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In fact, the technology of turbocharger, in the eyes of car consumers after 2010, is basically a common thing, many large car manufacturers in the world will improve the performance of the engine, and more fuel saving, and add such a turbocharger to their engines.

And back in the sixties and seventies of the last century, turbochargers were already a bad thing for Japanese automakers, and they frequently used them in all kinds of road racing cars to improve the performance of their cars.

And when Mitsubishi's EVO and Subaru's SIT were popular and dominated the World Rally Grand Prix, they were also popular around the world for a while.

However, after entering the nineties, the use of turbochargers in the engine gradually cooled down, mainly because with the use of turbocharged engines, the shortcomings of turbochargers have become more and more obvious.

Turbo hysteresis effect, burning oil, expensive maintenance and maintenance in the later stage, and can not be turned off immediately after parking, but also to give the turbine cooling time, and 50,000 kilometers to replace the turbocharger, these problems add up, will bring a lot of additional costs to consumers who buy such models.

So since the early nineties of the last century, engines with turbochargers have gradually declined, and naturally aspirated engines have become more and more popular, after all, compared with turbocharged engines, such old engines are more reliable, and the cost of later maintenance and maintenance is lower.

The world's major car manufacturers have been debating whether to equip their car engines with turbochargers.

Moreover, in the direction of the development of future automobile engines, it has not been clear whether such a turbocharger should be equipped.

Therefore, at the very beginning, after the sudden appearance of Huayang Power, when the Yidong model with a turbocharger engine became famous all over the world, those large automobile manufacturers in the world did not pay too much attention to Huayang Power, because of the shortcomings of the turbocharged engine, they are clear, so in the future, Huayang Power will be a company that will go sideways, how it will develop, everyone is waiting to see.

At this time, even Volkswagen, the first company to use turbochargers on their mid-level car Passat, was hesitant to stick to the turbo engine road because of the post-maintenance costs of this engine and the complaints received from consumers.

Since this company is willing to use a large number of turbocharged engines in the direction of giving everyone a way, then everyone will wait and see, if they fail, then of course everyone will not pity them, but if they succeed, then everyone is following up in a large number of good.

However, what everyone didn't expect was that in addition to the turbocharger on the earliest generations of models, Huayang Power belonged to the nature of the old turbocharger, but less than a year later, especially not long after their EcoBoost engine was launched, when they launched the model, that is, the facelift of the Yidong, the turbo engine equipped with their turbocharged engine has been replaced with the kind of turbine that is maintenance-free for life.

At that time, Huayang Power also hyped these small hypes for a while, and explained them in their customer car purchase guides, as well as the car's instructions.

However, because the fame and influence of Huayang Power were not great at that time, and what they said had not been confirmed, everyone did not take it seriously. …,

But who would have thought that after more than a year of market verification and consumers' personal experience, the quality of Huayang Power's turbocharged engine is now being hyped.

In the past two days, the comparison between Huayang Power and Volkswagen's turbocharged engine has been getting hotter and hotter, and Jin Xiaoqiang, who is well aware of the impact of turbochargers on the development of automobile engines in the future, has also been silent and began to secretly add fuel to the fire.

If everyone knows the benefits of turbocharged engines, why are naturally aspirated engines in Japan more popular in the United States?

Volkswagen was the first to promote a mid-class car with a turbocharged engine in the United States, but this is the impression that their Passat has in the minds of American consumers.

It is necessary to often go to the repair shop for maintenance, and their turbines also burn engine oil, sometimes when running long distances, they must often prepare a bottle of engine oil in the trunk, and if the car is more ruthless, it is generally necessary to replace a turbine at 50,000 kilometers, if these are added together, it is a large expense.

Not to mention the fact that when you go to the repair shop on a regular basis to maintain your car, you also have to take into account the terrible labor costs in the United States, and sometimes the labor hours of those car mechanics are more expensive than the cost of those engine oils and other parts.

Therefore, although the American people have money in their pockets, not all of them like to be such a wronged leader.

In this way, although the engine with turbocharging is better than the naturally aspirated engine in terms of fuel performance and engine efficiency, but considering the high maintenance costs, many consumers are also aware of it, which is also the main reason why Volkswagen's models have been selling poorly in the United States.

On the contrary, although many models of Huayang Power have also launched a lot of types with turbochargers, these models of Huayang Power, except for the first few generations, are all used turbos that are claimed to be maintenance-free for life, which means that as long as your car has not been hit, and the engine is regularly maintained, then your turbo will not have quality problems, which makes many consumers feel relieved a lot, and they don't have to worry about those terrible car repair labor costs. As well as those high and scary turbine replacement costs.

In addition, during this period of time, Jin Xiaoqiang, Huayang Power, and GM secretly contributed to the fire, so that Volkswagen's products and Huayang Power's products had a sharp comparison, and through this controversy, the concept of turbocharger was completely popularized.

The acceptance of concepts such as superior performance and more fuel economy has naturally caused Huayang Power's models with turbo engines to sell well in North America!

And Jin Xiaoqiang's idea is to take advantage of this shareholder wind to hype up the quality of Huayang Power's products, so will it be in the hearts of consumers in the future, establish such a concept, as long as the turbocharged engine is mentioned, people will first think of the entire brand of Huayang Power, because it is they who have really popularized the turbocharged engine and carried it forward!

As long as people's concept is formed, then the impression of the brand Huayang Power in the minds of American consumers will be solid, as if everyone knows that BMW and Mercedes-Benz specialize in manufacturing luxury cars.

When people think of Japanese cars, the first thing that comes to mind is that they are cheap, fuel-efficient, and of good quality, while when they mention Huayang Power, they will think that their turbocharged engine performance is very reliable, good quality, fuel-efficient, and inexpensive.

Once such a concept forms a subconscious in the impression of consumers, then Huayang Power can soon become a brand that can compete with Toyota and Honda in the American market. …,

After all, compared with naturally aspirated engines, the benefits of turbocharged engines are clear to everyone.

In the case of the same displacement, the turbocharged engine will burst out more energy than the naturally aspirated engine, with better performance and more fuel economy, so that Huayang Power can challenge like Toyota and Honda.

This is the brand strategy!

It is necessary to find a very clear brand positioning for your brand, so that people will remember its strengths and benefits when they mention the brand, so that the image of the brand will spread in the hearts of consumers and continue from generation to generation.

I think when people think of GM, they will think of the V8 large-displacement engine, when they mention BMW, they will think of its inline 6-cylinder engine, and when they mention Toyota, they will think of good quality and low price.

As long as the turbocharged engine of Huayang Power can establish a benchmark image in the hearts of Americans, then as long as people mention Huayang Power, they will think of the brand image of high performance and more fuel economy, thus ignoring the fact that the price of this brand's products is quietly rising.

And in the next few years, turbocharged engines will be widely popularized by major car brands around the world, and even Mercedes-Benz and BMW have joined the battle group.

And with the emphasis on turbochargers by European and American automakers, lifetime maintenance-free turbochargers are no longer a new thing.

But what people will remember will always be that Huayang Power, which was the first to set a benchmark in this field, as long as it continues to maintain the advantages of Huayang Power in the field of turbocharged engines, then when people mention turbocharged engines in the future, the first thing they will think of will still be Huayang Power!

Two days ago, after reading the semi-annual report on North American car sales in his hand, Jin Xiaoqiang had already decided that the turbocharged engine would be the brand image of Huayang Power in the future!

As for Saab, which ushered in the era of turbocharging? I'm sorry, aren't they about to go out of business?

In the future, Huayang Power will be a new benchmark in this field!