Chapter 188: Culture, but also a war

No. 1 in the country? Director Yan's request was really direct.

This gentle-looking and scholarly bureau chief turned out to be a radical?

In Chang Zheng's mind, Director Yan's image suddenly became glorious and majestic. Heroes see the same thing, leader! Of course, Lao Tzu also wants to be the first in the world, otherwise why would I take such a big step?

Chang Zheng was very excited in his heart, but he forced himself to calm down, and he said with a stunned face: "First? Yan Ju, you're not kidding, are you? How many years will it take me to be number one before I can meet your requirements? ”

"From now, within three years." Director Yan's words were very calm, but there was a kind of unquestionable in the calm.

"Huh? Three years? "Chang Zheng is really a little stunned now, and the stunned just now is pretended. According to his own original plan, he will have to fight for at least five years from now on. Five years, that's still a matter of good luck.

"I'm afraid I'll disappoint you, Yan Ju." Chang Zheng had a bitter face, "We started late at a new starting point and have a thin foundation. The giants in my industry have been working hard for more than ten years, how can I surpass them in three years? Hey, that's hard. "He just pretended to be bitter to seek some government support, but now he is really hard and doesn't have to pretend.

Director Yan suddenly took out a mobile phone from his coat pocket and put it on the table.

Chang Zheng glanced at Director Yan's mobile phone, hey, this is still a nostalgic product, a keyboard machine.

"Do you know this phone brand?" Director Yan pointed to his mobile phone.

"Yes, Rokia. Ten years ago, people used this brand, when keyboard players were the mainstream and touch screen machines were niche. Chang Zheng replied.

Director Yan: "This brand in Europe, Rokia, was also a giant ten years ago. And now, the brand has disappeared from people's sight. In fact, it has not been ten years since Rokia went from peak to collapse. It's only five or six years. On the Internet, the cycle of changing dynasties will be shorter, and today's emperors may be reduced to slaves tomorrow. So you have to have faith. Only by daring to do it can we succeed. Do you dare? Of course, the city will also allocate resources to you as reasonably as possible. How many resources you can get depends on your attitude. ”

Chang Zheng asked: "Yan Ju, I asked a question that shouldn't be asked, why did you choose me?" ”

Director Yan: "There are only two parties in the United States, the Democratic Party and the Republican Party. Just like the voters of the United States said. Two rotten apples, all we can do is choose one that is not too rotten. ”

Chang Zheng: "......"

"This metaphor may not be appropriate, Xiaochang, don't mind." Director Yan said with a calm expression, "Our city has the third largest GDP among all cities in the country, second only to Beijing and Shenpu. In Nangang, there are many leading enterprises from all walks of life. Only the Internet culture is lagging behind a lot. ”

"There are two online literature companies in the city, and the other one has been doing it for more than three years. The results are average. And you, the new starting point company, have been in full swing in half a year. Xiao Chang, you are a person who does not play according to the rules. Adventurous. That's what I like about you. ”

"I wonder if you've researched it? In the world, only China has an online literature industry, and a large-scale and industrialized online literature industry has been formed. There are many reasons for this situation, both accidental and inevitable. The early stage of the development of the online literature industry. It has not attracted enough attention from our business authorities, including the upper echelons. But now, we attach great importance to this industry, and we attach great importance to it above. ”

"Three years later. It's election year again. Perhaps at that time, the cultural front and cultural war will rise to the level of national strategy and become a national policy. In the decades since the reform and opening up, foreign cultures have occupied many domestic markets, and even influenced our contemporary young people. ”

"In our country, the last thing that has been lacking for thousands of years is the pen. You, Chang Zheng, return from the sky, you are an excellent pen, and you are also leading a large group of pens to fight on the front line of the cultural front. So I hope that your new starting company can become the number one in the country within three years, and if you do it, maybe you will get a reward that you never dreamed of, and build a cultural empire in the true sense of the word. This is the first step. ”

"And what about the second step?" Chang Zheng asked cautiously.

Director Yan's expression changed slightly, and a trace of excitement appeared on his always calm face: "As I just said, all the great empires were built on the pile of dead people. Empire, of course, is to expand, to fight, to die. Once you've made your way into the head of the country, it's time for you to lead the Empire's army on an expedition. Foreign countries have been exporting culture to us, and after a long time, it will achieve the effect of 'brainwashing'. ”

"The cultural export of foreign countries to China is not just a simple market behavior, and the intervention and leadership of various governments behind its enterprises. So the above thinks it's a kind of cultural aggression, it's a culture war. The above hopes that our country's cultural enterprises can go out and wash the brains of foreigners. We must transform from a cultural importer to a cultural exporter, let our oriental culture blossom and bear fruit all over the world, and grasp the initiative in the culture war! I hope that we can produce such a company in Nangang City. ”

Director Yan appears to be a more radical hawkish official. In the depths of Chang Zheng's heart, he also has a similar adventurous and revolutionary heart. Heroes cherish heroes, Chang Zheng no longer has any worries, he opened his heart to Director Yan and talked about his thoughts.

The two hit it off, and the more they talked, the more in-depth the conversation became.

"Xiao Chang, you said that Fenghua.com is a giant and difficult to surpass, but I don't think so. The larger the team, the more complex the organization, and the more inertial the thinking, the more difficult it is to implement reforms. And you are different, you are a new business, there are no constraints, so you let go of your hands and feet and do it boldly. The city will support you. Director Yan said.

"Yan Ju, that, hehe...... I'm embarrassed to say some things, after all, it's hurtful to talk about that. Chang Zheng said with a smile, "If you want to develop and dominate the country within three years, you need a strong rear guarantee." I'm not a second generation, my parents are ordinary people, and I don't have any family background to defeat me......" He wanted to find the city to get some money and some funds. It's useless to just talk about it, the government has to give me real money and dry goods support.

"We don't have any money, and the special support funds have not yet been put in place." Director Yan replied very simply, "But I can give you other resources and support, or information." First of all, in terms of taxation, you can declare cultural innovation enterprises to the city. Once approved, you can be given a 40% tax reduction. If you save money, isn't it equivalent to giving you an appropriation, open source and reduce expenditure. ”

"That's, that's. When I went back, I immediately arranged for someone to prepare materials and apply for a cultural innovation enterprise. Chang Zhengxin said that the leader is really good at talking.

Director Yan continued: "You have been working on a lot of projects recently, and you don't have enough funds, but you still do it. You are spending in advance, and then you will say that the money will be paid in installments slowly. The same. If you don't have enough money now, you can borrow money from the bank. Which company doesn't borrow money from a bank now? The government is looking for banks to borrow money. Let me tell the city that if you apply for a cultural innovation enterprise, see if the city can guarantee you, and you can go to the bank to borrow money. ”

Chang Zheng asked: "If you need collateral to borrow money from a bank, right?" I don't have any collateral. Our company doesn't have any fixed assets, and my office building is not my fixed assets, it's rented. I personally have a house to mortgage, but my house is worth two million, plus my official car. That's less than three million. Borrowing a few million from a bank won't help. ”

"Xiao Chang, holding the golden rice bowl, are you still going to ask for rice?" Director Yan smiled, "You own the copyright of so many original novels. Copyright is an intangible asset that can be used as collateral. Our Bureau of Culture, Radio, Film and Television will guarantee and evaluate the copyright of your work of the New Start Company, and you can take it as a mortgage after notarization. You should have this account in your own heart, how much can all the copyrights of your website add up? How much can be valued. You can find a bank to borrow how much money. Of course, if you buy out the copyright from the author. ”

Chang Zheng suddenly realized: "Yes! The leader woke up the dreamer with a word. There is a mountain of gold in my backyard, and I have to go to the coal kiln to dig coal. I'm stupid, I'm really stupid......"

Director Yan: "Look, we all have a clue about opening up sources and reducing expenditures now." ”

Chang Zheng: "Yan Ju is far-sighted, far-sighted, and strategic, and his words really make me feel like an enlightenment." I just hate that I didn't meet Yan Ju earlier, report to you earlier, and accept your guidance. ”

"It's useless to just talk, you have to show some performance." Director Yan said, "In addition, as for the business of physical publishing, it is not impossible. The national policy is to encourage public-private cooperation, in the case of the publishing industry. I know that you have a good relationship with Lao Hu, and his Nangang Literature and Art Publishing House is our municipal publishing house, and the book number is issued through our Bureau of Culture, Radio, Film and Television for the record and approved by the State Administration of New Radio, Radio, and Television. Let me say hello to Lao Hu, if you want to get the book number, you can cooperate with Nangang Literature and Art Publishing House and operate in accordance with relevant national policies and regulations. ”

"Thank you, thank you, Yan Ju!" Chang Zheng was grateful. It's also cool to write your own book, print your own book, and think about it. And it's a channel that can make money, so it's even cooler. With the support of leaders, it is easy to do things. With a single sentence, Director Yan solved the problem of Chang Zheng's dream book number.

Director Yan: "I can only give you policies to encourage your new starting company to participate in book publishing, but you have to develop your own sales channels." It is said that there is local protectionism, and local governments will protect the interests of local enterprises, and yes, this is indeed the case across the country. The city may be able to protect the interests of local enterprises in Nangang, and in the boundaries of Nangang, including surrounding cities, it can give some benefits to local enterprises in Nangang, such as market, channels, publicity, taxation and other aspects. ”

"But you don't just want to do a book market in a few cities, do you? Your battlefield is nationwide. So, go for it. Alright, we've been talking for two hours, so let's stop for today. Xiaochang, I want to remind you that you can't just ask for it from the government, you have to make some achievements after you get the relevant resources. If you do a good job, maybe there will be more support and resources, maybe not just the resources of our city. I hope that you, and your new beginnings, do not disappoint me. If you have something in the future, you can contact my secretary and see you later. (To be continued......)