(8 points)

(Ask for a commuter pass)

It's a new January, ask for a monthly pass, break out, small universe......

"No" Chen Feng said with a smile, there are still many details to consider in this matter, so I won't tell her for the time being.

"What do you think, the gods are chattering" Ye Rong said dissatisfiedly, "You promised to take over my advertisement, don't forget, otherwise you will be good-looking"

"Don't worry, I'm already thinking about how to shoot, to be honest, it's my first time shooting commercials, and I'm really not used to it." Chen Feng said with a smile.

"If there's anything you're not used to, it's like making a movie." Ye Rong didn't care.

“”

After Chen Feng hung up the phone, he carefully considered how to shoot this creative advertisement. If the news of Chen Feng's commercials spreads, I'm afraid it will cause a sensation again, after all, who will shoot commercials at this level of director.

Based on the creative advertisements he had seen before, Chen Feng thought about his own ideas and decided to shoot an advertising idea about Snow White.

It's a long time ago that there was a Snow White, one day she met a courier (actually the evil prince pretended), and then was forced to eat a poisoned apple, and then fainted, and the comatose Snow White would like the first person she woke up to.

When the news of Snow White's murder broke, heroes from all walks of life rushed to rescue Snow White, including a poking prince on a bicycle who climbed countless mountains, crossed countless streams of water, and then slain an evil dragon (dragon dance?). ）

This poking prince woke up Snow White, and at the moment when Snow White was about to wake up and open her eyes to see people, this poking prince was knocked unconscious and taken away by the evil prince's men, but Snow White fell in love with the evil prince and lived happily ever after?

The poking prince was thrown into the Salar Desert to fend for himself.

Half a year later, the evil prince proposed to Snow White, and on the wedding day, the poking prince appeared, dressed as a ghost, and exposed the evil prince's lies.

Snow White was so angry that she was about to leave, but the Poke Prince revealed that he was not an undead and told the secret that he was in the Salar Desert, and the evil prince's men threw him an empty bottle of Cocko, and this bottle of Cocko was hit by another bottle, and he survived by this bottle of Cocko.

And after the evil prince knew, he was immediately annoyed and angry, and ordered his subordinates to snatch Snow White over, and said, whoever can grab Snow White, Snow White will belong to whomever it is, and finally Snow White has no choice but to say, let them have a Coco drink, whoever wins the lottery, then Snow White will belong to whom, who knows that in the end they all won the lottery.

As a result, they ended up killing each other and fell to the ground one after another

The wicked prince was looking up to the sky and shouting, why.

At this time, the poke prince came out to reveal the secret, and it turned out that Leco's winning rate was very high

This advertising idea actually comes from the advertising idea of PepsiCo's 7-Up, the opponent of Sprite in the previous life, and once the 7-Up series of advertisements in the previous life was launched, it quickly attracted the attention of many netizens, and many netizens liked the 7-Up series of advertisements very much.

But now it is used by Chen Feng to advertise Leke, but Chen Feng has no guilt at all, anyway, it is a foreigner's company, what does it have to do with him.

Although this advertisement was very popular with the audience in his previous life, Chen Feng was a little apprehensive when he was preparing to shoot in this world, and he didn't know if anyone from Luck Company could accept it.

You must know that since entering the Chinese market, Lucko has gradually begun to have its own brand promotion strategy, and it is still unknown whether the creative advertising of Snow White is in line with Lucko's publicity strategy. …,

In the old life, cola was just a carbonated drink, and there was not much culture in itself. But why do some consumers only drink Coca-Cola, or Pepsi, which is an extremely common carbonated drink?

The key to this lies in the fact that Pepsi has positioned its core target consumer group in the process of market cultivation and competition for more than 100 years to the young generation who subvert the tradition and have a flamboyant personality, and spare no effort to use sports and pop music, the two favorite things of young people, as the carrier of cola culture for brand communication, and tightly bind its brand and consumers together through the two carriers of music and sports. It gives Coke an extremely rich connotation outside the product, and gives it a vibrant, young, fashionable and energetic image.

Coca-Cola, on the other hand, is gradually starting to take the route of family fun, especially during the Chinese New Year.

Coca-Cola has been promoting a healthy and positive attitude to life while conveying the brand message through the spokesperson of its products. Through the spokesperson of Andy Lau, Liu Xiang, SHE, Wilber Pan, and Shawn Yue, etc., it not only further interprets the brand image of Coca-Cola, but also gives the product more distinctive characteristics, among which the taste of family carnival is stronger.

Therefore, to a certain extent, "Liangle" has been selling consumer culture, and has been promoting Liangle in accordance with consumer culture, so in the eyes of consumers, Pepsi represents the surging passion of a new generation of young people, and Coca-Cola conveys the taste of family. In fact, these are all appropriate expressions of the different consumer cultures in Chinese cities today. This is also the fundamental reason why the "two musics" are still heroic despite the vicissitudes of life for a hundred years.

The publicity strategy of Lacco is somewhat similar to that of Coca-Cola, both of which take the family route, so this makes Chen Feng a little embarrassed, his creative advertising is more in line with the style of Pepsi, and Le Ke may not be able to accept Chen Feng's concept of cool, yang and fashion.

Fang Kai is the director of the creative advertising department of Loco Huaguo, and he is only in his thirties, so he can sit in this position at a young age, and naturally relies on his real skills.

In foreign-funded enterprises, although the outside looks very beautiful, even the salary is higher than the average company, but in fact, discrimination is inevitable, especially in the island country and the stick country is the worst, men are fine, women are often harassed by the old and obscene bosses, especially the company's senior management, often parachuted over, indicating that foreign capital has full distrust of the Chinese people.

But no matter what, Fang Kai, at a young age, can be regarded as a high position, but the troubles in his heart are only known to him.

The so-called food king's loyalty to the king, took the salary of the Joy company, and naturally had to worry about the affairs of the Joy company, although the Joy company looks very beautiful, but also has its own troubles.

This trouble comes from the old rival of Leco, Bihai, Leke and Bihai are like the two major brands of Pepsi and Coca-Cola on the earth, both have a hundred years of competition history, and this hundred years of competition history has also outlined the main line of the development of the world's soft drink industry, and has become the focus of global economic attention and one of the successful examples of market economy operation. (To be continued.) If you like this work, you are welcome to subscribe to the mobile network (.), reward, your support is my biggest motivation. )……，