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Chapter 595

City Business Card Strategy (Ask for a Monthly Pass!) ）

The matter in the capital was successfully resolved, and Lu Rui and Wang Zhanpeng gave up the idea of going to Hai'an and returned to Qingjiang City. Pen & Fun & Pavilion www.biquge.info please use to visit this site. According to Lu Rui's idea, since we want to build an industrial zone, we should do a good job, and there is no need to use external forces to engage in any cooperative development, so as not to cause disputes in the future.

Huang Xiaoyang, Secretary of the Municipal Party Committee, Zuo Tianya, Deputy Secretary and Mayor, plus Lu Rui and Wang Zhanpeng, two deputy secretaries, plus Su Jian, the new Organization Minister of the Municipal Party Committee, and Luo Chunjiao, Executive Deputy Mayor, attended the meeting.

Straight to the point, Huang Xiaoyang directly opened his mouth and smiled: "Today I want to inform you of a good news, with the efforts of Comrade Lu Rui and Comrade Wang Zhanpeng, our Chenguang Industrial Park in Qingjiang City is about to usher in a new development opportunity. As we all know, Chenguang Industrial Cooperation Zone has fallen into stagnation in recent years, whether it is the retreat of G province and the adjustment of national policies, it is very unfavorable to the development of our Qingjiang City, but we have not lost confidence, we are sincerely united, all of us are united, this time the National Development and Reform Commission and the Ministry of Finance affirmed our development ideas, and agreed that we Qingjiang City will carry out this high-tech park on its own, comrades, this is a major event in the economic life of our Qingjiang City. A happy event. I suggest that the relevant news media be invited. Quickly and comprehensively report on the construction of the second phase of Qingjiang Chenguang High-tech Industrial Park, and truly reflect the achievements of Qingjiang's economic construction. Let the people see that our team is united, combative, and a strong leading collective that can lead the people of the city to a well-off society. ”

After he finished speaking, he glanced at Li Jiangnan, head of the Propaganda Department, and said: "Comrade Jiangnan, you should prepare, and your propaganda department will be responsible for this matter." ”

Li Jiangnan is a middle-aged man in his forties, with a pair of glasses, Lu Rui heard that he was transferred from the provincial TV station to Qingjiang City, and it seems that he has a relatively hard backer in the Propaganda Department of the Provincial Party Committee.

Pushing his eyes, Li Jiangnan said: "We can do a series of reports, so that the comrades of the newspaper can comprehensively report on this incident." Please remember to read our web address

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After a deep sigh, Lu Rui said: "Minister Li is right, but I have an immature idea, and I don't know whether to talk about it or not." ”

Li Jiangnan smiled unexpectedly: "Secretary Lu, please speak, I just thought of it temporarily, if you have any ideas, we still have to brainstorm." ”

Everyone was stunned, it is true that Li Jiangnan is a well-known neutral, but he regards the Propaganda Department as his own private land, and if anyone wants to interfere, he will fight back harshly against the other party, like Lu Rui, who directly raised an objection, and didn't make him angry, it's really strange, is this old Li changed sex?

Lu Rui smiled slightly: "I think so, when I was in the capital, the National Development and Reform Commission has agreed to terminate the cooperation between our Chenguang Industrial Park and Hai'an City, G Province, and turn it into a high-tech industrial park operated independently by our Qingjiang City, in this case, why don't we take this opportunity to make Qingjiang City more popular?" ”

"City visibility?" Everyone was stunned, only Huang Xiaoyang and Li Jiangnan had a blank look in their eyes, especially Li Jiangnan, who looked at Lu Rui's eyes and changed.

Lu Rui smiled slightly, at this time, the concept of city business card is not popular in the country, if he can create the concept of city business card in Qingjiang City, it will add a brilliant stroke to his resume.

In the following time, Lu Rui spent half an hour explaining to the Standing Committee members of Qingjiang City what a city business card is.

The concept of city business cards originates from paper business cards, which represent the image of an individual and carry business information. From the initial single color, fixed size, and unified shape to today's personalized design, it fully reflects people's desire to pursue individuality and show themselves. With the gradual integration of our country with the world, in more and more international exchange activities, Chinese cities will appear as a whole, seeking more opportunities to show themselves. With the help of many means: game specialties, folk dances, piano and chess, etc. Therefore, the city business card is not a simple packaging in the traditional sense, but should be summarized as a comprehensive three-dimensional complex with scientific and technological content.

Open development needs to learn from each other and be inclusive. It is a stone of the mountain, which can be used to attack jade. The city business card can directly understand the connotation and spirit of a city, and promote the development of the city. Each city has its own historical and cultural background, and the city business card is to refine this differentiated characteristic and form a new urban competitiveness. Shaping the city's business card is a cultural project. A city may have a long history, splendid culture, fine traditions, beautiful natural scenery, etc., and extract the most representative essence among many advantages, so that the city's business card and the city's characteristics are perfectly combined. This will help to enhance the city's internal cohesion, centripetal force, external reputation and popularity, so as to achieve the purpose of shaping and disseminating the city's brand.

Qingjiang City has rich tourism resources and cultural landscapes, coupled with the launch of Chenguang High-tech Park, it can create a unique Qingjiang city culture.

Lu Rui finally said: "Just as enterprises pursue brands, as the mother of tens of millions of enterprise clusters, the "city business card" will show the value and charm of the city in a more comprehensive, three-dimensional and multi-angle way. As long as we can take advantage of this opportunity to play the city business card, it will definitely be able to expand the influence of Qingjiang City across the country, so as to improve the popularity of Qingjiang City, expand the influence of Qingjiang City, you must know that each city has its own historical and cultural background, and the city business card is to condense this differentiated characteristic. Whether the city business card can condense the unique culture of the city and exude its own unique charm in terms of personalization is becoming a new kind of urban competitiveness. ”

Until Lu Rui finished speaking, the entire conference room was in a state of silence, not only Li Jiangnan, even Huang Xiaoyang and others were stunned, Lu Rui's new theory made their original thinking have been greatly impacted, I can't imagine that they can also use this way to advertise the city, everyone is a figure who has been rolling in the officialdom for many years, everyone can see that if Lu Rui's plan can be implemented, it will be a heavy political achievement, looking at the whole country, Now no city has put forward this kind of city business card, if Qingjiang City does this dare to be the first in the world, it will inevitably cause a huge response, the most important thing is that no matter how you look at this matter, there is no harm at all, it is clearly a great opportunity to make political achievements.

After being silent for a long time, Huang Xiaoyang, secretary of the municipal party committee, broke the dull atmosphere and slowly said to Lu Rui: "Secretary Lu, your proposal for this city business card is not bad, but is it feasible?" We can't take risks in Qingjiang City. ”

Lu Rui smiled slightly and replied: "The practice of city business card has been very popular in foreign countries, but it has not yet developed in our country, and creating a city business card suitable for us in Qingjiang City will play a positive role in promoting the quality and efficiency of tourism, enhancing the cultural taste of the city, expanding external publicity, establishing a good external image, and expanding investment promotion." For example, we can package the image of Qingjiang City through the city business card to attract investment and publicity, and we can also use the city business card as a media carrier for publicity and reporting, so that the people of the city love the city and let more people understand and care about the city. Of course, the relevant departments must have the awareness of using the city business card and give full play to the diffusion effect of the city business card to build the city brand and establish the city image. Only in this way can we expand the influence of the city and promote the development of the city. ”

Huang Xiaoyang's gaze was on the face of Li Jiangnan, the Propaganda Minister of the Municipal Party Committee: "Comrade Jiangnan, what do you think?" ”

Li Jiangnan didn't speak for a long time, lowered his head and kept writing something on the paper, and only said slowly after a while: "Jin Yu good words, Jin Yu good words!" I went back and immediately organized the Qingjiang Daily, the Qingjiang Evening News and the Qingjiang TV Station, and first launched a series of programs, and several major media in the city jointly reported on the achievements made by Qingjiang City in the construction of spiritual civilization and material civilization, and displayed the characteristics of Qingjiang. ”

Huang Xiaoyang nodded: "Comrade Lu Rui just said that we should not only publicize the achievements of the economy, but also pay attention to the propaganda and culture, especially the characteristics of our Qingjiang City, not only in the city, but also in the province, since we want to build our city brand of Qingjiang City, then we must be willing to invest, what do you say, Mayor Tianya?" Tilting his head sideways, Huang Xiaoyang looked at Acting Mayor Zuo Tianya.

Zuo Tianya smiled and said: "The secretary's opinion is right, it is indeed necessary to publicize our city more, as the saying goes, good wine is also afraid of deep alleys, the current situation is like this, if there is not enough publicity, it is too difficult for our Qingjiang City to be known by the outside world, I agree with Secretary Huang's opinion, and the government fully supports this matter." ”

Wang Zhanpeng silently listened to the speeches of several leaders, Lu Rui's hand is quite clever, with the concept of a city business card, quickly attracted the leadership of Qingjiang City, this is a big cake, so big that everyone wants to share a bite, so as long as the person who gets this cake will definitely have a good impression of Lu Rui who made this suggestion, I have to say, this hand is quite clever.