the verge of madness, making you watch with twisted facial features and a distorted mentality......

Let's talk about this film.

The shaking of the camera itself made me feel dizzy and dizzy, and because the heroine was shooting most of the plots, she was always so close to the microphone of the camera, so I felt a sense of discomfort when she spoke, and she also liked to repeat useless words such as "okey" and "allright". I was tempted to say, "Please, dude, please don't speak so loudly, thank you," but then my discomfort reached a limit, and when she cried helplessly and screamed at her teammates' names, I wanted to shut her up and pull her over and beat her up. This may be the effect that the director wants.

I was also impressed by the sound of children laughing and crying. Because the voice was faint, I wasn't sure if it was an illusion of nervousness—babies were weird creatures. In Protagonist 1, ask Protagonist 2 "Did you hear that voice?" "I felt a flurry in my heart - as if he had asked me.

Then there are the pieces of wood hanging on the trees, the shapes are abstract, but the audience can relate to its meaning...... Especially when the forest is hung everywhere, the terrifying effect is definitely achieved. Reminds me of the witch villain I saw in the store...... The pores of the entire body are starting to deform.

It's been a long time since I've seen a horror film with this feeling, and the feeling of watching it is very similar to the industrial noise of ants pouring out of the palms of his hands in "An Andaru Dog" and the industrial noise of Ongon in "Silienthill" - uncomfortable. In fact, this discomfort is the biggest and darkest horror.

I admit that I was scared after reading it, what were I afraid of? I don't know, because there's really nothing scary in there. So I lay down on the bed, and after realizing that there was no specific thing to be afraid of, but I was very afraid in my heart, it was extremely uncomfortable, and I went through all the horror scenes in the horror movies I had seen since I was a child...... So I was afraid—but much more comfortable—and fell asleep.

I think there's definitely something wrong with the box office results right now, and it's definitely not in line with how wonderful the movie is. But even if it doesn't do well at the box office, time will show that this is a very good movie" - Chalmers

Seeing the final signature, Luo Rui suddenly realized that this guy knows that he often publishes some movie review articles, and the most famous thing about this guy is that he absolutely does not mix with water, does not accept the benefits of the film company, and only says his most real feelings and experiences. Seeing this article, Rory is in a slightly better mood, at least, some people still think that this movie is really good. But the loss of tens of millions of dollars still has to suffer the bitter consequences of itself.

There was a queue at the door of the cinema to buy tickets for "Blair the Witch" when they bought tickets, only to be told that the movie would not be shown in the cinema.

Some viewers asked around and finally found a movie theater to show the film, but after queuing up to buy tickets, they were told to come back in the evening, because it was now two shows a day, and the time was adjusted to late at night......

At midnight, adult films that are forbidden to children are generally played, or partial films that are not usually played, and a number is made up so that the cinema is not empty at night. Some movie theaters even moved "Blair the Witch" to midnight, which shows that they really gave up on the film and vacated the good time slot for other movies. After all, they are all businessmen and are there to make money. If it weren't for the contract, some movie theaters might have completely painted and stored copies.

This makes many fans who want to watch "Blair the Witch" have to spend time waiting for the night to fall.

The media in China are divided into two camps

Some media affirmed the wonderfulness of "Blair the Witch", believing that the reason why "Blair the Witch" failed in the United States was due to the lack of publicity and the senses of the Chinese people were different from those of the Chinese, so this led to the Chinese people thinking that horror movies are average in the eyes of the Chinese people, and the Chinese people like horror movies with heavy tastes. The other part satirized "Blair the Witch", believing that this movie is definitely a game for high school students, with a vulgar plot, shoddy pictures, and a low level of shooting, and the reason why it succeeded in China is only by deceiving the audience.

This made Chen Feng feel very angry, but he was still busy with the crew of "Love Apartment", and temporarily refused many external activities, including media interviews.

"Blair the Witch" is still shown in 500 cinemas, but most of it is scheduled to midnight, or the least crowded time in the morning. Two shows a day, tepid, attendance slowly rising, the latest data shows that it has reached about 70% of the box office contributed to Warner, and it is worth about $3 million.

At this time, five days had passed, and it was the last day of the screening that had been contracted with the projection companies. Next, there was the screening of Warner Pictures, and the results of the notification to Rory were similar to those of the companies, and Rory was also reprimanded by the company for what seemed to be a loss-making deal. After a week of such poor box office, Warner signed a one-month contract, and it was released in at least 1,000 theaters.

"Shit" Rory sat in his office, looking at the revenue brought to the company by 500 movie theaters, the box office of three million dollars, the share of the cooperation with the screening company, and taxes, etc., and in the end there were only more than a million dollars left.

One million dollars was only one-tenth of the $10 million paid by Oriental Films for the North American screening rights at that time. Moreover, according to the contract, forty percent of the profits will also be distributed to Oriental Film and Chen Feng himself, that is to say, a week's screening, not only does not have any profits, but also sticks more than 9 million upside down.

When the last day of the contract with the showhouse came, "Blair the Witch" was also released in 1,000 theaters across the United States.

Rory decided to take another gamble at the end, which can also be said to have helped Chen Feng and persuaded the company to put "Blair the Witch" in prime time for two screenings on the first day of release to see the effect.

The 500 theaters that began showing "Blair the Witch" have already finished their screening contract with Warner. Immediately after that, a thousand movie theaters from Warner Pictures were released. Originally, because of the previous box office results, Warner's theater chain decided to respond to the two performances of the contract during the worst time period of the day. But then Luo Rui tried his best to help Chen Feng again, and on the first day of release, it was selected in the most prime time in the afternoon, although watching horror movies in the afternoon is a bit nondescript, but it is as dark as the movie theater, and the effect will not be reduced too much.

The sentence that Luo Rui repeated the most in his memoirs later was: I am glad that I really helped Chen Feng at the beginning, and I wanted his films to get the best screening opportunities, which not only made him, but also made me successful.

…………

In fact, they are not the cinema chain of Warner Studios, but an alliance existence, and the owner of the cinema is Moore himself, who has formed an alliance with many owners who also own movie theaters.

Regarding the release of the movie "Blair the Witch", Moore was opposed at first, he was a racist, thinking that the films of the United States are the best, and the EU films are all poor in his opinion, let alone China. But their alliance has cooperated with Warner for a long time, with thousands of members, and the number of movie theaters that can be mobilized can reach as many as 5,000. Among them are not only the owners of a movie theater like Moore, but also the owners who run several, dozens, and even hundreds of movie theaters, and sometimes they work not only with Warner Bros. Pictures, but also with Paramon, Michael Mail, Universal and other large companies. Some decisions need to be made in accordance with the general direction, even if it is to give Warner face, they need to deal with it, so Moore's objection is invalid

In short, they are all businessmen who have interests, and they will do it, and the large alliance they form, as many as thousands of theaters, is their capital and backing, and they can fight for the maximum benefits and benefits when negotiating with large companies.

"I curse Warner......" Moore complained, "this childish horror film has very little box office, which everyone in the country knows, and his director is just a nineteen-year-old kid...... Wasted time when we were earning dollars. ”